WGI Group

WGI Group, LLC is a venture capital firm based in New York that specializes in providing early-stage capital to technology startups. Founded in 2007 by Jonah Goodhart, the firm typically invests up to $0.5 million and focuses on internet companies. WGI Group supports its portfolio companies by leveraging its expertise in various areas essential for growth, including fundraising, hiring, and marketing. The firm often co-invests alongside other investment groups, such as notable venture capitalists and angel investors, to enhance the resources available to its portfolio.

Noah Goodhart

Co-Founder

Jonah Goodhart

Co-Founder

26 past transactions

The Vendry

Seed Round in 2021
The Vendry is a digital marketplace and professional community tailored for the events industry, providing valuable resources for event professionals. The platform offers free access to tools for sourcing venues and vendors, an exclusive job board, discussion forums, and networking opportunities. It serves as a hub for industry news and inspiration, helping members plan both live and virtual events. With a growing membership base of over 17,500 as of September 2021, The Vendry facilitates connections among industry peers and supports the overall event planning process.

Ethyca

Seed Round in 2019
Ethyca Inc. specializes in software that automates customer data compliance processes for businesses. Founded in 2018 and based in New York, the company offers solutions for data privacy and risk management, including its cloud-based product, Ethyca Pro. This self-service platform automates essential tasks such as data mapping, data subject request management, and consent management in accordance with the California Consumer Privacy Act. Ethyca's privacy engineering platform is designed to assist developers and privacy teams in integrating compliance features into their systems, thereby reducing operational risks and costs associated with data privacy. By providing a comprehensive data map that tracks the flow of information within an organization, Ethyca helps businesses meet various global privacy regulations effectively.

OpenWeb

Series D in 2019
OpenWeb Ltd., established in 2012 with offices in New York and Tel Aviv, operates an online social network platform that empowers users to build and manage their own communities. The company enables media companies to regain control of audience conversations by hosting them on their own platforms, reducing dependence on external networks. OpenWeb's platform uses AI and machine learning to foster healthy dialogue, decrease toxicity, and create engaged communities. It serves over 700 top-tier publishers and hosts around 100 million active users monthly. The company offers tools for publishers to curate conversations, drive loyalty, and gain insights from first-party data. For advertisers, OpenWeb provides conversation-based advertising options within its marketplace, targeting addressable audiences in brand-safe environments.

Aiera

Seed Round in 2018
Aiera, Inc. is a New York-based company that operates an event intelligence and insights platform aimed at enhancing investment strategies for institutional investors. Founded in 2017, Aiera utilizes adaptive deep learning and advanced linguistic techniques to provide real-time analysis and monitoring of public earnings calls, financial disclosures, and various market events. The platform offers users the ability to receive timely alerts, including buy, sell, and hold recommendations, as well as target price updates for tracked equities and crypto assets. Additionally, Aiera’s solutions include automation capabilities for workflows and document discovery, enabling investment professionals to leverage data and insights efficiently. By integrating predictive modeling and self-learning models, Aiera supports investment managers in achieving informed decision-making within a secure and scalable infrastructure.

Boostr

Seed Round in 2018
Boostr, Inc. is a developer of a customer relationship management (CRM) platform tailored for media and advertising companies. Established in 2015 and headquartered in Los Gatos, California, with an additional office in New York, the company offers a comprehensive CRM solution that facilitates advertising sales management, revenue tracking, and client relationship management. Boostr's platform includes features for forecasting, delivery pacing, pipeline management, and sales activity monitoring, enabling users to streamline their advertising processes and improve profitability. The system provides notifications for ad campaign delivery pacing and automates various workflow tasks, allowing clients to effectively manage their revenue leads and sales activities across both direct and indirect channels.

Braavo

Seed Round in 2017
Braavo Capital, Inc. is a financial solutions company established in 2015 and headquartered in New York, New York. It specializes in providing capital-as-a-service financing solutions tailored for mobile app developers and game businesses, primarily aimed at marketing and user acquisition. Braavo Capital offers non-dilutive funding options, allowing app developers to secure financing without relinquishing ownership stakes in their businesses. In addition to its funding services, the company also delivers analytics tools that assist app developers in tracking performance and making informed, data-driven decisions.

Jebbit

Series A in 2017
Jebbit, Inc. is a Boston-based company that specializes in providing interactive mobile solutions aimed at helping brands capture valuable consumer data. Founded in 2011, Jebbit operates a declared data platform that enables marketing and sales teams to create engaging mobile experiences, such as quizzes and virtual tours. This platform allows brands to collect first-party data directly from consumers, offering insights into their preferences, motivations, and intentions, rather than relying on often inaccurate third-party data. Jebbit's offerings cater primarily to the travel, e-commerce, and sports industries, with notable clients including Cathay Pacific Airways, LifeLock, and the New England Revolution. The company has received recognition for its innovative approach, having been named one of the Top 25 Most Promising Companies in the World by CNBC and awarded for its tech culture in Boston.

The Hustle

Seed Round in 2017
The Hustle operates an online news portal that serves as a reliable source for business and technology news. It presents information in a straightforward and engaging manner, focusing on the latest developments in business, startups, and tech. The platform aims to inform readers with authentic and conversational content, making complex topics accessible. Additionally, The Hustle features various TED talks and news shows, further enriching its offerings and providing a comprehensive view of the startup ecosystem.

Parsec Media

Seed Round in 2016
Parsec Media Inc. operates a digital advertising platform that focuses on time-based advertising solutions. Founded in 2014 and based in New York, the company allows advertisers to pay on a cost-per-second basis, ensuring they only pay for the actual time consumers engage with their advertisements. Parsec's platform enables advertisers to create their ads and purchase space directly on the mobile sites of publishers within its network. By utilizing attention metrics, Parsec aims to align the incentives between publishers and advertisers, addressing the challenges of traditional media transactions and enhancing the consumer experience. The company also has offices in Los Angeles, Chicago, and London, reflecting its commitment to innovation in the advertising industry.

Confide

Seed Round in 2016
Confide, Inc. is a New York-based company that specializes in providing a secure mobile messaging solution designed for confidential communication. Founded in 2013, Confide offers a platform that enables users to send encrypted messages that self-destruct after being read, ensuring privacy and preventing the possibility of screenshots. With its use of public and private encryption keys, the platform allows individuals to engage in sensitive discussions without the fear of information being duplicated or misused. By prioritizing message security and integrity, Confide aims to facilitate unfiltered conversations while maintaining the confidentiality of its users' communications.

Rakuten Americas

Series A in 2014
Curbside makes it easy to find, buy and pickup products at nearby stores. The Curbside app searches realtime local inventory across retailers and uses location-based technologies to alert stores when a customer is arriving for a pickup. Curbside helps consumers quickly get what they need and helps retailers better serve their increasingly mobile centric customers.

Fuisz Media

Seed Round in 2014
Fuisz Media Inc. specializes in developing video-recognition software that enhances viewer engagement through interactive elements designed for e-commerce. Founded in 2013 and headquartered in Santa Monica, California, the company employs an automated algorithm to add clickable annotations in videos, linking viewers directly to purchase options or relevant content. This technology transforms any video into an interactive experience, allowing users to touch, hover, or click on objects to access product information and branded experiences. Fuisz Media collaborates with leading advertising agencies and global brands, including Wal-Mart, Microsoft, Victoria’s Secret, Gillette, and Target, to optimize video engagement and drive e-commerce traffic.

The Muse

Seed Round in 2014
The Muse is a career development platform based in New York, founded in 2011, that assists job seekers in finding roles that align with their skills and aspirations. The platform offers a range of services, including personalized job searches, professional advice, and comprehensive company profiles that provide insights into organizational culture through behind-the-scenes videos and employee interviews. By focusing on authentic storytelling and targeted job postings, The Muse helps companies enhance their employer brand and attract a well-informed candidate pipeline. It serves as a valuable resource for the next-generation workforce, facilitating informed career exploration and decision-making.

Confide

Seed Round in 2014
Confide, Inc. is a New York-based company that specializes in providing a secure mobile messaging solution designed for confidential communication. Founded in 2013, Confide offers a platform that enables users to send encrypted messages that self-destruct after being read, ensuring privacy and preventing the possibility of screenshots. With its use of public and private encryption keys, the platform allows individuals to engage in sensitive discussions without the fear of information being duplicated or misused. By prioritizing message security and integrity, Confide aims to facilitate unfiltered conversations while maintaining the confidentiality of its users' communications.

Eleven James

Seed Round in 2013
Eleven James is a luxury timepiece membership brand that offers a modern approach to experiential luxury through a subscription model. Members can select and wear a curated collection of thousands of exquisite timepieces from over 30 prestigious brands for limited periods, allowing them to explore and enjoy luxury without the constraints of ownership. By establishing a unique consignment channel for luxury watches, Eleven James provides a diverse selection that surpasses traditional wholesalers and retailers, redefining the luxury watch experience for its clientele.

Shake

Series A in 2013
Shake, Inc. is a New York-based company that specializes in a mobile application enabling users to create, sign, and send legally binding agreements, including non-disclosure agreements, consulting agreements, and purchase agreements. Founded in 2012 and initially known as AgreeApp, Inc., the company rebranded to Shake, Inc. in 2014. The application emphasizes ease of use, allowing users to draft agreements in plain English directly from their smartphones. Shake's founding team consists of seasoned entrepreneurs and investors with extensive experience in leading roles at notable companies such as Google, Spotify, and BuzzFeed.

Rakuten Americas

Seed Round in 2013
Curbside makes it easy to find, buy and pickup products at nearby stores. The Curbside app searches realtime local inventory across retailers and uses location-based technologies to alert stores when a customer is arriving for a pickup. Curbside helps consumers quickly get what they need and helps retailers better serve their increasingly mobile centric customers.

Optimal

Series B in 2013
Optimal Inc. is the leading social media advertising and analytics platform. Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.

Taboola

Series D in 2013
Taboola is a content discovery platform that utilizes an artificial intelligence-based algorithm to connect users with relevant content they may not have encountered otherwise. The company serves over 360 billion recommendations to more than 1 billion unique visitors monthly across various innovative publisher sites, such as USA TODAY and Business Insider. Headquartered in New York City, with research and development operations in Israel and additional offices in Pasadena, London, and Bangkok, Taboola collaborates with digital properties, including websites and mobile apps, to recommend both editorial content and advertisements. Its services enable publishers, marketers, and agencies to engage users, monetize traffic, and distribute content effectively, primarily generating revenue from the United States while also operating in markets across Europe and beyond.

Perfect Audience

Seed Round in 2012
Perfect Audience is a retargeting platform that helps businesses re-engage lost customers and boost sales. It provides an easy-to-use software-as-a-service (SaaS) application that allows advertisers to retarget audiences across various online channels, including websites, Facebook, and Twitter. The platform measures the effectiveness of advertisements by analyzing the impact of ad views and clicks on conversions and revenue. Additionally, it integrates with various applications like Facebook and Shopify, enabling clients to optimize their advertising efforts and increase overall revenue.

Yext

Series E in 2012
Yext, Inc. is a search experience cloud company that provides a platform for businesses to manage their digital knowledge effectively. The Yext platform allows organizations to structure their brand information in a Knowledge Graph, which can then be utilized to deliver consistent and accurate answers on their own websites and across a vast network of approximately 200 third-party services, including popular maps, search engines, and social media platforms. This capability is essential for businesses to maintain control over their online presence and ensure that customers receive reliable information. Yext serves various industries, including healthcare, retail, and financial services, leveraging artificial intelligence and machine learning to enhance customer engagement and provide actionable insights. Founded in 2006 and headquartered in New York, Yext primarily generates revenue through subscription services, focusing on empowering brands to enhance their digital presence and connect meaningfully with customers.

Moat

Series B in 2012
Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Boost Media

Seed Round in 2011
Boost Media is a rapidly growing B2B SaaS company based in Silicon Valley, focused on transforming the digital advertising landscape. The company offers an optimization platform that enables advertisers to create rich, personalized advertisements at scale. By leveraging a marketplace of expert writers and designers, Boost Media helps businesses develop emotionally engaging ad creatives that enhance their advertising performance. The platform is designed to optimize ad creative across various channels, including Search, Social, Display, and Mobile, leading to significant improvements in conversion rates for enterprise advertisers. Boost Media currently manages over $300 million in advertising spend, providing valuable insights and optimization for clients across major networks and premium publisher sites. The company is actively hiring across all roles as it prepares for future growth and aims to go public.

DoodleDeals

Series A in 2010
DoodleDeals is an online platform focused on providing daily deals for families, offering discounts of up to 90% on a variety of services and products, including children's classes, museums, birthday parties, and entertainment. The site partners with Diapers.com and collaborates with several major media companies and e-commerce businesses, leveraging their extensive distribution networks to reach millions of users across the United States. In addition to daily deals, DoodleDeals also features offers related to meals, restaurants, and travel, along with recipes and user feedback, enhancing the overall experience for parents seeking value and convenience.

GoCrossCampus

Seed Round in 2007
GoCrossCampus, initially the flagship product of GXStudios, was developed by a group of students from Yale and Columbia between 2007 and 2010. It emerged as a pioneering social gaming platform, engaging hundreds of thousands of college students in a rivalry-based game of territorial conquest. Players formed teams representing different colleges or affinity groups, competing to conquer each other's campuses through strategic gameplay that included real-time interactions and recruitment efforts. The game's popularity extended beyond college campuses, with GXStudios also creating GoCrossOffice, a variant designed for corporate team-building activities aimed at enhancing morale and communication within virtual workforces. Despite its initial success, the company faced challenges during the 2008-2009 recession, leading to the decision to wind down operations and license its intellectual property. The founders were part of the Yale Entrepreneurial Institute, which continues to support startup ventures today.

Ikonisys

Series D in 2006
Ikonisys, Inc. is a medical diagnostic company focused on the design, manufacture, and marketing of advanced diagnostic products for cancer detection and genetic disorder screening. Headquartered in New Haven, Connecticut, Ikonisys offers a range of innovative tools, including the Ikoniscope Robotic Microscope, which automates slide handling and image analysis, reducing human error in testing. Their product line features various oncoFISH applications, such as those for bladder cancer and HER2 status in breast tissue, as well as tools for detecting genetic abnormalities in prostate tissue biopsies. The company is committed to transforming diagnostic medicine by enabling early and accurate disease detection through a combination of cutting-edge technology and scientific research, ultimately assisting healthcare professionals in providing optimal patient care. Founded in 1999, Ikonisys continues to advance its capabilities in non-invasive diagnostic solutions.
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