William Hill plc is a prominent bookmaker that provides a wide range of sports betting and gaming services across the United Kingdom, the United States, and internationally. Founded in 1934 and headquartered in London, the company operates through various segments, including Retail, Online, US Existing, and US Expansion. William Hill's retail operations include licensed betting offices that offer betting on sports such as football and horse racing, as well as gaming machines. In the online sector, the company provides comprehensive betting services, including in-play and pre-match sports betting, online casino games, poker, and bingo. Additionally, it supports telephone betting operations and offers on-course betting services. As of December 31, 2019, William Hill operated 1,568 licensed betting offices, enhancing its presence in the competitive betting market.
Brandywine Bookmaking LLC, founded in 2007 and based in Las Vegas, Nevada, specializes in managing race and sports books in casinos across the United States, primarily in Nevada and Delaware. The company operates 16 sportsbooks under the Lucky's brand in Nevada and one in St Kitts, Caribbean. Brandywine has formed strategic partnerships with notable entities such as Navegante Group Inc., Scientific Games Corporation, John Ascuaga's Nugget, and Olympia Gaming. As of June 2012, it functions as a subsidiary of William Hill plc. Through its operations, Brandywine Bookmaking provides comprehensive sports betting services, contributing to the growing landscape of legalized sports wagering.
American Wagering
Acquisition in 2011
Brandywine, which employs approximately 90 people, operates 16 sportsbooks in Nevada under the Lucky's brand and one in St. Kitts in the Caribbean. In addition, it is the exclusive odds maker for the Delaware State Sports Lottery, which it operates in partnership with Scientific Games. Scientific Games and Brandywine launched sports betting at the three Delaware casinos in September 2009 after winning a competitive procurement process.
Playtech
Acquisition in 2008
Playtech Plc is a leading provider of software solutions for the global gambling industry, offering products and services for both online and land-based operators. Founded in 1999 and headquartered in Douglas, Isle of Man, Playtech operates through various segments, including Gaming B2B and Gaming B2C. The company provides a comprehensive range of offerings, including online casino games, sports betting applications, and financial trading platforms. Its technology supports a variety of gambling formats, such as mobile gaming, bingo, and live gaming. Playtech also licenses its intellectual property, delivers marketing and operational services, and manages retail betting shops. The company has established strong partnerships with top operators, focusing on collaboration to enhance profitability and tailor solutions to customer needs. With a significant presence in markets like Italy and the United Kingdom, Playtech continues to innovate within the gaming sector.
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