WillowTree

Founded in 2008, WillowTree is a leading mobile innovation agency specializing in digital product development. They offer full-service application strategy, UX design, and mobile app development services, catering to prominent brands across various sectors such as retail, healthcare, finance, and manufacturing. Headquartered in Charlottesville, Virginia with offices in Durham, North Carolina and New York, WillowTree is renowned for its enterprise-grade functionality, security, and award-winning consumer UX.

Steve McCarthy

Vice President, Operations

3 past transactions

Poatek

Acquisition in 2021
Poatek is a growing IT consulting boutique focused on developing essential apps for foreign customers.

Maark

Acquisition in 2021
Maark, established in 2001, is a Boston-based company specializing in end-to-end digital marketing services. The company assists clients in defining and communicating their vision and story, designing new digital experiences, and developing applications that blend technological possibilities with relevance. Maark's approach is rooted in innovation and a deep understanding of the digital landscape, aiming to create standards by which clients can measure future work and compete effectively. Their expertise spans marketing strategy, product design, and digital campaigns, all aimed at transforming fund data into operational advantages through automated and intelligent distribution systems.

Dynamit Technologies

Acquisition in 2019
Dynamit Technologies operates as a digital product agency and software consulting firm, serving various industries including restaurant, utility, healthcare, and hospitality. The company specializes in architecting and delivering technology experiences that align marketing and IT efforts to drive business outcomes. Its comprehensive service offerings encompass website development, content management system implementation, and the design and delivery of essential mobile, web, and voice applications. Additionally, Dynamit employs data science to assist clients in optimizing advertising return on investment, planning media strategies, increasing online conversions, and creating personalized customer experiences. By fostering a deep understanding of client needs, Dynamit focuses on building scalable digital and software solutions that meet current requirements while preparing for future growth.
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