WME

William Morris Endeavor (WME) is a prominent talent agency headquartered in Beverly Hills, with additional offices in New York, Nashville, London, and Miami. Established in 2009 through the merger of Endeavor and the William Morris Agency, WME represents leading artists across various entertainment sectors, including film, television, music, theatre, advertising, literature, and digital media. In addition to its talent representation, WME offers advisory services to major consumer brands, helping them develop entertainment-based marketing strategies. The agency also invests in companies within the digital media landscape, further diversifying its role in the entertainment industry.

Patrick Whitesell

Co-CEO

40 past transactions

Khloud

Venture Round in 2025
Khloud is a consumer platform that offers healthy and high protein alternatives.

True Grit Talent Agency

Acquisition in 2023
True Grit Talent Agency operates in the media and entertainment industry.

Ross Yoon Agency

Acquisition in 2023
Ross Yoon Agency is a literary agency that focuses on representing authors in both literary and commercial fiction, as well as serious nonfiction. The agency caters to a diverse clientele, including doctors, Pulitzer Prize-winning journalists, academics, politicians, and media personalities. It offers expertise in a broad array of subjects, such as memoirs, history, biography, popular science, business, and psychology. Through its specialized services, Ross Yoon Agency aims to connect talented writers with opportunities in the publishing industry.

BDA Sports Management

Acquisition in 2023
BDA Sports Management is a prominent sports agency specializing in representing elite athletes, particularly professional basketball players. The company focuses on providing comprehensive services that include contract negotiations, public relations, community relations, and brand building. By offering personalized attention and expert guidance, BDA Sports Management aims to enhance athlete engagement and maximize their potential in both their professional careers and personal brands. Through its commitment to quality representation, the agency facilitates strong relationships between its clients and various stakeholders in the sports industry.

ResortPass

Series B in 2022
Founded in 2016, ResortPass operates an online platform offering day access to luxury hotel amenities such as pools, spas, fitness facilities, and other services at over 1,300 partner hotels worldwide. This includes renowned brands like Ritz-Carlton and Four Seasons. The company has connected over 3 million users to these amenities since its inception.

Newman Executive Talent Acquisition Partnerships

Equity Crowdfunding in 2022
Newman ETAPs emerged as a global entertainment powerhouse, distinguished for its role in shaping and fostering some of the most prominent talents in social media. Bolstered by a discerning clientele of high-net-worth individuals and fortified by robust affiliations with leading entertainment conglomerates, the company ascended to the vanguard of its industry, earning renown and substantial financial backing. At the core of Newman ETAPs' acclaim lay its ability to identify and cultivate exceptional talent within the dynamic landscape of social media. Spearheading initiatives that propelled rising stars to the forefront of digital prominence, the company's support was instrumental in catapulting luminaries such as Noen Eubanks, influential content creator collectives like Hype House, to unprecedented levels of recognition and success. Distinguished by its expansive network and global reach, Newman ETAPs maintained a formidable presence across 22 offices strategically positioned around the world. This extensive infrastructure facilitated seamless engagement with a diverse array of social media luminaries, enabling the company to exert a profound and far-reaching influence within the digital sphere. In a landscape marred by the challenges of the COVID-19 pandemic, Newman ETAPs not only weathered the storm but thrived, defying conventional wisdom with its resilience and adaptability. Amidst widespread adversity, the company's innovative approach and commitment to its mission propelled it to new heights of prosperity and relevance. Central to the company's meteoric rise was its visionary founder, the avant-garde entrepreneur Jose Manuel Anderson, known affectionately as Jose Newman. A trailblazing figure within the industry, Newman's visionary leadership and entrepreneurial acumen were instrumental in guiding the company to its position of prominence, empowering a new generation of Gen Z talent to realize their full potential and leaving an indelible mark on the landscape of social media entertainment.

Maude

Series A in 2021
Maude is a sexual wellness brand that offers body-safe intimate care products, including latex-based condoms, lubricants formulated from natural ingredients, and a range of personal massagers, vibrators, and massage candles. Based in Brooklyn, New York, Maude pursues quality, simplicity, and inclusivity to make intimacy better for all people. The company partners with carefully selected manufacturers to produce easy-to-use items designed to elevate everyday experiences while destigmatizing sexual health. Its product platform focuses on body-safe solutions for intimate care, aiming to provide accessible options that minimize side effects and support well-being. Maude emphasizes transparent formulations, modern design, and a straightforward approach to personal wellness, seeking to simplify choosing and using products that enhance comfort, pleasure, and confidence.

BDA Sports Management

Corporate Round in 2020
BDA Sports Management is a prominent sports agency specializing in representing elite athletes, particularly professional basketball players. The company focuses on providing comprehensive services that include contract negotiations, public relations, community relations, and brand building. By offering personalized attention and expert guidance, BDA Sports Management aims to enhance athlete engagement and maximize their potential in both their professional careers and personal brands. Through its commitment to quality representation, the agency facilitates strong relationships between its clients and various stakeholders in the sports industry.

Influential

Series B in 2018
Influential is an influencer marketing platform that utilizes artificial intelligence and social data to enhance brand engagement across various social media channels. The company collaborates with IBM Watson, leveraging its technology to facilitate effective talent discovery, brand safety, and creative execution. With a network of over 1 million social media influencers, Influential provides targeted marketing solutions through its Optimized Paid Media offering, which includes online and offline attribution methods such as sales lift and brand lift studies. The firm serves a diverse clientele, including Fortune 500 companies like Walmart, McDonald’s, and Pepsi, and maintains offices in Los Angeles, New York City, and Las Vegas. Influential's platform allows brands and agencies to craft demographically and psychographically tailored campaigns, enabling seamless approval and monitoring of influencer marketing initiatives. The company has gained recognition in prominent media outlets and is a strategic partner of WME, Oracle, and major social media platforms.

Hooked

Seed Round in 2016
Hooked is a pioneering entertainment platform that specializes in chat fiction, a novel storytelling format popular among teens and millennials. With over 50 million readers worldwide and top rankings in the App Store across multiple countries, Hooked is transforming digital entertainment. Backed by prominent investors from Silicon Valley and Hollywood, including Ashton Kutcher and Jamie Foxx, the company aims to become the next major player in media.

SocialTube

Acquisition in 2016
Advice for personalities

The RWSG Literary Agency

Acquisition in 2016
The RWSG Literary Agency is a boutique literary agency located in Los Angeles, specializing in the representation of authors and writers in the film and television industries. The agency is recognized for its expertise in managing the dramatic rights of prominent literary figures, facilitating the adaptation of their works for screen production. By focusing on a select roster of clients, RWSG provides personalized attention and strategic guidance to help bring compelling narratives from page to screen.

Within (VR/AR)

Series A in 2016
Within is the premier destination for innovative, entertaining, and informative story-based virtual reality and augmented reality. We bring together the best immersive experiences from the world's finest VR/AR creators—from gripping tales set in worlds of pure imagination to documentaries taking you further inside the news than ever before. Within supports all major headsets, including Oculus Quest, Rift, HTC Vive, Sony PlayStation VR, and Samsung Gear VR. To get started experiencing our ever-growing roster of content, just download our app for iPhone or Android today.

Phhhoto

Seed Round in 2015
PHHHOTO Inc. is a mobile application company based in Brooklyn, New York, founded in 2014. It specializes in creating an animated camera app that allows users to capture moving pictures in a unique format that consists of a series of frames taken with a single touch. This multi-frame technique enables users to create dynamic, looping visuals that bring their subjects to life, making scenes feel more vibrant and engaging. In addition to capturing animated images, the app facilitates social interaction by allowing users to like, comment, and share their creations, as well as follow friends. PHHHOTO also offers a photobooth experience known as PHHHOTO PRO, which features a LightRing and an iPad app to create animated selfies at events, enhancing the social sharing aspect of its offerings.

Headspace

Series A in 2015
Headspace is a mental health technology company that provides a digital platform for mindfulness and emotional well‑being. Its mobile app offers guided meditations, sleep aids, and mindfulness programs for work, relationships, and health. The service expands beyond meditation to include clinical content, coaching, therapy, psychiatry, and AI‑driven care navigation, allowing individuals, employees, and health plan members to access personalized support. Headspace partners with organizations to deliver corporate wellness programs that improve employee productivity and well‑being.

Doppler Labs

Series B in 2015
Doppler Labs was founded in 2013 with the mission to make computing more immersive and human. Here Active Listening, Doppler Lab’s first digital product, was named TIME magazine’s Best Invention of 2015. In February 2017, Doppler Labs released Here One, the evolution of Here Active Listening and the first 3-in-1 wireless smart headphone, delivering premium sound quality, Smart Noise Cancellation, and Speech Enhancement

AlphaDraft

Pre Seed Round in 2015
AlphaDraft is a developer of an e-sports platform designed for video game players. The company creates competitive gaming experiences based on the performance of professional players, allowing users to engage in and compete in their favorite video games. AlphaDraft awards cash and prizes to winners, fostering an environment that encourages competitive play. The firm has garnered support from notable backers, including Melo7 Tech Partners, founded by NBA star Carmelo Anthony, and former NBA Commissioner David Stern.

Houseparty

Series B in 2015
Houseparty is an internet company that operates a social networking platform focused on enhancing online communication through empathy. Founded in 2011 and headquartered in San Francisco, California, the company specializes in video chat and live video streaming. Its mobile application allows users to engage in group video calls, facilitating real-time interaction and connection with friends. By integrating with social media platforms like Twitter and Facebook, Houseparty enables users to share and influence live video content, making it a unique offering in the realm of social networking.

Luxe

Series A in 2015
Luxe is building a logistics platform that will drive the next generation of local real time services, beginning with parking. The free Luxe app, available on iPhone, transforms parking from a necessary evil to a daily highlight. With a veteran team of leaders from Zynga, Tesla, Google, Yahoo and Groupon, a fleet of prescreened, friendly valets, dozens of insured and secure indoor parking lots and a sophisticated technology platform that monitors every step of the process from drop-off to pick-up, Luxe is leading the charge on a new industry of on demand services that addresses a ubiquitous urban challenge: parking.

Reserve Media

Series A in 2015
Reserve Media, Inc. is a hospitality technology company that offers a digital dining concierge service designed to connect restaurants with diners. Founded in 2013 and headquartered in New York City, with additional offices in Los Angeles, San Francisco, and Boston, Reserve provides a platform that allows customers to discover restaurants, make reservations, and receive personalized services, while also enabling restaurants to enhance their customer relationship management and gain valuable insights into their operations. The platform aims to reduce reservation cancellations and improve the overall dining experience by streamlining the booking process. Reserve has established partnerships with numerous renowned chefs and restaurateurs, positioning itself as a leading resource in the industry. The service is accessible through a mobile app available for both iOS and Android devices. As of 2018, Reserve Media operates as a subsidiary of Resy Network, Inc.

Whip Media

Series B in 2014
Whip Media is a prominent provider of enterprise cloud software aimed at revolutionizing the content licensing landscape in the entertainment industry. The company specializes in transforming operations related to rights and royalties management, utilizing advanced artificial intelligence and automation to enhance streaming analytics and supply chain processes. Whip Media's platform offers proprietary data and predictive insights, enabling media companies to effectively distribute, control, and monetize their television and movie content. By driving informed streaming strategies and accelerating insights, Whip Media supports entertainment organizations in making profitable content decisions at scale, thereby facilitating revenue growth and direct-to-consumer initiatives.

Splice

Series A in 2014
Splice is a New York-based platform for music creators that combines a large catalog of licensed samples with AI-powered tools to accelerate sound discovery and inspiration. It enables music creation, collaboration, and cloud-based storage of project files, and offers a rent-to-own marketplace for plugins and digital audio workstations. Splice provides content used by broadcasters, independent films, and commercials, helping musicians produce and share music efficiently. Through its combination of samples, AI-assisted features, and collaboration capabilities, the company aims to empower creators by making professional-grade tools and resources more accessible.

ClassPass

Series A in 2014
ClassPass is a global online platform that facilitates access to diverse fitness experiences across multiple gyms and studios worldwide. With over 25,000 partners globally, ClassPass offers members a wide range of classes such as yoga, cycling, Pilates, boxing, massage, and acupuncture, totaling more than 5 million classes monthly. Utilizing machine learning algorithms, the platform surfaces personalized recommendations to enhance users' discovery process. Through its flat-rate monthly subscription billing service, ClassPass enables users to explore various fitness activities on-demand from top studios worldwide, promoting accessibility and variety in workouts. Additionally, ClassPass collaborates with studio partners to merchandise excess inventory, attract new customers, and generate supplementary revenue streams within the fitness industry.

WOMeN.COM

Seed Round in 2014
Women.com is an online interactive publishing platform designed to support and promote content, conversation, and community for women. It serves as a destination for women to engage in discussions, share their experiences, and express their unique voices. The platform features an online forum where users can communicate and connect with one another, fostering a sense of community and collaboration. Additionally, Women.com allows users to create quizzes and other engaging content, enhancing the interactive experience for its audience.

Victorious

Series A in 2014
Victorious is a Santa Monica-based company founded in 2013 that specializes in search engine optimization (SEO) as a primary marketing strategy. By focusing exclusively on SEO, Victorious aims to transform it into a key channel for lead generation rather than a supportive tactic for other marketing efforts. The company offers a comprehensive suite of SEO services designed to enhance online visibility and deliver measurable business outcomes. Victorious is committed to generating long-term return on investment for its clients, aligning their strategies with broader marketing goals and fostering sustainable business growth. Through its innovative approach, Victorious is redefining the significance of SEO in driving success for businesses.

Niche

Seed Round in 2014
Niche is a provider of a social media management platform aimed at engaging and monetizing social media accounts, particularly for the younger generation. The company operates a community of influential social media creators active on emerging platforms such as Vine, Instagram, and Tumblr. Niche offers both software and services that help these creators thrive and interact with their audiences effectively. By collaborating with leading brands, studios, start-ups, and agencies, Niche enhances their partners' social media presence, facilitating user acquisition, audience development, and engagement. Through its comprehensive approach, Niche supports creators in building strong online communities while providing valuable resources for brands looking to generate buzz and foster meaningful connections with their target audiences.

Trailerpop

Angel Round in 2014
Trailerpop Inc. is a San Francisco-based company that has created a game-driven movie discovery platform for mobile devices, including iPad and iPhone. The platform offers a fun and social way for entertainment fans to discover premium content, featuring over 20,000 high-definition film trailers accompanied by trivia and interactive elements. With a user base exceeding 500,000, Trailerpop has received positive feedback from both critics and users. The app caters to a diverse audience, including cinephiles and casual viewers, by providing curated lists created by friends, editors, celebrities, and tastemakers. Additionally, the platform integrates smoothly with major movie rental, streaming, purchasing, and ticketing services, enhancing the user experience by allowing seamless access to a wide range of entertainment options.

IMG Worldwide

Acquisition in 2014
IMG Worldwide, Inc. is a multifaceted company involved in sports, entertainment, fashion, and media, operating both in the United States and internationally. Founded in 1960 and headquartered in New York, the company has established a global presence with additional offices across North America, South America, Europe, the Middle East, Africa, Asia, and Australia. IMG Worldwide specializes in public relations management, focusing on global sports, media, events, and talent management. The company also engages in media production and licensing, while fostering deep connections among sports, culture, fans, brands, and media franchises. This strategic approach allows IMG to enhance marketing efforts and maximize the reach of its clients' assets.

Battlefy

Seed Round in 2014
Battlefy is an esports management platform that enables organizers to create and manage tournaments and leagues. It supports college clubs, esports organizations, and brands that back gamers, offering features such as signup forms, seeding teams, drawing brackets, sponsorship pages, and livestream management. The platform provides a turnkey solution for planning, testing, scaling, and operating esports competitions across amateur and professional levels, and helps content creators seed events within the community. Based in Delta, Canada, Battlefy serves as a centralized hub for organizing events and coordinating sponsorships, branding, and online broadcasts.

Songza Media

Venture Round in 2013
Songza Media is a music streaming service that predicts users' activities or moods and provides expertly curated playlists to enhance those experiences. Its offerings include playlists for waking up, working out, commuting, concentrating, unwinding, entertaining, and sleeping. The company's team comprises music experts such as journalists, critics, DJs, ethnomusicologists, and musicians. Songza has been recognized by Apple, Time, and Fast Company for its innovative approach to music streaming.

VHX

Series A in 2013
VHX Corporation is a technology company that specializes in video distribution, providing a platform that enables businesses to create custom video experiences across various connected devices. Founded in 2011 and based in Brooklyn, New York, VHX allows content creators, including filmmakers, educators, and fitness trainers, to sell their work directly to audiences from their own websites. The platform supports a diverse range of content types, including films, TV shows, and online courses, giving creators significant control over their distribution and customer data. With an end-to-end solution, VHX facilitates efficient marketing and revenue retention for its users. Since its launch, the company has successfully enabled publishers to generate substantial sales, serving over a million customers. VHX operates as a subsidiary of Vimeo, LLC.

Heap

Convertible Note in 2013
Heap Inc. is a company that develops an analytics infrastructure designed for online businesses, enabling them to capture and analyze customer interactions across web, mobile, and cloud platforms. Founded in 2012 and headquartered in San Francisco, California, Heap's solution automates the collection and organization of customer behavioral data, such as clicks, transactions, and form submissions, without requiring additional coding. This streamlined approach allows businesses to gain a comprehensive understanding of their users, facilitating informed decision-making and enhancing product development. Heap serves a diverse range of industries, including e-commerce, financial services, and SaaS, with over 6,000 clients that include notable companies across various sectors. The company is committed to empowering organizations to focus on insights and actions that drive business success.

Philo

Series A in 2013
Philo is a streaming service that focuses on providing an entertainment-centric experience, offering a wide range of channels, networks, and shows for general media consumption. Inspired by Philo T. Farnsworth, the inventor of electronic television, the company began by targeting the college market and has since evolved into a comprehensive platform for next-generation TV viewing. Headquartered in San Francisco, with additional offices in New York and Cambridge, Massachusetts, Philo allows users to access live streaming of cable channels and major broadcasts. Its features include the ability to pause live channels, enabling viewers to enjoy prime-time television, live news, sports, and entertainment on various devices, including smartphones and computers.

Prizeo US

Seed Round in 2013
Prizeo US is a digital fundraising platform that enables celebrities and charities to leverage technology for running sweepstakes. It offers a unique micro-donation model, allowing fans to purchase chances to win exclusive experiences and rewards. This approach democratizes fundraising, making it accessible for a wider audience. Prizeo has collaborated with numerous high-profile celebrities, including Kobe Bryant, One Direction, Muhammad Ali, Kristen Bell, and Alicia Keys, to help raise funds and awareness for various causes. By mobilizing fan bases, Prizeo effectively supports charitable initiatives while providing memorable opportunities for donors.

Hello Products

Venture Round in 2013
Hello Products LLC, based in Montclair, New Jersey, specializes in the manufacture and sale of a diverse range of oral care products. Founded in 2009, the company offers an array of items including activated charcoal whitening toothpaste, mouthwashes, children's toothpaste, toothbrushes, lip balms, hemp seed oil, deodorants, and various gift sets. Committed to creating safe, effective, and enjoyable products, Hello Products focuses on natural, vegan formulations that are never tested on animals. The company's products are available through both online and brick-and-mortar retailers. As of January 31, 2020, Hello Products operates as a subsidiary of Colgate-Palmolive Company.

Gusto

Seed Round in 2012
Gusto is a SaaS company specializing in Human Capital Management. It offers a comprehensive suite of HR and payroll services, including payroll processing, benefits administration, time tracking, attendance management, and employee onboarding.

Liquipel

Series A in 2012
Liquipel LLC, established in 2013, specializes in manufacturing and supplying liquid repellent substances for electronic devices. Headquartered in Santa Ana, California, with a retail presence in Seoul, South Korea, the company offers Watersafe nanotechnology that protects personal electronics such as smartphones, tablets, and accessories from accidental water damage. Liquipel's patented technology is available directly to consumers and has been recognized as "Gadget of the Year" at CES 2012.

Chill

Series A in 2012
Chill, a Los Angeles, CA-based social video discovery platform. Co-founded in early 2012 by Dan Gould and Brian Norgard, Chill is a platform for social video that helps premium content partners such as TMZ, Jimmy Kimmel Live and PUMA find and engage new audiences through social discovery. It has over 19 million registered users.

MoviePass

Seed Round in 2011
MoviePass is a subscription service that gives customers access to movies in theaters in the United States for a fixed monthly fee through a mobile app. The platform lets users browse theatres and showtimes, check into venues using location-based technology, rate films and theatre experiences, and share reviews with peers on social networks. Founded in 2011 and headquartered in New York, it aims to provide access to a broad slate of theatrical releases with no blackout dates, along with discounts offered through the app.

M2card

Series A in 2000
M2card is an online and offline payment solution for teenagers.
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