WPP

WPP is a leading global communications services group based in the United Kingdom, specializing in advertising, media investment, public relations, and consulting. Established in 1985, it has evolved into the world's largest advertising holding company by revenue, with a significant portion of its income generated from developed markets such as North America and Western Europe. WPP focuses on creative transformation, delivering innovative solutions through an integrated approach encompassing communications, experience, commerce, and technology. Its subsidiary, WPP Digital, enhances the group's capabilities in digital marketing and organizational transformation through strategic acquisitions and investments in innovative companies. Additionally, WPP Ventures serves as the group's corporate venture capital fund, targeting investments in commercial services and software sectors to further strengthen its market position. The company has received numerous accolades for its creativity and effectiveness, underscoring its leadership in the industry.

Barry Jones

Co-Founder and CEO of Hogarth

David Mayo

CEO, Bates CHI and Partners

191 past transactions

Anzu

Series B in 2022
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.

DTI Digital

Acquisition in 2021
DTI Digital is a Brazilian company based in Belo Horizonte that specializes in digital innovation and software engineering services. The firm offers a range of solutions, including agile development, data science, and various strategic initiatives aimed at enhancing efficiency and digital connectivity for its clients. DTI Digital develops both back-office systems, such as supply automation and data collection software, and consumer-facing applications, which include e-commerce platforms and customer service interfaces. Through these services, the company assists businesses in becoming more efficient and responsive to their customers' needs.

Anzu

Series B in 2021
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.

FGS Global

Acquisition in 2020
Finsbury Glover Hering is a new preeminent global strategic communications advisory firm, headquartered in New York City, with almost 700 multidisciplinary experts across the world’s major financial, government, business and cultural centers. The company was formed through the merger of the leading strategic communications consultancies Finsbury, The Glover Park Group (GPG) and Hering Schuppener. The firm provides combined support in Government Relations & Policy and Advocacy, Corporate Reputation & Leadership Strategies, Crisis & Issues Management, Transaction & Financial Communications as well as Business Transformation, supported by Research and Insights, Digital Strategy, Media Planning and Creative Solutions.

Anzu

Series A in 2019
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.

AQuest S.r.l.

Acquisition in 2019
AQuest S.r.l., founded in 1994 and based in San Giovanni Lupatoto, Italy, specializes in digital marketing and creative services. As a subsidiary of WPP plc, the company offers a diverse range of services that include visual design, projection mapping, animation, copywriting, digital public relations, information architecture, and digital outdoor advertising. Additionally, AQuest engages in multi-network design, site recovery, and game design, providing comprehensive solutions to meet the evolving needs of its clients in the digital landscape.

mitú

Series D in 2018
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Fatherly

Series A in 2017
Fatherly is a digital media brand focused on providing resources and support for fathers. Headquartered in New York City, it operates as a subsidiary of Some Spider Inc. The platform offers a variety of content, including original video series, podcasts, and in-depth reports, all aimed at empowering men to raise their children effectively and lead fulfilling lives. Fatherly covers topics such as parenting tips related to gear, health, work, and relationships, and also features products ranging from gifts for expecting fathers to toys and fitness equipment for various age groups. Through its expert advice and community-driven insights, Fatherly aims to enhance the parenting experience for men, guiding them through the challenges and rewards of fatherhood.

Gimlet

Series B in 2017
Gimlet Media Inc. is a digital media company based in Brooklyn, New York, specializing in the production of narrative podcasts. Founded in 2014, Gimlet focuses on creating high-quality audio content that engages listeners and fosters a deeper understanding of various subjects. The company operates a platform that allows users to share, subscribe to, and download its podcast episodes, thereby enhancing audience reach for brands and storytellers. In February 2019, Gimlet Media became a subsidiary of Spotify Technology S.A., further integrating its innovative storytelling approach within the broader digital audio landscape.

Design Bridge

Acquisition in 2017
Design Bridge Limited provides brand design and advertising services. The company offers services, including story writing, brand positioning, and marketing. Its clientele include Hellmann’s, Guinness Identity, Funan, Fortnum & Mason, Tanqueray No. TEN, Cacao Barry, Save the Children, Bundaberg Rum, Dulux, TNT, Lipton Ice Tea, Tiger Nuts, and Enduring Stories. Design Bridge Limited was formerly known as The Design Bridge U.K. Limited and changed its name to Design Bridge Limited in January 1994. The company was founded in 1986 and is based in London, United Kingdom, with additional addresses in Amsterdam, The Netherlands; Singapore; and New York, New York. As of August 23, 2017, Design Bridge Limited operates as a subsidiary of WPP plc.

Within (VR/AR)

Series B in 2017
Within is the premier destination for innovative, entertaining, and informative story-based virtual reality and augmented reality. We bring together the best immersive experiences from the world's finest VR/AR creators—from gripping tales set in worlds of pure imagination to documentaries taking you further inside the news than ever before. Within supports all major headsets, including Oculus Quest, Rift, HTC Vive, Sony PlayStation VR, and Samsung Gear VR. To get started experiencing our ever-growing roster of content, just download our app for iPhone or Android today.

Thjnk

Acquisition in 2017
thjnk AG (“thjnk”) is a independent creative agency group in Germany. Founded in Hamburg in 2012, thjnk AG currently has offices in Berlin, Munich, Dusseldorf, Zurich and New York. The agency’s client roster includes McDonald’s, adidas, GlaxoSmithKline (GSK), Haribo and Paulaner (the Germany brewery founded in Munich in 1634) and Audi, for which they created this “Mechanics” spot in 2015. According to the agency’s website, it is now one of the top three agencies in Germany.

Celtra

Series C in 2017
Celtra Inc. is a Boston-based company that develops a creative management platform designed to streamline the lifecycle of digital advertising. Founded in 2006, Celtra provides a self-service, cloud-based software solution that empowers advertisers, publishers, and agencies to create, manage, and optimize rich media display ads across various devices, including mobile, tablets, and desktops. The platform, known as AdCreator 4, facilitates large-scale and complex advertising campaigns by offering tools for data-driven ad creation, performance optimization, and consolidated reporting. With additional locations in New York, San Francisco, London, Ljubljana, and Singapore, Celtra operates as a subsidiary of The Unilever Group, serving clients globally.

Mic

Venture Round in 2017
Mic Network Inc. operates an online platform dedicated to publishing news, focusing on issues relevant to society's changemakers. Established in 2011 and headquartered in New York, the company provides original reporting across various topics, including politics, business, culture, science, and the environment. Mic aims to reach an audience of 50 million monthly, delivering diverse perspectives that challenge conventional viewpoints. As of November 2018, Mic Network Inc. is a subsidiary of BDG Media Inc.

88rising

Funding Round in 2017
88rising is a multi-platform digital media company dedicated to promoting Asian culture through various forms of content. It has produced over 500 hours of original content, accumulating more than 80 million views on platforms like Facebook and YouTube. The company serves a predominantly young audience, with a significant portion of its viewers aged 16-34 located in the Asia Pacific region. In addition to content production, 88rising operates as a music label and offers fashion services, representing diverse artistic expressions and facilitating collaborations with brands in music and fashion.

DeepLocal

Acquisition in 2017
DeepLocal Inc. is a Pittsburgh-based studio specializing in mobile software design, development, and strategy. Founded in 2006 as a spin-off of Carnegie Mellon University, the company combines the expertise of artists, designers, and technologists to address complex communication challenges with an emphasis on usability and simplicity. DeepLocal creates and manages interactive digital projects and marketing campaigns, offering solutions across mobile, web, and print platforms. Among its products is TinyBlast, a web application for mobile marketing campaigns, alongside a mobile API that facilitates SMS communications for developers. The company is dedicated to crafting high-end technology and design solutions while also focusing on launching its own innovative products.

Subvrsive

Series A in 2017
SubVRsive is an Emmy-nominated XR company based in Austin, TX focused on creating impactful 360 Video, Virtual Reality, and Augmented Reality experiences for brands and agencies. Partnering with renowned directors, producers, content creators and developers at the forefront of the medium, SubVRsive has created captivating interactive experiences for some of the world's leading brands and media companies, including Lionsgate Entertainment, Procter & Gamble, and Showtime Networks.

Kazoo

Series A in 2017
Kazoo, Inc. operates an employee engagement and performance management software platform designed to enhance workplace culture and productivity. Founded in 2011 and based in Austin, Texas, the company offers a comprehensive solution that integrates real-time recognition and rewards, continuous performance management, and employee engagement surveys. This all-in-one platform enables organizations to foster purpose-driven cultures, improve employee retention, and drive revenue growth by facilitating peer-to-peer recognition and providing actionable analytics for business leaders. Formerly known as YouEarnedIt, Inc., Kazoo rebranded in 2019 and currently serves over 600 global customers, focusing on creating a more connected and engaged workforce.

Civis Analytics

Series A in 2016
Civis Analytics, Inc. is a Chicago-based company that specializes in data science software designed to help organizations make informed, data-driven decisions. The company offers a comprehensive suite of tools, including the Civis platform, which provides predictive analytics and end-to-end data science capabilities. Additional offerings include the Community Outreach and Engagement Hub, which assists government and nonprofit organizations in effectively reaching and influencing their target audiences; the Census Intelligence Center, a resource for census coordinators and related entities; and various tools for audience targeting, message testing, and media optimization. Civis Analytics also provides consulting services in consumer insights, market research, and data science to enhance organizations' strategic capabilities. Founded in 2013, Civis Analytics has established itself as a leader in analytics solutions for nonprofit, commercial, and government sectors.

Pep LLC

Acquisition in 2016
Promotion Execution Partners, LLC ("PEP"), a project management and procurement company that oversees shopper marketing promotions for clients, in the US.

Ingage

Funding Round in 2016
Ingage, developed by ScrollMotion, Inc., is a software platform that allows businesses to create and share interactive touchscreen content without the need for extensive design or development resources. This software as a service (SaaS) solution provides sales teams with tools to create, customize, and deliver branded content that enhances engagement throughout the sales process. Users can easily create new presentations or import existing PowerPoint files, share content from mobile devices, and utilize interactive elements such as images, videos, and product specifications. Ingage also offers analytics features that track content engagement, enabling teams to understand viewer interactions and adapt their materials for improved effectiveness. The platform serves a diverse range of industries, including pharmaceuticals, healthcare, finance, and retail, and is supported by Scrollmotion Blue, a creative agency that collaborates with clients to develop tailored interactive solutions. Founded in 2008, ScrollMotion is headquartered in New York, with an additional office in La Jolla, California.

Conexance

Acquisition in 2016
Conexance is a database marketing company based in Lille, France, that specializes in direct marketing and the development of shared databases. The company has pioneered a shared database dedicated to distance selling and electronic commerce. Utilizing predictive models and machine learning, Conexance identifies statistical twins of customers, enabling clients to engage effectively across various channels. This approach enhances brands' understanding of their customer base and allows for targeted outreach based on actual purchasing behaviors.

UPROXX

Series B in 2016
UPROXX is a digital media company founded in 2008, based in the United States, that focuses on bridging web culture with traditional entertainment. It operates an online platform that fosters community discussions and provides editorial and video content. UPROXX covers a range of subjects including entertainment, music, sports, and current events, appealing primarily to young male audiences. Its flagship site, Uproxx.com, features original programming such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY, which explore various aspects of culture and humanity. Furthermore, UPROXX facilitates live Q&A sessions for celebrities and content creators to engage with audiences about their latest projects. Through its innovative storytelling and digital video production, UPROXX seeks to impact culture and highlight stories often overlooked by mainstream media.

All Def

Series B in 2016
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

dBOD

Acquisition in 2016
dBOD is a full-service agency specialising in packaging design, corporate design, digital media and retail design. dBOD employs 38 people at its headquarters in Amsterdam and an office in Shanghai.

CMI Media

Acquisition in 2016
About CMI/Compas: Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York.

DynamicAction

Series A in 2016
DynamicAction Holdings, Inc. provides analytics solutions for retail merchandising organizations worldwide. It offers DynamicAction, a Software-as-a-Service solution that summarizes business; connects, filters, distributes, and ranks data to identify and alert users to the merchandising opportunities on which to focus; recommends actions, as well as predicts practical profit and revenue improvement; coordinates work through task creation, assignment, scheduling, alerts, commentary, and activity trails; allows users to log actions taken to communicate them with colleagues; and allows users to analyze data. The company was founded in 2007 and is based in Redwood City, California.

comScore

Post in 2015
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of products and services, including Media Metrix and Mobile Metrix for website and app measurement, Video Metrix for digital video consumption metrics, and Plan Metrix for insights into consumer lifestyles. Additionally, it offers validated Campaign Essentials, which ensure the visibility and safety of digital ad impressions, and Campaign Ratings for comprehensive campaign evaluation across media. Its services extend to TV Essentials, StationView Essentials, and OnDemand Essentials, integrating traditional TV viewership with digital data. Furthermore, comScore delivers analytics for the film industry, capturing real-time box office results and audience insights. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, focusing on delivering precise, cross-platform measurement solutions for the evolving media landscape.

Essence

Acquisition in 2015
Essence Global Limited is a digital advertising agency that focuses on creating impactful advertising experiences by leveraging data science and objective media strategies. Founded in 2005 and headquartered in London, the company has expanded its presence with offices in key cities around the world, including Tokyo, Singapore, New York, and Sydney. As a subsidiary of GroupM, Essence serves a diverse range of clients, including major brands such as Google and Flipkart. With a workforce of over 1,400 employees, the agency manages an extensive media spend and operates in 71 markets globally. Essence is dedicated to enhancing the value of advertising through innovative approaches that connect brands with their customers effectively.

SuperAwesome

Series A in 2015
SuperAwesome is a company that has transformed the digital media landscape for children by providing a suite of kid-safe tools and technologies. Its offerings include AwesomeAds, the largest kid-safe advertising platform globally, REX, the first programmatic ad filter designed for children, PopJam, a social content platform for users under 13, and Kids Web Services, which ensures compliance with child protection regulations. Founded in 2013 and headquartered in London, SuperAwesome serves hundreds of children's content companies and brands, enabling them to deliver compliant digital experiences, from authentication to safe social interactions and advertising. The company has gained recognition for its rapid growth and innovation, being listed among the fastest growing technology companies in Britain and Europe.

Two Circles

Acquisition in 2015
Two Circles Limited is a sports marketing agency based in London, founded in 2011. The firm specializes in leveraging data to foster direct relationships between sports organizations and fans, ultimately driving business growth. Its services encompass customer understanding, complex CRM solutions, sponsorship management, and enhancing customer experiences through technology tools, data management, and digital marketing strategies. Catering to a diverse clientele, including professional sports clubs, governing bodies, leagues, charities, and sports media networks across Europe and North America, Two Circles aims to improve revenue streams and strengthen sponsorship propositions for its clients. The agency operates as a subsidiary of WPP plc.

Refinery29

Series D in 2015
Refinery29 Inc. is a digital media and entertainment company that focuses on lifestyle content for women. Founded in 2005 and headquartered in New York, the company also has operations in Los Angeles, London, and Berlin. Refinery29 connects its audience with a wide range of topics, including fashion, beauty, health, work, entertainment, and food, through engaging stories and original video programming. The platform aims to inspire women to lead independent, stylish, and informed lives, offering tools and insights that resonate with their interests and aspirations.

Medialets

Acquisition in 2015
Medialets, Inc. specializes in mobile advertising solutions, providing a comprehensive platform designed for smartphones and tablets. The company offers tools such as the Medialets Private Marketplace for planning and executing brand advertising, Medialets Muse for campaign management and communication, and Medialets Create for custom creative training. Its services encompass mobile display advertising, including banners, rich media, and video, alongside advanced features like precise targeting, third-party pixel tracking, and extensive campaign analytics. Medialets also developed Servo, a unique technology that allows marketers to manage and measure the return on investment of mobile ad campaigns, gaining accreditation from the Media Rating Council for its performance. The company's clientele includes major advertisers, agencies, and global brands like P&G and American Express. Founded in 2008 and headquartered in New York City, Medialets operates additional offices in London, Chicago, and Los Angeles, and it functions as a subsidiary of WPP plc.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.

AppNexus

Series E in 2014
AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.

Indigenous Media

Seed Round in 2014
Indigenous Media is a next generation digital studio focused on producing original content for digital and emerging platforms.

Ace Metrix

Series C in 2014
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.

Quirk

Acquisition in 2014
Quirk was founded in February 2010, to facilitate the translation of real-world connections to a rapidly growing number of social networks. Quirk gives users not only the ability to collect their entire online presence in one profile, but also the power to control what aspects of their online identity to share with new contacts. Quirks emphasis on connections extends beyond person to person. Social networking has given new life to customer relations. Quirk makes those connections easy, to the benefit of both businesses and consumers.

Twist Image

Acquisition in 2014
Twist Image is a digital marketing agency known for its extensive experience in helping major brands capitalize on significant opportunities. With over a decade in the industry, the agency specializes in creating fully integrated digital marketing platforms and campaigns. Its services encompass a wide range of digital marketing capabilities, including social media, mobile marketing, interactive experiences, and content creation. Twist Image has established itself as a trusted partner for sophisticated marketers seeking to enhance their digital presence and engagement.

XMKT Group

Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.

Cognifide

Acquisition in 2014
Cognifide Limited is a digital technology consultancy that focuses on enhancing customer experiences for leading global businesses. Established in 2005 and headquartered in London, with additional offices in New York and Johannesburg, Cognifide specializes in digital marketing solutions, engineering, and integration services. The company offers consultancy and professional services aimed at accelerating marketing execution and reducing operational costs. Notable products include Zen Garden, a site production accelerator for Adobe Experience Manager, and Zengage, a tool for managing content from centralized content management systems on tablets. With a development center in Poznan, Poland, Cognifide leverages technical expertise to simplify customer experience management and enable businesses to innovate and respond quickly to market demands.

Percolate

Series B in 2014
Percolate Industries, Inc. operates a comprehensive content marketing platform aimed at enhancing enterprise marketing efforts. Founded in 2010 and headquartered in New York, with additional offices in San Francisco, Denver, and London, Percolate's platform facilitates collaboration across departments, enabling users to plan, execute, and manage marketing campaigns effectively. It allows for the centralization and sharing of files, integration with various marketing channels, and monitoring of audience engagement. The platform is designed to increase productivity, improve brand visibility, and drive sales by organizing marketing programs and providing tools for audience acquisition, customer management, and analytics. As of November 2019, Percolate functions as a subsidiary of Seismic Software, Inc.

OrderDynamics

Series C in 2014
OrderDynamics provides eCommerce solutions tailored for multi-channel retailers in North and Central America, as well as globally. The company specializes in a comprehensive order management system and commerce platform that facilitates both frontend and backend operations. Frontend capabilities include product merchandising, promotions management, content personalization, and search engine optimization, while backend operations encompass order management, customer relationship management, and inventory management. Additionally, OrderDynamics offers mobile commerce solutions and a suite of services that support strategic planning, implementation, and marketing. The company is recognized for its contributions to omnichannel retail fulfillment, helping clients enhance their shopping experiences through features like order orchestration and inventory visibility. OrderDynamics serves a diverse range of iconic brands and is headquartered in Richmond Hill, Canada. As of 2018, it operates as a subsidiary of Tecsys Inc.

TMARC

Acquisition in 2014
TMARC is a digital consumer engagement company that focuses on facilitating connections between consumers, shoppers, brands, and retailers. The company offers services designed to enhance the ability of brands to engage meaningfully with their audience. Specializing in mobile airtime and lifestyle rewards solutions, TMARC utilizes its proprietary in-house pin encryption technology to deliver innovative engagement strategies. This approach allows brands to create impactful interactions with consumers and retailers, ultimately fostering stronger relationships within the marketplace.

Marketeers Vietnam

Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company.

Cerebra

Acquisition in 2013
Cerebra is Africa’s social business authority. We help corporate clients navigate the challenges and opportunities of the social era of business through our Insights, Advisory, Academy and Agency offerings.

Bottle Rocket

Acquisition in 2013
Bottle Rocket is an international mobile studio that specializes in creating innovative mobile experiences for brands. The company focuses on connecting brands with their customers through user-friendly applications across various platforms, including iOS, Android, and wearable devices. With a portfolio of over 250 applications, Bottle Rocket aims to enhance user interactions and strengthen brand loyalty. In addition to mobile app development, the firm offers experience consultancy services that encompass business strategy, product design, and technology solutions. These services are designed to help clients improve customer acquisition, engagement, and retention by delivering meaningful experiences that resonate with users. As a mobile specialist within Ogilvy, a prominent advertising and marketing agency, Bottle Rocket is committed to setting new standards in the industry.

VMLY&R

Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.

Candyspace

Corporate Round in 2013
Candyspace Media is a UK-based multi-platform agency, established in 2005 in London. Employing 25 individuals, the agency specializes in providing comprehensive digital marketing services. Its offerings encompass strategy and planning, user experience design, development, testing, analytics, and project and campaign management. Candyspace focuses on delivering tailored solutions that address the diverse needs of its clients in the digital landscape.

Mutual Mobile

Corporate Round in 2013
Mutual Mobile, Inc. develops products and applications that ignite businesses. It offers app development, augmented reality, virtual reality, the Internet of things, and conversation design services. The company was founded in 2009 and is based in Austin, Texas with an additional office in Hyderabad, India.

Scangroup

Acquisition in 2013
Scangroup is a Kenyan company that specializes in marketing communication services, offering a comprehensive range of integrated solutions. Its primary focus includes media planning and buying, advertising, branding, consulting, public relations, digital advertising, and advertising research. The company consolidates these diverse disciplines to provide tailored services for clients, enabling effective communication strategies. Scangroup primarily generates its revenue from the Kenyan market, positioning itself as a key player in the region's advertising and marketing landscape.

Muzy

Angel Round in 2013
Muzy is a new kind of blog for creative and visual people, where you can post, enhance, create, and share photos, thoughts, drawings, animations, collages, and all kinds of creative stuff. Your Muzy is a customizable blog to post text, art, videos, photos, and more that comes with easy apps for photo effects, text, collaging, drawing, captioning, and more.

Miaozhen

Series C in 2013
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Miaozhen

Series C in 2013
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Leading Smart Holdings Limited

Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Fullscreen

Series A in 2013
Fullscreen Media is a leading media company that specializes in social-first entertainment experiences, catering to creators, brands, and consumers. Founded in 2011 and based in Culver City, California, Fullscreen provides technology and services that enable the creation and sharing of video content for a connected audience. The company's offerings include marketing services that help brands engage and monetize their social audiences through effective social and creative strategies. Additionally, Fullscreen supports artists and creators by facilitating audience engagement and providing merchandise for men, women, and children, alongside various accessories available online. As a subsidiary of Otter Media, Fullscreen continues to innovate in the digital media landscape.

John Street, Inc.

Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.

MRC

Private Equity Round in 2013
Valence is a diversified media company, with divisions or strategic investments in premium television, wide release film, specialty film, live events and digital media.

Salmon

Acquisition in 2013
Salmon was founded in 1989 and quickly established a reputation for on time, on budget delivery of business systems that deliver measurable competitive value. Since 2000, Salmon is best known for delivering and supporting large-scale eCommerce systems for multi-channel leaders like Argos. In 2012, Salmon was ranked 7th in The Drum’s Top 100 Digital list and 2nd in the Design and Build list.

Globant

Funding Round in 2013
Globant is an IT services company that specializes in digital transformation, helping clients develop customized software solutions. Established in 2003 in Argentina and now headquartered in Luxembourg, Globant has a workforce of over 6,300 professionals across 12 countries. The company focuses on creating meaningful digital experiences that enhance user engagement through personalized, context-aware interactions. Its client portfolio includes major brands such as Google, LinkedIn, and Coca-Cola, with a significant concentration in the media, entertainment, and financial services sectors. Globant has received recognition for its innovative approaches, including features in notable business case studies at prestigious institutions like Harvard and MIT, and accolades from industry analysts for its leadership in digital strategy consulting.

Affectiva

Series A in 2012
Affectiva, Inc. is a Boston-based company specializing in emotion-sensing artificial intelligence software that enables businesses to understand consumer engagement with digital content. Founded in 2009 as a spin-off from the MIT Media Lab, Affectiva has pioneered the Emotion AI category, utilizing deep learning, computer vision, and speech science to analyze subtle human emotions and cognitive states. The company provides a software development kit, cloud-based API, and various solutions for industries such as advertising, automotive, social robotics, and healthcare. Affectiva's technology is employed by numerous Fortune Global 500 companies to enhance consumer engagement with advertisements, videos, and TV programming. Additionally, its in-cabin sensing AI is transforming the automotive sector by improving safety and personalizing transportation experiences. With a robust dataset that includes over nine million face videos analyzed across 90 countries, Affectiva continues to drive innovation in emotional analytics and insights.

Acceleration

Acquisition in 2012
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.

SAY Media

Venture Round in 2012
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

Jumptap

Venture Round in 2012
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.

AKQA

Acquisition in 2012
AKQA is a global company that specializes in the imaginative application of art and science to develop innovative digital solutions. With a workforce of over 2,000 employees across 16 offices worldwide, it focuses on designing adaptive digital services and applications that engage consumers and deliver substantial returns for clients. The company provides a range of services, including marketing, digital product design, customer relationship management, and e-commerce, enhancing customer satisfaction and creating new revenue streams. AKQA has collaborated with prominent brands such as Activision, Audi, Nike, and Starbucks on notable projects like the Nike Rise 'House of Mamba,' the Heineken Star Player game, and the Nissan IDx virtual reality experience. Founded in 1994 and headquartered in San Francisco, AKQA continues to lead in the digital innovation space.

Ace Metrix

Series C in 2012
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.

mySupermarket

Series D in 2012
mySupermarket Limited operates an online price comparison platform that assists grocery shoppers in the United Kingdom in saving money. Founded in 2006 and based in London, the platform enables users to compare prices on a wide range of products, including groceries, household items, and personal care products. By providing transparent pricing, promotional offers, and product information, mySupermarket helps consumers locate online deals and vouchers, facilitating cost-effective shopping across various stores. The service aims to enhance the shopping experience by making it easier for individuals to find the best prices and savings on their grocery purchases.

Barrows

Funding Round in 2012
Barrows is a specialist in retail marketing, providing a comprehensive suite of services designed to enhance shopper engagement and drive sales. With over 20 years of experience across various consumer goods sectors, the company leverages insights and methodical planning to develop effective shopper marketing strategies. Barrows focuses on fostering collaboration among key stakeholders to produce precise briefs that guide their design, engineering, testing, and implementation processes. Their offerings include retail strategy, shopper marketing, rapid prototyping, display design, category transformation, and product development, all aimed at creating transformative retail experiences. By partnering with other organizations when necessary, Barrows ensures that its clients benefit from expert capabilities in the marketing landscape.

EffectiveUI

Acquisition in 2012
EffectiveUI specializes in designing and developing digital solutions aimed at enhancing user interactions with technology. The company caters to the Fortune 1000 and innovative enterprises by creating custom applications, including user interfaces for web, mobile, desktop, and touch-enabled platforms. EffectiveUI also focuses on mission-critical web applications and integrated mobile apps, and it offers services such as strategic guidance, training, and the provision of embedded experts. The firm's commitment to improving the interface between people and technology underlines its belief that successful digital products rely on effective user experiences. Additionally, EffectiveUI implements workplace applications, dashboards, and data visualization tools, further supporting its clients in achieving their digital objectives.

41?29! Media Internet

Acquisition in 2012
41?29! Media Internet is an independent digital communications agency based in Istanbul. Founded in 2007 by Alemsah Ozturk, Bora Akman and Omer Ersoy, 41?29! offers digital communications services to clients across all business sectors. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker and Unilever.

Lumi Global

Series A in 2011
Lumi Global is a technology company that specializes in real-time audience engagement software, focusing on enhancing the experience of shareholder and member meetings. The company offers platforms for virtual and hybrid annual general meetings (AGMs), including voting and legislative meetings, ensuring their smooth and reliable execution. Lumi's patented technology enables meaningful audience insights and effective communication, helping both enterprise and consumer clients rapidly process, analyze, and act on real-time data. The company serves various industries such as events technology, market research, and enterprise collaboration, benefiting from a recurring customer base that includes over 1,000 global blue-chip clients. Since its acquisition of Interactive Meetings Limited in 2013, Lumi has expanded its global presence and continues to grow through increasing sales and subscription revenue.

The Glover Park Group

Acquisition in 2011
The Glover Park Group is a strategic communications and government affairs firm based in Washington, D.C., founded in 2001. The firm operates at the intersection of business, government, media, culture, and technology, providing a comprehensive suite of services designed to address various communication needs. Clients engage The Glover Park Group to effectively convey their narratives, navigate complex situations, influence policy, promote products, and reshape their brand identities. Through its integrated approach, the firm develops and executes tailored communication strategies that meet the unique challenges faced by its clients.

InGameAd

Series B in 2011
Ingamead (iga) is a leading mobile ad platform and mobile virtual currency company. Its flagship 17coin (17bi in chinese) service, with more than 20 million registered users, is the world largest plug & play user-initiated & value-exchanged mobile video ad platform. Iga is backed up by wpp, singtel innov8 and revolution ventures.

Miaozhen

Series B in 2011
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Leading Smart Holdings Limited

Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series B in 2011
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Lumi Global

Series A in 2011
Lumi Global is a technology company that specializes in real-time audience engagement software, focusing on enhancing the experience of shareholder and member meetings. The company offers platforms for virtual and hybrid annual general meetings (AGMs), including voting and legislative meetings, ensuring their smooth and reliable execution. Lumi's patented technology enables meaningful audience insights and effective communication, helping both enterprise and consumer clients rapidly process, analyze, and act on real-time data. The company serves various industries such as events technology, market research, and enterprise collaboration, benefiting from a recurring customer base that includes over 1,000 global blue-chip clients. Since its acquisition of Interactive Meetings Limited in 2013, Lumi has expanded its global presence and continues to grow through increasing sales and subscription revenue.

Rockfish

Acquisition in 2011
Rockfish Interactive Corporation is a digital advertising and marketing agency that offers a wide range of services designed to enhance clients' digital presence and performance. Founded in 2006 and headquartered in Rogers, Arkansas, the company specializes in areas such as content management systems, mobile application development, e-commerce solutions, search engine optimization, and social media management. Additionally, Rockfish provides services in digital customer relationship management, loyalty programs, user experience testing, and analytics technology implementation. The firm has expanded its footprint with offices in cities across the United States, including Frisco, Austin, Cincinnati, Minneapolis, Portland, New York, and Chicago. Rockfish Brand Ventures, established in 2011 as the venture capital arm of the company, focuses on investing in technology and marketing innovations within the digital space, particularly in the Arkansas region.

MRC

Debt Financing in 2011
Valence is a diversified media company, with divisions or strategic investments in premium television, wide release film, specialty film, live events and digital media.

Affectiva

Series A in 2011
Affectiva, Inc. is a Boston-based company specializing in emotion-sensing artificial intelligence software that enables businesses to understand consumer engagement with digital content. Founded in 2009 as a spin-off from the MIT Media Lab, Affectiva has pioneered the Emotion AI category, utilizing deep learning, computer vision, and speech science to analyze subtle human emotions and cognitive states. The company provides a software development kit, cloud-based API, and various solutions for industries such as advertising, automotive, social robotics, and healthcare. Affectiva's technology is employed by numerous Fortune Global 500 companies to enhance consumer engagement with advertisements, videos, and TV programming. Additionally, its in-cabin sensing AI is transforming the automotive sector by improving safety and personalizing transportation experiences. With a robust dataset that includes over nine million face videos analyzed across 90 countries, Affectiva continues to drive innovation in emotional analytics and insights.

F.biz

Acquisition in 2011
F.biz Ltda. is a digital advertising agency based in São Paulo, Brazil, established in 1999. The company has experienced significant growth, achieving an annual growth rate of nearly 50%. With a team of approximately 200 employees, F.biz provides a range of digital marketing services to a diverse clientele, including notable brands such as Unilever, Campari, Itaú, Vivo, and NetShoes. The agency's focus on innovative advertising solutions has positioned it as a key player in the Brazilian digital marketing landscape.

Domo

Angel Round in 2011
Domo, Inc. operates a cloud-based platform that connects various levels of an organization, from executives to front-line employees, with real-time data and insights. Founded in 2010 and headquartered in American Fork, Utah, Domo enables users to manage their business operations through smartphones, facilitating instant access to critical information. The platform includes features such as a Programmatic Revenue Solution, which integrates complex data from ad servers and sell-side platforms into user-friendly dashboards. Domo's services are offered on a subscription basis, generating revenue from both subscriptions and professional services, while also providing users with timely notifications that allow for immediate action on data-driven insights.

nPario

Venture Round in 2011
nPario is a provider of data products and services that enable companies to understand and market consumer commercial intent. Led by recognized data veterans Bassel Ojjeh, Krishna Uppala, and Basel Tutunji nPario delivers solutions that allow companies to increase their revenue by gaining and acting upon consumer behavior insights.

Commarco

Acquisition in 2011
Commarco is a holding company that encompasses a network of approximately 25 communication and marketing agencies primarily in the German-speaking region. It provides a comprehensive range of services, including traditional advertising, public relations, customer relationship management, digital marketing, 3D communication, and data management. With a workforce of around 1,200 employees across its agencies in Europe, Commarco aims to deliver diverse communication solutions to meet the needs of its clients.

VICE Media

Venture Round in 2011
Vice Media is a global youth-oriented media company founded in 1994, with its headquarters located in Brooklyn, New York. The company engages in a diverse range of activities, including print, online content, television, and feature films, catering to a young audience. It publishes a magazine that covers various topics such as music, fashion, travel, sports, technology, and social issues, while also focusing on investigative journalism and documentaries. Vice Media produces and licenses content for multiple platforms, including mobile devices and television, and offers video content across various genres online. Additionally, the company provides magazine subscriptions, books, and DVDs through its online store. Vice France SARL, a subsidiary of Vice Media, operates a television channel and publishes news articles in France.

Jumptap

Venture Round in 2011
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.

Visible Technologies

Series C in 2011
Visible Technologies operates Visible Intelligence, a social media platform designed to deliver marketing ROI and smarter customer insights

Who Digital

Acquisition in 2011
Who Digital is a Customer Experience (CX) systems integration company specializing in highly strategic, creative and innovative digital solutions that co-exist in a world beyond the browser; multi-channel, VR + AR and mobile enabled. Our mantra is delivering software solutions built on Insight, Innovation and Integration. Continuously seeking out to construct better, more intimate Brand and Consumer relationships through experience driven and contextually delightful digital platforms.

Blue State

Acquisition in 2010
Blue State Digital (BSD) is a full-service agency that provides integrated digital marketing strategy as well as a Web-based licensed software platform to help organizations drive concrete results by building communities online. BSD provides clients with a variety of strategic services, including program development and management, mass email strategy and execution, website design, content development, video and motion graphics, offline PR and social media outreach, analytics and online advertising. In addition, the BSD Online Tools, the company’s licensed software toolset, offers organizations of any size a core CRM/CMS technology platform for community-building and other advocacy initiatives.

Taxi

Acquisition in 2010
TAXI, founded in 1992 in Montreal by Paul Lavoie and partner Jane Hope, has built its reputation on its highly innovative creative work. It has five offices in Canada, as well as an agency in New York and one in Amsterdam.

Buddy Media

Series C in 2010
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

Leading Smart Holdings Limited

Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series A in 2010
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Ace Metrix

Venture Round in 2010
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.

TRA

Series C in 2010
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.

Ecommera

Acquisition in 2010
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.

Ecommera

Funding Round in 2010
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.