WPP

WPP, headquartered in the UK, is the world's largest advertising holding company, measured by annual revenue. It offers a broad range of services, including traditional and digital advertising, public relations, and consulting, to clients globally, with a significant portion of its revenue coming from developed regions like North America, the UK, and Western Europe. WPP's business model revolves around creating transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce, and technology.

David Mayo

CEO, Bates CHI and Partners

Mark Read

CEO, Board Member and Member of the Executive Committee

Past deals in Advertising

InfoSum

Acquisition in 2025
InfoSum is a company that has developed a decentralized data platform aimed at facilitating collaboration among advertisers, media owners, data providers, and advertising technology firms while prioritizing customer privacy. Founded in 2016 and headquartered in Basingstoke, Hampshire, InfoSum's platform allows multiple parties to connect and utilize customer data without the need for data to be transferred or pooled. This innovative approach enhances data collaboration by ensuring that the underlying data remains secure and protected from exposure or misuse. By leveraging patented, non-movement data technology, InfoSum helps organizations unlock the potential of their customer data, ultimately enabling them to improve customer experiences while maintaining a strong focus on privacy.

New Commercial Arts.

Acquisition in 2024
New Commercial Arts is a London-based creative agency that specializes in uniting brand and customer experience creativity. It offers advertising services to make brands more desirable and easier to buy.

Majority

Corporate Round in 2023
Majority is a marketing and consulting agency based in Atlanta, Georgia, focused on leveraging diversity as a competitive advantage to drive disruptive creativity. The agency aims to normalize diverse representation in creative industries, recognizing that this diversity not only fosters innovation but also moves culture and products. Majority emphasizes its roots in Atlanta, a city where local culture significantly influences global trends, particularly within Black culture. The agency provides a range of services including advertising, strategic planning, digital solutions, branded entertainment, design, product innovation, and experiences that resonate with diverse lived experiences. Majority's mission transcends traditional advertising, seeking to ignite cultural disruption and ensure that the best ideas prevail, regardless of the medium.

Passport Brand Design

Acquisition in 2022
Passport Brand Design is a company that specializes in branding and marketing services aimed at enhancing the brand reach of its clients. The firm offers a range of services, including retail marketing, digital marketing, brand planning, digital campaigns, and asset development. Through these services, Passport Brand Design helps businesses effectively connect with their target audiences and strengthen their market presence.

Village Marketing

Acquisition in 2022
Village Marketing is a creative influencer marketing agency that specializes in building brands within a social media and mobile-focused environment. The company offers a range of services, including social media marketing, influencer marketing, affiliate marketing, content usage management, and content production. By leveraging influencers, Village Marketing aims to help clients effectively enhance their brand presence and engagement in the digital landscape.

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Design Bridge

Acquisition in 2017
Design Bridge Limited is a renowned brand design agency specializing in brand design and advertising services to help companies effectively reach a wide audience. Established in 1986 and based in London, with additional offices in Amsterdam, Singapore, and New York, the agency provides a range of services including story writing, brand positioning, marketing strategy formulation, and content development. Its diverse clientele features notable brands such as Hellmann’s, Guinness, Fortnum & Mason, and Dulux. Design Bridge aims to assist businesses across various sectors, including e-commerce, healthcare, and consumer products, in enhancing their brand presence and achieving strategic marketing goals. The company was formerly known as The Design Bridge U.K. Limited before rebranding in 1994 and currently operates as a subsidiary of WPP plc.

Thjnk

Acquisition in 2017
Thjnk AG is an independent creative agency group based in Hamburg, Germany, founded in 2012. The agency operates multiple offices in Berlin, Munich, Dusseldorf, Zurich, and New York. Thjnk provides a range of advertising services, focusing on strategic brand positioning and integrated communication concepts. Its diverse client portfolio includes notable brands such as McDonald’s, adidas, GlaxoSmithKline, Haribo, Paulaner, and Audi. Recognized as one of the top three agencies in Germany, Thjnk aims to deliver measurably effective communication solutions that contribute to sustainable business growth.

Celtra

Series C in 2017
Celtra Inc. is a creative management platform that offers cloud-based, self-service software for managing the lifecycle of digital advertising. Founded in 2006 and headquartered in Boston, Massachusetts, Celtra serves advertisers, publishers, and businesses globally, with additional offices in New York, San Francisco, London, Ljubljana, and Singapore. The company's flagship product, AdCreator 4, enables agencies and brand leaders to create, distribute, and optimize data-driven display advertising campaigns across various screens, including mobile devices, tablets, and desktops. This platform facilitates large-scale and complex campaigns by streamlining ad creation, performance optimization, and consolidated reporting, ensuring that clients can easily access common metrics across all formats. Celtra operates as a subsidiary of The Unilever Group.

Civis Analytics

Series A in 2016
Civis Analytics, Inc. is a data science software company that empowers organizations to make data-driven decisions. Founded in 2013 and based in Chicago, Illinois, Civis offers a range of tools designed to enhance data analysis and audience engagement. Its Civis platform provides predictive analytics capabilities, facilitating end-to-end data science workflows. Key offerings include the Community Outreach and Engagement Hub, which assists government and nonprofit teams in effectively reaching and influencing their target audiences, and the Census Intelligence Center, a resource for supporting census efforts. Additionally, the company features tools such as the Audience Center for customer targeting, Creative Focus for message testing, and Civis Media Optimizer for optimizing TV advertising strategies. Civis Analytics also delivers consumer insights, market research, and data science consulting services, helping clients leverage data to gain a competitive edge in their operations.

CMI Media

Acquisition in 2016
About CMI/Compas: Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York.

comScore

Post in 2015
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms worldwide. The company provides a comprehensive suite of products and services, such as Media Metrix and Mobile Metrix for measuring web and app performance, Video Metrix for tracking digital video consumption alongside TV metrics, and Plan Metrix for consumer lifestyle insights. Additionally, comScore offers validated Campaign Essentials, which ensures the visibility and safety of digital ad impressions, and Campaign Ratings for evaluating cross-platform campaigns. Its offerings also include TV Essentials, StationView Essentials, and OnDemand Essentials for understanding viewing patterns and transactional tracking. Furthermore, the company provides analytics and optimization tools for advertising campaigns and brand protection. comScore's capabilities extend to movie reporting and analytics, delivering insights into box office performance and audience trends. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, positioning itself as a leader in audience measurement and analytics.

Essence

Acquisition in 2015
Essence is a global data and measurement-driven media agency, operating as part of GroupM. The agency focuses on enhancing the value of advertising for its clients, which include notable names such as Google, FrieslandCampina, Flipkart, and the Financial Times. With a workforce of over 1,400 employees, Essence manages more than $3.6 billion in media spend and executes campaigns across 71 markets. The agency has established offices in major cities worldwide, including Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo, and Toronto.

SuperAwesome

Series A in 2015
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.

Medialets

Acquisition in 2015
Medialets, Inc. specializes in mobile advertising solutions, providing a comprehensive platform designed for smartphones and tablets. The company offers tools such as the Medialets Private Marketplace for planning and executing brand advertising, Medialets Muse for campaign management and communication, and Medialets Create for custom creative training. Its services encompass mobile display advertising, including banners, rich media, and video, alongside advanced features like precise targeting, third-party pixel tracking, and extensive campaign analytics. Medialets also developed Servo, a unique technology that allows marketers to manage and measure the return on investment of mobile ad campaigns, gaining accreditation from the Media Rating Council for its performance. The company's clientele includes major advertisers, agencies, and global brands like P&G and American Express. Founded in 2008 and headquartered in New York City, Medialets operates additional offices in London, Chicago, and Los Angeles, and it functions as a subsidiary of WPP plc.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.

AppNexus

Series E in 2014
AppNexus Inc. is a technology company that specializes in a cloud-based software platform designed to enhance and streamline programmatic online advertising. Founded in 2007 and headquartered in New York City, with additional offices both domestically and internationally, AppNexus provides a comprehensive suite of tools for advertisers and publishers. Its platform maximizes campaign performance and yield for online inventory, offering trading solutions and marketplaces for digital advertising. Advertisers can create custom trading desks and advertising networks, while the AppNexus Publisher Suite empowers publishers to optimize revenue through various demand sources. Key features include PriceCheck, a header bidding solution for diverse ad formats, and the AppNexus Apps program, which enables third-party technology vendors to develop tailored features for their clients. By leveraging data and machine learning, AppNexus facilitates intelligent, AI-driven advertising campaigns for marketers and agencies.

Ace Metrix

Series C in 2014
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.

Cognifide

Acquisition in 2014
Cognifide Limited is a digital technology consultancy that specializes in enhancing customer experiences for leading global businesses. Founded in 2005 and headquartered in London, with additional offices in New York and Johannesburg, Cognifide offers a range of services including digital marketing acceleration, marketing execution improvement, cost reduction, and consultancy. The company is particularly known for its engineering capabilities, with a development center based in Poznan, Poland, which is recognized for its technical talent. Cognifide has developed innovative tools such as Zen Garden, a site production accelerator for Adobe Experience Manager, and Zengage, which facilitates content management for tablets. Through its expertise, Cognifide empowers marketers to navigate complex digital landscapes more efficiently, enabling faster market entry and improved operational effectiveness.

Marketeers Vietnam Company

Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company that offers a wide range of marketing services. The firm specializes in promotional campaigns, activation, marketing consulting, market planning, branding, and field marketing services. By combining these elements, Marketeers Vietnam aims to deliver comprehensive marketing solutions tailored to meet the needs of its clients. The company focuses on helping businesses enhance their brand visibility and achieve their marketing objectives through strategic planning and execution.

VMLY&R

Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.

Scangroup

Acquisition in 2013
Scangroup is a marketing communication company based in Kenya that specializes in providing integrated marketing services. The company focuses on media planning and buying, advertising, branding, public relations, and digital advertising, among other areas. By consolidating various disciplines, Scangroup aims to deliver comprehensive communication solutions to its clients. The majority of its revenue is generated within the Kenyan market, reflecting its commitment to serving local businesses with tailored marketing strategies.

Miaozhen Systems

Series C in 2013
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Leading Smart Holdings Limited

Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.

John Street

Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.

Affectiva

Series A in 2012
Affectiva, Inc. specializes in emotion-sensing artificial intelligence software that helps businesses understand consumer engagement with digital content, advertising, and communication. Founded in 2009 as a spin-off from MIT Media Lab, the company leverages deep learning, computer vision, and extensive real-world data to detect nuanced human emotions and cognitive states by analyzing facial and vocal expressions. Affectiva offers a software development kit, a cloud-based API, and various solutions tailored for industries such as advertising, automotive, social robotics, and healthcare. Its in-cabin sensing technology is particularly noteworthy, as it enables automotive manufacturers and fleet managers to create safer and more personalized transportation experiences. Affectiva's tools are utilized by a significant number of Fortune Global 500 companies to enhance consumer engagement through more effective testing of ads, videos, and television programming. Headquartered in Boston, Massachusetts, Affectiva also maintains an office in Cairo, Egypt.

Acceleration

Acquisition in 2012
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.

Say Media

Venture Round in 2012
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Jumptap

Venture Round in 2012
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

AKQA

Acquisition in 2012
AKQA is a global company that specializes in the imaginative application of art and science to develop digital services and products. Founded in 1994 and headquartered in San Francisco, it employs over 2,000 people across 16 offices worldwide. The company takes an entrepreneurial and collaborative approach to design adaptive digital solutions, delivering significant returns for its clients. AKQA offers a wide range of services, including marketing, digital product design, interactive advertising, web development, and customer relationship management. Its client portfolio features prominent brands such as Activision, Audi, Delta, Nike, Starbucks, Rolls-Royce, and Verizon. Notable projects include innovative applications like the Nike Rise 'House of Mamba' LED floor, the Eco:Drive connected-car system, and the Heineken Star Player for live sports engagement.

Ace Metrix

Series C in 2012
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.

Barrows Global

Funding Round in 2012
Barrows is a specialist in retail marketing, providing a comprehensive suite of services designed to enhance shopper engagement and drive sales. With over 20 years of experience across various consumer goods sectors, the company leverages insights and methodical planning to develop effective shopper marketing strategies. Barrows focuses on fostering collaboration among key stakeholders to produce precise briefs that guide their design, engineering, testing, and implementation processes. Their offerings include retail strategy, shopper marketing, rapid prototyping, display design, category transformation, and product development, all aimed at creating transformative retail experiences. By partnering with other organizations when necessary, Barrows ensures that its clients benefit from expert capabilities in the marketing landscape.

41?29!

Acquisition in 2012
41?29! is a creative media agency that designs and offers online social media campaigns. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker, and Unilever.

Miaozhen Systems

Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Miaozhen Systems

Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Leading Smart Holdings Limited

Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Affectiva

Series A in 2011
Affectiva, Inc. specializes in emotion-sensing artificial intelligence software that helps businesses understand consumer engagement with digital content, advertising, and communication. Founded in 2009 as a spin-off from MIT Media Lab, the company leverages deep learning, computer vision, and extensive real-world data to detect nuanced human emotions and cognitive states by analyzing facial and vocal expressions. Affectiva offers a software development kit, a cloud-based API, and various solutions tailored for industries such as advertising, automotive, social robotics, and healthcare. Its in-cabin sensing technology is particularly noteworthy, as it enables automotive manufacturers and fleet managers to create safer and more personalized transportation experiences. Affectiva's tools are utilized by a significant number of Fortune Global 500 companies to enhance consumer engagement through more effective testing of ads, videos, and television programming. Headquartered in Boston, Massachusetts, Affectiva also maintains an office in Cairo, Egypt.

F.biz

Acquisition in 2011
F.biz Ltda. is a digital advertising agency based in São Paulo, Brazil, established in 1999. The company has experienced significant growth, achieving an annual growth rate of nearly 50%. With a team of approximately 200 employees, F.biz provides a range of digital marketing services to a diverse clientele, including notable brands such as Unilever, Campari, Itaú, Vivo, and NetShoes. The agency's focus on innovative advertising solutions has positioned it as a key player in the Brazilian digital marketing landscape.

Commarco

Acquisition in 2011
Commarco is a holding company for communications and marketing agencies primarily operating in the German-speaking region. It encompasses approximately 25 agencies that collectively provide a comprehensive range of communication services, including traditional advertising, public relations, customer relationship management, digital marketing, 3D communication, and data management. With around 1,200 employees across its agencies in Europe, Commarco aims to deliver diverse marketing solutions to meet the needs of its clients.

Jumptap

Venture Round in 2011
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Leading Smart Holdings Limited

Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen Systems

Series A in 2010
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Ace Metrix

Venture Round in 2010
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.

H-ART

Acquisition in 2009
H-ART specializes in marketing and communication strategies for brands, focusing on creating impactful digital experiences. The company aims to explore how brands can utilize online channels, including websites, mobile devices, and emerging media, to engage consumers effectively. H-ART also emphasizes connecting these online efforts with offline touchpoints, such as retail and events. Its client portfolio includes notable brands like Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken, and Telecom Italia, among others.

The Jupiter Drawing Room

Venture Round in 2009
The Jupiter Drawing Room is a prominent creative agency group based in South Africa, with offices in Johannesburg and Cape Town, and additional locations in Harare, Lusaka, Blantyre, and Mauritius. Specializing in a wide range of services including advertising, marketing, design, public relations, and digital strategy, the agency is known for its integrated communication solutions. The Jupiter Drawing Room has established a prestigious client roster that includes notable companies such as ABSA, Hyundai, and MTN. Recognized for its creativity, the agency was awarded Joint Agency of the Decade by AdReview in 2010 and has been ranked among the Top 5 Most Creative Agencies in the World by Advertising Age, marking it as the only African agency to achieve this distinction. With a dedicated workforce of approximately 200 employees, The Jupiter Drawing Room continues to lead in the advertising sector across Africa.

Smart Media Joint Stock Company

Venture Round in 2009
Smart Media Joint Stock Company is a marketing and communications company in Vietnam. SMJ has operations in Hanoi and Ho Chi Minh City and employs 30 people. SMJ's key clients include Mobifone, Vietnam Mobile, Vinaphone, VNPost and VNPT.

Jumptap

Series D in 2008
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Yield Software

Series B in 2008
Yield Software is a provider of internet marketing software tailored for advertisers and digital media agencies. The company offers a comprehensive web marketing suite that integrates search engine optimization (SEO), pay-per-click (PPC) advertising, and landing page optimization into a unified platform. This suite aims to automate, simplify, and optimize online marketing processes. By enhancing web pages for better visibility, evaluating keywords and ad bids, and managing PPC campaigns, Yield Software helps users effectively drive traffic to their websites. Clients have reported significant time savings and cost reductions, alongside improved website traffic, conversion rates, and ultimately, increased revenues.

Spot Runner AI

Series C in 2008
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.

HdtMEDIA

Venture Round in 2008
HdtMEDIA is a Chinese digital advertisement network that offers technological marketing solutions to enhance online advertising efforts. The company has established partnerships with major online media in China, including leading portals and search engines, as well as over 90% of premium vertical sites. HdtMEDIA operates a comprehensive digital media advertisement platform, which includes innovative products like iCast and iFocus, designed to improve the effectiveness of digital and mobile advertising. Through its services, HdtMEDIA enables clients to reach their target audiences more effectively, ultimately helping them increase their profitability.

NuConomy

Series A in 2008
NuConomy is a developer of a web analytics and optimization platform designed to enhance the assessment of website and social marketing performance. Founded in 2006 in Tel Aviv, Israel, and now headquartered in San Francisco, the company offers tools that go beyond traditional metrics by measuring rich interactions and social features on websites. Its unique engagement module enables businesses to analyze individual user behaviors and interactions with content, brands, and site features. By leveraging these insights, NuConomy allows publishers and advertisers to dynamically optimize their online presence and create personalized marketing opportunities. The company, which has an executive team with experience from Microsoft and Google, completed its A Round financing in 2008, receiving investment from WPP Group. NuConomy was acquired by LivePerson in 2010, effectively covering its initial investment.

Integrated Media Measurement (IMMI)

Series C in 2008
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."

Audience Measurement Technologies

Series C in 2008
Provides consumer behavior and audience exposure data to media companies and advertisers.

Quasar Media

Acquisition in 2007
Quasar Media Private Limited, established in 2005, is a digital marketing agency headquartered in Gurgaon, India, with additional offices in New Delhi, Mumbai, and Bangalore. The company specializes in providing comprehensive digital solutions, including digital advertising, media planning, social media management, mobile marketing, e-commerce, and search engine optimization. Quasar serves a diverse range of clients, such as LG Electronics, MakeMyTrip.com, and Microsoft, employing a team of 73 people. It operates as a subsidiary of Hogarth Worldwide Ltd.

Dawson Integrated Marketing Communications

Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.

Ootworld

Corporate Round in 2007
Digital Agency

Plano.Trio Comunicacao

Acquisition in 2007
Plano.Trio Comunicacao is a specialist in trade and channel marketing, events, promotions and design, in Brazil. Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.

Say Media

Series D in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

24/7 Real Media UK

Acquisition in 2007
24/7 Real Media UK Ltd is a digital marketing agency located in Bristol, specializing in marketing strategies, search engine optimization (SEO), and social media management. The agency enables its clients to effectively engage with their customers through various social media platforms, allowing businesses to share positive information, connect instantly, gather feedback, and monitor brand perception. Their approach includes a comprehensive range of services such as situational assessments, competitor analysis, strategy creation, branding, and implementation guidelines. Additionally, they offer social media management, monthly reporting, software recommendations, profile creation, and website integration to enhance their clients' online presence.

Real Media

Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.

Say Media

Series C in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Say Media

Corporate Round in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Jumptap

Venture Round in 2007
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Spot Runner AI

Series B in 2006
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.

Dewey Square Group

Acquisition in 2006
Dewey Square Group is a public relations and communications firm based in Boston, Massachusetts, founded in 1992. The company specializes in public affairs strategy, offering a variety of services including public relations, community-based consumer marketing, and strategic and crisis communication. Dewey Square Group assists businesses, nonprofits, campaigns, and causes in achieving their public affairs objectives, which may involve securing favorable legislative outcomes, effective advocacy efforts, or high-profile awareness campaigns. The firm focuses on delivering tailored solutions to meet the unique needs of its clients in the ever-evolving landscape of public communication.

WildTangent

Venture Round in 2006
WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.

WildTangent

Venture Round in 2006
WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.

Visible World

Series B in 2005
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

M:Metrics

Series B in 2005
M:Metrics specializes in marketing and media intelligence solutions tailored for the mobile medium. The company's product suite integrates mobile consumer behavior, content merchandising, and device capabilities to deliver comprehensive mobile market intelligence. Among its offerings is M:Ad, a tracking service that monitors clickable display advertising across various mobile web destinations, providing insights into leading advertisers in different market segments. This focus on mobile analytics enables businesses to better understand and engage their target audiences in an increasingly mobile-driven landscape.

Grey Group

Acquisition in 2005
Grey Group is a prominent global advertising and marketing organization, recognized as one of the top firms in the industry. Established in 1917, Grey serves a significant portion of the FORTUNE 500 across 96 countries, focusing on creating impactful brand experiences and fostering strong consumer connections. The company offers a comprehensive range of services, including advertising, public relations, digital strategy, and media planning, allowing clients to outsource their marketing and communication needs. As part of WPP, Grey continues to innovate and adapt to the evolving landscape of marketing, ensuring its strategies remain effective and relevant.

Visible World

Series B in 2003
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Cordiant Communications Group

Acquisition in 2003
Cordiant Communications Group is a global creative communications organization employing over 7,965 individuals, including affiliates. The company specializes in a range of services, including advertising, media, direct marketing, and public relations. By integrating these disciplines, Cordiant aims to deliver comprehensive marketing solutions that cater to the diverse needs of its clients.

MediaPro

Corporate Round in 2003
The MEDIAPRO Group is a prominent audiovisual company that specializes in the production and distribution of content across various platforms. It offers a wide range of services, including the administration and distribution of sporting events, film production, and interactive content creation. Additionally, MEDIAPRO provides essential post-production services, technical engineering, and transmission solutions. The company is also involved in communications consultancy and advertising trading, along with the design and post-production of themed television channels. With a focus on innovation, MEDIAPRO plays a significant role in advancing the European audiovisual sector through its extensive technical resources and creative expertise.

Media Club SpA

Acquisition in 2002
Media Club SpA is the Italy's independent media agency.

Shanghai Advertising

Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.

The Marketing & Communication Agency

Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.

AD Venture Worldwide

Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.

Marketing Perspectives Limited

Acquisition in 2000
Marketing Perspectives Limited is the UK marketing communications agency.

Advertising.com

Venture Round in 2000
ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Young & Rubicam

Acquisition in 2000
Young & Rubicam is a prominent advertising agency known for its strategic and creative approaches to branding and promotion. The agency combines analytical insight with innovative concepts, leveraging its extensive BrandAsset® Valuator database to inform its strategies. Under the leadership of CEO David Sable and Global Chief Creative Officer Tony Granger, Young & Rubicam has cultivated a reputation for both intelligence and creativity in the advertising industry. The firm offers a wide range of integrated services, including advertising, database marketing, customer relationship management, public relations, and branding identity consultation. By fostering a collaborative environment that merges analytical and creative thinking, Young & Rubicam has successfully adapted to the evolving landscape of advertising, infusing its network with new talent and fully integrating digital solutions.

Advertising.com

Venture Round in 2000
Advertising.com, now integrated into ONE by AOL, specializes in technology-driven solutions for marketers seeking to enhance their reach through programmatic buying and performance-driven campaigns. The company provides a range of tools that support display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, catering to the needs of direct marketers across various interactive media. As a global partner for prominent publishers, advertisers, and agencies, Advertising.com focuses on maximizing brand value online by facilitating connections with consumers across desktop, mobile, tablet, and television platforms.

BWR PR

Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.
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