WPP, headquartered in the UK, is the world's largest advertising holding company, measured by annual revenue. It offers a broad range of services, including traditional and digital advertising, public relations, and consulting, to clients globally, with a significant portion of its revenue coming from developed regions like North America, the UK, and Western Europe. WPP's business model revolves around creating transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce, and technology.
CEO, Board Member and Member of the Executive Committee
Past deals in Digital Marketing
New Commercial Arts.
Acquisition in 2024
New Commercial Arts is a London-based creative agency that specializes in uniting brand and customer experience creativity. It offers advertising services to make brands more desirable and easier to buy.
Majority
Corporate Round in 2023
Majority is a marketing and consulting agency based in Atlanta, Georgia, focused on leveraging diversity as a competitive advantage to drive disruptive creativity. The agency aims to normalize diverse representation in creative industries, recognizing that this diversity not only fosters innovation but also moves culture and products. Majority emphasizes its roots in Atlanta, a city where local culture significantly influences global trends, particularly within Black culture. The agency provides a range of services including advertising, strategic planning, digital solutions, branded entertainment, design, product innovation, and experiences that resonate with diverse lived experiences. Majority's mission transcends traditional advertising, seeking to ignite cultural disruption and ensure that the best ideas prevail, regardless of the medium.
Passport Brand Design
Acquisition in 2022
Passport Brand Design is a company that specializes in branding and marketing services aimed at enhancing the brand reach of its clients. The firm offers a range of services, including retail marketing, digital marketing, brand planning, digital campaigns, and asset development. Through these services, Passport Brand Design helps businesses effectively connect with their target audiences and strengthen their market presence.
Village Marketing
Acquisition in 2022
Village Marketing is a creative influencer marketing agency that specializes in building brands within a social media and mobile-focused environment. The company offers a range of services, including social media marketing, influencer marketing, affiliate marketing, content usage management, and content production. By leveraging influencers, Village Marketing aims to help clients effectively enhance their brand presence and engagement in the digital landscape.
Thjnk
Acquisition in 2017
Thjnk AG is an independent creative agency group based in Hamburg, Germany, founded in 2012. The agency operates multiple offices in Berlin, Munich, Dusseldorf, Zurich, and New York. Thjnk provides a range of advertising services, focusing on strategic brand positioning and integrated communication concepts. Its diverse client portfolio includes notable brands such as McDonald’s, adidas, GlaxoSmithKline, Haribo, Paulaner, and Audi. Recognized as one of the top three agencies in Germany, Thjnk aims to deliver measurably effective communication solutions that contribute to sustainable business growth.
Two Circles
Acquisition in 2015
Two Circles Limited is a sports marketing agency based in London, established in 2011 and operating as a subsidiary of WPP plc. The agency focuses on utilizing data to foster direct relationships between sports organizations and their fans, ultimately driving business growth. It offers a range of services including customer relationship management, digital marketing, commercial strategy, and data management. By leveraging technology and business insights, Two Circles assists various clients, such as professional sports clubs, governing bodies, and media networks, in enhancing customer experiences, increasing revenue, and optimizing their sponsorship strategies. Its approach is centered on delivering tailored marketing solutions to effectively connect clients with the right audience at the right time.
Medialets
Acquisition in 2015
Medialets, Inc. specializes in mobile advertising solutions, providing a comprehensive platform designed for smartphones and tablets. The company offers tools such as the Medialets Private Marketplace for planning and executing brand advertising, Medialets Muse for campaign management and communication, and Medialets Create for custom creative training. Its services encompass mobile display advertising, including banners, rich media, and video, alongside advanced features like precise targeting, third-party pixel tracking, and extensive campaign analytics. Medialets also developed Servo, a unique technology that allows marketers to manage and measure the return on investment of mobile ad campaigns, gaining accreditation from the Media Rating Council for its performance. The company's clientele includes major advertisers, agencies, and global brands like P&G and American Express. Founded in 2008 and headquartered in New York City, Medialets operates additional offices in London, Chicago, and Los Angeles, and it functions as a subsidiary of WPP plc.
Ootworld
Acquisition in 2015
Digital Agency
Clarus Digital
Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.
Twist Image
Acquisition in 2014
Twist Image is a digital marketing agency known for its extensive experience in assisting major brands to capitalize on significant opportunities. With over ten years of industry expertise, the agency offers a comprehensive range of digital marketing services. It specializes in creating fully integrated marketing platforms and campaigns that encompass social media, mobile strategies, interactive experiences, and content creation. Twist Image has established itself as a capable partner for sophisticated marketers seeking to enhance their digital presence and effectiveness.
XMKT Group
Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.
Cognifide
Acquisition in 2014
Cognifide Limited is a digital technology consultancy that specializes in enhancing customer experiences for leading global businesses. Founded in 2005 and headquartered in London, with additional offices in New York and Johannesburg, Cognifide offers a range of services including digital marketing acceleration, marketing execution improvement, cost reduction, and consultancy. The company is particularly known for its engineering capabilities, with a development center based in Poznan, Poland, which is recognized for its technical talent. Cognifide has developed innovative tools such as Zen Garden, a site production accelerator for Adobe Experience Manager, and Zengage, which facilitates content management for tablets. Through its expertise, Cognifide empowers marketers to navigate complex digital landscapes more efficiently, enabling faster market entry and improved operational effectiveness.
TMARC
Acquisition in 2014
TMARC is a digital consumer engagement company that focuses on facilitating connections between consumers, shoppers, brands, and retailers. The company offers services designed to enhance the ability of brands to engage meaningfully with their audience. Specializing in mobile airtime and lifestyle rewards solutions, TMARC utilizes its proprietary in-house pin encryption technology to deliver innovative engagement strategies. This approach allows brands to create impactful interactions with consumers and retailers, ultimately fostering stronger relationships within the marketplace.
Marketeers Vietnam Company
Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company that offers a wide range of marketing services. The firm specializes in promotional campaigns, activation, marketing consulting, market planning, branding, and field marketing services. By combining these elements, Marketeers Vietnam aims to deliver comprehensive marketing solutions tailored to meet the needs of its clients. The company focuses on helping businesses enhance their brand visibility and achieve their marketing objectives through strategic planning and execution.
Candyspace Media
Corporate Round in 2013
Candyspace specializes in digital marketing services that bridge customer value with business outcomes. The company offers a range of services, including user experience design, front-end web development, and mobile app development for platforms such as iOS, Android, and Roku. Additionally, Candyspace provides quality assurance, graphic design, and social media campaigns, along with analytics and data insights to enhance campaign performance. Their comprehensive approach includes strategy and planning, testing, and effective project and campaign management, ensuring that clients can optimize their digital presence and achieve their marketing objectives.
Miaozhen Systems
Series C in 2013
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.
Leading Smart Holdings Limited
Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Fullscreen
Series A in 2013
Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.
John Street
Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.
Salmon
Acquisition in 2013
Salmon was founded in 1989 and quickly established a reputation for on time, on budget delivery of business systems that deliver measurable competitive value. Since 2000, Salmon is best known for delivering and supporting large-scale eCommerce systems for multi-channel leaders like Argos. In 2012, Salmon was ranked 7th in The Drum’s Top 100 Digital list and 2nd in the Design and Build list.
Acceleration
Acquisition in 2012
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.
Say Media
Venture Round in 2012
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.
Jumptap
Venture Round in 2012
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
AKQA
Acquisition in 2012
AKQA is a global company that specializes in the imaginative application of art and science to develop digital services and products. Founded in 1994 and headquartered in San Francisco, it employs over 2,000 people across 16 offices worldwide. The company takes an entrepreneurial and collaborative approach to design adaptive digital solutions, delivering significant returns for its clients. AKQA offers a wide range of services, including marketing, digital product design, interactive advertising, web development, and customer relationship management. Its client portfolio features prominent brands such as Activision, Audi, Delta, Nike, Starbucks, Rolls-Royce, and Verizon. Notable projects include innovative applications like the Nike Rise 'House of Mamba' LED floor, the Eco:Drive connected-car system, and the Heineken Star Player for live sports engagement.
41?29!
Acquisition in 2012
41?29! is a creative media agency that designs and offers online social media campaigns. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker, and Unilever.
Miaozhen Systems
Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.
Miaozhen Systems
Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.
Leading Smart Holdings Limited
Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Commarco
Acquisition in 2011
Commarco is a holding company for communications and marketing agencies primarily operating in the German-speaking region. It encompasses approximately 25 agencies that collectively provide a comprehensive range of communication services, including traditional advertising, public relations, customer relationship management, digital marketing, 3D communication, and data management. With around 1,200 employees across its agencies in Europe, Commarco aims to deliver diverse marketing solutions to meet the needs of its clients.
Jumptap
Venture Round in 2011
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
Buddy Media
Series C in 2010
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.
Leading Smart Holdings Limited
Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems
Series A in 2010
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.
Ecommera
Acquisition in 2010
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.
H-ART
Acquisition in 2009
H-ART specializes in marketing and communication strategies for brands, focusing on creating impactful digital experiences. The company aims to explore how brands can utilize online channels, including websites, mobile devices, and emerging media, to engage consumers effectively. H-ART also emphasizes connecting these online efforts with offline touchpoints, such as retail and events. Its client portfolio includes notable brands like Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken, and Telecom Italia, among others.
Omniture
Post in 2009
Omniture is an online business optimization software company based in Orem, Utah. It offers a comprehensive product suite known as the Omniture Online Marketing Suite, which includes advanced web analytics, segmentation tools, search marketing solutions, and optimization applications. Key components of their services include SiteCatalyst for analytics, Discover for data exploration, and Data Warehouse for data management. Additionally, Omniture provides SearchCenter for search marketing and Advanced Testing and Targeting tools, such as Offermatica and TouchClarity, to enhance marketing performance. The company also features a marketing integration platform called Genesis, allowing for seamless data integration across various marketing channels. To enhance customer accessibility, Omniture offers an iPhone application that enables users to monitor their account statistics remotely.
Jumptap
Series D in 2008
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
Yield Software
Series B in 2008
Yield Software is a provider of internet marketing software tailored for advertisers and digital media agencies. The company offers a comprehensive web marketing suite that integrates search engine optimization (SEO), pay-per-click (PPC) advertising, and landing page optimization into a unified platform. This suite aims to automate, simplify, and optimize online marketing processes. By enhancing web pages for better visibility, evaluating keywords and ad bids, and managing PPC campaigns, Yield Software helps users effectively drive traffic to their websites. Clients have reported significant time savings and cost reductions, alongside improved website traffic, conversion rates, and ultimately, increased revenues.
Quasar Media
Acquisition in 2007
Quasar Media Private Limited, established in 2005, is a digital marketing agency headquartered in Gurgaon, India, with additional offices in New Delhi, Mumbai, and Bangalore. The company specializes in providing comprehensive digital solutions, including digital advertising, media planning, social media management, mobile marketing, e-commerce, and search engine optimization. Quasar serves a diverse range of clients, such as LG Electronics, MakeMyTrip.com, and Microsoft, employing a team of 73 people. It operates as a subsidiary of Hogarth Worldwide Ltd.
Ootworld
Corporate Round in 2007
Digital Agency
Say Media
Series D in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.
24/7 Real Media UK
Acquisition in 2007
24/7 Real Media UK Ltd is a digital marketing agency located in Bristol, specializing in marketing strategies, search engine optimization (SEO), and social media management. The agency enables its clients to effectively engage with their customers through various social media platforms, allowing businesses to share positive information, connect instantly, gather feedback, and monitor brand perception. Their approach includes a comprehensive range of services such as situational assessments, competitor analysis, strategy creation, branding, and implementation guidelines. Additionally, they offer social media management, monthly reporting, software recommendations, profile creation, and website integration to enhance their clients' online presence.
Real Media
Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.
Say Media
Series C in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.
Say Media
Corporate Round in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.
Jumptap
Venture Round in 2007
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.
Shanghai Advertising
Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.
The Marketing & Communication Agency
Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.
AD Venture Worldwide
Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.
Young & Rubicam
Acquisition in 2000
Young & Rubicam is a prominent advertising agency known for its strategic and creative approaches to branding and promotion. The agency combines analytical insight with innovative concepts, leveraging its extensive BrandAsset® Valuator database to inform its strategies. Under the leadership of CEO David Sable and Global Chief Creative Officer Tony Granger, Young & Rubicam has cultivated a reputation for both intelligence and creativity in the advertising industry. The firm offers a wide range of integrated services, including advertising, database marketing, customer relationship management, public relations, and branding identity consultation. By fostering a collaborative environment that merges analytical and creative thinking, Young & Rubicam has successfully adapted to the evolving landscape of advertising, infusing its network with new talent and fully integrating digital solutions.
Go Direct Marketing
Acquisition in 2000
Go Direct Marketing, Inc is one of the largest, most innovative database marketing firms in Canada.
IntelliQuest Information Group
Acquisition in 2000
As of January 3, 2000, IntelliQuest Information Group, Inc. was acquired by WPP Group plc. IntelliQuest Information Group, Inc. provided marketing information to technology companies and direct marketing services to the Internet marketers. It supplied information about technology markets, customers, and products on subscription and proprietary project basis.
Advertising.com
Venture Round in 2000
Advertising.com, now integrated into ONE by AOL, specializes in technology-driven solutions for marketers seeking to enhance their reach through programmatic buying and performance-driven campaigns. The company provides a range of tools that support display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, catering to the needs of direct marketers across various interactive media. As a global partner for prominent publishers, advertisers, and agencies, Advertising.com focuses on maximizing brand value online by facilitating connections with consumers across desktop, mobile, tablet, and television platforms.
BWR PR
Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.
The Brand Union
Acquisition in 1999
The Brand Union is a company that specializes in developing strategies to enhance brand recognition. They are dedicated to creating beautifully designed and connected brands that simplify choice, organize effort, create value, and inspire. With a focus on the power of brands to galvanize and inspire, The Brand Union is committed to helping businesses establish a strong brand presence in the market.
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