New Commercial Arts.
Acquisition in 2024
New Commercial Arts is a London-based creative agency that specializes in uniting brand and customer experience creativity. It offers advertising services to make brands more desirable and easier to buy.
Majority
Corporate Round in 2023
Majority is a marketing and consulting agency based in Atlanta, Georgia, focused on leveraging diversity as a competitive advantage to drive disruptive creativity. The agency aims to normalize diverse representation in creative industries, recognizing that this diversity not only fosters innovation but also moves culture and products. Majority emphasizes its roots in Atlanta, a city where local culture significantly influences global trends, particularly within Black culture. The agency provides a range of services including advertising, strategic planning, digital solutions, branded entertainment, design, product innovation, and experiences that resonate with diverse lived experiences. Majority's mission transcends traditional advertising, seeking to ignite cultural disruption and ensure that the best ideas prevail, regardless of the medium.
Passport Brand Design
Acquisition in 2022
Passport Brand Design is a professional services firm that assists businesses of varying sizes with their branding needs. They specialize in retail marketing, digital marketing, brand planning, digital campaign management, and asset development.
Village Marketing
Acquisition in 2022
Village Marketing is a creative agency specializing in influencer marketing. They offer services such as social media marketing, influencer collaborations, affiliate marketing, content management, and production to help businesses build their brands effectively in the digital age, with a focus on social media and mobile platforms.
AQuest - Creative Production & Technology Company
Acquisition in 2019
AQuest S.r.l., founded in 1994 and based in San Giovanni Lupatoto, Italy, specializes in digital marketing and creative services. As a subsidiary of WPP plc, the company offers a diverse range of services that include visual design, projection mapping, animation, copywriting, digital public relations, information architecture, and digital outdoor advertising. Additionally, AQuest engages in multi-network design, site recovery, and game design, providing comprehensive solutions to meet the evolving needs of its clients in the digital landscape.
Thjnk AG is an independent creative agency group based in Hamburg, Germany, founded in 2012. The agency operates multiple offices in key cities, including Berlin, Munich, Düsseldorf, Zurich, and New York. Thjnk specializes in delivering comprehensive advertising services, focusing on strategic brand positioning and integrated communication concepts. Its client portfolio features notable brands such as McDonald’s, adidas, GlaxoSmithKline, Haribo, Paulaner, and Audi, highlighting its capacity to manage high-profile accounts. Recognized as one of the top three agencies in Germany, Thjnk aims to provide measurably effective communication strategies that foster sustainable growth for businesses.
Essence
Acquisition in 2015
Essence is a global data and measurement-driven media agency, operating as part of GroupM. The agency focuses on enhancing the value of advertising for its clients, which include notable names such as Google, FrieslandCampina, Flipkart, and the Financial Times. With a workforce of over 1,400 employees, Essence manages more than $3.6 billion in media spend and executes campaigns across 71 markets. The agency has established offices in major cities worldwide, including Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo, and Toronto.
SuperAwesome
Series A in 2015
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.
Two Circles
Acquisition in 2015
Two Circles is a London-based sports marketing agency that uses data and technology to grow direct relationships between sports brands and fans. It provides services including customer relationship management, marketing strategy, digital marketing, sponsorship, data management, and insights to deliver tailored messages and experiences at the right time and through the right channels. The company works with major rights owners across sports, such as organizations, clubs, leagues, federations, events, charities, bidding cities, and media networks, to enhance audience engagement and drive commercial growth. Founded in 2011, Two Circles operates with a data-driven, service-led approach to improve customer experience, revenue, and sponsorship propositions for its clients.
Medialets
Acquisition in 2015
Medialets, Inc., founded in 2008 and headquartered in New York City with additional offices in London, Chicago, and Los Angeles, specializes in developing media advertising platforms tailored for smartphones and tablets. The company's flagship product, Servo, is a technology that helps marketers manage and measure the complete return on investment (ROI) of mobile ad campaigns. Servo is notable for being the only buy-side mobile ad server accredited by the Media Rating Council (MRC) for display impressions and clicks. It comprehensively delivers, accurately measures, fully attributes, and instantly optimizes the ROI of every impression across all creative types in mobile advertising. Medialets serves a wide range of clients, including major brands like P&G, American Express, Toyota, and HBO, and partners with top agency holding groups such as Publicis, Omnicom, and Interpublic. The company offers various services, including campaign planning, ad creation, and ad serving and measurement applications, supporting advertisers, agencies, publishers, brands, and developers in their mobile advertising efforts.
Ootworld
Acquisition in 2015
Digital Agency
Clarus Digital
Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility and brand value of its clients. The company offers a comprehensive range of services, including digital marketing, media buying, sales marketing, customer relationship management, and marketing strategy. By leveraging these capabilities, Clarus Digital aims to facilitate its clients in effectively reaching their target audiences and improving their overall market presence.
Twist Image
Acquisition in 2014
Twist Image is a digital marketing agency with over a decade of experience in the industry, recognized for aiding major brands in capitalizing on significant opportunities. The agency specializes in creating fully integrated digital marketing platforms and campaigns that encompass a wide range of services, including social media, mobile marketing, interactive experiences, and content creation. Twist Image has established itself as a world-class provider, capable of addressing the needs of even the most sophisticated marketers with its comprehensive digital marketing solutions.
XMKT Group
Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.
Cognifide
Acquisition in 2014
Cognifide Limited is a digital technology consultancy that specializes in enhancing customer experiences for leading businesses worldwide. Founded in 2005 and headquartered in London, the company has additional offices in New York and Johannesburg, as well as a development center in Poznan, Poland. Cognifide provides a range of services, including digital marketing acceleration, marketing execution improvement, and operational cost reduction. The firm is known for its technical expertise, offering tools such as Zen Garden, an accelerator for Adobe Experience Manager, and Zengage, which consolidates content from centralized content management systems onto mobile devices. With a focus on simplifying the complexities of customer experience management, Cognifide empowers marketers to innovate and reach the market more efficiently. The company employs over 300 staff globally, leveraging a global hub of technical talent in Poznan to drive its initiatives.
TMARC is a digital consumer engagement company that facilitates connections among consumers, shoppers, brands, and retailers. The company specializes in providing services that enhance the ability of brands to engage with their target audiences effectively. TMARC offers innovative solutions, including mobile airtime and lifestyle rewards, supported by its proprietary in-house pin encryption technology. This unique approach allows brands to connect with consumers and retailers in meaningful ways, fostering stronger relationships and enhancing overall engagement within the marketplace.
Marketeers Vietnam Company
Acquisition in 2014
Marketeers Vietnam Company is a privately held, full-service integrated marketing firm that specializes in delivering a comprehensive range of marketing services. The company offers promotional campaigns, marketing consulting, market planning, branding, and field marketing services, catering to various client needs. By combining these services, Marketeers Vietnam aims to create effective marketing strategies that enhance brand visibility and drive engagement in the competitive marketplace.
Bottle Rocket
Acquisition in 2013
Bottle Rocket is an international, multi-disciplinary mobile studio and digital product development firm that creates mobile experiences and connected solutions for brands across healthcare, travel and hospitality, and financial industries. It offers business strategy, product, design and technology services to drive acquisition, engagement and retention, delivering experiences that customers love. The firm develops across platforms including iOS, Android, streaming devices, wearables, VR and TV to strengthen customer interactions and help brands connect with their audiences.
VMLY&R
Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.
Candyspace Media
Corporate Round in 2013
Candyspace Media is a digital marketing service provider specializing in enhancing customer value through effective business strategies. The company offers a comprehensive range of services that include user experience design, front-end web development, and mobile application development across various platforms such as iOS, Android, and Roku. Additionally, Candyspace Media focuses on quality assurance, graphic design, and the execution of display and social media campaigns. Their expertise extends to analytics, data insights, and campaign optimization, ensuring that clients achieve measurable results. By integrating strategy and planning with design and development, Candyspace Media aims to deliver tailored solutions that drive business growth.
Scangroup
Acquisition in 2013
Scangroup is a marketing communication company based in Kenya that specializes in providing integrated marketing services. The company focuses on media planning and buying, advertising, branding, public relations, and digital advertising, among other areas. By consolidating various disciplines, Scangroup aims to deliver comprehensive communication solutions to its clients. The majority of its revenue is generated within the Kenyan market, reflecting its commitment to serving local businesses with tailored marketing strategies.
Leading Smart Holdings Limited
Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems
Series C in 2013
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.
Fullscreen
Series A in 2013
Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.
John Street
Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies.
Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.
Acceleration
Acquisition in 2012
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.
Jumptap
Venture Round in 2012
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.
AKQA is a global digital agency that blends art and science to design adaptive digital services, products, and experiences for major brands. The firm operates across more than 2,000 employees in 16 offices worldwide, delivering interactive advertising, web development, technology and emerging media services to clients such as Nike, Audi, Delta, Starbucks, Rolls-Royce and Verizon. Founded in 1994 and headquartered in San Francisco, AKQA has produced notable projects including Nike Rise House of Mamba, Eco:Drive, Heineken Star Player, Nike+ Kinect Training, and Nissan IDx for Oculus Rift.
EffectiveUI
Acquisition in 2012
EffectiveUI is a company focused on enhancing user experiences through technology by designing and building custom digital solutions. It serves a diverse clientele, including Fortune 1000 companies and innovative startups, by creating user-friendly web applications, mobile apps, and touch-enabled interfaces. In addition to developing award-winning digital products, EffectiveUI offers strategic guidance, training, and embedded expert services to ensure the successful implementation of technology solutions. The company emphasizes the critical role of user interfaces in determining the success of digital applications and experiences, underscoring its commitment to improving interactions between people and technology.
Barrows Global
Funding Round in 2012
Barrows is a specialist in retail marketing, providing a comprehensive suite of services designed to enhance shopper engagement and drive sales. With over 20 years of experience across various consumer goods sectors, the company leverages insights and methodical planning to develop effective shopper marketing strategies. Barrows focuses on fostering collaboration among key stakeholders to produce precise briefs that guide their design, engineering, testing, and implementation processes. Their offerings include retail strategy, shopper marketing, rapid prototyping, display design, category transformation, and product development, all aimed at creating transformative retail experiences. By partnering with other organizations when necessary, Barrows ensures that its clients benefit from expert capabilities in the marketing landscape.
41?29!
Acquisition in 2012
41?29! is a creative media agency that designs and offers online social media campaigns. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker, and Unilever.
Miaozhen Systems
Series B in 2011
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.
Leading Smart Holdings Limited
Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems
Series B in 2011
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.
F.biz Ltda. is a digital advertising agency based in São Paulo, Brazil, established in 1999. The company has experienced significant growth, achieving an annual growth rate of nearly 50%. With a team of approximately 200 employees, F.biz provides a range of digital marketing services to a diverse clientele, including notable brands such as Unilever, Campari, Itaú, Vivo, and NetShoes. The agency's focus on innovative advertising solutions has positioned it as a key player in the Brazilian digital marketing landscape.
Commarco
Acquisition in 2011
Commarco is a holding company for communications and marketing agencies primarily operating in the German-speaking region. It encompasses approximately 25 agencies that collectively provide a comprehensive range of communication services, including traditional advertising, public relations, customer relationship management, digital marketing, 3D communication, and data management. With around 1,200 employees across its agencies in Europe, Commarco aims to deliver diverse marketing solutions to meet the needs of its clients.
Jumptap
Venture Round in 2011
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.
Buddy Media
Series C in 2010
Buddy Media is a provider of social media marketing applications that enable companies to engage and expand their audiences on social networks. Favored by eight of the world's top ten global advertisers, Buddy Media offers a comprehensive social marketing suite designed to help brands foster meaningful connections with consumers throughout the customer journey. The platform features a scalable and secure architecture, along with data-driven insights that guide brands from initial contact to the point of purchase. Headquartered in New York City, Buddy Media also maintains additional offices in Asia, London, and San Francisco, underscoring its global reach in the social enterprise software market.
Leading Smart Holdings Limited
Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems
Series A in 2010
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.
Ecommera
Acquisition in 2010
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation.
They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis.
They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level.
Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.
H-ART is a provider of interactive marketing and technology services that specializes in developing marketing and communication strategies for brands. The company aims to enhance brand engagement through innovative digital experiences, utilizing online channels such as websites, mobile devices, and emerging media while integrating these with offline touchpoints like retail and events. H-ART's clientele includes prominent brands such as Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken, and Telecom Italia, demonstrating its capability to deliver impactful marketing solutions tailored to diverse industries.
Omniture offers a suite of web analytics tools designed to enhance business performance. Their services include advanced analytics, segmentation, search marketing, optimization, and integration platforms.
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.
Yield Software
Series B in 2008
Yield Software is a provider of Internet marketing software designed for advertisers and digital media agencies. The company specializes in delivering a comprehensive suite of web marketing solutions that automate, simplify, and optimize online marketing processes. Its offerings include search engine optimization, which enhances web pages for better visibility, and search engine marketing, which involves evaluating keywords, ads, and bids to maximize effectiveness. Additionally, Yield Software provides pay-per-click campaign management and landing page optimization solutions. By integrating various marketing tools into a single web-based system, the company aims to help users save time, reduce costs, drive increased website traffic, and improve conversion rates, ultimately leading to higher revenues.
Spot Runner AI
Series C in 2008
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.
HdtMEDIA
Venture Round in 2008
HdtMEDIA is a Chinese digital advertisement network specializing in technological marketing solutions. The company collaborates with major online media outlets in China, including the top five portals and search engines, as well as over 90% of premium vertical sites. HdtMEDIA operates digital and mobile advertising networks, facilitating the dissemination of information to targeted customers and helping clients enhance their profitability through effective online advertisements. Its platform includes innovative offerings such as iCast, which focuses on rich media technology, and iFocus, which serves as an online ad network.
Quasar Media
Acquisition in 2007
Quasar Media Private Limited, established in 2005, is a digital agency headquartered in Gurgaon, India, with additional offices in New Delhi, Mumbai, and Bangalore. The company specializes in comprehensive digital marketing solutions, including digital advertising, media planning and buying, social media management, mobile marketing, e-commerce, search engine optimization, and eCRM. Quasar serves a diverse range of clients, such as LG Electronics, MakeMyTrip.com, Microsoft, and Airtel, employing a team of 73 professionals. It operates as a subsidiary of Hogarth Worldwide Ltd.
Ootworld
Corporate Round in 2007
Digital Agency
24/7 Real Media UK
Acquisition in 2007
24/7 Real Media UK Ltd is a digital marketing agency located in Bristol, specializing in marketing strategies, search engine optimization (SEO), and social media management. The agency enables its clients to effectively engage with their customers through various social media platforms, allowing businesses to share positive information, connect instantly, gather feedback, and monitor brand perception. Their approach includes a comprehensive range of services such as situational assessments, competitor analysis, strategy creation, branding, and implementation guidelines. Additionally, they offer social media management, monthly reporting, software recommendations, profile creation, and website integration to enhance their clients' online presence.
Real Media
Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry.
24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats.
24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.
Jumptap
Venture Round in 2007
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.
Spot Runner AI
Series B in 2006
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.
Grey Group
Acquisition in 2005
Grey Group is a prominent global advertising and marketing organization, recognized as one of the top firms in the industry. Established in 1917, Grey serves a significant portion of the FORTUNE 500 across 96 countries, focusing on creating impactful brand experiences and fostering strong consumer connections. The company offers a comprehensive range of services, including advertising, public relations, digital strategy, and media planning, allowing clients to outsource their marketing and communication needs. As part of WPP, Grey continues to innovate and adapt to the evolving landscape of marketing, ensuring its strategies remain effective and relevant.
Cordiant Communications Group
Acquisition in 2003
Cordiant Communications Group is a global creative communications organization that offers a diverse range of services including advertising, media, direct marketing, and public relations. With a workforce that exceeds 7,965 employees, the company operates through various affiliates, enabling it to deliver comprehensive marketing solutions to clients worldwide. Its focus on creative communication allows Cordiant to effectively engage audiences and drive brand success across multiple platforms and channels.
Shanghai Advertising
Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.
The Marketing & Communication Agency
Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy.
UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.
AD Venture Worldwide
Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.
MarketTools
Series C in 2001
MarketTools, Inc., now part of MetrixLab BV, specializes in online marketing research software and services designed to help businesses understand their target customers effectively. The company offers a comprehensive suite of tools, including Survey Manager for building and analyzing online surveys, Panel Manager for managing research panels, and Community Manager for engaging online research communities. Its research solutions encompass brand, media, and advertising evaluations, innovation and shopper insights, as well as eBusiness performance assessments covering website usability and competitor benchmarking. Additionally, MarketTools provides customer experience management solutions tailored to various industries, including banking, insurance, and consumer goods, both in the United States and globally. The company aims to leverage advanced technology and research expertise to deliver valuable insights that drive informed business decisions.
Young & Rubicam
Acquisition in 2000
Young & Rubicam is a prominent advertising agency known for its strategic and creative approaches to branding and promotion. The agency combines analytical insight with innovative concepts, leveraging its extensive BrandAsset® Valuator database to inform its strategies. Under the leadership of CEO David Sable and Global Chief Creative Officer Tony Granger, Young & Rubicam has cultivated a reputation for both intelligence and creativity in the advertising industry. The firm offers a wide range of integrated services, including advertising, database marketing, customer relationship management, public relations, and branding identity consultation. By fostering a collaborative environment that merges analytical and creative thinking, Young & Rubicam has successfully adapted to the evolving landscape of advertising, infusing its network with new talent and fully integrating digital solutions.
Go Direct Marketing
Acquisition in 2000
Go Direct Marketing, Inc is one of the largest, most innovative database marketing firms in Canada.
IntelliQuest Information Group
Acquisition in 2000
As of January 3, 2000, IntelliQuest Information Group, Inc. was acquired by WPP Group plc. IntelliQuest Information Group, Inc. provided marketing information to technology companies and direct marketing services to the Internet marketers. It supplied information about technology markets, customers, and products on subscription and proprietary project basis.
Advertising.com
Venture Round in 2000
Advertising.com, now integrated into ONE by AOL, specializes in technology-driven solutions for marketers seeking to enhance their reach through programmatic buying and performance-driven campaigns. The company provides a range of tools that support display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, catering to the needs of direct marketers across various interactive media. As a global partner for prominent publishers, advertisers, and agencies, Advertising.com focuses on maximizing brand value online by facilitating connections with consumers across desktop, mobile, tablet, and television platforms.
BWR PR
Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.