WPP

WPP, headquartered in the UK, is the world's largest advertising holding company, measured by annual revenue. It offers a broad range of services, including traditional and digital advertising, public relations, and consulting, to clients globally, with a significant portion of its revenue coming from developed regions like North America, the UK, and Western Europe. WPP's business model revolves around creating transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce, and technology.

David Mayo

CEO, Bates CHI and Partners

Mark Read

CEO, Board Member and Member of the Executive Committee

Past deals in Digital Media

FGS Global

Acquisition in 2020
FGS Global is a public relations consultancy that provides a range of services aimed at enhancing communication and brand equity for its clients. The firm specializes in crisis and issues management, financial communication, corporate transformation, and digital strategy and design. Additionally, FGS Global offers research and insights to help clients navigate complex business challenges and seize strategic opportunities. The company serves a diverse clientele, including public and private companies, prestigious institutions, and non-profits, assisting boards, C-suites, and senior leaders in addressing reputational and operational challenges effectively in both domestic and international markets.

AQuest - Creative Production & Technology Company

Acquisition in 2019
AQuest S.r.l., founded in 1994 and based in San Giovanni Lupatoto, Italy, specializes in digital marketing and creative services. As a subsidiary of WPP plc, the company offers a diverse range of services that include visual design, projection mapping, animation, copywriting, digital public relations, information architecture, and digital outdoor advertising. Additionally, AQuest engages in multi-network design, site recovery, and game design, providing comprehensive solutions to meet the evolving needs of its clients in the digital landscape.

mitú

Series D in 2018
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

Fatherly

Series A in 2017
Fatherly is a digital media brand focused on providing resources and support for fathers. Headquartered in New York City, it operates as a subsidiary of Some Spider Inc. The platform offers a variety of content, including original video series, podcasts, and in-depth reports, all aimed at empowering men to raise their children effectively and lead fulfilling lives. Fatherly covers topics such as parenting tips related to gear, health, work, and relationships, and also features products ranging from gifts for expecting fathers to toys and fitness equipment for various age groups. Through its expert advice and community-driven insights, Fatherly aims to enhance the parenting experience for men, guiding them through the challenges and rewards of fatherhood.

Gimlet

Series B in 2017
Gimlet Media Inc. is a digital media company founded in 2014 and headquartered in Brooklyn, New York. The company specializes in producing narrative podcasts, focusing on delivering high-quality audio storytelling that engages listeners and fosters understanding of various topics. Gimlet's platform allows users to share, subscribe to, and download podcasts, enhancing accessibility and audience engagement. In 2019, Gimlet became a subsidiary of Spotify Technology S.A., further expanding its reach within the digital media landscape. Through its innovative approach, Gimlet aims to help clients convey compelling narratives while broadening their brand visibility.

Design Bridge

Acquisition in 2017
Design Bridge Limited is a renowned brand design agency specializing in brand design and advertising services to help companies effectively reach a wide audience. Established in 1986 and based in London, with additional offices in Amsterdam, Singapore, and New York, the agency provides a range of services including story writing, brand positioning, marketing strategy formulation, and content development. Its diverse clientele features notable brands such as Hellmann’s, Guinness, Fortnum & Mason, and Dulux. Design Bridge aims to assist businesses across various sectors, including e-commerce, healthcare, and consumer products, in enhancing their brand presence and achieving strategic marketing goals. The company was formerly known as The Design Bridge U.K. Limited before rebranding in 1994 and currently operates as a subsidiary of WPP plc.

Within (VR/AR)

Series B in 2017
Within is the premier destination for innovative, entertaining, and informative story-based virtual reality and augmented reality. We bring together the best immersive experiences from the world's finest VR/AR creators—from gripping tales set in worlds of pure imagination to documentaries taking you further inside the news than ever before. Within supports all major headsets, including Oculus Quest, Rift, HTC Vive, Sony PlayStation VR, and Samsung Gear VR. To get started experiencing our ever-growing roster of content, just download our app for iPhone or Android today.

Mic Network

Venture Round in 2017
Mic Network Inc. is an online news platform based in New York, founded in 2011. The company focuses on delivering news tailored for a mobile and social media-savvy audience, primarily targeting millennials and society's changemakers. Mic Network provides coverage across various topics, including politics, business, culture, science, and the environment, aiming to inform, empower, and inspire its readers. With a monthly audience of 50 million, the platform emphasizes original reporting and diverse perspectives on significant issues, encouraging engagement and challenging conventional thinking. As of late 2018, Mic Network operates as a subsidiary of BDG Media Inc.

Celtra

Series C in 2017
Celtra Inc. is a creative management platform that offers cloud-based, self-service software for managing the lifecycle of digital advertising. Founded in 2006 and headquartered in Boston, Massachusetts, Celtra serves advertisers, publishers, and businesses globally, with additional offices in New York, San Francisco, London, Ljubljana, and Singapore. The company's flagship product, AdCreator 4, enables agencies and brand leaders to create, distribute, and optimize data-driven display advertising campaigns across various screens, including mobile devices, tablets, and desktops. This platform facilitates large-scale and complex campaigns by streamlining ad creation, performance optimization, and consolidated reporting, ensuring that clients can easily access common metrics across all formats. Celtra operates as a subsidiary of The Unilever Group.

88rising

Funding Round in 2017
88rising is a multi-platform digital media company dedicated to promoting Asian culture through various forms of content. It has produced over 500 hours of original content, accumulating more than 80 million views on platforms like Facebook and YouTube. The company serves a predominantly young audience, with a significant portion of its viewers aged 16-34 located in the Asia Pacific region. In addition to content production, 88rising operates as a music label and offers fashion services, representing diverse artistic expressions and facilitating collaborations with brands in music and fashion.

Subvrsive

Series A in 2017
SubVRsive is an Emmy-nominated immersive content company based in Austin, TX, specializing in 360 video, virtual reality (VR), and augmented reality (AR) experiences for brands and agencies. The company collaborates with prominent directors, producers, and content creators to develop engaging interactive experiences that resonate with audiences. SubVRsive offers comprehensive video pre-production services, including location scouting, storyboarding, and scriptwriting, alongside software development tailored for brand promotion through AR and VR. By enabling brands and agencies to strategize and innovate within the metaverse, SubVRsive aims to foster genuine audience engagement through impactful immersive storytelling. Its portfolio includes collaborations with notable brands and media companies, further solidifying its reputation in the industry.

CONEXANCE MD

Acquisition in 2016
CONEXANCE MD focuses on direct marketing and the development of shared databases, particularly for distance selling and electronic commerce. The company is known for creating the first dedicated shared database aimed at enhancing marketing efforts in these sectors. By facilitating efficient access to targeted consumer data, CONEXANCE MD enables businesses to optimize their marketing strategies and improve their outreach to potential customers.

Uproxx Media Group

Series B in 2016
Uproxx Media Group is a prominent digital media and content company renowned for its innovative storytelling that combines documentary-style video with authoritative journalism. Founded in 2008 and based in the United States, UMG focuses on subjects and individuals often overlooked by traditional media, engaging millions of young male consumers daily. Through its flagship site, Uproxx.com, which ranks among the top mobile sites, the company features original programming such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY, each celebrating aspects of human culture, technology, music, and sports. UMG also fosters an online community that encourages discussions and provides a platform for celebrities and content creators to engage with audiences through live Q&A sessions. By delivering a mix of editorial and video content, Uproxx Media Group shapes youth culture and captures the essence of pop culture trends across various entertainment mediums.

All Def

Series B in 2016
All Def Digital, Inc., established in 2013 and headquartered in Los Angeles, is a multi-platform media company specializing in the curation, development, and distribution of content centered around hip-hop culture and its various forms. It manages and supports a diverse range of talent, including social video stars, writers, actors, and hip-hop artists, providing them with platforms for expression and growth. All Def produces and distributes original content through its own media properties, as well as various channels such as TV, movies, social media, live events, and brand partnerships. As of December 19, 2019, the company operates as a subsidiary of Culture Genesis Inc.

dBOD

Acquisition in 2016
dBOD is a full-service agency specialising in packaging design, corporate design, digital media and retail design. dBOD employs 38 people at its headquarters in Amsterdam and an office in Shanghai.

comScore

Post in 2015
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms worldwide. The company provides a comprehensive suite of products and services, such as Media Metrix and Mobile Metrix for measuring web and app performance, Video Metrix for tracking digital video consumption alongside TV metrics, and Plan Metrix for consumer lifestyle insights. Additionally, comScore offers validated Campaign Essentials, which ensures the visibility and safety of digital ad impressions, and Campaign Ratings for evaluating cross-platform campaigns. Its offerings also include TV Essentials, StationView Essentials, and OnDemand Essentials for understanding viewing patterns and transactional tracking. Furthermore, the company provides analytics and optimization tools for advertising campaigns and brand protection. comScore's capabilities extend to movie reporting and analytics, delivering insights into box office performance and audience trends. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, positioning itself as a leader in audience measurement and analytics.

Essence

Acquisition in 2015
Essence is a global data and measurement-driven media agency, operating as part of GroupM. The agency focuses on enhancing the value of advertising for its clients, which include notable names such as Google, FrieslandCampina, Flipkart, and the Financial Times. With a workforce of over 1,400 employees, Essence manages more than $3.6 billion in media spend and executes campaigns across 71 markets. The agency has established offices in major cities worldwide, including Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo, and Toronto.

SuperAwesome

Series A in 2015
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.

Refinery29

Series D in 2015
Refinery29 Inc. is a digital media and entertainment company founded in 2005 and headquartered in New York City, with additional operations in Los Angeles, London, and Berlin. The company focuses on providing feminocentric content across various lifestyle categories, including fashion, beauty, health, entertainment, and finance. Through a combination of engaging articles, original video programming, and shareable content, Refinery29 aims to inspire and empower women to lead independent, stylish, and informed lives. The platform not only informs its audience about current trends but also offers apparel and accessories, making it a comprehensive resource for women seeking to navigate modern life.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.

AppNexus

Series E in 2014
AppNexus Inc. is a technology company that specializes in a cloud-based software platform designed to enhance and streamline programmatic online advertising. Founded in 2007 and headquartered in New York City, with additional offices both domestically and internationally, AppNexus provides a comprehensive suite of tools for advertisers and publishers. Its platform maximizes campaign performance and yield for online inventory, offering trading solutions and marketplaces for digital advertising. Advertisers can create custom trading desks and advertising networks, while the AppNexus Publisher Suite empowers publishers to optimize revenue through various demand sources. Key features include PriceCheck, a header bidding solution for diverse ad formats, and the AppNexus Apps program, which enables third-party technology vendors to develop tailored features for their clients. By leveraging data and machine learning, AppNexus facilitates intelligent, AI-driven advertising campaigns for marketers and agencies.

Indigenous Media

Seed Round in 2014
Indigenous Media is an operator of a studio designed to produce transformative content for all screens, including cinema and television as well as original digital material. In order to provide customers with access to the original material for their platforms, the company's studio creates scripted feature films in addition to original content for existing and developing platforms around the world.

Ace Metrix

Series C in 2014
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.

VMLY&R

Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.

Scangroup

Acquisition in 2013
Scangroup is a marketing communication company based in Kenya that specializes in providing integrated marketing services. The company focuses on media planning and buying, advertising, branding, public relations, and digital advertising, among other areas. By consolidating various disciplines, Scangroup aims to deliver comprehensive communication solutions to its clients. The majority of its revenue is generated within the Kenyan market, reflecting its commitment to serving local businesses with tailored marketing strategies.

Miaozhen Systems

Series C in 2013
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Leading Smart Holdings Limited

Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Fullscreen

Series A in 2013
Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.

Say Media

Venture Round in 2012
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Ace Metrix

Series C in 2012
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.

Miaozhen Systems

Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Miaozhen Systems

Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Leading Smart Holdings Limited

Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.

VICE Media

Venture Round in 2011
VICE Media is a global youth-oriented media company founded in 1994 and headquartered in Brooklyn, New York. It specializes in producing high-quality content that encompasses a wide range of subjects, including investigative journalism, world news, travel, art, politics, sports, fashion, and lifestyle topics. VICE engages its audience through various platforms, including print, online, television, and feature films, and is known for its unique approach to storytelling that often focuses on unconventional and underrepresented perspectives. The company distributes its content through multiple channels, including original programming and online videos, and offers magazine subscriptions, books, and DVDs through its online store. VICE Media aims to educate and engage its audience, particularly younger demographics, by providing insightful and thought-provoking digital content.

Who Digital

Acquisition in 2011
Who Digital is a Customer Experience (CX) systems integration company specializing in highly strategic, creative and innovative digital solutions that co-exist in a world beyond the browser; multi-channel, VR + AR and mobile enabled. Our mantra is delivering software solutions built on Insight, Innovation and Integration. Continuously seeking out to construct better, more intimate Brand and Consumer relationships through experience driven and contextually delightful digital platforms.

Leading Smart Holdings Limited

Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen Systems

Series A in 2010
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Ace Metrix

Venture Round in 2010
Ace Metrix, Inc. specializes in video creative assessment solutions, delivering detailed analytics and insights for television and video advertisements. Founded in 2007 and based in El Segundo, California, the company provides a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time analytics of digital ads, Ace Metrix POLITICS for evaluating campaign advertisements, and Ace Metrix VIVA for assessing Spanish language ads among U.S. Hispanic consumers. These tools offer brands, creative agencies, and publishers qualitative and quantitative data, competitive insights, and metrics to analyze the effectiveness of their advertising campaigns, facilitating real-time optimization.

The Jupiter Drawing Room

Venture Round in 2009
The Jupiter Drawing Room is a prominent creative agency group based in South Africa, with offices in Johannesburg and Cape Town, and additional locations in Harare, Lusaka, Blantyre, and Mauritius. Specializing in a wide range of services including advertising, marketing, design, public relations, and digital strategy, the agency is known for its integrated communication solutions. The Jupiter Drawing Room has established a prestigious client roster that includes notable companies such as ABSA, Hyundai, and MTN. Recognized for its creativity, the agency was awarded Joint Agency of the Decade by AdReview in 2010 and has been ranked among the Top 5 Most Creative Agencies in the World by Advertising Age, marking it as the only African agency to achieve this distinction. With a dedicated workforce of approximately 200 employees, The Jupiter Drawing Room continues to lead in the advertising sector across Africa.

Spot Runner AI

Series C in 2008
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.

HdtMEDIA

Venture Round in 2008
HdtMEDIA is a Chinese digital advertisement network that offers technological marketing solutions to enhance online advertising efforts. The company has established partnerships with major online media in China, including leading portals and search engines, as well as over 90% of premium vertical sites. HdtMEDIA operates a comprehensive digital media advertisement platform, which includes innovative products like iCast and iFocus, designed to improve the effectiveness of digital and mobile advertising. Through its services, HdtMEDIA enables clients to reach their target audiences more effectively, ultimately helping them increase their profitability.

Chunnel.TV

Seed Round in 2008
Chunnel.TV is a curated underground and independent web content service bringing the user fresh and edgy content. Chunnel.TV is also producing original episodic content with several teams of independent film teams. Chunnel.TV was founded in 2008 by Jacob Septimus, CEO, and Matthew Berman, CMO. The company received funding through a partnership with WPPâ€:tm:s United Network. Septimus acts as Creative Director at Berlin Cameron United and has directed the film B.I.K.E. as well as an array of music videos for artists including KRS-ONE, Mos Def, and Young Jeezy. Berman is a recent graduate of the Freeman School of Business at Tulane University with a dual degree in both marketing and management.

HeathWallace

Acquisition in 2008
HeathWallace Ltd. is a global provider of creative digital solutions, specializing in the financial services and telecommunications sectors. Founded in 2001 and headquartered in Reading, United Kingdom, the company offers a wide array of services, including large-scale content management systems, user interface development, research, information architecture, design, and development. HeathWallace has established a presence in multiple regions, with offices in the United Kingdom, the United States, South Africa, Hong Kong, Dubai, Saudi Arabia, and Australia. The firm focuses on delivering engaging and effective digital experiences for its clients.

INVIDI Technologies

Series C in 2007
INVIDI Technologies Corporation is a software provider specializing in targeted advertising solutions for the television industry. Founded in 2000 and headquartered in Princeton, New Jersey, the company offers innovative applications such as Advatar, which enables addressable targeted advertising delivered to individual viewers through digital set-top boxes. INVIDI's technology supports multi-channel video programming distributors, marketers, and advertisers by facilitating the sales of various digital products and services, including video-on-demand and pay-per-view events. Additionally, the INVIDI Advertising Decision System allows for sophisticated management of advertising decisions, enhancing the precision of household-targeted advertising in the dynamic television landscape. Through its services, INVIDI empowers cable, satellite, and IPTV operators to effectively reach and engage their desired audiences.

Quasar Media

Acquisition in 2007
Quasar Media Private Limited, established in 2005, is a digital marketing agency headquartered in Gurgaon, India, with additional offices in New Delhi, Mumbai, and Bangalore. The company specializes in providing comprehensive digital solutions, including digital advertising, media planning, social media management, mobile marketing, e-commerce, and search engine optimization. Quasar serves a diverse range of clients, such as LG Electronics, MakeMyTrip.com, and Microsoft, employing a team of 73 people. It operates as a subsidiary of Hogarth Worldwide Ltd.

Dawson Integrated Marketing Communications

Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.

Ootworld

Corporate Round in 2007
Digital Agency

Say Media

Series D in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Say Media

Series C in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Say Media

Corporate Round in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Spot Runner AI

Series B in 2006
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.

WildTangent

Venture Round in 2006
WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.

WildTangent

Venture Round in 2006
WildTangent is a leading global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a wide range of video games, including single-player and multiplayer formats across various genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages. In addition to game development, WildTangent operates a digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines the app management process for device manufacturers and mobile operators. WildTangent's technology is utilized by several prominent companies, including AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER, enhancing their offerings in the mobile and gaming markets.

Visible World

Series B in 2005
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

M:Metrics

Series B in 2005
M:Metrics specializes in marketing and media intelligence solutions tailored for the mobile medium. The company's product suite integrates mobile consumer behavior, content merchandising, and device capabilities to deliver comprehensive mobile market intelligence. Among its offerings is M:Ad, a tracking service that monitors clickable display advertising across various mobile web destinations, providing insights into leading advertisers in different market segments. This focus on mobile analytics enables businesses to better understand and engage their target audiences in an increasingly mobile-driven landscape.

Visible World

Series B in 2003
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Cordiant Communications Group

Acquisition in 2003
Cordiant Communications Group is a global creative communications organization employing over 7,965 individuals, including affiliates. The company specializes in a range of services, including advertising, media, direct marketing, and public relations. By integrating these disciplines, Cordiant aims to deliver comprehensive marketing solutions that cater to the diverse needs of its clients.

MediaPro

Corporate Round in 2003
The MEDIAPRO Group is a prominent audiovisual company that specializes in the production and distribution of content across various platforms. It offers a wide range of services, including the administration and distribution of sporting events, film production, and interactive content creation. Additionally, MEDIAPRO provides essential post-production services, technical engineering, and transmission solutions. The company is also involved in communications consultancy and advertising trading, along with the design and post-production of themed television channels. With a focus on innovation, MEDIAPRO plays a significant role in advancing the European audiovisual sector through its extensive technical resources and creative expertise.

MarketTools

Series C in 2001
MarketTools, Inc., now part of MetrixLab BV, specializes in online marketing research software and services designed to help businesses understand their target customers effectively. The company offers a comprehensive suite of tools, including Survey Manager for building and analyzing online surveys, Panel Manager for managing research panels, and Community Manager for engaging online research communities. Its research solutions encompass brand, media, and advertising evaluations, innovation and shopper insights, as well as eBusiness performance assessments covering website usability and competitor benchmarking. Additionally, MarketTools provides customer experience management solutions tailored to various industries, including banking, insurance, and consumer goods, both in the United States and globally. The company aims to leverage advanced technology and research expertise to deliver valuable insights that drive informed business decisions.

RLM Finsbury

Acquisition in 2001
RLM Finsbury is a trusted provider of strategic communications in crisis, financial, public affairs, reputation building and digital. Finsbury is a global leader in strategic communications. We are trusted advisers to boards, senior executives and legal counsel of many of the world’s most successful companies, institutions and organizations.

Advertising.com

Venture Round in 2000
ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Spydre Labs

Venture Round in 2000
Spydre Labs ("Spydre") is a leading e-business accelerator targeting Latin America and the US Hispanic market. The company takes stakes in a variety of companies -- mostly infrastructure and B2B -- and speeds their development. Investments already made by Spydre include Lineabox.com, the leading unified messaging provider for Latin America; Todobebe.com, the leading baby and parenting site for Latin America; DoUWantit.com, simplifying international e-commerce; and Agrozona, Latin America's agricultural B2B exchange. As part of this investment, WPP has become the preferred marketing advisor to Spydre Labs companies and will have first option on providing marketing services on a commercial basis.

Brindfors Design AB

Acquisition in 1999
Brindfors Design is a privately held company that offers package design, identity manuals, digital branding, and design management.
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