WPP

WPP, headquartered in the UK, is the world's largest advertising holding company, measured by annual revenue. It offers a broad range of services, including traditional and digital advertising, public relations, and consulting, to clients globally, with a significant portion of its revenue coming from developed regions like North America, the UK, and Western Europe. WPP's business model revolves around creating transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce, and technology.

David Mayo

CEO, Bates CHI and Partners

Mark Read

CEO, Board Member and Member of the Executive Committee

Past deals in Marketing

New Commercial Arts.

Acquisition in 2024
New Commercial Arts is a London-based creative agency that specializes in uniting brand and customer experience creativity. It offers advertising services to make brands more desirable and easier to buy.

Majority

Corporate Round in 2023
Majority is a marketing and consulting agency based in Atlanta, Georgia, focused on leveraging diversity as a competitive advantage to drive disruptive creativity. The agency aims to normalize diverse representation in creative industries, recognizing that this diversity not only fosters innovation but also moves culture and products. Majority emphasizes its roots in Atlanta, a city where local culture significantly influences global trends, particularly within Black culture. The agency provides a range of services including advertising, strategic planning, digital solutions, branded entertainment, design, product innovation, and experiences that resonate with diverse lived experiences. Majority's mission transcends traditional advertising, seeking to ignite cultural disruption and ensure that the best ideas prevail, regardless of the medium.

Passport Brand Design

Acquisition in 2022
Passport Brand Design is a company that specializes in branding and marketing services aimed at enhancing the brand reach of its clients. The firm offers a range of services, including retail marketing, digital marketing, brand planning, digital campaigns, and asset development. Through these services, Passport Brand Design helps businesses effectively connect with their target audiences and strengthen their market presence.

FGS Global

Acquisition in 2020
FGS Global is a public relations consultancy that provides a range of services aimed at enhancing communication and brand equity for its clients. The firm specializes in crisis and issues management, financial communication, corporate transformation, and digital strategy and design. Additionally, FGS Global offers research and insights to help clients navigate complex business challenges and seize strategic opportunities. The company serves a diverse clientele, including public and private companies, prestigious institutions, and non-profits, assisting boards, C-suites, and senior leaders in addressing reputational and operational challenges effectively in both domestic and international markets.

mitú

Series D in 2018
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Design Bridge

Acquisition in 2017
Design Bridge Limited is a renowned brand design agency specializing in brand design and advertising services to help companies effectively reach a wide audience. Established in 1986 and based in London, with additional offices in Amsterdam, Singapore, and New York, the agency provides a range of services including story writing, brand positioning, marketing strategy formulation, and content development. Its diverse clientele features notable brands such as Hellmann’s, Guinness, Fortnum & Mason, and Dulux. Design Bridge aims to assist businesses across various sectors, including e-commerce, healthcare, and consumer products, in enhancing their brand presence and achieving strategic marketing goals. The company was formerly known as The Design Bridge U.K. Limited before rebranding in 1994 and currently operates as a subsidiary of WPP plc.

Thjnk

Acquisition in 2017
Thjnk AG is an independent creative agency group based in Hamburg, Germany, founded in 2012. The agency operates multiple offices in Berlin, Munich, Dusseldorf, Zurich, and New York. Thjnk provides a range of advertising services, focusing on strategic brand positioning and integrated communication concepts. Its diverse client portfolio includes notable brands such as McDonald’s, adidas, GlaxoSmithKline, Haribo, Paulaner, and Audi. Recognized as one of the top three agencies in Germany, Thjnk aims to deliver measurably effective communication solutions that contribute to sustainable business growth.

Celtra

Series C in 2017
Celtra Inc. is a creative management platform that offers cloud-based, self-service software for managing the lifecycle of digital advertising. Founded in 2006 and headquartered in Boston, Massachusetts, Celtra serves advertisers, publishers, and businesses globally, with additional offices in New York, San Francisco, London, Ljubljana, and Singapore. The company's flagship product, AdCreator 4, enables agencies and brand leaders to create, distribute, and optimize data-driven display advertising campaigns across various screens, including mobile devices, tablets, and desktops. This platform facilitates large-scale and complex campaigns by streamlining ad creation, performance optimization, and consolidated reporting, ensuring that clients can easily access common metrics across all formats. Celtra operates as a subsidiary of The Unilever Group.

CONEXANCE MD

Acquisition in 2016
CONEXANCE MD focuses on direct marketing and the development of shared databases, particularly for distance selling and electronic commerce. The company is known for creating the first dedicated shared database aimed at enhancing marketing efforts in these sectors. By facilitating efficient access to targeted consumer data, CONEXANCE MD enables businesses to optimize their marketing strategies and improve their outreach to potential customers.

CMI Media

Acquisition in 2016
About CMI/Compas: Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York.

Essence

Acquisition in 2015
Essence is a global data and measurement-driven media agency, operating as part of GroupM. The agency focuses on enhancing the value of advertising for its clients, which include notable names such as Google, FrieslandCampina, Flipkart, and the Financial Times. With a workforce of over 1,400 employees, Essence manages more than $3.6 billion in media spend and executes campaigns across 71 markets. The agency has established offices in major cities worldwide, including Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo, and Toronto.

Two Circles

Acquisition in 2015
Two Circles Limited is a sports marketing agency based in London, established in 2011 and operating as a subsidiary of WPP plc. The agency focuses on utilizing data to foster direct relationships between sports organizations and their fans, ultimately driving business growth. It offers a range of services including customer relationship management, digital marketing, commercial strategy, and data management. By leveraging technology and business insights, Two Circles assists various clients, such as professional sports clubs, governing bodies, and media networks, in enhancing customer experiences, increasing revenue, and optimizing their sponsorship strategies. Its approach is centered on delivering tailored marketing solutions to effectively connect clients with the right audience at the right time.

Medialets

Acquisition in 2015
Medialets, Inc. specializes in mobile advertising solutions, providing a comprehensive platform designed for smartphones and tablets. The company offers tools such as the Medialets Private Marketplace for planning and executing brand advertising, Medialets Muse for campaign management and communication, and Medialets Create for custom creative training. Its services encompass mobile display advertising, including banners, rich media, and video, alongside advanced features like precise targeting, third-party pixel tracking, and extensive campaign analytics. Medialets also developed Servo, a unique technology that allows marketers to manage and measure the return on investment of mobile ad campaigns, gaining accreditation from the Media Rating Council for its performance. The company's clientele includes major advertisers, agencies, and global brands like P&G and American Express. Founded in 2008 and headquartered in New York City, Medialets operates additional offices in London, Chicago, and Los Angeles, and it functions as a subsidiary of WPP plc.

Ootworld

Acquisition in 2015
Digital Agency

AppNexus

Series E in 2014
AppNexus Inc. is a technology company that specializes in a cloud-based software platform designed to enhance and streamline programmatic online advertising. Founded in 2007 and headquartered in New York City, with additional offices both domestically and internationally, AppNexus provides a comprehensive suite of tools for advertisers and publishers. Its platform maximizes campaign performance and yield for online inventory, offering trading solutions and marketplaces for digital advertising. Advertisers can create custom trading desks and advertising networks, while the AppNexus Publisher Suite empowers publishers to optimize revenue through various demand sources. Key features include PriceCheck, a header bidding solution for diverse ad formats, and the AppNexus Apps program, which enables third-party technology vendors to develop tailored features for their clients. By leveraging data and machine learning, AppNexus facilitates intelligent, AI-driven advertising campaigns for marketers and agencies.

Twist Image

Acquisition in 2014
Twist Image is a digital marketing agency known for its extensive experience in assisting major brands to capitalize on significant opportunities. With over ten years of industry expertise, the agency offers a comprehensive range of digital marketing services. It specializes in creating fully integrated marketing platforms and campaigns that encompass social media, mobile strategies, interactive experiences, and content creation. Twist Image has established itself as a capable partner for sophisticated marketers seeking to enhance their digital presence and effectiveness.

XMKT Group

Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.

Cognifide

Acquisition in 2014
Cognifide Limited is a digital technology consultancy that specializes in enhancing customer experiences for leading global businesses. Founded in 2005 and headquartered in London, with additional offices in New York and Johannesburg, Cognifide offers a range of services including digital marketing acceleration, marketing execution improvement, cost reduction, and consultancy. The company is particularly known for its engineering capabilities, with a development center based in Poznan, Poland, which is recognized for its technical talent. Cognifide has developed innovative tools such as Zen Garden, a site production accelerator for Adobe Experience Manager, and Zengage, which facilitates content management for tablets. Through its expertise, Cognifide empowers marketers to navigate complex digital landscapes more efficiently, enabling faster market entry and improved operational effectiveness.

Percolate

Series B in 2014
Percolate is a content marketing platform that enhances global marketing visibility and collaboration for brands. It offers a comprehensive suite of web and mobile marketing tools that streamline governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and storytelling, Percolate enables marketers to effectively manage complex marketing programs and integrated campaigns. This functionality allows organizations to gain control and agility, ensuring that personalized content is aligned with customer interactions across various teams and locations.

Marketeers Vietnam Company

Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company that offers a wide range of marketing services. The firm specializes in promotional campaigns, activation, marketing consulting, market planning, branding, and field marketing services. By combining these elements, Marketeers Vietnam aims to deliver comprehensive marketing solutions tailored to meet the needs of its clients. The company focuses on helping businesses enhance their brand visibility and achieve their marketing objectives through strategic planning and execution.

Cerebra

Acquisition in 2013
Cerebra is a Johannesburg-based consulting firm specializing in public relations and marketing services. The company assists corporate clients in addressing the challenges and opportunities presented by the social era of business. Its offerings include community management, crisis management, social business strategy, and creative communication campaigns. Cerebra positions itself as Africa's social business authority, providing insights, advisory services, educational programs, and agency support to help organizations navigate the evolving landscape of social engagement.

Bottle Rocket

Acquisition in 2013
Bottle Rocket is an international mobile studio that specializes in creating sophisticated mobile experiences to connect brands with their customers. The company offers a range of services, including business strategy, product development, design, and technology solutions, aimed at enhancing user engagement and brand interactions. With a portfolio of over 250 applications across various platforms, including iOS, Android, and VR, Bottle Rocket sets high standards for mobile experiences that facilitate meaningful connections. By focusing on customer acquisition, engagement, and retention, the company helps its partners strengthen their businesses through innovative and user-centered solutions.

VMLY&R

Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.

Candyspace Media

Corporate Round in 2013
Candyspace specializes in digital marketing services that bridge customer value with business outcomes. The company offers a range of services, including user experience design, front-end web development, and mobile app development for platforms such as iOS, Android, and Roku. Additionally, Candyspace provides quality assurance, graphic design, and social media campaigns, along with analytics and data insights to enhance campaign performance. Their comprehensive approach includes strategy and planning, testing, and effective project and campaign management, ensuring that clients can optimize their digital presence and achieve their marketing objectives.

Scangroup

Acquisition in 2013
Scangroup is a marketing communication company based in Kenya that specializes in providing integrated marketing services. The company focuses on media planning and buying, advertising, branding, public relations, and digital advertising, among other areas. By consolidating various disciplines, Scangroup aims to deliver comprehensive communication solutions to its clients. The majority of its revenue is generated within the Kenyan market, reflecting its commitment to serving local businesses with tailored marketing strategies.

Miaozhen Systems

Series C in 2013
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Fullscreen

Series A in 2013
Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.

John Street

Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.

Acceleration

Acquisition in 2012
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.

Jumptap

Venture Round in 2012
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Barrows Global

Funding Round in 2012
Barrows is a specialist in retail marketing, providing a comprehensive suite of services designed to enhance shopper engagement and drive sales. With over 20 years of experience across various consumer goods sectors, the company leverages insights and methodical planning to develop effective shopper marketing strategies. Barrows focuses on fostering collaboration among key stakeholders to produce precise briefs that guide their design, engineering, testing, and implementation processes. Their offerings include retail strategy, shopper marketing, rapid prototyping, display design, category transformation, and product development, all aimed at creating transformative retail experiences. By partnering with other organizations when necessary, Barrows ensures that its clients benefit from expert capabilities in the marketing landscape.

41?29!

Acquisition in 2012
41?29! is a creative media agency that designs and offers online social media campaigns. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker, and Unilever.

The Glover Park Group

Acquisition in 2011
The Glover Park Group is a strategic communications and government affairs firm based in Washington, D.C., founded in 2001. It operates at the intersection of business, government, media, culture, and technology, offering a comprehensive range of services to help clients effectively communicate their messages and navigate complex challenges. The firm specializes in advocacy, corporate communications, issues and crisis management, legislative affairs, media relations, public affairs, and research services. Its diverse clientele includes non-profit organizations, initiative campaigns, and industry coalitions, all of whom seek the firm's expertise in storytelling, policy shaping, product marketing, and identity transformation.

Miaozhen Systems

Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Miaozhen Systems

Series B in 2011
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

F.biz

Acquisition in 2011
F.biz Ltda. is a digital advertising agency based in São Paulo, Brazil, established in 1999. The company has experienced significant growth, achieving an annual growth rate of nearly 50%. With a team of approximately 200 employees, F.biz provides a range of digital marketing services to a diverse clientele, including notable brands such as Unilever, Campari, Itaú, Vivo, and NetShoes. The agency's focus on innovative advertising solutions has positioned it as a key player in the Brazilian digital marketing landscape.

Commarco

Acquisition in 2011
Commarco is a holding company for communications and marketing agencies primarily operating in the German-speaking region. It encompasses approximately 25 agencies that collectively provide a comprehensive range of communication services, including traditional advertising, public relations, customer relationship management, digital marketing, 3D communication, and data management. With around 1,200 employees across its agencies in Europe, Commarco aims to deliver diverse marketing solutions to meet the needs of its clients.

Jumptap

Venture Round in 2011
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Who Digital

Acquisition in 2011
Who Digital is a Customer Experience (CX) systems integration company specializing in highly strategic, creative and innovative digital solutions that co-exist in a world beyond the browser; multi-channel, VR + AR and mobile enabled. Our mantra is delivering software solutions built on Insight, Innovation and Integration. Continuously seeking out to construct better, more intimate Brand and Consumer relationships through experience driven and contextually delightful digital platforms.

Miaozhen Systems

Series A in 2010
Beijing second hand information company (秒针信息) is a provider and evaluator of digital advertising solutions through cloud computing, cloud storage, and artificial intelligence technology. It is also the first digital advertising effect evaluation enterprise specializing in target audiences in China. Founded in 2006, Beijing second hand information company solves the problem of contact effect of online advertisement by arrival rate, effective frequency, internet gross rating points, audience features, and provides an inter-media effect evaluation and optimization tool.

Ecommera

Acquisition in 2010
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.

H-ART

Acquisition in 2009
H-ART specializes in marketing and communication strategies for brands, focusing on creating impactful digital experiences. The company aims to explore how brands can utilize online channels, including websites, mobile devices, and emerging media, to engage consumers effectively. H-ART also emphasizes connecting these online efforts with offline touchpoints, such as retail and events. Its client portfolio includes notable brands like Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken, and Telecom Italia, among others.

The Jupiter Drawing Room

Venture Round in 2009
The Jupiter Drawing Room is a prominent creative agency group based in South Africa, with offices in Johannesburg and Cape Town, and additional locations in Harare, Lusaka, Blantyre, and Mauritius. Specializing in a wide range of services including advertising, marketing, design, public relations, and digital strategy, the agency is known for its integrated communication solutions. The Jupiter Drawing Room has established a prestigious client roster that includes notable companies such as ABSA, Hyundai, and MTN. Recognized for its creativity, the agency was awarded Joint Agency of the Decade by AdReview in 2010 and has been ranked among the Top 5 Most Creative Agencies in the World by Advertising Age, marking it as the only African agency to achieve this distinction. With a dedicated workforce of approximately 200 employees, The Jupiter Drawing Room continues to lead in the advertising sector across Africa.

Omniture

Post in 2009
Omniture is an online business optimization software company based in Orem, Utah. It offers a comprehensive product suite known as the Omniture Online Marketing Suite, which includes advanced web analytics, segmentation tools, search marketing solutions, and optimization applications. Key components of their services include SiteCatalyst for analytics, Discover for data exploration, and Data Warehouse for data management. Additionally, Omniture provides SearchCenter for search marketing and Advanced Testing and Targeting tools, such as Offermatica and TouchClarity, to enhance marketing performance. The company also features a marketing integration platform called Genesis, allowing for seamless data integration across various marketing channels. To enhance customer accessibility, Omniture offers an iPhone application that enables users to monitor their account statistics remotely.

Smart Media Joint Stock Company

Venture Round in 2009
Smart Media Joint Stock Company is a marketing and communications company in Vietnam. SMJ has operations in Hanoi and Ho Chi Minh City and employs 30 people. SMJ's key clients include Mobifone, Vietnam Mobile, Vinaphone, VNPost and VNPT.

Proclivity

Series B in 2008
Proclivity Systems specializes in predictive analytics solutions that deliver insights into consumer shopping and purchasing behavior. The company's central platform, Proclivity, serves as a consumer behavior bank, equipping clients with valuable information on customer interests, purchasing probabilities, and potential spending for various offers. This intelligence facilitates informed business decisions and enables immediate targeting across multiple channels to enhance revenue generation. Proclivity's flagship product, Proclivity Mail, leverages the insights from the consumer behavior bank to accurately predict responses to targeted email campaigns, thereby optimizing marketing efforts. The integration of high-speed trading with machine learning allows Proclivity to offer performance-driven marketing and merchandising tailored to individual consumer preferences.

Jumptap

Series D in 2008
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Yield Software

Series B in 2008
Yield Software is a provider of internet marketing software tailored for advertisers and digital media agencies. The company offers a comprehensive web marketing suite that integrates search engine optimization (SEO), pay-per-click (PPC) advertising, and landing page optimization into a unified platform. This suite aims to automate, simplify, and optimize online marketing processes. By enhancing web pages for better visibility, evaluating keywords and ad bids, and managing PPC campaigns, Yield Software helps users effectively drive traffic to their websites. Clients have reported significant time savings and cost reductions, alongside improved website traffic, conversion rates, and ultimately, increased revenues.

NuConomy

Series A in 2008
NuConomy is a developer of a web analytics and optimization platform designed to enhance the assessment of website and social marketing performance. Founded in 2006 in Tel Aviv, Israel, and now headquartered in San Francisco, the company offers tools that go beyond traditional metrics by measuring rich interactions and social features on websites. Its unique engagement module enables businesses to analyze individual user behaviors and interactions with content, brands, and site features. By leveraging these insights, NuConomy allows publishers and advertisers to dynamically optimize their online presence and create personalized marketing opportunities. The company, which has an executive team with experience from Microsoft and Google, completed its A Round financing in 2008, receiving investment from WPP Group. NuConomy was acquired by LivePerson in 2010, effectively covering its initial investment.

Quasar Media

Acquisition in 2007
Quasar Media Private Limited, established in 2005, is a digital marketing agency headquartered in Gurgaon, India, with additional offices in New Delhi, Mumbai, and Bangalore. The company specializes in providing comprehensive digital solutions, including digital advertising, media planning, social media management, mobile marketing, e-commerce, and search engine optimization. Quasar serves a diverse range of clients, such as LG Electronics, MakeMyTrip.com, and Microsoft, employing a team of 73 people. It operates as a subsidiary of Hogarth Worldwide Ltd.

Dawson Integrated Marketing Communications

Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.

Ootworld

Corporate Round in 2007
Digital Agency

PBN Holdings

Corporate Round in 2007
PBN Holdings is a international integrated strategic communications consultancy, specializing in Russia, Ukraine and CIS countries. The PBN Company will maintain its independent positioning. Founded in 1983, The PBN Company has offices in Washington DC, London, Moscow, Kyiv and Riga and employs 115 people. The PBN Company serves major multinational companies such as BP, Bristol-Myers-Squibb, Enel, Merrill Lynch, Mittal Steel, Motorola, Telenor, Xerox and Western NIS Fund; and some of the region's top businesses, including Basic Element, Ferrexpo, Renaissance Group, Rolf Group of Companies, Sberbank, UkrEximbank and UMC.

Plano.Trio Comunicacao

Acquisition in 2007
Plano.Trio Comunicacao is a specialist in trade and channel marketing, events, promotions and design, in Brazil. Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.

24/7 Real Media UK

Acquisition in 2007
24/7 Real Media UK Ltd is a digital marketing agency located in Bristol, specializing in marketing strategies, search engine optimization (SEO), and social media management. The agency enables its clients to effectively engage with their customers through various social media platforms, allowing businesses to share positive information, connect instantly, gather feedback, and monitor brand perception. Their approach includes a comprehensive range of services such as situational assessments, competitor analysis, strategy creation, branding, and implementation guidelines. Additionally, they offer social media management, monthly reporting, software recommendations, profile creation, and website integration to enhance their clients' online presence.

Iconmobile

Corporate Round in 2007
Iconmobile GmbH is a global leader in mobile business solutions and marketing, founded in 2003 and headquartered in Berlin, Germany. With over 150 employees across offices in major cities worldwide, the company offers a comprehensive range of services tailored to help brands expand into the mobile channel effectively. Iconmobile's expertise spans consultation, concept development, design, implementation, hosting, marketing, and media planning/buying. They provide software development, their own service platform (icmsp), and end-to-end solutions. Their client portfolio includes international telecom providers, phone manufacturers, publishers, consumer goods companies, and automotive brands like Audi, BMW, Microsoft, Samsung, Telefónica, and Vodafone. Iconmobile's offerings include mobile marketing services, augmented reality experiences for products, UX/UI design for mobile devices, app development, and virtual reality solutions.

Jumptap

Venture Round in 2007
Jumptap is a leading mobile advertising network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million users globally, the company leverages its extensive technology and partnerships with third-party data providers to gain insights into mobile audiences. This enables Jumptap to offer precise targeting capabilities at scale. The network collaborates with a wide range of premium publishers and applications while constantly optimizing campaigns to ensure maximum return on investment for advertisers and optimal yield for publishers and developers. Jumptap also emphasizes mobile advertising privacy standards and actively contributes to industry knowledge through initiatives like its Understanding Mobile Audience series and monthly MobileSTAT reports.

Dewey Square Group

Acquisition in 2006
Dewey Square Group is a public relations and communications firm based in Boston, Massachusetts, founded in 1992. The company specializes in public affairs strategy, offering a variety of services including public relations, community-based consumer marketing, and strategic and crisis communication. Dewey Square Group assists businesses, nonprofits, campaigns, and causes in achieving their public affairs objectives, which may involve securing favorable legislative outcomes, effective advocacy efforts, or high-profile awareness campaigns. The firm focuses on delivering tailored solutions to meet the unique needs of its clients in the ever-evolving landscape of public communication.

Visible World

Series B in 2005
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

M:Metrics

Series B in 2005
M:Metrics specializes in marketing and media intelligence solutions tailored for the mobile medium. The company's product suite integrates mobile consumer behavior, content merchandising, and device capabilities to deliver comprehensive mobile market intelligence. Among its offerings is M:Ad, a tracking service that monitors clickable display advertising across various mobile web destinations, providing insights into leading advertisers in different market segments. This focus on mobile analytics enables businesses to better understand and engage their target audiences in an increasingly mobile-driven landscape.

Grey Group

Acquisition in 2005
Grey Group is a prominent global advertising and marketing organization, recognized as one of the top firms in the industry. Established in 1917, Grey serves a significant portion of the FORTUNE 500 across 96 countries, focusing on creating impactful brand experiences and fostering strong consumer connections. The company offers a comprehensive range of services, including advertising, public relations, digital strategy, and media planning, allowing clients to outsource their marketing and communication needs. As part of WPP, Grey continues to innovate and adapt to the evolving landscape of marketing, ensuring its strategies remain effective and relevant.

Visible World

Series B in 2003
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Cordiant Communications Group

Acquisition in 2003
Cordiant Communications Group is a global creative communications organization employing over 7,965 individuals, including affiliates. The company specializes in a range of services, including advertising, media, direct marketing, and public relations. By integrating these disciplines, Cordiant aims to deliver comprehensive marketing solutions that cater to the diverse needs of its clients.

Media Club SpA

Acquisition in 2002
Media Club SpA is the Italy's independent media agency.

Shanghai Advertising

Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.

Forward Limited

Acquisition in 2001
Forward Limited is the UK contract publishing company which specialises in direct customer communications programmes.

The Marketing & Communication Agency

Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.

Glendinning Management Consultants

Acquisition in 2001
Glendinning Management Consultants is a sales and marketing management consultancy.

AD Venture Worldwide

Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.

RLM Finsbury

Acquisition in 2001
RLM Finsbury is a trusted provider of strategic communications in crisis, financial, public affairs, reputation building and digital. Finsbury is a global leader in strategic communications. We are trusted advisers to boards, senior executives and legal counsel of many of the world’s most successful companies, institutions and organizations.

Première Group Holdings Limited

Acquisition in 2000
Première Group Holdings Limited is a sports marketing and sponsorship consultancy.

Marketing Perspectives Limited

Acquisition in 2000
Marketing Perspectives Limited is the UK marketing communications agency.

Advertising.com

Venture Round in 2000
ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Spydre Labs

Venture Round in 2000
Spydre Labs ("Spydre") is a leading e-business accelerator targeting Latin America and the US Hispanic market. The company takes stakes in a variety of companies -- mostly infrastructure and B2B -- and speeds their development. Investments already made by Spydre include Lineabox.com, the leading unified messaging provider for Latin America; Todobebe.com, the leading baby and parenting site for Latin America; DoUWantit.com, simplifying international e-commerce; and Agrozona, Latin America's agricultural B2B exchange. As part of this investment, WPP has become the preferred marketing advisor to Spydre Labs companies and will have first option on providing marketing services on a commercial basis.

Young & Rubicam

Acquisition in 2000
Young & Rubicam is a prominent advertising agency known for its strategic and creative approaches to branding and promotion. The agency combines analytical insight with innovative concepts, leveraging its extensive BrandAsset® Valuator database to inform its strategies. Under the leadership of CEO David Sable and Global Chief Creative Officer Tony Granger, Young & Rubicam has cultivated a reputation for both intelligence and creativity in the advertising industry. The firm offers a wide range of integrated services, including advertising, database marketing, customer relationship management, public relations, and branding identity consultation. By fostering a collaborative environment that merges analytical and creative thinking, Young & Rubicam has successfully adapted to the evolving landscape of advertising, infusing its network with new talent and fully integrating digital solutions.

Advertising.com

Venture Round in 2000
Advertising.com, now integrated into ONE by AOL, specializes in technology-driven solutions for marketers seeking to enhance their reach through programmatic buying and performance-driven campaigns. The company provides a range of tools that support display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, catering to the needs of direct marketers across various interactive media. As a global partner for prominent publishers, advertisers, and agencies, Advertising.com focuses on maximizing brand value online by facilitating connections with consumers across desktop, mobile, tablet, and television platforms.

BWR PR

Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.

The Brand Union

Acquisition in 1999
The Brand Union is a company that specializes in developing strategies to enhance brand recognition. They are dedicated to creating beautifully designed and connected brands that simplify choice, organize effort, create value, and inspire. With a focus on the power of brands to galvanize and inspire, The Brand Union is committed to helping businesses establish a strong brand presence in the market.

P Four Consultancy

Acquisition in 1999
P Four Consultancy is a strategic marketing consultancy that specializes in providing services tailored for the financial services sector. The firm offers a range of marketing solutions, including the creation, planning, promotion, and management of marketing initiatives. In addition to its core marketing services, P Four Consultancy develops branding strategies and sales promotion services to enhance its clients' market presence and effectiveness.

Brierley+Partners

Venture Round in 1999
Brierley+Partners, founded in 1985 by Hal Brierley, is a leader in the development and management of customer loyalty programs. As an early pioneer in customer relationship management, the firm trademarked the term long before it gained widespread use. Brierley+Partners has designed, managed, and supported numerous successful loyalty programs for prominent brands, including Hilton HHonors, Hertz #1 Club Gold, My Sony, BLOCKBUSTER Rewards, United Airlines' Mileage Plus, and the UPS Preferred Customer Program. With decades of experience, the company focuses on creating effective strategies that enhance customer engagement and retention across various industries.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.