WPP

WPP is a British creative transformation company founded in 1985, specializing in providing a wide range of communications services, including advertising, media investment, public relations, and public affairs. The company focuses on creating transformative ideas and outcomes for its clients through an integrated approach that combines communications, experience, commerce, and technology. WPP has received numerous accolades, such as being named Holding Company of the Year at the Cannes Lions International Festival of Creativity multiple times and recognized as the Most Effective Agency Holding Group by the Effie Index. Additionally, WPP Digital enhances the group's capabilities through strategic investments and acquisitions in digital marketing and organizational transformation, while WPP Ventures serves as its corporate venture capital fund, focusing on innovative companies in the communications sector.

Lisa Hau

Director, Investor Relations Europe and Asia

Lance Maerov

Executive Vice President

Mark Read

Chief Executive Officer

Paul Richardson

Finance director

Peregrine Riviere

Director, Group Investor Relations

John Rogers

Chief Financial Officer

Chris Sweetland

Deputy Group Finance Director

Past deals in Advertising

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.

AppNexus

Series E in 2014
AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.

Marketeers Vietnam

Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company.

Scangroup

Acquisition in 2013
Scangroup provides general advertising and marketing communications services to clients with a focus on media planning and buying services and specialist communications.

Acceleration

Acquisition in 2012
Acceleration is a digital advertising agency that utilizes technology in its marketing campaigns for its clients. Founded in 1999, Acceleration has offices in Buenos Aires, Cape Town, Dubai, Johannesburg, London and New York and and employs 148 marketing technologists.

H-art

Acquisition in 2009
H-ART works on brands marketing and communication strategies and builds amazing digital experiences. Their goal is to discover how brands can leverage ONLINE channels such as the web, mobile devices, in-store technologies and other emerging media to engage people and to connect those channels to OFFLINE touchpoints such as retail, events, ecc H-ART's key clients include Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken and Telecom Italia, and many others.

Spot Runner

Series C in 2008
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.

Audience Measurement Technologies

Series C in 2008
Provides consumer behavior and audience exposure data to media companies and advertisers.

Ootworld

Corporate Round in 2007
Digital Agency

Schematic

Acquisition in 2007
Schematic is recognized as one of the world's leading firms in user interface (UI) design, digital marketing, and interactive technology services. The company specializes in providing comprehensive design and development solutions across various platforms, including the web, interactive television, and mobile devices. Schematic serves a diverse clientele, including retailers, telecommunications, and technology companies, by offering strategic, creative, marketing, and technological services. Its focus on interactive design and development enables clients to enhance their digital presence and engage effectively with their audiences.

BLUE Interactive Marketing Pte

Acquisition in 2007
BLUE Interactive Marketing Pte provides online consulting services and technologies to many of the world's top brands.assisting them in becoming more targeted and measurable in their global marketing activities. Key services include online advertising, email marketing, corporate website consulting and development, and search engine marketing. BLUE is also the creator of Rapport, a web-based email marketing platform that allows marketers to create, deploy and measure targeted email campaigns with their most valuable known customers. Rapport is used in over 42 countries and multiple languages worldwide.

Spot Runner

Series B in 2006
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.

Visible World

Series B in 2005
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Visible World

Series B in 2003
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Shanghai Advertising Co Ltd

Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.

AD Venture Worldwide Inc

Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.

Marketing Perspectives Limited

Acquisition in 2000
Marketing Perspectives Limited is the UK marketing communications agency.

Warwicks

Acquisition in 2000
Warwicks is a creative design and publishing company specialising in sales literature and promotion materials.

Advertising.com

Venture Round in 2000
Advertising.com, now a part of ONE by AOL, enables marketers to reach consumers via programmatic buying and performance-driven campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

BWR PR

Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.

Prism Sport + Entertainment

Acquisition in 1999
Prism is a brand-centric, sport and entertainment agency with a sharp focus on helping brands engage audiences in those arenas.