AB Tasty is a software company based in Paris, France, that specializes in providing experimentation, personalization, and product optimization solutions for marketing and product teams. Founded in 2009, the company enables businesses to enhance their digital assets and channels by turning website and mobile visitors into customers, subscribers, and leads. AB Tasty's platform supports various industries, including e-commerce, retail, travel, luxury, fashion, media, and financial services. It offers comprehensive features for feature management, experimentation, and personalization, helping organizations improve conversions, engagement, and revenue while ensuring customer experiences align with business objectives. The company collaborates with marketing and product teams, as well as agency and technology partners, to deliver effective customer success strategies.