Yellow Pages
Yellow Pages is a media and marketing solutions company that helps local businesses reach consumers through print, digital, and mobile properties. Operating in Canada and the United States, it connects residents with nearby goods and services and supports the local economy by enabling advertisers to build visibility and grow their business. The company offers online presence tools, local search capabilities, display advertising, direct marketing, and lead generation programs across its network of brands. By bringing together consumers and local businesses, Yellow Pages aims to simplify how people discover information about local restaurants, professionals, and services while providing advertisers with scalable messaging and measurable outcomes. The focus is on community connectivity and accessible marketing solutions that serve neighborhood economies.
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Past deals in Mobile Advertising
Juice Mobile
Acquisition in 2016
JUICE Mobile is an advertising technology company that specializes in mobile advertising platforms. Founded in 2010 and headquartered in Toronto, Canada, with additional offices in Montreal, Vancouver, and Waterloo, the company provides innovative solutions for brands to connect with their audiences. Its flagship products include Nectar, a platform designed for discovering, planning, and purchasing mobile inventory, and Swarm, a cross-platform demand-side platform that focuses on location targeting across mobile web and app inventory. JUICE Mobile serves a diverse clientele, including Fortune 500 advertisers, publishers, and data companies, by offering services such as mobile marketing, advertisement campaigns, and brand development. As of November 2018, JUICE Mobile operates as a subsidiary of Curate Mobile Ltd.
Sense Networks
Acquisition in 2014
Sense Networks is a company specializing in predictive analytics through the analysis of mobile location data. Utilizing its technology platform, MacroSense®, it develops proprietary mobile user profiles that incorporate over 1,000 behavioral attributes derived from real-time location data. The platform processes approximately 170 billion location points each month, leveraging historical data to gain insights into human activity and enhance mobile advertising strategies. Sense Networks operates an AdMatch™ real-time bidding platform, functioning as a Demand Side Platform (DSP) that effectively targets and serves advertisements in mobile ad exchanges. The integration of MacroSense profiles also provides a sophisticated Data Management Platform (DMP) for advanced mobile ad targeting. Founded in 2003 and incorporated in 2006, the company was established by a team of computer scientists from MIT and Columbia University and has received multiple accolades for its innovative approaches, including recognition as a Cool Vendor by Gartner and inclusion in Business Week's list of intriguing startups.
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