Yellow Wood Partners, LLC is a private equity firm based in Boston, Massachusetts, with an additional office in Irvington, New York. Founded in 2009, it specializes in making majority investments in the consumer sector, focusing on brand carve-outs, middle-market, and growth equity opportunities. The firm targets consumer discretionary businesses and packaged goods across various distribution channels, including food, e-commerce, and retail. Its investment areas include beauty and personal care, health and wellness, food and beverage, juvenile products, household items, outdoor recreation, pet care, and home goods. Yellow Wood Partners typically invests between $35 million and $150 million in companies with revenues ranging from $30 million to $200 million, often utilizing debt financing to support its investments. The firm aims to exit its investments through initial public offerings or strategic sales within seven to ten years.
Elida Beauty gives brands a makeover personal care and has successfully refreshed brands leading to consumer interest and market growth.
Suave
Acquisition in 2023
Suave creates high-quality, low-cost products including hair care, skin care, skin cleansing, and deodorant products.
Scholl Footwear
Acquisition in 2021
Scholl Footwear offers a high level of comfort and support the natural functions of the foot. The Company’s target consumer group comprises adults who are particularly keen on comfortable shoes that prevent and alleviate discomfort. The company already enjoys a high level of brand awareness and positioning across Europe and many Asian markets. The brand is also popular in Australia. Scholl footwear products, some of which have medical device status, are predominantly distributed through pharmacies and medical supply stores in Europe and can be found in the general shoe trade across Asia.
Dr. Scholls Footwear
Acquisition in 2019
DrScholl’s is a footwear and orthopedic footcare brand. The company expanded globally to design and patent over 1,000 footcare products.
Paris Presents
Acquisition in 2018
Paris Presents Incorporated, founded in 1947 and based in Gurnee, Illinois, specializes in producing and distributing beauty products and personal care accessories primarily for women. The company offers a diverse range of products under well-known brands such as EcoTools, Studio Basics, Real Techniques, Body Benefits, and Razz. Its product lineup includes makeup brushes, bath brushes, sponges, pumice stones, and various face, eye, and lip brushes. Paris Presents is dedicated to innovation and aims to enhance the beauty experience with its performance-driven product lines. The company markets its products through a network of retailers and directly via its website.
Freeman Beauty
Acquisition in 2017
Freeman Beauty, LLC is a manufacturer and distributor of beauty care products based in Los Angeles, California, and operates as a subsidiary of pH Beauty Labs, Inc. Established in 1976, the company offers a diverse range of skin care, body care, and hair care products designed to deliver high-performance results at accessible prices. Freeman Beauty emphasizes on-trend and nature-inspired formulations, providing an extensive portfolio that includes facial masks, dry shampoos, specialty bath and body products, and foot care items. Notable brands under its umbrella include Freeman Feeling Beautiful facial masks, Freeman Beauty Infusion serum-infused masks, Freeman Feeling Legendary masks for men, Freeman Bare Foot foot care products, Psssst! dry shampoo, and c.Booth bath and body care products. The company distributes its offerings through retail stores and online platforms, aiming to create a spa-like experience for consumers in the comfort of their homes.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.