YYX Capital

YYX Capital is an early stage venture capital firm that invests in next generation Consumer Internet, eCommerce and FinTech companies. We are founded on the core belief that deep domain and industry knowledge, operating expertise and extensive networks are fundamental to support early stage entrepreneurs from seed to success. Taking calculated risks are intrinsic to a startups success and by applying our proven playbooks - we formulate strategies to execute alongside teams as they scale.

Cox, James

Managing Partner

18 past transactions

NearSt

Seed Round in 2021
NearSt is a retail technology company getting online shoppers back into physical stores. Their platform enables retailers to automatically show a live view of their in-store inventory to local shoppers who are searching on some of the web's biggest platforms, including Google and Facebook. NearSt was founded July 4, 2015, and it is headquartered in London, England.

NearSt

Seed Round in 2020
NearSt is a retail technology company getting online shoppers back into physical stores. Their platform enables retailers to automatically show a live view of their in-store inventory to local shoppers who are searching on some of the web's biggest platforms, including Google and Facebook. NearSt was founded July 4, 2015, and it is headquartered in London, England.

SuperAwesome

Venture Round in 2020
SuperAwesome's technology powers the children's digital media ecosystem. SuperAwesome's products are used by hundreds of kids content companies and brands to provide kid-safe (COPPA/GDPR compliant) digital functionality ranging from authentication (Kids Web Services) to safe-social (PopJam) to kid-safe advertising/monetization (AwesomeAds). SuperAwesome was founded in 2013 and is headquartered in London. The company was acquired by Epic Games in 2020.

Itch

Seed Round in 2019
Itch uses data to create personaliZed subscription packs that help pets to live happy & healthy. They also developed in collaboration with veterinary experts in response to increasing demand for better-personalized pet care, ITCH’s tailored monthly flea subscription service makes preventing infestation and treating pets much quicker, cheaper, and more convenient for busy owners than buying over the counter. It also delivers regular, effective, and convenient treatment from fleas for cats and dogs. Itch was founded in July 2019 and is based in London, England.

Mahabis

Acquisition in 2019
Mahabis is a footwear design company. They manufacture slippers that are lightweight, breathable, and machine washable, enabling customers to purchase comfortable and stylish footwear.

Carbon Theory

Pre Seed Round in 2018
Carbon Theory is a medicinal skincare item created to treat oily skin and skin that is prone to breakouts. In order to give customers effective natural skin-rejuvenating goods, the company offers lab-formulated products with premium natural components that are also vegan-friendly and cruelty-free.

Waldo

Series A in 2018
Waldo sells the highest quality contact lens, without the hassle or the price tag - straight to your door. Waldo daily contact lenses include a super fine edge design, greater moisture for maximum comfort and UV protection. No longer are contact lenses banished to the confines of a bathroom cabinet, instead Waldo lenses come beautifully packaged and arrive at our customer’s door each month or within 48 hours from placing an order online. Get ready to see happiness!

NearSt

Seed Round in 2018
NearSt is a retail technology company getting online shoppers back into physical stores. Their platform enables retailers to automatically show a live view of their in-store inventory to local shoppers who are searching on some of the web's biggest platforms, including Google and Facebook. NearSt was founded July 4, 2015, and it is headquartered in London, England.

Waldo

Seed Round in 2017
Waldo sells the highest quality contact lens, without the hassle or the price tag - straight to your door. Waldo daily contact lenses include a super fine edge design, greater moisture for maximum comfort and UV protection. No longer are contact lenses banished to the confines of a bathroom cabinet, instead Waldo lenses come beautifully packaged and arrive at our customer’s door each month or within 48 hours from placing an order online. Get ready to see happiness!

Waldo

Pre Seed Round in 2017
Waldo sells the highest quality contact lens, without the hassle or the price tag - straight to your door. Waldo daily contact lenses include a super fine edge design, greater moisture for maximum comfort and UV protection. No longer are contact lenses banished to the confines of a bathroom cabinet, instead Waldo lenses come beautifully packaged and arrive at our customer’s door each month or within 48 hours from placing an order online. Get ready to see happiness!

TotallyAwesome

Venture Round in 2017
TotallyAwesome is the world’s most advanced forum for kids, teens, 'co-viewing' families and brands to safely interact across thousands of apps, games, and websites. The TA platform enables a youth-safe ecosystem with more than 300 million monthly active users across APAC. We develop marketing, media and content solutions for clients wanting to drive results across our internet safe network of sites and partners.

SuperAwesome

Non Equity Assistance in 2017
SuperAwesome's technology powers the children's digital media ecosystem. SuperAwesome's products are used by hundreds of kids content companies and brands to provide kid-safe (COPPA/GDPR compliant) digital functionality ranging from authentication (Kids Web Services) to safe-social (PopJam) to kid-safe advertising/monetization (AwesomeAds). SuperAwesome was founded in 2013 and is headquartered in London. The company was acquired by Epic Games in 2020.

Monese

Series A in 2017
Monese is a digital banking alternative that provides a mobile-only, multi-currency account fully-featured and fully localized banking experience (both its apps and its customer service.

Contis Group

Venture Round in 2016
Award-winning, European-wide Banking-as-a-Service platform. Contis powers reliable payments designed for the new economy. Our mission is simple: to unleash the potential of banks, fintechs, insurers and other future-leaning businesses. We deliver next generation accounts, cards and apps for your customers. Our plug-and-play modular platform provides hassle-free payments solutions to startups and established corporations alike – using our white label app or easy to integrate APIs. Everyone’s needs are unique. That’s why our end-to-end platform and alternative account technology enables every company to build their own bespoke solution. This might be providing alternative banks with a complete account (with Direct Debit, Faster Payments, debit card etc), umbrella payroll companies with a remittance platform or companies with access to Faster Payments infrastructure. We believe payments solutions should always give customers a frictionless experience. With 99.99% uptime and a faultless record on security, we confidently aim to provide peace of mind.

NearSt

Pre Seed Round in 2016
NearSt is a retail technology company getting online shoppers back into physical stores. Their platform enables retailers to automatically show a live view of their in-store inventory to local shoppers who are searching on some of the web's biggest platforms, including Google and Facebook. NearSt was founded July 4, 2015, and it is headquartered in London, England.

Simba Sleep

Seed Round in 2015
Simba Sleep is an e-commerce company that offers a variety of mattresses. It brings together thousands of super-light comfort springs and support from precision-engineered foam in perfect harmony. The company is driven by a mission is to bring the importance of sleep back into focus, and help everyone wake up winning. Simba Sleep was founded in 2015 and is headquartered in London, England.

SuperAwesome

Series A in 2015
SuperAwesome's technology powers the children's digital media ecosystem. SuperAwesome's products are used by hundreds of kids content companies and brands to provide kid-safe (COPPA/GDPR compliant) digital functionality ranging from authentication (Kids Web Services) to safe-social (PopJam) to kid-safe advertising/monetization (AwesomeAds). SuperAwesome was founded in 2013 and is headquartered in London. The company was acquired by Epic Games in 2020.

Monese

Seed Round in 2015
Monese is a digital banking alternative that provides a mobile-only, multi-currency account fully-featured and fully localized banking experience (both its apps and its customer service.
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