YYX Capital

YYX Capital is an early-stage venture capital firm established in 2015 and based in London, United Kingdom. The firm specializes in investing in next-generation consumer internet, eCommerce, and FinTech companies, with a focus on leveraging technology to enhance consumer brands. YYX Capital emphasizes the importance of deep industry knowledge, operational expertise, and extensive networks to effectively support entrepreneurs from the seed stage to successful growth. By employing calculated risk-taking and proven strategies, the firm collaborates closely with teams to facilitate their scaling and development.

James Cox

Managing Partner

18 past transactions

NearSt

Seed Round in 2021
NearSt is a retail technology company based in London, England, established on July 4, 2015. The company focuses on bridging the gap between online and physical shopping by providing a platform that allows retailers to display live in-store inventory to local shoppers. This service enables retailers, particularly small businesses, to enhance their visibility on major online platforms such as Google and Facebook. By showcasing real-time inventory, NearSt helps convert online shoppers into in-store customers, thereby supporting physical retailers in expanding their reach and attracting foot traffic.

NearSt

Seed Round in 2020
NearSt is a retail technology company based in London, England, established on July 4, 2015. The company focuses on bridging the gap between online and physical shopping by providing a platform that allows retailers to display live in-store inventory to local shoppers. This service enables retailers, particularly small businesses, to enhance their visibility on major online platforms such as Google and Facebook. By showcasing real-time inventory, NearSt helps convert online shoppers into in-store customers, thereby supporting physical retailers in expanding their reach and attracting foot traffic.

SuperAwesome

Venture Round in 2020
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.

Itch

Seed Round in 2019
Itch specializes in personalized subscription packs for pets, focusing on flea prevention and treatment. Founded in London in 2019, the company collaborates with veterinary experts to provide convenient, effective, and tailored solutions for cats and dogs.

Mahabis

Acquisition in 2019
Mahabis is a footwear design company specializing in the production of casual slippers. The company focuses on creating lightweight, breathable, and machine washable footwear that combines comfort with style. By prioritizing quality and functionality, Mahabis aims to provide customers with a premium lifestyle choice in casual footwear.

Carbon Theory

Pre Seed Round in 2018
Carbon Theory Limited, established in 2017 and headquartered in London, specializes in manufacturing and distributing charcoal and tea tree infused skincare products. The company's product range includes cleansing bars and moisturizers, designed to treat oily skin and prevent breakouts. Carbon Theory offers its lab-formulated, vegan-friendly, and cruelty-free products both online and through select retail stores across Europe and the United States.

Waldo

Series A in 2018
Waldo is a company that specializes in providing high-quality contact lenses directly to consumers through a subscription model. The lenses are designed for enhanced comfort, featuring a super fine edge design, increased moisture for hydration, and extensive UV protection. By delivering products straight to customers' doors within 48 hours of ordering, Waldo eliminates the traditional hassles associated with purchasing contact lenses. This approach not only offers convenience but also makes quality eye care more accessible and affordable for consumers.

NearSt

Seed Round in 2018
NearSt is a retail technology company based in London, England, established on July 4, 2015. The company focuses on bridging the gap between online and physical shopping by providing a platform that allows retailers to display live in-store inventory to local shoppers. This service enables retailers, particularly small businesses, to enhance their visibility on major online platforms such as Google and Facebook. By showcasing real-time inventory, NearSt helps convert online shoppers into in-store customers, thereby supporting physical retailers in expanding their reach and attracting foot traffic.

Waldo

Seed Round in 2017
Waldo is a company that specializes in providing high-quality contact lenses directly to consumers through a subscription model. The lenses are designed for enhanced comfort, featuring a super fine edge design, increased moisture for hydration, and extensive UV protection. By delivering products straight to customers' doors within 48 hours of ordering, Waldo eliminates the traditional hassles associated with purchasing contact lenses. This approach not only offers convenience but also makes quality eye care more accessible and affordable for consumers.

Waldo

Pre Seed Round in 2017
Waldo is a company that specializes in providing high-quality contact lenses directly to consumers through a subscription model. The lenses are designed for enhanced comfort, featuring a super fine edge design, increased moisture for hydration, and extensive UV protection. By delivering products straight to customers' doors within 48 hours of ordering, Waldo eliminates the traditional hassles associated with purchasing contact lenses. This approach not only offers convenience but also makes quality eye care more accessible and affordable for consumers.

TotallyAwesome

Venture Round in 2017
TotallyAwesome is a leading youth-first engagement platform that creates a safe digital ecosystem for kids, teens, and families to interact. With over 300 million monthly active users in the Asia-Pacific region, the company operates a forum that connects these users across thousands of apps, games, and websites. TotallyAwesome specializes in consulting, content creation for younger audiences, media planning, and marketing solutions. The platform aims to help brands achieve their marketing objectives while ensuring a secure and engaging environment for its users. By delivering relevant and compelling experiences, TotallyAwesome enables clients to maximize their impact and effectiveness in reaching a youthful demographic.

SuperAwesome

Non Equity Assistance in 2017
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.

Monese

Series A in 2017
Founded in 2015, Monese operates an online banking alternative platform that enables users to manage their money digitally. It offers current accounts with features such as online banking, local and international payments, debit cards for purchases and withdrawals worldwide, and a mobile application for finance management.

Contis Group

Venture Round in 2016
Contis Group provides a Banking-as-a-Service platform offering reliable payments solutions for banks, fintechs, insurers, and other businesses. Its modular platform enables clients to build bespoke payment solutions, including next-generation accounts, cards, and apps, with features like Direct Debit, Faster Payments, and debit card services. Contis ensures high uptime and robust security, aiming to deliver a frictionless customer experience.

NearSt

Pre Seed Round in 2016
NearSt is a retail technology company based in London, England, established on July 4, 2015. The company focuses on bridging the gap between online and physical shopping by providing a platform that allows retailers to display live in-store inventory to local shoppers. This service enables retailers, particularly small businesses, to enhance their visibility on major online platforms such as Google and Facebook. By showcasing real-time inventory, NearSt helps convert online shoppers into in-store customers, thereby supporting physical retailers in expanding their reach and attracting foot traffic.

Simba Sleep

Seed Round in 2015
Simba Sleep Limited is a London-based company specializing in the design and manufacture of innovative mattresses and sleep-related products. Founded in 2015, it offers a diverse range of foam mattresses that incorporate a unique combination of conical pocket springs and precision-engineered foam, ensuring optimal comfort and support. In addition to mattresses, Simba Sleep provides a variety of sleep accessories, including pillows, duvets, and bed bases, all crafted with advanced materials to enhance sleep quality. The company emphasizes the importance of sleep and aims to help customers achieve restorative rest. Simba Sleep sells its products through select retail partners, notably John Lewis, and also operates a robust online platform for direct consumer sales.

SuperAwesome

Series A in 2015
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.

Monese

Seed Round in 2015
Founded in 2015, Monese operates an online banking alternative platform that enables users to manage their money digitally. It offers current accounts with features such as online banking, local and international payments, debit cards for purchases and withdrawals worldwide, and a mobile application for finance management.
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