ZyroFisher

ZyroFisher is a privately-owned distributor in the UK cycling industry, specializing in the manufacturing and distribution of cycling accessories, clothing, and bicycles. The company serves the United Kingdom and Irish markets, offering a diverse range of products from various international cycling, performance, and outdoor brands. In addition to distributing established brands, ZyroFisher develops and designs its own cycling apparel, aimed at enhancing the cycling experience for consumers. The company focuses on improving the enjoyment and overall experience of cycling through its comprehensive product offerings.

Simon Ellison

Product Director

2 past transactions

Royal Velo France

Acquisition in 2018
Royal Velo France, based in Torvilliers, is a distinguished distributor of bicycles and cycling accessories in France. The company offers a wide range of products from renowned brands, including Sidi, Giro, Bell, Fizik, Camelbak, and Finish Line. In addition to bicycles, Royal Velo France supplies various cycling parts and equipment such as home trainers, rollers, cycle wheels, anti-pinch foam, puncture preventives, handlebar bags, and saddlebags. The company also emphasizes customer satisfaction by providing maintenance and after-sales services, ensuring that cyclists have access to both high-quality products and reliable support.

Fisher Outdoor Leisure

Acquisition in 2016
Fisher Outdoor Leisure Limited is a prominent distributor of cycling parts, accessories, and bicycles in the United Kingdom. Founded in 1934 and originally known as The Concert Grand Gramophone Company, it began as a small wholesaler in London and evolved into one of the UK's largest cycling distributors over three generations of the Fisher family. The company serves the cycle trade through a robust retailer network that spans the United Kingdom, Channel Islands, and Ireland. In addition to cycling products, Fisher Outdoor Leisure also supplies apparel for teams and athletes. In 2006, the company transitioned from family ownership following a private equity-backed management buyout, and in 2016, it was acquired by Zyro Limited, another specialist in bicycle accessories. This acquisition has enhanced Fisher's distribution capabilities, benefiting its portfolio of brand partners and its customer base.
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