Viant Technology

Viant Technology is an advertising software company that specializes in programmatic advertising solutions. Founded in 1999 by the Vanderhook brothers, the company offers a cloud-based platform that allows ad buyers to plan, create, execute, and measure their digital advertising investments. Its self-service software, Adelphic, provides marketers with access to over 12,000 audience attributes from leading data providers, facilitating targeted advertising across multiple channels, including desktop, mobile, connected TV, linear TV, streaming audio, and digital out-of-home (DOOH). Viant Technology is recognized as a key player in the advertising technology space and has received accolades for its workplace culture.

Timothy Vanderhook

Co-Founder, CEO and Chairman

4 past transactions

Iris.TV

Acquisition in 2024
Iris.TV, Inc. is a cloud-based platform that enhances video programming for publishers and content owners by facilitating personalized video streaming and improving audience engagement across multiple devices. Founded in 2009 and headquartered in Los Angeles, with an office in New York, the company offers a suite of tools that includes Adaptive Stream for real-time personalized streaming, Asset IQ for automated data structuring and optimization, and IRIS Vision for business intelligence and programming management. By integrating artificial intelligence and machine learning, Iris.TV automates the delivery of customized content based on audience preferences and behaviors. The platform also provides data connectivity to improve viewing experiences and advertising outcomes, enabling scalable solutions for contextual ad targeting, verification, and video recommendations, thereby maximizing video consumption while simplifying operational processes for web, mobile, and OTT distribution.

PeopleSupport

Venture Round in 2000
PeopleSupport, Inc., an offshore business process outsourcing (BPO) company, provides customer management, transcription and captioning, and additional BPO services through its centers in the Philippines, Costa Rica, and the United States. It offers customer service support services that are initiated by inbound calls and email from its clients' customers and address a range of questions regarding their account billing, changes in services, reservation changes, delivery updates on goods or services, complaint and issue resolution, and general product or service inquiries. The company also handles inbound calls from customers purchasing products and services from its clients, including travel reservations, financial transactions, telecommunications services, Internet services, and consumer products and services; collects consumer receivables in the financial services, telecommunications, and utilities industries; and handles troubleshooting calls and inbound telephone orders or inquiries. PeopleSupport's transcription and captioning services include both real-time and offline captioning of television, and film and classroom content for the healthcare and insurance, entertainment and education, and law enforcement markets. It also provides a range of additional BPO services, including credit application processing, mortgage processing, title searches, and data verification; conducts product and fraud detection; manages refunds, warranties, and applications; and conducts preparations for serving legal papers. The company serves primarily U.S.-based clients that operate within the travel and consumer, financial services, technology, telecommunications, healthcare, insurance, and media industries. PeopleSupport was founded in 1998 and is headquartered in Los Angeles, California.

Fairground Entertainment

Fairground Entertainment operates as a next-generation studio and streaming platform.
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