Viant Technology

Viant Technology is an advertising software company that enables programmatic planning, buying, and measurement of digital advertising through a cloud-based platform. Its self-service platform, Adelphic, provides access to thousands of audience attributes from major data providers and supports omnichannel ad buys across desktop, mobile, connected TV, linear TV, audio, and digital out-of-home. Founded in 1999, Viant focuses on centralizing campaign planning and performance measurement for advertisers and their agencies through its cloud-based demand-side platform.

Timothy Vanderhook

Co-Founder, CEO and Chairman

4 past transactions

Iris.TV

Acquisition in 2024
IRIS.TV, Inc. is a Los Angeles-based company that specializes in developing a cloud-based personalized video programming system designed to enhance user engagement and increase video views across multiple devices. Founded in 2009, the company offers a suite of products that include Adaptive Stream, which allows for real-time personalized streaming tailored to specific business and editorial guidelines, and Asset IQ, which automates data structuring and asset optimization. Additionally, IRIS Vision provides business intelligence and programming management tools. By leveraging artificial intelligence and machine learning, IRIS.TV automates the delivery of personalized content based on audience preferences and behaviors, thereby improving the viewing experience and operational efficiency for web, mobile, and over-the-top video distribution. The company's platform also facilitates video data connectivity for enhanced advertising outcomes and audience insights, making it a vital resource for publishers, advertisers, and content owners.

PeopleSupport

Venture Round in 2000
PeopleSupport is a global business process outsourcing provider that delivers customer management, transcription and captioning, and related BPO services through centers in the Philippines, Costa Rica, and the United States. It handles inbound customer service and support inquiries across industries such as travel, financial services, telecommunications, technology, healthcare, insurance, and media, addressing account billing changes, service modifications, reservations, orders, complaints, and general inquiries, and it processes transactions and collects receivables. The company offers real-time and offline transcription and captioning for healthcare, insurance, entertainment, education, and law enforcement sectors, alongside additional capabilities including credit and mortgage processing, title searches, data verification, product and fraud detection, refunds and warranties administration, and preparations for serving legal papers. Clients are primarily U.S.-based. Founded in 1998 and headquartered in Los Angeles, PeopleSupport provides outsourcing services to support customer-facing and back-office operations.

Fairground Entertainment

Fairground Entertainment operates as a next-generation studio and streaming platform that combines content creation, curated IP adaptations, and scalable distribution infrastructure to deliver original and reimagined storytelling across genres to global audiences. It employs generative AI-driven tools to streamline content development and enhance access for digital creators and entertainment consumers within a unified platform.
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