Sien
SIEN is a digital discovery and distribution company headquartered in Paris, France, that specializes in creating high-quality digital products for both mobile and desktop platforms. Founded in 2007, SIEN has evolved into a global enterprise, powering over one billion applications annually. The company focuses on developing data-driven solutions that empower online publishers and software developers to expand their reach and effectively monetize their products. Additionally, SIEN offers a personalized marketing platform that utilizes big data and machine learning to analyze customer information and trends, allowing brands to connect relevant content with targeted audiences. This approach helps improve customer loyalty and drive sales by delivering the right message at the optimal time.
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1 past transactions
Ividence
Acquisition in 2015
Ividence, Inc. is an email advertising platform that connects advertisers with publishers to optimize email marketing campaigns. Founded in 2008 and headquartered in Paris, France, with additional offices in New York and San Francisco, Ividence offers a comprehensive email advertising exchange platform. This platform utilizes behavioral targeting technology to deliver tailored advertising content to specific audiences, enhancing the effectiveness of email campaigns. Ividence also focuses on maintaining list hygiene and managing user feedback, including unsubscribe requests and complaints. By providing real-time reporting and CRM retargeting capabilities, the company enables advertisers to optimize their campaigns for lead generation and customer conversion while allowing publishers to monetize their newsletters effectively.
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