Sien
SIEN is a digital discovery and distribution company headquartered in Paris, France, that specializes in creating high-quality digital products for both mobile and desktop platforms. Founded in 2007, SIEN has evolved into a global enterprise, powering over one billion applications annually. The company focuses on developing data-driven solutions that empower online publishers and software developers to expand their reach and effectively monetize their products. Additionally, SIEN offers a personalized marketing platform that utilizes big data and machine learning to analyze customer information and trends, allowing brands to connect relevant content with targeted audiences. This approach helps improve customer loyalty and drive sales by delivering the right message at the optimal time.
Ividence
Acquisition in 2015
Ividence, Inc. is an email advertising platform based in Paris, France, with additional offices in New York and San Francisco. Founded in 2008, the company specializes in connecting advertisers with publishers through its email advertising exchange platform. Ividence utilizes behavioral targeting technology to effectively match offers with appropriate audiences, enhancing the relevance of ads in newsletters and transactional emails. The platform allows publishers to monetize their email lists while maintaining control over their content. Additionally, Ividence manages various aspects of email campaigns, including list hygiene, bid management, feedback handling, and real-time reporting, facilitating campaign optimization for lead generation and customer conversion.
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