Brookstone Venture Capital

Brookstone Venture Capital is a venture capital firm based in Scottsdale, Arizona, founded in 2007. The firm specializes in startup and early-stage investments, focusing on business-to-business software and internet technology companies. It primarily targets market-proven products and services within sectors such as consumer services, human resources, financial services, healthcare technology, professional and business services, information technology, and location-based services. Brookstone aims to invest between $1 million and $3 million in companies with revenues ranging from $1 million to $15 million and enterprise values under $10 million. The firm is particularly interested in companies that demonstrate minimal debt, are operating at or near break-even cash flow, and possess full ownership of their software or technology products. With a commitment to forming partnerships, Brookstone provides not only capital but also strategic guidance to help its portfolio companies achieve significant growth and market share in their respective industries. The firm operates in key markets including Phoenix, San Diego, Denver, and Atlanta.

James Donald Armstrong

Managing Partner

Todd Belfer

Managing Partner

25 past transactions

Wing Assistant

Seed Round in 2022
Wing Assistant is a managed marketplace that connects small and medium-sized enterprises (SMEs) with vetted remote talent to facilitate the delegation of recurring tasks. Founded in 2018 and headquartered in Irvine, California, Wing leverages advanced technology and a robust partnership network to automate on-demand services. The platform offers a dedicated assistant, combining artificial intelligence with human support, to handle various repetitive tasks like social media management, executive assistance, data entry, and sales calling. This unique service allows businesses to concentrate on their core activities by streamlining communication, task management, and collaboration. Additionally, Wing provides a subscription model for unlimited requests, making it an accessible option for a broad audience.

Bluetail

Series A in 2021
Bluetail is a company that provides document management software designed for aircraft owners and teams to manage, store, and securely share their aircraft documents, records, and data. Founded in 2019 and based in Scottsdale, Arizona, Bluetail aims to digitize traditional paper records into a single, secure platform, transforming them into searchable, shareable, and actionable assets. The platform includes features such as multiple aircraft hangers, logbooks, ramp checks, advanced search capabilities, filters, tags, an aviation app web clipper, e-signature functionality, and robust security measures through AWS. This comprehensive solution enables users to streamline their document management processes effectively.

AlphaICs

Series B in 2021
AlphaICs India Private Limited specializes in developing artificial intelligence system on a chip (SoC) solutions, offering purpose-built SoCs, FPGA boards, and deep learning chips for various applications. Founded in 2016 and based in Bengaluru, the company focuses on sectors such as home automation, healthcare wearables, industrial automation, drones, and IoT systems. AlphaICs is advancing AI computing with its patented RAP (Real AI Processing) technology, which is designed to enhance the performance of autonomous systems like self-driving cars, robotics, and intelligent cloud computing. The company emphasizes edge inference and edge learning technologies, enabling efficient AI processing with high performance, low power consumption, and minimal latency. This approach aims to support clients in accelerating AI workloads while optimizing data management and continuous learning capabilities at the edge.

Allbound

Venture Round in 2019
Allbound, Inc. provides a cloud-based channel sales and marketing platform designed to enhance the efficiency of indirect sales channels. Founded in 2014 and headquartered in Scottsdale, Arizona, with an additional office in Gurugram, India, the company offers a solution that simplifies the recruitment, onboarding, and training of sales partners. Its platform facilitates collaboration between channel vendors and partners by automating the distribution of marketing content, sales tools, and training resources throughout the sales process. Additionally, Allbound's technology delivers behavioral insights that enable organizations to make data-driven decisions, improving partner engagement and overall channel performance through real-time reporting and analytics.

Allbound

Series A in 2018
Allbound, Inc. provides a cloud-based channel sales and marketing platform designed to enhance the efficiency of indirect sales channels. Founded in 2014 and headquartered in Scottsdale, Arizona, with an additional office in Gurugram, India, the company offers a solution that simplifies the recruitment, onboarding, and training of sales partners. Its platform facilitates collaboration between channel vendors and partners by automating the distribution of marketing content, sales tools, and training resources throughout the sales process. Additionally, Allbound's technology delivers behavioral insights that enable organizations to make data-driven decisions, improving partner engagement and overall channel performance through real-time reporting and analytics.

Attribytes

Series A in 2018
Attribytes, Inc. is a technology company focused on the foodservice industry, offering a cloud-based sales data platform that facilitates the collection, sharing, and management of critical data. Established in 2016 and based in Chandler, Arizona, Attribytes connects foodservice manufacturers and distributors through a suite of tools, including collaboration dashboards, business intelligence features, and logistics modules. This platform enhances product content and improves the online shopping experience for customers while providing valuable insights into purchasing behavior. By enabling clients to leverage data-driven strategies, Attribytes aims to support sales growth and streamline the distribution process in the foodservice sector. As of late 2020, Attribytes operates as a subsidiary of Syndigo LLC.

Attribytes

Series A in 2018
Attribytes, Inc. is a technology company focused on the foodservice industry, offering a cloud-based sales data platform that facilitates the collection, sharing, and management of critical data. Established in 2016 and based in Chandler, Arizona, Attribytes connects foodservice manufacturers and distributors through a suite of tools, including collaboration dashboards, business intelligence features, and logistics modules. This platform enhances product content and improves the online shopping experience for customers while providing valuable insights into purchasing behavior. By enabling clients to leverage data-driven strategies, Attribytes aims to support sales growth and streamline the distribution process in the foodservice sector. As of late 2020, Attribytes operates as a subsidiary of Syndigo LLC.

Edaris Health

Venture Round in 2018
Edaris Health, Inc. specializes in providing clinical documentation solutions tailored for emergency departments and urgent care centers. The company offers a medical charting software that facilitates patient management, care coordination, and performance management, along with a cloud-based electronic health record solution for urgent care. Founded in 2005 and based in Waltham, Massachusetts, Edaris Health addresses the unique workflow challenges associated with non-scheduled and urgent care environments. Its software is designed to meet the evolving demands of fast-paced healthcare settings, aiming to enhance physician support, improve patient satisfaction, and ensure operational efficiency. Additionally, Edaris Health features a patient engagement platform, EngageCare, which streamlines communication between patients and healthcare providers, simplifies billing processes, and enhances patient involvement in their own care by providing automated access to health information.

Allbound

Seed Round in 2017
Allbound, Inc. provides a cloud-based channel sales and marketing platform designed to enhance the efficiency of indirect sales channels. Founded in 2014 and headquartered in Scottsdale, Arizona, with an additional office in Gurugram, India, the company offers a solution that simplifies the recruitment, onboarding, and training of sales partners. Its platform facilitates collaboration between channel vendors and partners by automating the distribution of marketing content, sales tools, and training resources throughout the sales process. Additionally, Allbound's technology delivers behavioral insights that enable organizations to make data-driven decisions, improving partner engagement and overall channel performance through real-time reporting and analytics.

AgileField

Series A in 2017
AgileField Inc. is a prominent provider of field service management solutions tailored for mid-market organizations. It offers a cloud-based software platform, AgileFSM, which equips field service companies with essential tools to enhance operational efficiency and financial performance. The software features automated route planning, inventory management, and financial oversight, enabling organizations to deliver consistent and high-quality customer service while reducing costs. Additionally, AgileField introduces a comprehensive methodology that guides users through a systematic approach to improving field service capabilities, ultimately leading to increased profitability and customer satisfaction. By integrating advanced technologies and providing valuable learning resources, AgileField empowers field technicians to perform their duties more effectively and supports organizations in achieving sustainable growth.

PetDesk

Series A in 2017
PetDesk is a SaaS appointment and reminder platform helping pet services providers grow their business by supplying their clients with a single app to manage their pet's lives. Vets, groomers, and boarders pay a monthly subscription fee to receive appointment requests and send automated reminders from their own branded experience on the PetDesk App. They see lowered office stress due to fewer calls in a day, higher profitability due to fewer no shows, and higher revenue due to more frequent return visits. Clients download the app and add all of their providers for easier access, managed scheduling, and a single source to track all of their pet's information. PetDesk is a product of Locai, a mobile software development company building big business enterprise solutions for small local business owners.

Lightpost Digital

Venture Round in 2017
Lightpost Digital is a full-service digital marketing agency dedicated to supporting small businesses across the United States. The agency provides affordable and transparent online marketing solutions, including website development, search engine optimization (SEO), management of Google and Facebook advertisements, and listings and reputation management. By focusing on strategy, foundation, and growth, Lightpost Digital serves a wide range of industries. Additionally, the agency has established a licensing model that allows sales agents to expand its services into new markets, creating business opportunities for motivated individuals. This approach not only enhances local businesses' online presence but also fosters a network of sales professionals dedicated to promoting effective marketing strategies.

Allbound

Seed Round in 2016
Allbound, Inc. provides a cloud-based channel sales and marketing platform designed to enhance the efficiency of indirect sales channels. Founded in 2014 and headquartered in Scottsdale, Arizona, with an additional office in Gurugram, India, the company offers a solution that simplifies the recruitment, onboarding, and training of sales partners. Its platform facilitates collaboration between channel vendors and partners by automating the distribution of marketing content, sales tools, and training resources throughout the sales process. Additionally, Allbound's technology delivers behavioral insights that enable organizations to make data-driven decisions, improving partner engagement and overall channel performance through real-time reporting and analytics.

AgileField

Series A in 2016
AgileField Inc. is a prominent provider of field service management solutions tailored for mid-market organizations. It offers a cloud-based software platform, AgileFSM, which equips field service companies with essential tools to enhance operational efficiency and financial performance. The software features automated route planning, inventory management, and financial oversight, enabling organizations to deliver consistent and high-quality customer service while reducing costs. Additionally, AgileField introduces a comprehensive methodology that guides users through a systematic approach to improving field service capabilities, ultimately leading to increased profitability and customer satisfaction. By integrating advanced technologies and providing valuable learning resources, AgileField empowers field technicians to perform their duties more effectively and supports organizations in achieving sustainable growth.

Omedix

Series A in 2016
Omedix, Inc. develops digital solutions for medical professionals, hospitals, clinics, provider networks, and private practices in the United States. The company offers PortalPlus, a community healthcare platform that streamlines office workflows and enhances patient engagement through self-service portals, appointment reminders, and paper-free check-in. Additionally, Omedix designs and develops websites for healthcare organizations and provides patient education solutions and internet marketing services. Founded in 2004 and based in Scottsdale, Arizona, Omedix aims to improve patient engagement and operational efficiency in the healthcare sector.

Allbound

Seed Round in 2015
Allbound, Inc. provides a cloud-based channel sales and marketing platform designed to enhance the efficiency of indirect sales channels. Founded in 2014 and headquartered in Scottsdale, Arizona, with an additional office in Gurugram, India, the company offers a solution that simplifies the recruitment, onboarding, and training of sales partners. Its platform facilitates collaboration between channel vendors and partners by automating the distribution of marketing content, sales tools, and training resources throughout the sales process. Additionally, Allbound's technology delivers behavioral insights that enable organizations to make data-driven decisions, improving partner engagement and overall channel performance through real-time reporting and analytics.

CallRail

Series A in 2015
CallRail, Inc. is a business-to-business software company that specializes in phone call tracking, recording, and analytics services aimed at helping data-driven businesses enhance their marketing efforts. Founded in 2011 and based in Atlanta, Georgia, CallRail provides a platform that allows users to measure phone call conversions from various marketing campaigns, including digital and offline channels. The software automatically assigns tracking phone numbers to the appropriate audience, captures the visitor journey before and after calls, and enables users to manage multiple companies and locations from a single account. Additionally, CallRail's tools help marketers optimize the performance of their advertising campaigns, improve sales effectiveness, and enhance customer retention by providing comprehensive insights into inbound leads generated through calls, forms, and chats.

Picmonic

Convertible Note in 2014
Picmonic Inc. operates an audiovisual learning platform designed to enhance memory retention and academic performance for students in fields such as nursing and medicine. The platform transforms complex textbook information into engaging images and narratives, known as Picmonics, which serve as effective mnemonic devices. Users can create, share, and explore these audiovisual study cards, which incorporate humor and memorable graphics to facilitate enjoyable learning experiences. Picmonic's offerings include various learning tools that allow users to review and quiz themselves on topics across multiple disciplines, including pharmacology, microbiology, anatomy, and more. Established in 2011 and based in Tempe, Arizona, Picmonic aims to foster a collaborative educational community while providing a personalized and engaging approach to mastering challenging content.

nettime Solutions

Secondary Market in 2012
Beginning in 1996, a vision to offer affordable business tools has guided nettime’s actions. We launched HourTrack, our first time and attendance software, as well as biometric devices. Both gave businesses a chance to use cutting-edge technology that they previously couldn’t afford—and finally they could eliminate buddy punching and wage theft to control labor costs.

ClickDimensions

Seed Round in 2011
ClickDimensions LLC is a provider of marketing automation solutions specifically designed to integrate with the Microsoft Dynamics customer relationship management (CRM) platform. Founded in 2010 and headquartered in Atlanta, Georgia, the company offers a comprehensive suite of tools that includes email marketing, web tracking, lead scoring, social discovery, campaign tracking, form capture, surveys, and landing pages. These solutions enable organizations to identify potential customers, assess their interest, and engage them effectively. ClickDimensions is recognized for its high-quality offerings, being the highest-rated marketing solution on Microsoft’s Dynamics Marketplace and a Gold Microsoft Partner for CRM. The company also provides additional support through marketing success managers, technical assistance, and training resources. With additional offices in Fargo, North Dakota; Greenville, South Carolina; Tel Aviv, Israel; and The Hague, the Netherlands, ClickDimensions serves a diverse clientele of marketers and entrepreneurs.

EquipRent.com

Seed Round in 2011
EquipRent.com is a brand/product of EquipCo LLC, headquartered in Alexandria, Virginia. The company's mission is to connect commercial construction companies with construction equipment rental companies in order to deliver highly qualified opportunities to rental companies and enable contractors to receive multiple quotes in the most efficient and cost effective way possible.

WebPT

Series A in 2010
WebPT is a rehabilitation therapy platform that aims to improve patient care and support business growth for therapy providers. Established in 2008 and based in Phoenix, Arizona, WebPT offers a comprehensive suite of cloud-based electronic medical record (EMR) software tailored for rehabilitation therapy practices. This software streamlines the documentation process by generating specialty-specific records such as initial evaluations, progress notes, and discharge summaries, which can be sent directly via fax and email at no additional cost. By enhancing operational efficiency, WebPT enables therapy professionals to allocate more time to direct patient care, ultimately leading to better performance, increased revenue, and improved patient outcomes.

Limos.com

Series A in 2008
Limos.com, also operating as ForGround.com, is an online marketplace that connects passengers with limousine and chauffeured transportation services across the globe. Established in 1997 and based in San Francisco, the platform allows users to compare and book a variety of vehicles, including party buses, stretch limos, and luxury sedans, catering to special events such as weddings, proms, and corporate outings. With access to over 41,000 vehicles in 370 destinations across 62 countries, Limos.com emphasizes affordability and reliability, providing all-inclusive quotes that cover taxes and tips. The service aims to simplify the process of securing transportation for various occasions, ensuring a seamless booking experience for travelers. Limos.com operates as a subsidiary of On Demand iCars, Inc.

Simplifyance

Simplifyance, founded in 2017 and based in Scottsdale, Arizona, offers consulting services and software aimed at addressing the complexities of compliance in mental health and substance abuse treatment. The company operates a web-based platform designed to support the growth and development of behavioral healthcare providers. Simplifyance's solutions help clients automate follow-up tasks, which enhances accountability and ensures proper documentation, ultimately facilitating better management of mental health and addiction treatment compliance challenges.
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