Infinite Reality is a company focused on creating immersive digital experiences that enhance the relationship between audiences, creators, and brands. By leveraging advanced technologies such as artificial intelligence and spatial computing, Infinite Reality offers platforms that allow businesses to build networks within digital ecosystems, ensuring they retain control over content distribution, audience engagement, and monetization strategies. The company specializes in developing world-class Metaverse experiences, supported by a robust entertainment division that produces original content and live events from its expansive Los Angeles studio. Additionally, its Agency services foster audience cultivation, while its portfolio of digital brands, including esports organizations and influencer management agencies, helps elevate awareness and adoption of emerging Web3 opportunities. Through these various initiatives, Infinite Reality aims to redefine the boundaries of connected digital environments.
Touchcast is a developer of a generative AI platform that provides comprehensive solutions for digital communication and marketing. The company focuses on creating engaging communication experiences through its innovative Smart Video technology, which combines AI and machine learning to facilitate the creation of interactive content. By utilizing cognitive caching technology, Touchcast enhances the efficiency of its platform, reducing costs and improving response times for organizations. This enables businesses to create, manage, and distribute multimodal generative experiences that captivate audiences and drive actionable results.
Napster
Acquisition in 2025
Napster is a provider of subscription-based digital music services that offers its members advertisement-free access to millions of songs. The company specializes in creating interactive music experiences, allowing users to discover, share, acquire, and enjoy music at any time and from various devices, including web browsers, smartphones, and home entertainment systems. With its platform, Napster enables users to access a diverse array of music, alongside personalized features such as playlists, reviews, and original content like videos and radio stations. Operating in the United States, Canada, Germany, and the United Kingdom, Napster is dedicated to delivering an intuitive music experience tailored to individual preferences. The company is a fully owned subsidiary of Best Buy, Inc.
Obsess
Acquisition in 2025
Obsess, Inc., established in 2016 and headquartered in New York, specializes in developing augmented and virtual reality software for innovative shopping experiences. Its platform empowers brands and retailers to create engaging, personalized, and immersive 360 shopping environments across various channels, including in-store, online, and social networks. By integrating AI-powered interactive 3D solutions, Obsess transforms traditional e-commerce interfaces into captivating, custom-built experiences, fostering stronger customer relationships and providing valuable shopping insights. The company has successfully launched over 200 stores for leading brands across retail, beauty, luxury, consumer packaged goods, and media sectors, solidifying its position as the market leader.
Super League Enterprise
Post in 2024
Super League Enterprise hosts recreational video game league events in movie theaters. It aims to give gamers an entirely new way to enjoy the games they love. The Santa Monica-based company cut its teeth producing Minecraft events nationwide, an event series that continues to grow. Never content thinking small, Super League Gaming goes big. Its competitions take place in state-of-the-art movie theaters. All the action is played out on big screens and bolstered with thundering sound systems. In partnership with Riot Games, Super League Gaming is now readying City Champs and City Rec League of Legends events which offer players new ways to compete, learn, socialize and have fun playing their favorite games in a local league.
Zappar
Acquisition in 2024
Zappar Limited is a UK-based technology company that specializes in augmented reality (AR) and immersive experiences. Founded in 2011 and headquartered in Edinburgh, Zappar develops applications for smartphones and tablets, focusing on AR-enabled products and original intellectual property. Its ecosystem includes Zapworks, a comprehensive platform for creating rich 3D experiences across various devices, and Zapbox, an affordable mixed reality headset. The company also operates the Zappar Creative Studio, which delivers immersive campaigns for major brands like Nestle, Unilever, and Disney. Recently, Zappar introduced Zapvision, a solution aimed at enhancing accessibility to product information through a single QR code. This diverse range of offerings enables businesses to implement immersive experiences efficiently and cost-effectively across different applications and teams.
Drone Racing League
Acquisition in 2024
Drone Racing League, Inc. is a New York-based organization that focuses on professional drone racing, catering to elite pilots. Founded in 2015, the company organizes tournaments and events that feature first-person perspective drone racing, where pilots navigate custom-designed and identical drones through intricate, thematic, three-dimensional racecourses. The league aims to create engaging 3D drone racing content that appeals to a wide audience, enhancing the spectator experience. In addition to hosting these competitions, the organization also sells tickets and provides media services related to drone racing events, contributing to the growing popularity of this unique sport.
Stakes
Acquisition in 2024
Stakes is a social wagering platform based in New York that focuses on transforming sports betting into a more interactive experience. The platform allows users to make predictions on real-time sports events through a dedicated app, which also includes features for creating and joining public chat groups. This social aspect encourages community engagement and enhances the betting experience. Users are rewarded for accurate predictions, thus incentivizing participation and fostering a dynamic environment for sports enthusiasts to connect and compete.
Ethereal Engine
Acquisition in 2024
Ethereal Engine is a technology company specializing in the development of comprehensive frameworks for voice, video, and gaming applications. Their offerings include volumetric and augmented reality technologies, geospatial mapping, blockchain integration, digital being creation, and cross-reality bridging. The company provides these services to clients through various contact channels, including physical address, phone, mail, and online platforms.
ReKTGlobal
Acquisition in 2022
ReKTGlobal, Inc. is an esports infrastructure company that specializes in providing a wide range of services tailored to the esports ecosystem. Established in 2016 and headquartered in Weddington, North Carolina, with additional offices in New York City and Charlotte, the company focuses on developing and implementing esports solutions for various sectors, including venue operators, festivals, universities, and casinos. Its offerings encompass event production, branding, staffing, venue construction, and esports recruiting services, aiming to bridge the gap between traditional sports and esports. The executive team at ReKTGlobal brings extensive experience from diverse fields such as sports, media, entertainment, and sponsorship, making it a key player in the industry. The company serves a variety of clients, including brands, sponsors, game developers, and tournament organizers, ensuring a comprehensive approach to enhancing the esports landscape.
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