Infinite Reality specializes in creating immersive experiences that enhance the interaction between audiences, creators, and brands. The company leverages its expertise in Hollywood production to develop innovative Metaverse environments, offering clients control over content distribution, audience engagement, and monetization strategies while ensuring data ownership. With a focus on digital media and e-commerce, Infinite Reality utilizes artificial intelligence and spatial computing to provide businesses with virtual worlds that facilitate network building and ecosystem growth. Its services include custom builds managed by dedicated teams, as well as the production of original content and live events from a sizable studio in Los Angeles. Additionally, the company operates an Agency that fosters client audience development and features digitally native brands, including esports organizations and an influencer management agency, to promote Web3 opportunities.
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Napster
Acquisition in 2025
Napster is a provider of subscription-based digital music services that offers users ad-free access to millions of songs. The platform allows members to enjoy unlimited on-demand music from various devices, including laptops, smartphones, and Internet-connected home stereo systems. In addition to music, Napster provides features such as playlists, reviews, and radio stations, enhancing the overall music experience. The service is accessible online and is available in several countries, including the United States, Canada, Germany, and the United Kingdom. As a wholly-owned subsidiary of Best Buy, Napster focuses on creating engaging ways for users to discover, share, and enjoy music anytime and anywhere.
Obsess
Acquisition in 2025
Obsess is a company that specializes in creating immersive shopping experiences for e-commerce platforms through its innovative virtual store technology. By transforming traditional online shopping interfaces into engaging, 3D environments, Obsess allows brands to offer customized, interactive experiences that capture shoppers' attention. This approach not only enhances customer engagement but also fosters deeper relationships between retailers and consumers, making online shopping more memorable. The company's solutions draw on elements from gaming to attract a younger audience and provide valuable insights into shopping behaviors. With a strong presence in the market, Obsess has successfully launched over 200 virtual stores for leading brands across various sectors, including retail, beauty, luxury, and consumer packaged goods.
Super League Enterprise
Post in 2024
Super League Enterprise hosts recreational video game league events in movie theaters. It aims to give gamers an entirely new way to enjoy the games they love. The Santa Monica-based company cut its teeth producing Minecraft events nationwide, an event series that continues to grow. Never content thinking small, Super League Gaming goes big. Its competitions take place in state-of-the-art movie theaters. All the action is played out on big screens and bolstered with thundering sound systems. In partnership with Riot Games, Super League Gaming is now readying City Champs and City Rec League of Legends events which offer players new ways to compete, learn, socialize and have fun playing their favorite games in a local league.
Zappar
Acquisition in 2024
Zappar Limited is a UK-based technology company that specializes in augmented reality (AR) and immersive experiences. Founded in 2011 and headquartered in Edinburgh, Zappar develops applications for smartphones and tablets, focusing on creating AR-enabled products and original intellectual property. Its ecosystem includes Zapworks, a comprehensive platform for deploying rich 3D experiences across various devices, and Zapbox, an affordable mixed reality headset. Additionally, Zappar offers creative services through its studio that delivers immersive campaigns for prominent global brands such as Disney, H&M, and Pfizer. The company has also launched Zapvision, an initiative aimed at enhancing accessibility to product information via a single QR code solution. This diverse range of offerings allows businesses to implement scalable immersive experiences effectively across different platforms and use cases.
Drone Racing League
Acquisition in 2024
Drone Racing League, Inc. is a New York-based organization that focuses on professional drone racing, catering to elite pilots. Founded in 2015, the company organizes tournaments and events that feature first-person perspective drone racing, where pilots navigate custom-designed and identical drones through intricate, thematic, three-dimensional racecourses. The league aims to create engaging 3D drone racing content that appeals to a wide audience, enhancing the spectator experience. In addition to hosting these competitions, the organization also sells tickets and provides media services related to drone racing events, contributing to the growing popularity of this unique sport.
Stakes
Acquisition in 2024
Stakes is a New York-based social wagering platform that enhances the experience of sports betting by incorporating elements of social interaction. The company has developed a game prediction and chat application that allows users to make predictions on real-time sports events. Its platform features options for users to join or create public chat groups, facilitating discussions around sports predictions. Additionally, Stakes rewards users for accurately predicting the outcomes of sports matches, thereby engaging them in a community-oriented betting experience.
Ethereal Engine
Acquisition in 2024
Ethereal Engine is a developer of end-to-end frameworks for voice, video, and games. The company offers volumetric, AR, geospatial maps, blockchain, digital beings, XR Bridge, and 3D space. Their customers contact them through address, phone, mail, and online applications.
ReKTGlobal
Acquisition in 2022
ReKTGlobal, Inc. is an esports infrastructure company that specializes in providing a wide range of services tailored to the esports ecosystem. Established in 2016 and headquartered in Weddington, North Carolina, with additional offices in New York City and Charlotte, the company focuses on developing and implementing esports solutions for various sectors, including venue operators, festivals, universities, and casinos. Its offerings encompass event production, branding, staffing, venue construction, and esports recruiting services, aiming to bridge the gap between traditional sports and esports. The executive team at ReKTGlobal brings extensive experience from diverse fields such as sports, media, entertainment, and sponsorship, making it a key player in the industry. The company serves a variety of clients, including brands, sponsors, game developers, and tournament organizers, ensuring a comprehensive approach to enhancing the esports landscape.
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