Infinite Reality

Infinite Reality is a company that develops immersive experiences for audiences, brands, and creators. It offers powered virtual experiences that let brands and creators control content distribution, audience engagement, monetization, and community communication. With deep Hollywood production expertise, Infinite Reality builds metaverse experiences and oversees custom platform builds through its Technology, Entertainment, and Content Creation teams. Its Los Angeles studio supports the production of original content and live events. The agency unit cultivates client audiences, while its digitally native brands, including esports franchises Rogue and London Royal Ravens and TalentX Entertainment, promote awareness and adoption of Web3 opportunities.
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Amish Shah

Chief Investment and Strategy Officer

11 past transactions

Touchcast

Acquisition in 2025
Touchcast is a developer of a generative AI platform that provides comprehensive solutions for digital communication and marketing. The company focuses on creating engaging communication experiences through its innovative Smart Video technology, which combines AI and machine learning to facilitate the creation of interactive content. By utilizing cognitive caching technology, Touchcast enhances the efficiency of its platform, reducing costs and improving response times for organizations. This enables businesses to create, manage, and distribute multimodal generative experiences that captivate audiences and drive actionable results.

Napster

Acquisition in 2025
Napster is a subscription-based music streaming service offering unlimited on-demand access to millions of songs across various platforms. It provides advertisement-free listening, along with features like playlists, reviews, and radio stations. Napster operates in the U.S., Canada, Germany, and the UK.

Obsess

Acquisition in 2025
Obsess, Inc. is a New York-based company founded in 2016 that focuses on developing an augmented and virtual reality software platform aimed at transforming the online shopping experience. The company enables brands and retailers to create immersive 360-degree shopping environments that enhance customer engagement across various channels, including e-commerce sites, social media, in-store settings, and events. By leveraging AI-powered interactive 3D solutions, Obsess allows businesses to build visually captivating and customizable shopping experiences that capture attention and foster relationships with consumers. Recognized as a market leader, Obsess has successfully launched over 200 immersive stores in collaboration with prominent brands across sectors such as retail, beauty, luxury, and consumer packaged goods, providing valuable insights into shopper behavior and preferences. Through its innovative approach, Obsess aims to appeal to a younger, tech-savvy audience, redefining digital shopping into an engaging, memorable experience.

Super League Enterprise

Post in 2024
Super League Enterprise Inc. operates an amateur esports content network that focuses on creating and distributing engaging content across various platforms, including social media and live streaming. Based in Santa Monica, California, the company hosts recreational video game league events in movie theaters, providing gamers with unique experiences, particularly through its popular Minecraft events. Super League has expanded its offerings by partnering with Riot Games to introduce new competitive events like City Champs and City Rec League of Legends, encouraging local players to compete and socialize in a vibrant environment. The company also develops immersive content experiences and media solutions, reaching large audiences in digital spaces. Its revenue streams include advertising, in-game media products, and direct-to-consumer offers, aimed at enhancing user engagement through dynamic programming.

Zappar

Acquisition in 2024
Zappar is a UK technology company focused on immersive technologies, spanning hardware, software, accessibility and creative services. Its ecosystem includes Zapworks, a platform for deploying AR, VR and WebXR experiences across mobile devices and headsets; Zapbox, an affordable mixed-reality headset; and Zappar Creative Studio, delivering immersive campaigns and strategy for leading brands. The company also launched Zapvision to provide accessible information via a single QR code solution on product packaging. These offerings enable brands to create, manage and scale immersive experiences across devices and use cases, supported by partnerships with major global brands.

LandVault

Acquisition in 2024
LandVault operates a platform facilitating non-intrusive product placements within games for advertisers, supporting various gaming platforms. It also offers virtual world development services incorporating augmented reality, virtual reality, and other communication tools.

Action Face

Acquisition in 2024
Action Face specializes in creating personalized 3D avatars and action figures using advanced AI technology. With a seamless process that begins with a simple selfie, users can generate customizable 3D representations of themselves for use in various applications, including augmented reality videos and collectible figurines. The company enhances the user experience by allowing for creative fantasy customization, enabling individuals to design unique avatars that reflect their personalities. Action Face has gained significant recognition, having won the Best Startup in Entertainment and Gaming at SXSW 2022, and has partnered with prominent organizations such as the NBA and Hewlett Packard. Through innovative technology and a focus on memorable life events, Action Face commemorates special moments by transforming user images into engaging, bespoke digital and physical products.

Drone Racing League

Acquisition in 2024
Drone Racing League Inc., established in New York in 2015, specializes in staging professional drone races for top-tier pilots. The company hosts thrilling tournaments featuring first-person perspective drone racing, where elite pilots navigate custom-built drones through intricate, themed 3D courses. DRL generates revenue by selling tickets to these events and offering media services related to its high-octane competitions.

Stakes

Acquisition in 2024
Stakes is a New York–based social wagering platform that combines sports betting with NFT elements to make prediction activities more social. The company develops a game prediction and chat application that enables users to predict outcomes of real-time sports events, join or create public chat groups, and be rewarded for accurate forecasts. The platform aims to transform casual betting into a social experience by providing interactive discussions and incentivized participation, with the goal of allowing participants to engage with sports matches, share insights, and win prizes through correct predictions.

Ethereal Engine

Acquisition in 2024
Ethereal Engine is a company focused on developing comprehensive frameworks for voice, video, and gaming, aimed at enhancing the Metaverse experience. It provides a scalable multiplayer infrastructure that includes features such as expressive avatars, a visual editor, and cross-world portals. Additionally, the company specializes in volumetric technology, augmented reality, geospatial mapping, and the integration of blockchain with digital beings. Ethereal Engine also creates and connects its own games and social experiences, fostering an interactive environment within a 3D space. Its innovative approach allows for a seamless blend of diverse digital interactions.

ReKTGlobal

Acquisition in 2022
ReKTGlobal, Inc. is an esports infrastructure company that specializes in providing a wide range of services tailored to the esports ecosystem. Established in 2016 and headquartered in Weddington, North Carolina, with additional offices in New York City and Charlotte, the company focuses on developing and implementing esports solutions for various sectors, including venue operators, festivals, universities, and casinos. Its offerings encompass event production, branding, staffing, venue construction, and esports recruiting services, aiming to bridge the gap between traditional sports and esports. The executive team at ReKTGlobal brings extensive experience from diverse fields such as sports, media, entertainment, and sponsorship, making it a key player in the industry. The company serves a variety of clients, including brands, sponsors, game developers, and tournament organizers, ensuring a comprehensive approach to enhancing the esports landscape.
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