Primary Wave

Primary Wave is an entertainment company specializing in talent management, literary representation, and music publishing services. It invests in music intellectual property through strategic partnerships with notable rights holders, aiming to create value for investors, artists, and estates.

Larry Mestel

Founder and CEO

David Loiterton

President, Indo and Asia Pacific

Ramon Villa

COO

Bill Cisneros

President

5 past transactions

Nas Nuvens Catalog

Venture Round in 2024
Nas Nuvens Catalog is a music distribution agency that specializes in the development, management, and acquisition of music catalogs. The company emphasizes the promotion of legendary and iconic music, providing personalized support to renowned artists. By utilizing technology and data intelligence, Nas Nuvens Catalog aims to empower artists and composers, helping them unlock new revenue streams and expand the reach of their music.

Times Music

Corporate Round in 2023
Times Music, a prominent music label based in Mumbai, India, was established by The Times Group, a major media conglomerate with a legacy dating back to 1838. As the leading label in the spiritual music genre, Times Music has pioneered various music categories, including devotional, world, and remix music. The label has produced acclaimed albums featuring renowned artists, such as The Golden Raaga Collection, Gayatri, Himalayan Chants, and Hanuman Chalisa. With the evolution of the music industry in the digital age, Times Music has expanded its portfolio to include contemporary and regional music, as well as Indian classical content. The company effectively manages and monetizes its diverse music catalog across physical, digital, and publishing platforms, solidifying its position as a key player in the Indian music landscape.

Audio Up Media

Series C in 2022
Audio Up Media, established in 2020 and based in Los Angeles, California, is a podcast production studio and network that specializes in creating and distributing a wide array of audio-based entertainment. Its offerings include single song and podcast productions such as "The Dennissance", "AudioUp News Network", and "Uncle Drank", among others. The company aims to transform the audio landscape by turning each of its creations into a comprehensive intellectual property ecosystem, thereby enhancing the value and reach of its content.

Unblocked Brands

Seed Round in 2022
Unblocked Brands, founded in 2021 and based in Los Angeles, California, is an entertainment platform that aims to reshape the future of music and entertainment through digital innovation. The company specializes in creating customized music collectibles in the form of non-fungible tokens (NFTs). By leveraging its platform, Unblocked empowers music artists and their fans to connect in new ways, fostering community engagement and delivering unique experiences. Through this approach, the company seeks to transform the traditional NFT landscape, providing opportunities for deeper interaction between artists and their audiences.

Premier Music Group

Venture Round in 2019
Premier Music Group is a music and culture promotion agency that serves the advertising, film, television, and podcast industries. The company is composed of a diverse team of experienced professionals from various agencies, brands, and music labels. By collaborating with renowned artists and brand clients, Premier Music Group aims to harness the influence of music to enhance commercial endeavors and create culturally significant work.
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