Grey Group

Grey Group is a prominent global advertising and marketing organization, recognized as one of the top firms in the industry. Established in 1917, Grey serves a significant portion of the FORTUNE 500 across 96 countries, focusing on creating impactful brand experiences and fostering strong consumer connections. The company offers a comprehensive range of services, including advertising, public relations, digital strategy, and media planning, allowing clients to outsource their marketing and communication needs. As part of WPP, Grey continues to innovate and adapt to the evolving landscape of marketing, ensuring its strategies remain effective and relevant.

Eyal Chomsky

CEO - Israel

27 past transactions

Autumn Advertising

Acquisition in 2018
Autumn Worldwide is an independent social media and digital marketing agency founded in 2005 and based in Bengaluru, India. The company specializes in providing digital marketing solutions that enhance brand visibility and engagement through various online platforms. With a focus on innovative strategies, Autumn Worldwide aims to help clients effectively connect with their target audiences and achieve their marketing goals.

HugDigital

Acquisition in 2017
HugDigital, established on March 25, 2010, is a digital agency that specializes in digital and social media marketing services. With a diverse team of 110 employees from 18 different nationalities, the agency focuses on delivering engaging storytelling experiences across various digital platforms. HugDigital aims to assist media houses and brand owners in effectively advertising and communicating their products and services to end users, thereby enhancing their market presence and consumer engagement.

SensioGrey

Acquisition in 2017
SensioGrey is a full-service agency that emerged from the 2017 acquisition of digital and mobile specialists Sensio by Grey. The agency seamlessly integrates creation, technology, data, and media to assist brands throughout the consumer journey. With a diverse client portfolio that includes over 80 advertisers such as PSA, Samsung, and Axa, SensioGrey offers a comprehensive range of services. These include strategy development, brand and creative platforms, content and channel planning, design, and 360° experiences, along with digital solutions and marketing activation. By collaborating with Grey Paris, SensioGrey provides an integrated offering that enhances market communication for its clients. The agency is recognized for its growth potential and has been acknowledged in various rankings, reflecting its impact in the digital marketing landscape.

Bruketa&Žinić&Grey

Acquisition in 2017
Bruketa&Žinić&Grey is a privately held company that is into a full-service creative agency. The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network.

Tank

Acquisition in 2016
TANK is an independent agency specializing in marketing communications.

Maruri Publicidad

Acquisition in 2016
Maruri Publicidad is a privately held full-service communications firm based in Ecuador, recognized for its creative solutions in marketing and corporate communication. The company offers a comprehensive range of services, including product advertising, brand promotion, media buying, sponsorship, digital communication, and public relations. With a focus on enhancing brand visibility and engagement, Maruri Publicidad serves as a key partner for businesses seeking to strengthen their market presence in the region.

Easycom Group

Acquisition in 2016
Easycom, a progressive and well-established ePR and social media agency in China with a blue chip clientele.

Famous

Acquisition in 2016
Famous is Belgium's 'Media Marketing' Agency of the Year 2015. The agency employs 80 people, offering specialists for every discipline the advertiser of today needs. Famous creates campaigns for national and international companies such as Engie, Belgian Rail, Mediafin, VRT, AB-Inbev, Quickstep, Ixina and Thomas Cook. This year Famous won three bronze Lions at Cannes. Famous Relations, a sister agency of Famous which offers a wide range of PR services, is also part of the deal with Grey, but keeps its original name.

ArcTouch

Acquisition in 2016
ArcTouch LLC, founded in 2008 and based in San Francisco, California, specializes in designing and developing mobile applications and digital products for a variety of platforms, including smartphones, tablets, smartwatches, televisions, and connected devices. The company offers a comprehensive suite of services, from formulating long-term mobile application strategies to user experience and visual design, application engineering, and ongoing maintenance. ArcTouch caters to a diverse clientele, including Fortune 500 companies, well-known brands, and innovative startups, both domestically and internationally. The firm also provides expertise in developing back-end APIs, Alexa skills, augmented reality experiences, and IoT smart products, enabling organizations to enhance their interactions with customers and employees through tailored digital solutions.

NudeJEH Company

Acquisition in 2015
NudeJEH Company is a privately held advertising agency that specializes in a range of services including endorsement, advertising design, campaign management, and product development. The firm is dedicated to delivering creative solutions and strategic consulting to its clients, enhancing brand visibility and market reach. Additionally, NudeJEH offers web design and production services, ensuring a comprehensive approach to advertising that meets the diverse needs of its clientele. Through its focus on innovation and effective branding strategies, the company aims to support businesses in achieving their marketing objectives.

Circus Peru S.A

Acquisition in 2014
Circus Peru is a privately held full-service integrated marketing company. Its subsidiaries include Circus Interactive, Circus Retail, Circus Experience, Brand Lab, a design company, and Carne, a second advertising agency.

The Volcano Group

Acquisition in 2014
The Volcano Group is a privately owned advertising and communications company. It provides integrated marketing services covering traditional and digital advertising, PR, insight and social.

RC&M India Pvt.

Acquisition in 2013
RC&M India Pvt. Ltd is a prominent experiential marketing solution provider in India, specializing in marketing consultancy and communication services. With over 20 years of experience, the company focuses on creating interactive campaigns that engage customers and foster long-term relationships with brands. RC&M's expertise lies in developing innovative and result-driven strategies that cut through market clutter, making a memorable distinction from competitors. By bridging various communication modes and addressing the evolving demands of the market, RC&M offers a range of services including brand launch, customer acquisition, and product sampling. The company is dedicated to delivering intelligent brand solutions that resonate with audiences, who increasingly seek unique experiences.

ArtM Communications Group

Acquisition in 2012
ArtM Communications Group is a full service integrated communications agency in China. Founded in 1999 and with offices in Beijing, Shanghai, Shenzen and Guangzhou, ArtM's service offering includes advertising, branding, digital marketing, public relations, events, retail marketing, merchandising and channel promotion. It employs around 180 people servicing a blue-chip client list including Intel, Microsoft, TCL and China Mobile.

k102

Acquisition in 2012
K102 GmbH is a digital media agency based in Düsseldorf, Germany, founded in 2006 by Lars Moltrecht and Jan Guntner. The company specializes in a range of media services, including brand and event sponsorship, banner collaboration performance, mobile and video content, and content development. Since January 2010, K102 has collaborated with Grey, enhancing its service offerings. The agency has established a diverse client portfolio that includes notable brands such as Deichmann, Transparo, MBT, Gard, and Toshiba. K102 reported unaudited revenues of approximately EUR 1.3 million for the year ending December 31, 2011, with gross assets of around EUR 1.2 million at the same date.

Campaigns and Grey

Acquisition in 2011
Campaigns and Grey is one of the Philippines communications companies. Founded in 1986 and based in Manila, Campaigns & Grey is a full service communications agency with capabilities including strategic planning, advertising, digital marketing, activation, public relations and advocacy communications. Along with Campaigns & Grey, the agency has five other divisions under its umbrella, namely Campaigns PR Inc (CAPRI), Campaigns Social Response, Camp Apple, Bacon and Neuron, to provide a total integrated communications offering to its clients. Campaigns & Grey also works closely with affiliate agencies Campaigns Cebu and Campaigns Davao. Campaigns Inc. and changed its name to Campaigns and Grey Inc. in January, 1996.

Yolk

Acquisition in 2010
Yolk is Singapore’s fastest growing independent Interactive and Digital Media network with upcoming branches in Sydney (Australia), Bangkok (Thailand), and Kuala Lumpur (Malaysia). The Yolk digital network offers a vast range of creative digital strategies for a roster of wide-ranging clients across Asia. Yolk believes in creating digital experiences through interaction. With numerous international awards and an outstanding track record since 2001, Yolk’s vision is to lead the industry as Digital Lifestyle enablers and to be highly creative, absolutely fun and digitally daring. We won a Webby Award in 2008

DPI China

Acquisition in 2010
DPI China is one of Greater China's integrated shopper-marketing consultancies. Founded in 1996 in Hong Kong, and with offices in Guangzhou and Shanghai, DPI employs more than 80 people. The consultancy specialises in shopper-based design, retail space design, merchandising systems design, experiential design and environmental design. Clients include Doll, Ferrero, GlaxoSmithKline, Haier, Hong Kong Tourism Board, Lee Kum Kee, Mannings, Mead Johnson, Nestea and Procter & Gamble.

Visible World

Series C in 2008
Visible World, Inc. is a provider of cloud-based television advertising solutions, specializing in automated tools for targeting, selling, and managing impression-based TV ad campaigns. The company offers a comprehensive suite of services through its HighYield platform, which includes features for creative versioning, sales proposal generation, ad scheduling, and performance measurement using data from smart TVs. Additionally, it provides services like Adtag and Adcopy for tagging TV ads with specific information and AudienceXpress for the buying and selling of TV ad inventory. Visible World serves a diverse clientele, including advertisers, marketers, media companies, and networks across the United States. Established in 2000 and headquartered in New York, the company enhances ad relevance and engagement by allowing real-time targeting based on various data-driven conditions.

Star Echo

Acquisition in 2007
Star Echo is a marketing services agency in China. Founded in 2000, Star Echo employs 318 people and has offices in Beijing, Guangzhou and Shanghai. Clients include P&G, Amway China, Perfect China, Dongfeng Nissan and Warner Brothers.

Visible World

Series B in 2003
Visible World, Inc. is a provider of cloud-based television advertising solutions, specializing in automated tools for targeting, selling, and managing impression-based TV ad campaigns. The company offers a comprehensive suite of services through its HighYield platform, which includes features for creative versioning, sales proposal generation, ad scheduling, and performance measurement using data from smart TVs. Additionally, it provides services like Adtag and Adcopy for tagging TV ads with specific information and AudienceXpress for the buying and selling of TV ad inventory. Visible World serves a diverse clientele, including advertisers, marketers, media companies, and networks across the United States. Established in 2000 and headquartered in New York, the company enhances ad relevance and engagement by allowing real-time targeting based on various data-driven conditions.

Bigfoot Interactive

Series C in 2002
Bigfoot Interactive is a company specializing in email communications and marketing analytics. Since the industry's inception, it has been a major innovator, establishing many original philosophies and best practices still widely used today. Bigfoot Interactive offers a range of technology platforms for email communication, from full-service broadcast to enterprise-level integrated solutions. The company also provides professional services including list acquisition, strategic consulting, creative design and production, data solutions, and analytics/modeling to help clients achieve maximum results.

HiWire

Series C in 2001
HiWire is an internet software company specializing in the development and delivery of audio advertising technologies. The company focuses on creating innovative solutions for the radio industry, offering an advertisement insertion network that facilitates both audio and video ad placements. HiWire also operates an online marketplace designed to help media entities effectively manage, sell, and oversee inserted advertisements. Through its advanced technologies, HiWire aims to enhance the efficiency of audio advertising and improve the overall experience for both advertisers and media outlets.

Expression Engines

Series B in 2000
Expression Engines is a leading provider of end-to-end direct e-mail marketing solutions, specializing in enhancing online marketing investments for businesses. The company offers a comprehensive suite of services that includes the integration of graphics into e-mails and strategies aimed at improving customer acquisition and retention rates. By leveraging direct marketing expertise and innovative technology, Expression Engines adopts a full-service approach to help clients achieve higher revenue through effective and cost-efficient online marketing efforts. The company's flagship product, Favemail, exemplifies its commitment to delivering high-response marketing solutions tailored to meet the specific needs of its clients.

Veridiem

Series B in 2000
Veridiem Inc is an enterprise software company based in Maynard, Massachusetts, specializing in marketing resource management solutions. The company provides a comprehensive suite of applications focused on marketing analysis, operational efficiency, and optimization tailored for the automotive, consumer packaged goods, and financial industries. In addition to its software offerings, Veridiem also delivers implementation, professional, training, and support services to ensure effective utilization of its solutions.

HiWire

Series B in 2000
HiWire is an internet software company specializing in the development and delivery of audio advertising technologies. The company focuses on creating innovative solutions for the radio industry, offering an advertisement insertion network that facilitates both audio and video ad placements. HiWire also operates an online marketplace designed to help media entities effectively manage, sell, and oversee inserted advertisements. Through its advanced technologies, HiWire aims to enhance the efficiency of audio advertising and improve the overall experience for both advertisers and media outlets.

KP Engineering

Venture Round in 1999
KP Engineering is a Texas-based company that specializes in providing engineering, procurement, and construction (EPC) solutions for the energy sector. Established in 2004, it serves a diverse range of industries, including refining, oil production, petrochemicals, and gas processing. The firm focuses on delivering comprehensive consulting and project management services that encompass process and scope development, engineering design, technology evaluations, fabrication, and field construction. With a commitment to safety, economic efficiency, and environmental performance, KP Engineering leverages its extensive industry experience and streamlined processes to meet the specific needs of its clients.
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