Grey Group

Grey Group is a prominent global advertising and marketing organization, recognized as one of the top firms in the industry. Established in 1917, Grey serves a significant portion of the FORTUNE 500 across 96 countries, focusing on creating impactful brand experiences and fostering strong consumer connections. The company offers a comprehensive range of services, including advertising, public relations, digital strategy, and media planning, allowing clients to outsource their marketing and communication needs. As part of WPP, Grey continues to innovate and adapt to the evolving landscape of marketing, ensuring its strategies remain effective and relevant.

Eyal Chomsky

CEO - Israel

27 past transactions

Autumn Advertising

Acquisition in 2018
Autumn Worldwide, an independent social media and digital marketing agency.

HugDigital

Acquisition in 2017
HugDigital, established on March 25, 2010, is a digital agency that specializes in digital and social media marketing services. With a diverse team of 110 employees from 18 different nationalities, the agency focuses on delivering engaging storytelling experiences across various digital platforms. HugDigital aims to assist media houses and brand owners in effectively advertising and communicating their products and services to end users, thereby enhancing their market presence and consumer engagement.

SensioGrey

Acquisition in 2017
SensioGrey is a full-service agency formed in 2017 through the acquisition of the digital and mobile specialists, Sensio, by Grey. The agency focuses on integrating creation, technology, data, and media to enhance brand engagement throughout the consumer journey. SensioGrey serves over 80 clients, including notable brands like PSA, Samsung, and Häagen Dazs. Its comprehensive offerings encompass strategy development, brand and creative platforms, content and channel planning, design services, and digital marketing activation. The agency collaborates closely with Grey Paris to deliver an integrated suite of services aimed at effective market communication. Sensio, originally founded in 1998, is recognized for its rapid growth and has received accolades from various industry publications for its performance and innovation in digital marketing.

Bruketa&Žinić&Grey

Acquisition in 2017
Bruketa&Žinić&Grey is a privately held company that is into a full-service creative agency. The agency is a Brand, Product & Retail Design Hub and Digital Shopper Hub for Grey network.

Tank

Acquisition in 2016
TANK is an independent agency specializing in marketing communications.

Maruri Publicidad

Acquisition in 2016
Maruri Publicidad is a privately held full-service communications firm based in Ecuador, recognized for its creativity and comprehensive marketing solutions. The company specializes in a range of services including product advertising, brand promotion, media buying, sponsorship, digital communication, and public relations. With a commitment to enhancing brand visibility and engagement, Maruri Publicidad plays a significant role in the marketing landscape of Ecuador, offering tailored strategies to meet the diverse needs of its clients.

Easycom Group

Acquisition in 2016
Easycom, a progressive and well-established ePR and social media agency in China with a blue chip clientele.

Famous

Acquisition in 2016
Famous is Belgium's 'Media Marketing' Agency of the Year 2015. The agency employs 80 people, offering specialists for every discipline the advertiser of today needs. Famous creates campaigns for national and international companies such as Engie, Belgian Rail, Mediafin, VRT, AB-Inbev, Quickstep, Ixina and Thomas Cook. This year Famous won three bronze Lions at Cannes. Famous Relations, a sister agency of Famous which offers a wide range of PR services, is also part of the deal with Grey, but keeps its original name.

ArcTouch

Acquisition in 2016
ArcTouch LLC is a software design and development company based in San Francisco, California, founded in 2008. The firm specializes in creating custom mobile applications for various platforms, including smartphones, tablets, smartwatches, and connected devices. It offers a comprehensive suite of services that includes mobile application strategy, user experience design, application engineering, testing, and ongoing maintenance. ArcTouch caters to a diverse clientele, ranging from Fortune 500 companies to notable startups, both domestically and internationally. In addition to mobile app development, the company also provides services in web development, back-end API creation, and emerging technologies such as augmented reality and IoT. Through its offerings, ArcTouch aims to help brands establish meaningful connections with their customers.

nudeJEH

Acquisition in 2015
nudeJEH is a privately held company specializing in advertising services. It operates as an advertising agency, offering a range of services that include endorsement, advertising design, campaign development, creative branding, strategic consulting, and web design. By providing comprehensive solutions, nudeJEH aims to assist clients in effectively promoting their products and enhancing their brand presence in the market.

Circus Peru S.A

Acquisition in 2014
Circus Peru is a privately held full-service integrated marketing company. Its subsidiaries include Circus Interactive, Circus Retail, Circus Experience, Brand Lab, a design company, and Carne, a second advertising agency.

The Volcano Group

Acquisition in 2014
The Volcano Group is a privately owned advertising and communications company. It provides integrated marketing services covering traditional and digital advertising, PR, insight and social.

RC&M India Pvt. Ltd.

Acquisition in 2013
RC&M India Pvt. Ltd has been in business as one of India’s largest experiential marketing solution providers. Our experiential marketing programmes are driven by interactive campaigns that attempt to engage customers and initiate dialogues, enticing them to draw closer to the brand and build long term associations. RC&M is a marketing consultancy specializing in experiential marketing and communication. We connect your brand to reach even to the roots of the country where your maximum customer resides. Our expertise cuts through market clutter with innovative, experiential and result driven strategies. With unique experiential ideas, we engage your customer and create a memorable distinction from your competition. RC&M has been in business as one of India’s largest experiential marketing solution providers for over 20 years now. Our experiential marketing programmes are driven by interactive campaigns that attempt to engage customers and initiate dialogues, enticing them to draw closer to the brand and build long term associations. Change is the only constant, a fact that the Indian market is realizing everyday. Emerging technologies and innovative business strategies have wiped away all geographical barriers. It all started with the bridging of Above the Line and Below the Line mode of communications. Followed by, the diminishing polarity between urban and rural communications mode. All communication strategies of today are more result oriented than ever. Audiences are much more aware and expect more than just visibility. The key word is Experience. Everybody wants a new experience, a moment that is ever lasting. At RC&M, it is our constant endeavor to devise such intelligent brand solutions. Our communication programmes not only meet the challenges of this ever changing market scenario, and its demands, but also make an everlasting impact.

ArtM Communications Group

Acquisition in 2012
ArtM Communications Group is a full service integrated communications agency in China. Founded in 1999 and with offices in Beijing, Shanghai, Shenzen and Guangzhou, ArtM's service offering includes advertising, branding, digital marketing, public relations, events, retail marketing, merchandising and channel promotion. It employs around 180 people servicing a blue-chip client list including Intel, Microsoft, TCL and China Mobile.

k102

Acquisition in 2012
K102 GmbH is a digital media agency based in Düsseldorf, Germany, established in 2006 by Lars Moltrecht and Jan Guntner. The company has been collaborating with Grey since 2010 and offers a range of media services, including brand development, event sponsorship, banner collaboration, mobile and video content, and content development. K102 has worked with notable clients such as Deichmann, Transparo, MBT, Gard, and Toshiba. As of December 31, 2011, K102 reported unaudited revenues of approximately EUR 1.3 million and gross assets of around EUR 1.2 million.

Campaigns and Grey

Acquisition in 2011
Campaigns and Grey is one of the Philippines communications companies. Founded in 1986 and based in Manila, Campaigns & Grey is a full service communications agency with capabilities including strategic planning, advertising, digital marketing, activation, public relations and advocacy communications. Along with Campaigns & Grey, the agency has five other divisions under its umbrella, namely Campaigns PR Inc (CAPRI), Campaigns Social Response, Camp Apple, Bacon and Neuron, to provide a total integrated communications offering to its clients. Campaigns & Grey also works closely with affiliate agencies Campaigns Cebu and Campaigns Davao. Campaigns Inc. and changed its name to Campaigns and Grey Inc. in January, 1996.

Yolk

Acquisition in 2010
Yolk is Singapore’s fastest growing independent Interactive and Digital Media network with upcoming branches in Sydney (Australia), Bangkok (Thailand), and Kuala Lumpur (Malaysia). The Yolk digital network offers a vast range of creative digital strategies for a roster of wide-ranging clients across Asia. Yolk believes in creating digital experiences through interaction. With numerous international awards and an outstanding track record since 2001, Yolk’s vision is to lead the industry as Digital Lifestyle enablers and to be highly creative, absolutely fun and digitally daring. We won a Webby Award in 2008

DPI China

Acquisition in 2010
DPI China is one of Greater China's integrated shopper-marketing consultancies. Founded in 1996 in Hong Kong, and with offices in Guangzhou and Shanghai, DPI employs more than 80 people. The consultancy specialises in shopper-based design, retail space design, merchandising systems design, experiential design and environmental design. Clients include Doll, Ferrero, GlaxoSmithKline, Haier, Hong Kong Tourism Board, Lee Kum Kee, Mannings, Mead Johnson, Nestea and Procter & Gamble.

Visible World

Series C in 2008
Visible World is the leading provider of targeted television advertising solutions. Our suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Visible World campaigns increase ad relevance and engagement by providing capabilities to target real-time offers, products, and creative based on geography, programming, inventory levels, time of day, weather, and other data-driven conditions. Today, Visible World helps over 200 advertisers target consumers in ~100 millions U.S. television households and across more than 1,500 major websites.

Star Echo

Acquisition in 2007
Star Echo is a marketing services agency in China. Founded in 2000, Star Echo employs 318 people and has offices in Beijing, Guangzhou and Shanghai. Clients include P&G, Amway China, Perfect China, Dongfeng Nissan and Warner Brothers.

Visible World

Series B in 2003
Visible World is the leading provider of targeted television advertising solutions. Our suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Visible World campaigns increase ad relevance and engagement by providing capabilities to target real-time offers, products, and creative based on geography, programming, inventory levels, time of day, weather, and other data-driven conditions. Today, Visible World helps over 200 advertisers target consumers in ~100 millions U.S. television households and across more than 1,500 major websites.

Bigfoot Interactive

Series C in 2002
Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies. As a major innovator in email communications since the industry’s inception, Bigfoot Interactive has established many of the original email communications philosophies and best practices widely used today. Over time, Bigfoot Interactive’s leading email technology has evolved to meet and exceed the demands of marketers and communicators. Today, Bigfoot Interactive's technology platform is available in a wide range of offerings, from full-service broadcast to ASP/collaborative ASP to enterprise-level integrated solutions. Surrounding the company’s technology platform is a suite of blue-ribbon professional services that help drive maximum results. These services include list acquisition, strategic consulting, creative design and production, data solutions and analytics/modeling.

Hiwire

Series C in 2001
Hiwire is an internet software company specializing in the development of audio advertising technologies for the radio industry. The company offers a robust advertisement insertion network that facilitates the integration of audio and video advertisements. Additionally, Hiwire provides an online marketplace designed to help media entities efficiently manage, sell, and oversee inserted advertisements, enhancing the overall advertising experience for both advertisers and media platforms.

Expression Engines

Series B in 2000
Expression Engines is a leading provider of comprehensive direct e-mail marketing solutions aimed at enhancing online marketing investments for businesses. The company specializes in delivering services that include the integration of graphics into e-mails and strategies to improve customer acquisition and retention. By leveraging direct marketing expertise and innovative technology, Expression Engines offers a full-service approach that supports clients in maximizing revenue through effective online marketing campaigns. The company's flagship product, Favemail, exemplifies its commitment to driving high-response marketing efforts while ensuring cost-effectiveness for its clients.

Veridiem

Series B in 2000
Veridiem Inc is an enterprise software company that offers marketing resource management software. It also offers a suite of marketing analysis, operational, and optimization applications for companies in the automotive, consumer package goods, and financial industries. Veridiem Inc also offers implementation, professional, training, and support services. It is based in Maynard, Massachusetts.

Hiwire

Series B in 2000
Hiwire is an internet software company specializing in the development of audio advertising technologies for the radio industry. The company offers a robust advertisement insertion network that facilitates the integration of audio and video advertisements. Additionally, Hiwire provides an online marketplace designed to help media entities efficiently manage, sell, and oversee inserted advertisements, enhancing the overall advertising experience for both advertisers and media platforms.

KP Engineering

Venture Round in 1999
KP Engineering, founded in 2004 and headquartered in Tyler, Texas, specializes in providing engineering, procurement, and construction (EPC) solutions to the energy sector, particularly in refining, oil production, petrochemicals, and gas processing. The company offers a range of services including consulting, project management, engineering design, technology evaluations, fabrication, and field construction. KP Engineering is committed to helping its clients meet their safety, economic, environmental, and performance objectives through a flexible and responsive organizational structure that emphasizes streamlined processes and extensive industry experience.
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