Arbitron
Arbitron Inc. provides media and marketing information services in the United States and internationally. The company's services include radio audience estimates and related services to radio stations, advertising agencies, and advertisers in the United States; estimating national radio audiences and the size and composition of audiences of network radio programs and commercials; and providing software used for accessing and analyzing its media audience and marketing information data. It also provides consumer, shopping, and media usage information services to radio, cable television, advertising, advertisers, retailers, out-of-home media, and online media industries, as well as to broadcast television and print media industries. The company was formerly known as Ceridian Corporation. Arbitron Inc. was founded in 1912 and is headquartered in Columbia, Maryland.
Zokem, www.zokem.com, provides 360° analytics on the mobile medium. Zokem was founded in 2008 building on Ph.D mobile consumer research and global telecom consulting. It is privately held and backed by its key management and Europe-based venture investors. The company pioneers in a new breed of analytics that captures everything that people do in life with their mobiles by collecting data directly from devices. Zokem's customers include media measurement companies, research agencies, carriers, and device manufacturers. Zokem provides analytics over a wide range of areas – from people’s behavior to music consumption and application usage, and from mobile Internet browsing to adoption of mobile services and device features.
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."
TRA, Inc. is a media and marketing research company that offers a proprietary platform, Media TRAnalytics®, designed to connect advertising exposure with consumer purchasing behavior. By leveraging comprehensive data sets, including 1.5 million households of TV set-top box data and 54 million households of purchase data, TRA provides advertisers, agencies, and media organizations with transparency and actionable insights for improved media planning and return on investment. The company’s web-based business intelligence system features intuitive reporting tools that enable clients to generate detailed analyses of television audience measurement and advertising effectiveness. Through its innovative approach, TRA enhances the accountability of advertising spend and supports informed decision-making in the media landscape.
TRA, Inc. is a media and marketing research company that offers a proprietary platform, Media TRAnalytics®, designed to connect advertising exposure with consumer purchasing behavior. By leveraging comprehensive data sets, including 1.5 million households of TV set-top box data and 54 million households of purchase data, TRA provides advertisers, agencies, and media organizations with transparency and actionable insights for improved media planning and return on investment. The company’s web-based business intelligence system features intuitive reporting tools that enable clients to generate detailed analyses of television audience measurement and advertising effectiveness. Through its innovative approach, TRA enhances the accountability of advertising spend and supports informed decision-making in the media landscape.
Founded in 1999, MeasureCast, Inc. is the first company to develop a credible third-party streaming audience measurement solution for Internet broadcasters, advertisers, and media buyers. The MeasureCast Streaming Audience Measurement Service™ provides customers with next-day reports on audience size and demographics information essential to making educated on-line media placement and analysis. MeasureCast serves as a primary source of information and data for the streaming media and Internet radio industries. The company's management team and advisors include veterans from leading broadcasters, web measurement technology firms, and international consumer brands. Headquarters is in Portland, Oregon.
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