Kar's Nuts
Kar’s Nuts was founded in 1933, in a tiny kitchen in their home across the street from Tiger Stadium in Detroit. Here, Sue Kar roasted and sold peanuts to Tiger fans. The peanuts became so popular that a manufacturing plant was soon built to distribute peanuts to retailers throughout Metro Detroit. The company was sold to the Nicolay family in the 1960’s, and continues today as a family-run business. Still based in Michigan, Kar’s Nuts now roasts and packages nuts and trail mixes carried by convenience stores, grocery chains and club stores throughout America.
Sanders is a food & beverage firm specializing in desserts and chocolate production.
Private Equity Round in 2017
Second Nature Brands specializes in creating premium snacks and treats that promote healthier lifestyles. The company focuses on product development, thoughtful ingredient sourcing, and innovative business practices to offer a range of better-for-you options. Its brand portfolio includes Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, which feature a variety of trail mixes, nut snacks, and chocolate confections made without preservatives, artificial ingredients, or additives. Kar’s Nuts® and Second Nature Snacks® rank among the best-selling trail mix brands in the United States, including the popular Kar’s Sweet ‘n Salty mix. Second Nature Brands has established a robust distribution network across the country and is expanding its direct-to-consumer eCommerce presence, catering to the growing demand for healthier food options.
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