301

301, established in 2012 and based in Minneapolis, Minnesota, serves as the corporate venture arm of General Mills. The company specializes in collaborating with emerging food brands, aiming to foster innovation and build successful businesses within the food industry. 301 actively seeks to engage with early-stage food enterprises by making direct equity investments, providing both financial support and strategic guidance to help these brands achieve market success. Through its partnerships, 301 focuses on creating breakthrough innovations that can redefine the food landscape.

Johnny Tran

Managing Director

21 past transactions

Smalls

Series B in 2023
Smalls is a direct-to-consumer pet food company that specializes in producing human-grade and fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company is headquartered in New York, New York. Smalls offers a range of cat food options, including chicken, beef, freeze-dried chicken, and turkey and duck, all prepared with high-quality ingredients. The food is made from fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Additionally, Smalls provides customized meal kits tailored to meet the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.

Everything Legendary

Series A in 2022
Everything Legendary specializes in plant-based, gluten-free, and soy-free food.

PetPlate

Series B in 2021
PetPlate, Inc. is a New York-based company that provides a direct-to-consumer subscription service for fresh-cooked dog meals. Founded in 2015, the company focuses on delivering nutritionally balanced meals made from real food, formulated by veterinary nutritionists. PetPlate's meals are cooked in a dedicated facility and utilize cold-pressure technology to eliminate harmful bacteria while preserving nutrition. The meals are custom-portioned, flash-frozen to maintain freshness, and packaged in pre-portioned, resealable, microwavable, and recyclable containers, allowing pet owners to easily serve nutritious food to their dogs either straight from the fridge or warmed up.

Pots & Co

Venture Round in 2021
Pots & Co specializes in producing steam-baked puddings and dessert products, focusing on high-quality ingredients that are ethically sourced and predominantly British. The company's offerings include a variety of desserts such as fruit and chocolate puddings, multi-flavored ganaches, cheesecakes, and mezze dips, all presented in reusable and recyclable ceramic pots. The team of chefs, trained in prestigious restaurants, emphasizes the use of natural ingredients like real Devon cream and Cornish Sea Salt, avoiding preservatives and additives to ensure a pure and flavorful experience. With a commitment to traditional cooking methods and a passion for culinary excellence, Pots & Co aims to provide consumers with indulgent yet wholesome dessert options.

PetPlate

Series A in 2020
PetPlate, Inc. is a New York-based company that provides a direct-to-consumer subscription service for fresh-cooked dog meals. Founded in 2015, the company focuses on delivering nutritionally balanced meals made from real food, formulated by veterinary nutritionists. PetPlate's meals are cooked in a dedicated facility and utilize cold-pressure technology to eliminate harmful bacteria while preserving nutrition. The meals are custom-portioned, flash-frozen to maintain freshness, and packaged in pre-portioned, resealable, microwavable, and recyclable containers, allowing pet owners to easily serve nutritious food to their dogs either straight from the fridge or warmed up.

Gathered Foods

Series B in 2020
Gathered Foods produces plant-based products intended to provide an alternative to seafood and other plant-based proteins. Its plant-based seafood products are developed using a six-legume blend, including peas, chickpeas, lentils, soy, fava beans, and navy beans, and also seaweed, algae extract to create the umami flavor and natural taste without the use of dairy, gluten, or GMO, enabling consumers to enjoy seafood in a cruelty-free manner.

Good Catch

Series B in 2020
Good Catch specializes in developing plant-based seafood alternatives. It offers vegetarian shredded tuna, crab cakes, and fish patties made of lentils, chickpeas, fava beans, and other legumes. The company was founded in 2016 and is headquartered in Newtown, Pennsylvania.

good culture

Venture Round in 2019
Good Culture, LLC is a producer of organic dairy products based in Irvine, California. Established in 2014, the company specializes in real-food cultured dairy items, focusing on all-natural cottage cheese that is thick, creamy, and low in sugar. In addition to cottage cheese, Good Culture offers probiotic gut shots and sour cream, all made with simple ingredients and devoid of artificial additives. By providing these products through various stores across the United States, Good Culture aims to help consumers enjoy dairy in a health-conscious manner.

Kite Hill

Venture Round in 2018
Kite Hill began with a vision for a plant-based food that would have all the qualities we relish in the best artisan dairy cheeses. As Kite Hill believe the best part of eating is inviting everyone to the table for a convivial meal, these products had to entice the full range of food lovers, from those dedicated to a plant-based diet to others simply curious about a healthier lifestyle. Today, Kite Hill represents much more than artisanal almond milk products. Kite Hill stands for the very best tasting alternative dairy products made with the simplest ingredients using traditional methods — from artisanal delicacies, nut milk yogurts, and cream cheese style spreads to entrées and even desserts.

NextFoods

Venture Round in 2018
NextFoods, Inc., founded in 2005 and based in Boulder, Colorado, produces GoodBelly, a probiotic drink designed to promote healthy digestion. The company focuses on creating non-GMO, vegan, dairy-free, and soy-free products, including organic fruit juices and protein shakes. GoodBelly contains live and active probiotic cultures that support digestive health. NextFoods distributes its products through various channels, including natural food and grocery stores, local retailers, and online platforms.

Urban Remedy

Series B in 2018
Urban Remedy, Inc. is a plant-based organic food company based in Point Richmond, California, that specializes in producing and delivering organic juices, ready-to-eat meals, and healthy snacks. Founded in 2011, the company offers a range of products including juice cleansing elixirs, meal replacement drinks, and a variety of snacks such as brittles, cookies, brownies, and chips. All of Urban Remedy's offerings are certified organic, non-GMO Project Verified, gluten-free, and low glycemic, aligning with its commitment to health and wellness. The company operates 17 retail locations and over 300 grocery kiosks across 21 states, providing convenient access to its ultra-fresh and clean food options. Urban Remedy is also recognized as a certified B corporation, reflecting its dedication to social and environmental responsibility.

Purely Elizabeth

Venture Round in 2017
Purely Elizabeth LLC, founded in 2009 and based in Boulder, Colorado, specializes in the manufacture and sale of natural and organic food products. The company focuses on healthy, gluten-free options, offering a variety of items such as muesli, grain-free granola, probiotic granola, oatmeal, and cereals. All products are crafted from high-quality, nutrient-rich ingredients, and are certified organic, vegan, non-GMO, and free from refined sugars. By prioritizing the use of whole grains and superfood seeds, Purely Elizabeth aims to provide consumers with nutritious and delicious breakfast choices while maintaining a commitment to environmental sustainability as a member of 1% for the Planet.

Farmhouse Culture

Series D in 2017
Farmhouse Culture, Inc. is a producer and marketer of organic, fermented food products, specializing in probiotic-rich offerings such as sauerkraut, kimchi, and gut shots. Founded in 2008 by Kathryn Lukas in Santa Cruz, California, the company aims to promote gut health through its products, which are organic, non-GMO, plant-based, and gluten-free. Inspired by her culinary experiences in Germany, Lukas sought to introduce American consumers to the benefits and flavors of fresh sauerkraut. Farmhouse Culture is recognized for its commitment to reviving ancient food traditions with a modern twist, appealing to health-conscious individuals looking to support their digestive health and overall well-being. The company distributes its products through retail stores across the United States.

D’s Naturals

Venture Round in 2017
D's Naturals, LLC produces and markets protein bars. It offers its products through retail stores in the United States, as well as online.

Rhythm Superfoods

Series D in 2017
Rhythm Superfoods, LLC is a natural food brand based in Austin, Texas, founded in 2009. The company specializes in producing and selling a variety of healthy snacks, including kale chips, beet chips, and broccoli bites, all rich in essential nutrients and antioxidants. Rhythm Superfoods markets its products through various channels, including online platforms, retail outlets, grocery stores, and distributors across the United States and Canada. The brand emphasizes the importance of healthy eating and aims to provide nutritious snacking options for health-conscious consumers.

good culture

Venture Round in 2016
Good Culture, LLC is a producer of organic dairy products based in Irvine, California. Established in 2014, the company specializes in real-food cultured dairy items, focusing on all-natural cottage cheese that is thick, creamy, and low in sugar. In addition to cottage cheese, Good Culture offers probiotic gut shots and sour cream, all made with simple ingredients and devoid of artificial additives. By providing these products through various stores across the United States, Good Culture aims to help consumers enjoy dairy in a health-conscious manner.

Kite Hill

Series B in 2016
Kite Hill began with a vision for a plant-based food that would have all the qualities we relish in the best artisan dairy cheeses. As Kite Hill believe the best part of eating is inviting everyone to the table for a convivial meal, these products had to entice the full range of food lovers, from those dedicated to a plant-based diet to others simply curious about a healthier lifestyle. Today, Kite Hill represents much more than artisanal almond milk products. Kite Hill stands for the very best tasting alternative dairy products made with the simplest ingredients using traditional methods — from artisanal delicacies, nut milk yogurts, and cream cheese style spreads to entrées and even desserts.

Tio Gazpacho

Series A in 2016
Tio is a new concept in refreshment and nutrition. We bring all the flavors and health benefits of Mediterranean eating to American consumers with a line of drinkable gazpachos. Only the finest ingredients go into our products, like raw veggies and organic extra virgin olive oil. They are never heat pasteurized and always gluten free.

good culture

Seed Round in 2016
Good Culture, LLC is a producer of organic dairy products based in Irvine, California. Established in 2014, the company specializes in real-food cultured dairy items, focusing on all-natural cottage cheese that is thick, creamy, and low in sugar. In addition to cottage cheese, Good Culture offers probiotic gut shots and sour cream, all made with simple ingredients and devoid of artificial additives. By providing these products through various stores across the United States, Good Culture aims to help consumers enjoy dairy in a health-conscious manner.

Rhythm Superfoods

Series C in 2016
Rhythm Superfoods, LLC is a natural food brand based in Austin, Texas, founded in 2009. The company specializes in producing and selling a variety of healthy snacks, including kale chips, beet chips, and broccoli bites, all rich in essential nutrients and antioxidants. Rhythm Superfoods markets its products through various channels, including online platforms, retail outlets, grocery stores, and distributors across the United States and Canada. The brand emphasizes the importance of healthy eating and aims to provide nutritious snacking options for health-conscious consumers.
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