Visto
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Tumri, founded in 2004, specializes in online display advertising solutions aimed at enhancing the advertising experience. The company's primary offering, the AdPod, allows advertisers to create highly targeted marketing messages in real-time. Tumri's suite of services includes Dynamic Media, which optimizes media selection for user campaigns; Dynamic Messaging, which personalizes display advertising; Dynamic Response, focused on optimizing landing pages post-click; and Dynamic Insight, a marketing analytics solution that streamlines campaign launches and enhances performance. Additionally, Tumri Ensemble serves as a self-serve platform for dynamic creative and offer optimization. In July 2011, Tumri was acquired by Collective, expanding its capabilities in the online advertising sector.
Web TV Enterprise
Acquisition in 2011
Web TV Enterprise is an online video content and advertising specialist in the UK, representing leading web publishers and content owners. Since its inception in 2006, the company has been a pioneer in the video on-demand advertising sector, operating the largest premium online video ad network in the country. It offers advertisers a diverse range of video channels that collectively reach over 25 million viewers each month. As television advertisers increasingly seek to extend their campaigns to online platforms and portable devices, Web TV Enterprise has become an integral part of media schedules, bridging the gap between traditional television and digital advertising.
Oggifinogi
Acquisition in 2011
Oggifinogi, Inc. specializes in advertising technology and video platforms, offering innovative player technology and comprehensive campaign analysis. The company focuses on delivering interactive advertisements through advanced rich media technology, enabling clients to enhance their advertising strategies and engage effectively with their audiences. Acquired by Collective in February 2011, Oggifinogi continues to develop solutions that optimize advertising performance and deliver measurable results for its clients.
Personifi
Acquisition in 2008
[Personifi](http://personifi.com/) is a contextual ad targeting company. The company provides solutions that allow web properties, ad networks, and mobile providers to optimize the relevancy of ads, content, and recommendations.
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