Visto
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
4 past transactions
Tumri
Acquisition in 2011
Tumri is an online advertising platform that developed an interactive display advertising system. The company provides dynamic media options that integrate and optimize media selection and acquisition within marketing campaigns, transforming display media into a real-time marketing channel to personalize and enhance campaign performance. It supports post-click landing page optimization and offers real-time marketing analytics to simplify campaign launches and reduce time-to-value for dynamic creative campaigns. Tumri's technology enables advertisers to craft targeted messages on-the-fly within ad experiences. The company was acquired by Collective in July 2011.
Web TV Enterprise
Acquisition in 2011
Web TV Enterprise is a prominent online video content and advertising company based in the UK, specializing in representing leading web publishers and content owners. Since its inception in 2006, it has established itself as a pioneer in the video-on-demand advertising space, operating the largest premium online video ad network in the country. Web TV Enterprise offers advertisers an extensive selection of video channels that collectively reach over 25 million viewers each month. This expansive reach has made its channels a valuable addition to both television and online media schedules, as advertisers increasingly aim to broaden their campaigns across web and portable devices.
Oggifinogi
Acquisition in 2011
Oggifinogi, Inc. is a provider of advertising technology, specializing in interactive advertisements that leverage rich media technology. The company offers a comprehensive video platform and player technology, enabling advanced campaign analysis to optimize advertising strategies. Founded to enhance the effectiveness of digital advertising, Oggifinogi has positioned itself as a significant player in the advertising technology landscape since its acquisition by Collective in February 2011.
Personifi
Acquisition in 2008
[Personifi](http://personifi.com/) is a contextual ad targeting company. The company provides solutions that allow web properties, ad networks, and mobile providers to optimize the relevancy of ads, content, and recommendations.
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