Reflect Ventures

Established in 2021, Reflect Ventures is a Boston-based venture capital firm focusing on seed and early-stage investments. It identifies promising startups globally, with an emphasis on emerging markets, and supports them through strategic partnerships and expert networks.

Michael Friedman

Founder

Jor JT Law

Founder

Past deals in Procurement

Maad

Seed Round in 2024
Maad is a rapidly growing B2B marketplace based in Dakar, Senegal, serving Francophone Africa. It offers a tech-driven solution that enables retailers to order products from its one-stop shop and access working capital loans.

goFlux

Series A in 2024
Founded in 2015, goFlux is a Brazilian SaaS platform that connects businesses with service providers like carriers and logistics operators. It provides transparency in transportation quotation processes and enables shippers to manage carrier hiring through its cloud-based platform.

Maad

Seed Round in 2023
Maad is a rapidly growing B2B marketplace based in Dakar, Senegal, serving Francophone Africa. It offers a tech-driven solution that enables retailers to order products from its one-stop shop and access working capital loans.

Dastgyr

Series A in 2022
Founded in 2020, Dastgyr operates a B2B e-commerce platform connecting small retailers directly with suppliers in Pakistan. It streamlines the supply chain by enabling businesses to source merchandise from manufacturers, brands, and wholesalers on a single platform.

MarketForce

Series A in 2022
Founded in 2018, MarketForce is a technology company based in the US, Kenya, and Nigeria. It operates an asset-light business model, providing a comprehensive B2B commerce and fintech platform, 'RejaReja', empowering African merchants to digitize their inventory sourcing, ordering, payments, and access financing. The platform also enables merchants to resell digital financial services like airtime and bill payments. MarketForce is operational in five Sub-Saharan African markets, serving over 200,000 merchants and 50 consumer brands.

GoCement

Seed Round in 2022
GoCement operates a digital marketplace for construction material procurement, connecting buyers with suppliers to streamline purchasing and ensure material availability. The platform provides on-demand, direct-to-site delivery of pre-mixed cement along with mixing equipment, and offers a broad range of building materials, transparent pricing, live order tracking, and equipment rental services. By redesigning the supply chain to reduce intermediaries and manual processes, GoCement aims to lower costs to site, reduce wastage, and improve project efficiency through an integrated online system.

MarketForce

Seed Round in 2021
Founded in 2018, MarketForce is a technology company based in the US, Kenya, and Nigeria. It operates an asset-light business model, providing a comprehensive B2B commerce and fintech platform, 'RejaReja', empowering African merchants to digitize their inventory sourcing, ordering, payments, and access financing. The platform also enables merchants to resell digital financial services like airtime and bill payments. MarketForce is operational in five Sub-Saharan African markets, serving over 200,000 merchants and 50 consumer brands.

MarketForce

Seed Round in 2021
Founded in 2018, MarketForce is a technology company based in the US, Kenya, and Nigeria. It operates an asset-light business model, providing a comprehensive B2B commerce and fintech platform, 'RejaReja', empowering African merchants to digitize their inventory sourcing, ordering, payments, and access financing. The platform also enables merchants to resell digital financial services like airtime and bill payments. MarketForce is operational in five Sub-Saharan African markets, serving over 200,000 merchants and 50 consumer brands.

MarketForce

Founded in 2018, MarketForce is a technology company based in the US, Kenya, and Nigeria. It operates an asset-light business model, providing a comprehensive B2B commerce and fintech platform, 'RejaReja', empowering African merchants to digitize their inventory sourcing, ordering, payments, and access financing. The platform also enables merchants to resell digital financial services like airtime and bill payments. MarketForce is operational in five Sub-Saharan African markets, serving over 200,000 merchants and 50 consumer brands.
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