Harte Hanks

Harte Hanks, Inc. is a global marketing firm that specializes in multi-channel marketing services, focusing on enhancing customer engagement for both consumer and business-to-business markets. Founded in 1923 and headquartered in Austin, Texas, the company offers a comprehensive range of services including direct and digital communications, digital marketing solutions, database marketing, and advanced direct marketing services such as logistics and print optimization. Additionally, Harte Hanks operates contact centers that provide various customer care solutions. The company serves a diverse set of industries, including retail, financial services, healthcare, and consumer markets, aiming to create meaningful interactions that strengthen client-customer relationships. Harte Hanks is dedicated to redefining customer experience through innovative strategies and tactical execution.

Brian Linscott

CEO

15 past transactions

InsideOut

Acquisition in 2022
InsideOut designs, builds, and tests sales plays. They drive increased conversion and customer satisfaction rates with improved inbound sales effectiveness. They support organizations to improve their inside sales teams, based on data-backed insight and actionable results.

Aleutian Consulting

Acquisition in 2016
Aleutian Consulting, Inc.is a marketing consulting firm, accelerating Harte Hanks' strategic goal of leadership in smarter customer interactions.

3Q/DEPT

Acquisition in 2015
3Q/DEPT offers paid search, paid social, SEO, conversion rate optimization, programmatic, mobile user acquisition, data science and analytics, strategy and planning, creative, digital due diligence, e-commerce, and marketplace services.

Information Arts

Acquisition in 2010
Information Arts has become recognised as the leader of insight-led business-to-business relationship marketing in Europe. Information Arts delivers a range of insight, data and database solutions within a high added value service to clients. Through its groundbreaking OMNI database, Information Arts offers clients access to the only single source of marketing data created by blending source information from the leading European suppliers. With an established market standing in developing lead generation, customer development and dealer channel programmes, Information Arts has a proven record in improving ROI and achieving tangible results for clients which include Shell, Cisco, Vodafone and Xerox.

Mason Zimbler

Acquisition in 2008
Mason Zimbler is an integrated digital marketing agency based in the UK, with offices in Bristol and Reading. The agency specializes in providing a comprehensive range of digital marketing services tailored for technology companies across Europe. Its offerings include direct marketing, advertising, branding, website development, email lead generation, channel incentive programs, research, and media planning and buying. The agency serves prominent clients such as Microsoft, AMD, SAS, Computacenter, EMC, Sybase, and FreeMove. Additionally, Mason Zimbler is a founding member of the GMT Network, an international consortium of 14 specialist digital agencies.

Aberdeen Group

Acquisition in 2006
Aberdeen Group is a leading global provider of behavioral-based solutions designed to enhance revenue development by effectively identifying, prioritizing, and engaging potential customers. The company specializes in capturing and analyzing buyer behavior across various B2B sectors, utilizing a sophisticated market intelligence platform. Aberdeen integrates buyer intent data with data science and analytical insights to help clients deliver appropriate solutions at critical points in the buying journey. Their offerings include robust demand generation programs and programmatic advertising, all grounded in their unique Buyer Intent Data and comprehensive B2B marketing data. Additionally, Aberdeen is known for its credible market research and maintains a unified data model for cross-dimensional analytics, which helps clients improve marketing effectiveness, sales performance, and product relevance within their specific market spaces.

Global Address

Acquisition in 2006
Global Address is a United Kingdom-based company that provides global postal address data quality software and services incorporating standards for more than 230 nations and territories worldwide.

StepDot Software GmbH

Acquisition in 2006
StepDot has been a value-added reseller specializing in data quality and integration solutions.

PrintSmart

Acquisition in 2006
POD or digital printing enables direct mail pieces and other marketing collateral to be personalized for a single individual recipient, based on a variety of business rules set by a sender organization.

Communiqué Direct

Acquisition in 2005
Communique Direct is a privately held firm that provides a range of marketing and information services for the business-to-business sector across the Asia-Pacific region.

Postfuture

Acquisition in 2004
Postfuture(R) is a E-mail Service Provider (ESP) offering a patent-pending suite of tools for developing and strengthening online customer relationships. The company differentiates from other ESPs through an enterprise-class technology platform that automates broadcast and transactional email delivery with secure print-at-home incentives, surveys and data management solutions. Our technology solutions typically integrate remotely with corporate databases to create mission critical e-CRM (customer relationship management) solutions for large, distributed enterprises. The company distinguishes itself from ordinary e-mail marketing, eCRM and e-mail application service provider offerings by providing an enterprise-wide technology platform that links centrally managed customer databases with locally managed marketing programs. Postfuture is a Deloitte & Touche Fast-50 / Fast-500 company, Inc. 500 company and a top-ranked E-mail Service Provider by leading independent industry analysts.

Avellino Technologies

Acquisition in 2004
Avellino Technologies Ltd. specializes in data profiling technology and services, catering to various sectors including banking, financial services, insurance, utilities, telecommunications, media, automotive, and government. The company has integrated its operations with the Trillium Software division of Harte-Hanks Inc., creating a comprehensive solution that combines data quality and profiling capabilities. This merger allows organizations to effectively manage and monitor their enterprise information assets, enabling them to define, assess, and improve data quality in alignment with business processes. Avellino Technologies provides services that encompass data management, integration, migration, and analysis, aimed at enhancing data accuracy and effectiveness for its clients.

Sales Support Services

Acquisition in 2001
SSSI's services support its customers' marketing relationships between these customers and their dealer and distributor networks. SSSI has been in business for more than 40 years and has operations in New Jersey, Texas and California.

NetGenesis

Private Equity Round in 1999
Net.Genesis Corp. provides software and professional services that help its customers understand, analyze and improve their online businesses. Its software enables companies to collect, store, organize, and analyze detailed information about the online behavior of customers and other visitors on their web sites. Net.Genesis software also enables its customers to import and analyze information about e-customers from other online and off-line software systems and databases. In addition, the company offers professional services including strategic analytic consulting, product implementation, application integration, training programs, and technical support services. The company markets its products and related services in United States, Europe, and Australia. It was founded in 1994 and is headquartered in Cambridge, Massachusetts. As of December 21, 2001, net.Genesis Corp. was acquired by SPSS Inc.

Printing Management Systems

Acquisition in 1998
PMSI offers digital, Web and offset printing, telemarketing, database marketing and inventory control.
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