Act-On Software
Act-On Software, Inc. is a developer of a cloud-based marketing automation platform tailored for small and mid-sized businesses. The platform enables marketers to create and manage various marketing campaigns, including email marketing, website lead generation, social media marketing, and account-based marketing. Act-On's solutions help organizations attract prospects, convert leads, and measure campaign effectiveness while enhancing customer engagement and brand awareness. Additionally, the company offers professional consulting, support, and training services to optimize the use of its platform. Act-On serves diverse industries such as banking, insurance, manufacturing, technology, and agencies. Founded in 2006 and headquartered in Portland, Oregon, Act-On also has locations in Scottsdale, Arizona, and Reading, United Kingdom.
Marketbright
Acquisition in 2011
Marketbright is a provider of an on-demand marketing automation platform designed to enhance marketing efficiency and effectiveness. The company offers several products, including eMarketing Enterprise, which allows businesses to launch new campaigns, messages, and offers on a daily basis while validating their marketing strategies. Another key product, BrightSite, transforms the interaction between prospects and sales and marketing teams during the evaluation process. Additionally, Marketbright features ChannelBright, a tool that facilitates the execution of syndicated campaigns through various channels. This suite of tools positions Marketbright as a valuable resource for organizations seeking to optimize their marketing efforts.
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