Act-On Software
Act-On Software, Inc. is a developer of a cloud-based marketing automation platform tailored for small and mid-sized businesses. The platform enables marketers to create and manage various marketing campaigns, including email marketing, website lead generation, social media marketing, and account-based marketing. Act-On's solutions help organizations attract prospects, convert leads, and measure campaign effectiveness while enhancing customer engagement and brand awareness. Additionally, the company offers professional consulting, support, and training services to optimize the use of its platform. Act-On serves diverse industries such as banking, insurance, manufacturing, technology, and agencies. Founded in 2006 and headquartered in Portland, Oregon, Act-On also has locations in Scottsdale, Arizona, and Reading, United Kingdom.
Top Stages
1 past transactions
Marketbright
Acquisition in 2011
Marketbright is a provider of an on-demand marketing automation platform designed to enhance marketing efforts for businesses. The company's offerings include eMarketing Enterprise, which enables users to launch new campaigns, messages, and offers on a daily basis while validating their marketing strategies. Additionally, Marketbright offers BrightSite, a solution that transforms how prospects engage with sales and marketing teams during the evaluation process. Another key product, ChannelBright, facilitates the execution of syndicated campaigns through various channels, allowing for a more integrated marketing approach. With these tools, Marketbright aims to streamline marketing processes and improve customer engagement.
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