Advance

Advance is a private, family-owned business that owns, operates, and invests in companies spanning media, entertainment, technology, communications, education, and other promising growth sectors.

Steven Newhouse

Chairman

Samuel Irving Newhouse Sr.

Founder

30 past transactions

HawkEye 360

Series C in 2021
HawkEye 360, Inc. is a data analytics company specializing in radio frequency (RF) mapping through its commercial satellite constellation. Founded in 2015 and headquartered in Herndon, Virginia, the company focuses on identifying, processing, and geolocating a wide range of RF signals. Its offerings include maritime domain awareness and spectrum mapping and monitoring, which are crucial for tracking global transportation networks and supporting emergency response efforts. By leveraging satellite tracking technology, HawkEye 360 provides clients in sectors such as maritime, intelligence, and telecommunications with analytical products designed to address complex challenges. The company has established a strategic partnership with Ursa to enhance its capabilities in RF data analytics.

Turnitin

Acquisition in 2019
Turnitin is an educational technology company that focuses on promoting academic integrity and enhancing the writing skills of students. Its services include originality checking and authorship investigation, which help prevent plagiarism and encourage critical thinking. Turnitin’s cloud-based products enable instructors to engage students effectively, provide real-time feedback, and automate grading across various disciplines using advanced technologies such as machine learning and artificial intelligence. The company serves over 30 million students across 15,000 institutions in 140 countries, making its tools widely accessible. Headquartered in Oakland, California, Turnitin also has international offices in several locations, including the United Kingdom, the Netherlands, Australia, South Korea, and Latin America.

Esports Business Solution

Acquisition in 2018
Esports Business Solutions is an eSports media and technology company. The company is listed in the commercial register of the local court Charlottenburg (Berlin). Founded in 2014, EBS is headquartered in Berlin, Germany.

Newzoo

Acquisition in 2018
Newzoo is a leading provider of market intelligence focused on the global games, e-sports, and mobile sectors. The company offers a comprehensive market research platform that delivers detailed insights into the mobile market, including device brand market shares, smartphone user statistics, and app revenue analysis. By collaborating with prominent agencies and businesses in entertainment, technology, and media, such as EA and PepsiCo, Newzoo helps its clients effectively target their audiences, enhance brand visibility, identify market opportunities, and make informed strategic and financial decisions based on accurate data.

Stage Entertainment

Acquisition in 2018
Stage Entertainment is a prominent provider of live theater entertainment services based in Amsterdam, Netherlands. The company operates a diverse network of venues and is involved in producing a variety of international content, including musicals, plays, ice shows, concerts, and events. With a commitment to artistic and creative excellence, Stage Entertainment aims to exceed audience expectations by delivering exceptional quality productions alongside warm hospitality. Through its broad range of offerings, the company seeks to create memorable experiences for audiences around the world.

EVERFI

Series D in 2017
EverFi, Inc. is a digital learning and education technology company that provides a diverse range of online courses focused on essential life skills for students. Its offerings include financial literacy, STEM readiness, health and wellness, diversity and inclusion, student loan management, digital citizenship, and career leadership, among others. The platform employs advanced instructional design techniques such as rich media, high-definition video, and interactive simulations to create an engaging learning experience. EverFi partners with over 7,000 schools, colleges, and universities across all 50 states, delivering its evidence-based programs free of charge to enhance educational outcomes. Founded in 2008 and based in Washington, D.C., the company aims to equip learners with the knowledge and skills necessary for success in the 21st century.

Rent The Runway

Series E in 2016
Rent the Runway, Inc. is an e-commerce platform that allows women to rent designer apparel and accessories, offering a transformative approach to fashion consumption. Founded in 2008 and based in New York, the company provides a range of options including party dresses, gowns, jumpsuits, outerwear, and accessories such as jewelry and handbags. Rent the Runway operates both an online platform and physical stores in locations like New York City, San Francisco, Santa Monica, and Washington, D.C. Through its subscription model, users can access an extensive collection of clothing for various occasions, while also having the option to rent items a-la-carte or purchase them outright. The company emphasizes sustainability and empowerment, catering to modern women's needs in a rapidly evolving fashion landscape.

EVERFI

Series C in 2016
EverFi, Inc. is a digital learning and education technology company that provides a diverse range of online courses focused on essential life skills for students. Its offerings include financial literacy, STEM readiness, health and wellness, diversity and inclusion, student loan management, digital citizenship, and career leadership, among others. The platform employs advanced instructional design techniques such as rich media, high-definition video, and interactive simulations to create an engaging learning experience. EverFi partners with over 7,000 schools, colleges, and universities across all 50 states, delivering its evidence-based programs free of charge to enhance educational outcomes. Founded in 2008 and based in Washington, D.C., the company aims to equip learners with the knowledge and skills necessary for success in the 21st century.

General Assembly

Series D in 2015
General Assembly is an education and career transformation company founded in 2011 and headquartered in New York, United States. It specializes in providing training in in-demand skills through full-time immersive programs designed to empower individuals in their pursuit of fulfilling careers. General Assembly offers a range of educational programming and support services, fostering a collaborative community where professionals can enhance their skills and connect with employment opportunities, particularly in technology. The company aims to facilitate career transitions and equip individuals with the knowledge and tools necessary to succeed in the modern workforce.

Compass

Series C in 2015
Compass is a real estate technology company that offers an integrated online platform designed for buying, renting, and selling real estate assets. Founded in 2012 by Ugo Di Girolamo, Ori Allon, and Robert Reffkin in New York, Compass aims to enhance the real estate transaction process by combining top industry talent with advanced technology. Its platform provides an array of cloud-based software tools tailored for real estate agents, facilitating customer relationship management, marketing, and client service. Operating in over 22 regions across the United States, including major markets like New York, Los Angeles, Chicago, and San Francisco, Compass supports agents in delivering exceptional service to their clients, thereby streamlining the entire buying and selling workflow.

Unified

Series B in 2015
Unified Enterprises, Corp. is a marketing and analytics technology company that specializes in connecting marketing data sets to optimize advertising investments. Founded in 2011 and headquartered in New York City, with additional offices in San Francisco, Los Angeles, Chicago, and Atlanta, Unified offers a range of services, including advertising strategy and execution, professional data solutions, and campaign automation. The company's proprietary business intelligence platform is designed specifically for social advertising, enabling marketers to make informed decisions by providing insights into their data and strategies. Unified has a proven track record of managing over one billion dollars in social investment data, serving Fortune 2000 brands and advertising agencies to enhance transparency and optimize marketing performance.

1010data

Acquisition in 2015
1010data, Inc. is a data management and analytics company that specializes in providing big data discovery and sharing solutions for both business and technical users. Founded in 1999 and headquartered in New York, the company offers a range of products, including its flagship 1010data Big Data Discovery platform, which allows users to analyze data directly where it is stored. Its suite of solutions also includes advanced analytics capabilities, data sharing and monetization options, and industry-specific applications that help organizations leverage their enterprise data alongside third-party data. The company provides a cloud-based Analytical Platform as a Service (APaaS), which features an analytical database, user-friendly interfaces for reporting and analysis, and integration capabilities for various data sources. 1010data serves a diverse clientele across multiple sectors, including retail, financial services, healthcare, and government, helping organizations enhance their operational efficiency and drive strategic growth.

Moda Operandi

Series E in 2015
Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Rent The Runway

Series D in 2014
Rent the Runway, Inc. is an e-commerce platform that allows women to rent designer apparel and accessories, offering a transformative approach to fashion consumption. Founded in 2008 and based in New York, the company provides a range of options including party dresses, gowns, jumpsuits, outerwear, and accessories such as jewelry and handbags. Rent the Runway operates both an online platform and physical stores in locations like New York City, San Francisco, Santa Monica, and Washington, D.C. Through its subscription model, users can access an extensive collection of clothing for various occasions, while also having the option to rent items a-la-carte or purchase them outright. The company emphasizes sustainability and empowerment, catering to modern women's needs in a rapidly evolving fashion landscape.

Visible Measures

Series F in 2014
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.

Compass

Series B in 2014
Compass is a real estate technology company that offers an integrated online platform designed for buying, renting, and selling real estate assets. Founded in 2012 by Ugo Di Girolamo, Ori Allon, and Robert Reffkin in New York, Compass aims to enhance the real estate transaction process by combining top industry talent with advanced technology. Its platform provides an array of cloud-based software tools tailored for real estate agents, facilitating customer relationship management, marketing, and client service. Operating in over 22 regions across the United States, including major markets like New York, Los Angeles, Chicago, and San Francisco, Compass supports agents in delivering exceptional service to their clients, thereby streamlining the entire buying and selling workflow.

Newsle

Series A in 2013
Newsle is a web application founded in 2011 and based in Mountain View, California. It specializes in aggregating news related to users' social connections, such as Facebook friends, LinkedIn contacts, and notable public figures. The platform employs a news discovery engine that allows users to track and receive updates on publicly available news articles concerning individuals in their social networks. By focusing solely on indexed public content, Newsle provides a tailored news experience that helps users stay informed about the activities and achievements of people they are connected with.

Gigya

Series E in 2013
Gigya, Inc. is a provider of a customer identity management platform that assists companies in transforming unknown site visitors into known, loyal, and engaged customers. Founded in 2006 and headquartered in Mountain View, California, Gigya's platform enables businesses to collect, manage, and utilize customer identities at scale. This capability facilitates the creation of personalized experiences that drive growth and enhance customer relationships. The platform consolidates data into comprehensive customer profiles, allowing enterprises to recognize customers across various devices and improve service offerings. Additionally, Gigya provides developers with APIs for secure and scalable registration, authentication, profile management, data analytics, and third-party integrations. The company serves a diverse range of industries, including e-commerce, media, publishing, and travel, both in the United States and internationally. As of November 2017, Gigya operates as a subsidiary of hybris AG.

Visible Measures

Series E in 2012
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.

Gigya

Series D in 2012
Gigya, Inc. is a provider of a customer identity management platform that assists companies in transforming unknown site visitors into known, loyal, and engaged customers. Founded in 2006 and headquartered in Mountain View, California, Gigya's platform enables businesses to collect, manage, and utilize customer identities at scale. This capability facilitates the creation of personalized experiences that drive growth and enhance customer relationships. The platform consolidates data into comprehensive customer profiles, allowing enterprises to recognize customers across various devices and improve service offerings. Additionally, Gigya provides developers with APIs for secure and scalable registration, authentication, profile management, data analytics, and third-party integrations. The company serves a diverse range of industries, including e-commerce, media, publishing, and travel, both in the United States and internationally. As of November 2017, Gigya operates as a subsidiary of hybris AG.

Unified

Series A in 2012
Unified Enterprises, Corp. is a marketing and analytics technology company that specializes in connecting marketing data sets to optimize advertising investments. Founded in 2011 and headquartered in New York City, with additional offices in San Francisco, Los Angeles, Chicago, and Atlanta, Unified offers a range of services, including advertising strategy and execution, professional data solutions, and campaign automation. The company's proprietary business intelligence platform is designed specifically for social advertising, enabling marketers to make informed decisions by providing insights into their data and strategies. Unified has a proven track record of managing over one billion dollars in social investment data, serving Fortune 2000 brands and advertising agencies to enhance transparency and optimize marketing performance.

Visible Measures

Series D in 2011
Visible Measures Corporation is a technology company that specializes in content advertising solutions aimed at enhancing consumer engagement through video content. Founded in 2005 and headquartered in Boston, Massachusetts, the company provides independent third-party measurement services that allow advertisers and video publishers to analyze video performance data and measure content consumption and distribution. Their flagship product, VisibleSuite, offers insights into audience interactions with video content, enabling brands to optimize their advertising strategies and maximize their share of attention relative to media expenditure. By leveraging large-scale user-level data, Visible Measures assists clients in creating custom audience segments for more effective targeting in their advertising campaigns. As of March 31, 2017, the company operates as a subsidiary of AcuityAds US Inc.

Kno

Series C in 2011
Kno, Inc. is an education software company focused on transforming the learning experience for students. By partnering with over 80 leading publishers, Kno offers more than 200,000 interactive eTextbooks designed to enhance engagement and learning efficiency. These digital textbooks incorporate interactive features, assessments, and social sharing tools, allowing students to connect with the material in a more meaningful way. The Kno platform also equips administrators and teachers with the necessary tools to manage and monitor digital learning content and assessments effectively. Founded in 2009 and based in Santa Clara, California, Kno emphasizes its commitment to social responsibility through the Kno for Good program, which donates a dollar to classrooms in need for every purchase made. The company has established itself as a leader in the education software sector, dedicated to improving the way students learn.

Friendbuy

Seed Round in 2010
Friendbuy, Inc. is a Santa Monica-based company that provides an online platform designed to facilitate customer referral programs for e-commerce businesses. Established in 2009, the company offers a software-as-a-service (SaaS) solution that enables retailers to create and manage referral marketing campaigns, allowing customers to share their favorite products with friends and receive rewards for their referrals. Friendbuy's platform features real-time analytics and customizable templates, empowering brands to optimize their marketing efforts and enhance customer loyalty. The company serves a diverse clientele that includes both innovative startups and established Fortune 100 companies, helping them to scale customer acquisition and increase brand awareness effectively.

Real Media

Post in 2000
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.

Wedding Channel

Venture Round in 2000
Wedding Channel is a wedding portal, including planning, checklists, dresses, photos, etc.

Cassiopeia

Venture Round in 2000
Cassiopeia operates as a prominent player in the online chat community sector, specifically through its flagship product, NetChat. This chat server is noted for its high performance, multifunctionality, and platform independence, allowing for extensive customization through various add-ons. NetChat has gained significant traction in the German market, being utilized by prominent organizations such as the news magazine Focus, as well as major television stations like ProSieben and Kabel 1. Its design enables users to enhance their chatting experience and seamlessly convert any chat room into a moderated talk show, catering to a wide range of community engagement needs.

Moreover.com

Series A in 2000
Moreover.com is a provider of online news, social media insights, and business information aimed at helping companies and individuals make informed decisions. The company organizes relevant media coverage and social commentary from a variety of sources, including licensed information, and delivers this content in near real-time. Through its connected intelligence software, Moreover.com offers information management services by linking users to news from international and regional publications, as well as corporate and government press releases. This comprehensive approach enables users to access timely and pertinent information that supports business decision-making.
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