Alliance Consumer Growth

SuperOrdinary operates a cross-border e-commerce platform tailored for the cosmetic industry, facilitating the sourcing and selling of cosmetics and skin care products. By combining data-driven insights with creative strategies, the company helps brands navigate various marketplaces and expand their reach to new consumers globally. SuperOrdinary's ecosystem enables businesses to address challenges in accessing international markets while ensuring that products effectively connect with target audiences through relevant channels. This approach offers consumers a diverse selection of cosmetic products from around the world while enhancing exposure for enterprises in the competitive e-commerce landscape.

Momofuku is a restaurant chain that specializes in contemporary Asian-American cuisine, featuring authentic dishes such as momos and noodles. Committed to quality, the business prioritizes partnerships with local, sustainable, and responsible farmers and food purveyors, ensuring that its offerings reflect a dedication to both flavor and ethical sourcing. This approach allows customers to enjoy distinct and high-quality culinary experiences.

Half Magic is a makeup line created by Donni Davy, specializing in vegan and cruelty-free cosmetics. The brand offers a diverse range of products, including eye paint, lip liner, lip cream, hair pins, eyeliner brushes, and adornment tweezers, catering to both bold and minimalistic makeup preferences. By selling through an online platform, Half Magic aims to enhance users' creativity in makeup application while promoting environmental sustainability. The brand is committed to providing transformative beauty solutions that align with ethical standards.

Innbeauty Project is a skincare brand focused on providing effective and accessible products for a new generation. The company manufactures a range of non-toxic, vegan, and cruelty-free cosmetic items, including face moisturizers, lip balms, face glazes, face cleansers, drying pastes, and face masks. Utilizing plant-based ingredients, Innbeauty Project aims to promote skin health while also prioritizing environmental sustainability.

Athletic Brewing is a craft brewery based in Stratford, Connecticut, established in 2017 by founders Bill Shufelt and John Walker. The company focuses on producing non-alcoholic beer crafted from all-natural ingredients. This approach allows health-conscious, active adults to enjoy enjoyable substitutes for traditional alcoholic beverages, making their products suitable for various occasions. Athletic Brewing aims to provide beneficial alternatives to alcohol, catering to a growing market of consumers seeking healthier options.

Clio Snacks is a consumer goods company based in Roselle, New Jersey, that specializes in the production of yogurt bars. Founded in 2015, Clio focuses on offering clean snacking options without compromise, emphasizing convenience and quality. The company produces on-the-go Greek yogurt bars that are available in a variety of sweet and tart flavors. These bars are made with whole milk yogurt and are wrapped in dark chocolate, combining the nutritional benefits of yogurt with the convenience of a snack. Clio Snacks aims to provide consumers with healthy alternatives for their snacking needs.

The Honest Kitchen, Inc. is a San Diego-based company that specializes in producing human-grade pet food for dogs and cats, utilizing dehydrated whole foods made from natural ingredients. Established in 2002, the company emphasizes the use of thoughtfully sourced components, such as eggs, salmon, pumpkin, and parsley, ensuring that all ingredients are recognizable and safe. The Honest Kitchen offers a variety of products, including natural pet foods, treats, and supplements, as well as additional items like taster kits and recipe books. Its products are distributed through independent pet supply stores, holistic veterinary offices, training centers, and its online platform, serving customers across the United States and Canada. The company is committed to sustainability, packaging its offerings in eco-friendly, biodegradable boxes.

SKIMS is a brand focused on creating innovative underwear, loungewear, and shapewear designed to enhance body shape. The company manufactures and retails a diverse array of products, including bodysuits, shapewear, and various styles of underwear. SKIMS offers a broad selection of colors and sizes to cater to different body types, ensuring that women receive both the support and coverage they need. By prioritizing inclusivity and functionality, SKIMS aims to address the diverse needs of its customers in the intimate apparel market.

Athletic Brewing is a craft brewery based in Stratford, Connecticut, established in 2017 by founders Bill Shufelt and John Walker. The company focuses on producing non-alcoholic beer crafted from all-natural ingredients. This approach allows health-conscious, active adults to enjoy enjoyable substitutes for traditional alcoholic beverages, making their products suitable for various occasions. Athletic Brewing aims to provide beneficial alternatives to alcohol, catering to a growing market of consumers seeking healthier options.

SKIMS is a brand focused on creating innovative underwear, loungewear, and shapewear designed to enhance body shape. The company manufactures and retails a diverse array of products, including bodysuits, shapewear, and various styles of underwear. SKIMS offers a broad selection of colors and sizes to cater to different body types, ensuring that women receive both the support and coverage they need. By prioritizing inclusivity and functionality, SKIMS aims to address the diverse needs of its customers in the intimate apparel market.

SuperOrdinary operates a cross-border e-commerce platform tailored for the cosmetic industry, facilitating the sourcing and selling of cosmetics and skin care products. By combining data-driven insights with creative strategies, the company helps brands navigate various marketplaces and expand their reach to new consumers globally. SuperOrdinary's ecosystem enables businesses to address challenges in accessing international markets while ensuring that products effectively connect with target audiences through relevant channels. This approach offers consumers a diverse selection of cosmetic products from around the world while enhancing exposure for enterprises in the competitive e-commerce landscape.

Snooze, LLC is a restaurant chain founded in 2006 by brothers Jon and Adam Schlegel, with its headquarters in Denver, Colorado. The company operates locations in California, Colorado, Arizona, and Texas, focusing primarily on breakfast and brunch offerings. Snooze is known for its innovative twists on traditional breakfast classics, catering to a variety of dietary preferences, including vegan and vegetarian options. The restaurants aim to create a vibrant and welcoming atmosphere, encouraging customers to celebrate each day. With a commitment to community engagement, Snooze has established itself as a beloved dining destination, fostering a passionate staff known as "Snoozers" who enhance the dining experience through friendly service.

OrganiGram Holdings is a producer and distributor of medical and recreational cannabis based in Canada. The company specializes in high-quality, indoor-grown cannabis, catering to both patients and adult recreational consumers. OrganiGram has developed a diverse portfolio of adult-use recreational cannabis brands, including Edison, Big Bag o' Buds, SHRED, Monjour, Holy Mountain, and Trailblazer. Recently, the company has expanded its brand offerings with the addition of Tremblant Cannabis and the artisanal craft brand Laurentian. In addition to serving the domestic market, OrganiGram is focused on establishing international business partnerships to enhance its global presence.

Cappello's LLC, founded in 2011 and headquartered in Denver, Colorado, is a gourmet food company that specializes in gluten-free and grain-free products. The company offers a range of items including cookie dough, pasta, lasagna sheets, fettuccine, and pizza crusts, all crafted to meet the needs of health-conscious consumers and those with dietary restrictions. Cappello's products are made with high-quality ingredients, such as almond flour and organic maple syrup, providing unique and delicious alternatives to traditional options. The founders, Stacey Marcellus and Benjamin Frohlichstein, aimed to create a distinctive food brand that prioritizes both taste and health, appealing to gourmet food lovers and individuals seeking healthier dietary choices.

Clio Snacks is a consumer goods company based in Roselle, New Jersey, that specializes in the production of yogurt bars. Founded in 2015, Clio focuses on offering clean snacking options without compromise, emphasizing convenience and quality. The company produces on-the-go Greek yogurt bars that are available in a variety of sweet and tart flavors. These bars are made with whole milk yogurt and are wrapped in dark chocolate, combining the nutritional benefits of yogurt with the convenience of a snack. Clio Snacks aims to provide consumers with healthy alternatives for their snacking needs.

LOLA is a New York-based company that offers a subscription service for feminine care essentials, focusing on providing safe and comfortable products for women's reproductive health. Founded in 2014, LOLA aims to be a lifelong brand for women, delivering transparency and honesty in its offerings. The company specializes in organic cotton tampons, eco-friendly pads, and sexual wellness products made with natural ingredients, ensuring they are free of toxins and dyes. By partnering with gynecologists and health experts, LOLA also seeks to provide reliable resources and education on reproductive health, empowering women with both high-quality products and trustworthy information.

Milk Makeup LLC, founded in 2014 and headquartered in New York, specializes in manufacturing and selling a diverse range of cosmetics, including products for eyes, lips, face, skin, and nails. The company also offers various beauty accessories such as tattoo stamps, eyelash curlers, and tweezers, along with skincare items that are cruelty-free, paraben-free, and 100% vegan. Milk Makeup focuses on high-tech, on-the-go formulas, catering to consumers seeking convenience in their beauty routines. Its products are available for purchase online as well as in physical retail locations. As a subsidiary of Milk Studios, LLC, Milk Makeup aims to provide innovative beauty solutions that incorporate vitamins, minerals, and antioxidants to support skin health.

Herschel Supply is a manufacturer of backpacks, bags, travel goods, and accessories designed for explorers worldwide. The company focuses on creating products that cater to the diverse preferences and needs of its customers. By specializing in travel accessories and backpacks, Herschel Supply provides a range of functional and stylish options for individuals seeking reliable travel solutions.

Smashmallow, LLC is a company based in Sonoma, California, that specializes in producing premium snacking marshmallows made with organic cane sugar and natural ingredients. Founded in 2016, the company offers a diverse range of flavors, including mint chocolate chip, toasted coconut pineapple, strawberries and cream, root beer float, lemon chia seed, cinnamon churro, and espresso bean. The marshmallows are gluten-free, low in calories, and designed to provide a guilt-free indulgence, with each serving containing around 80 calories and less than 1 gram of fat. Smashmallow sells its products online, catering to consumers seeking a sweet treat that satisfies cravings at any time of the day.

Good American, LLC is a women's fashion brand established in 2016 and headquartered in Los Angeles, California. The company specializes in designing and manufacturing a diverse range of apparel, including jeans, bodysuits, sweatshirts, activewear, and dresses, as well as other clothing items such as jumpsuits, tees, tanks, sweaters, pants, shorts, skirts, and intimates. Good American is known for its inclusive sizing, offering options in plus sizes to cater to a broader audience. The brand emphasizes innovation in denim, featuring products like compression denim and various washes. It operates an online shopping platform that provides women with a convenient way to find clothing that fits their individual styles and preferences.

LOLA is a New York-based company that offers a subscription service for feminine care essentials, focusing on providing safe and comfortable products for women's reproductive health. Founded in 2014, LOLA aims to be a lifelong brand for women, delivering transparency and honesty in its offerings. The company specializes in organic cotton tampons, eco-friendly pads, and sexual wellness products made with natural ingredients, ensuring they are free of toxins and dyes. By partnering with gynecologists and health experts, LOLA also seeks to provide reliable resources and education on reproductive health, empowering women with both high-quality products and trustworthy information.

OUAI is a Los Angeles-based company that specializes in the production and distribution of hair care and cosmetic products. The brand offers a range of products, including shampoos and conditioners, which are primarily sold through its online platform. By focusing on direct-to-consumer sales, OUAI aims to provide high-quality hair care solutions while maintaining a strong presence in the digital retail space.

Harry's, Inc. is a New York-based company that specializes in manufacturing and selling shaving products tailored for men. Founded in 2012, Harry's offers a comprehensive range of products, including razors, shaving creams, grooming kits, and face care items. The company operates an online platform that allows consumers to purchase these products a-la-carte or through a subscription model, ensuring convenience for customers seeking to fulfill their grooming needs. By designing and producing its own line of razors and replacement blades, Harry's emphasizes quality and accessibility in the men's grooming market.

Pacifica Beauty LLC, founded in 1997 and based in Portland, Oregon, specializes in manufacturing natural beauty and lifestyle products that are vegan and cruelty-free. The company's extensive product range includes makeup for the face, eyes, lips, and nails; skincare items such as cleansers, serums, and moisturizers; sun protection products including sprays and lotions; hair care essentials like shampoos and conditioners; as well as bath and body products, fragrances, and wellness offerings like beauty powders and gummies. Pacifica aims to make clean beauty accessible and offers its products through various retail stores and online channels.

Originally conceived by Founder & CEO Joanne Adirim, a pastry chef, Cookie Chips offers snacks made with non-GMO ingredients including real butter and cage-free eggs, and contain no artificial flavors, sweeteners, coloring, preservatives or trans-fats. The company currently sells an assortment of six core flavors (Original, Chocolate Chip, Dark Chocolate Chocolate Chip, Cinnamon Sugar, Sea Salted Peanut Butter and Oatmeal Raisin), three gluten free flavors (Chocolate Chip, Lemon Sugar and Snappy Ginger), and two seasonal flavors (Gingered Gingerbread and Harvest Pumpkin).

NUDESTIX Inc. is a Toronto-based manufacturer of cosmetic products, specializing in easy-to-use makeup crayons that incorporate skin-saving vitamins, antioxidants, and moisturizers. Founded in 2013, the company offers a diverse range of products, including bronzing, sculpting, concealer, lip/cheek, and blemish pencils, as well as eyebrow styluses, brow waxes, eye colors, and mascaras. NUDESTIX targets a wide audience, serving craftsmen, women, industrial customers, and private users. Led by industry veteran Jenny Frankel and her daughters, the brand has established a growing global fan base and is recognized for its innovative and authentic approach to beauty.

Tender Greens is a restaurant chain operating in Los Angeles, Orange County, San Diego, and San Francisco, focusing on providing healthy, high-quality food at affordable prices. The company partners with small local farmers, ranchers, artisans, boutique wineries, breweries, and coffee roasters to source the best ingredients for its menu. Tender Greens offers a diverse selection of dishes, including salads, soups, sandwiches, family meals, sides, drinks, and desserts, allowing customers to enjoy creative and innovative culinary options. Fresh-picked produce is supplied daily by Scarborough Farms in reusable eco-friendly containers, reinforcing the company’s commitment to sustainability and quality.

Tata's Natural Alchemy, LLC manufactures natural antiaging skincare products. The company provides antiaging serums, aromatherapy products, body care products, cleansers, lip care products, moisturizers and toners, masks, eye creams, and exfoliators. It also sells its products online

Live Better Brands, LLC, operating as Way Better Snacks, specializes in the production and distribution of sprouted snacks, particularly tortilla chips and crackers. Founded in 2011 and based in Minneapolis, Minnesota, the company offers a variety of flavors, including Simply Sunny Multi Grain, Simply Sweet Potato, and Simply Beyond Black Beans, among others. Way Better Snacks are notable for being gluten-free, kosher, and made with non-GMO ingredients, while avoiding MSG, trans fats, and high fructose corn syrup. The brand emphasizes the nutritional benefits of using sprouted beans, grains, and seeds, which are believed to enhance nutrition and aid in digestion.

Kriser's Natural Pet, established in Chicago in 2006, operates a chain of retail locations across several states, including Illinois, California, Colorado, Texas, and beyond. The company is dedicated to providing high-quality natural pet products and services, ensuring that pets can lead long, healthy lives. Kriser's offers a range of products, including natural pet food, treats, and supplies, all labeled as "Kriser's Approved" to signify their quality standards. In addition to retail offerings, the company provides grooming services and other veterinary-related services aimed at enhancing pet well-being. The staff, known as "Pack Members," are passionate about animals and trained to deliver exceptional customer service and education about pets and their needs.

At ripple brand collective we believe that sometimes it’s the simple ideas that make the largest impact. Driven by natural ingredients, unique product forms and inspirational packaging, we are committed to bringing innovative twists on traditional favorites to the marketplace.

Suja Life, LLC is a San Diego-based company that specializes in producing and selling cold-pressed, organic, and non-GMO beverages. Founded in 2012, the company offers a diverse range of products, including cold-pressed juices, smoothies, probiotic water, probiotic vinegar juices, and kombucha. Suja Life is committed to promoting conscious nutrition through its offerings, which are designed to help individuals transform their health and well-being. All products are certified organic and Non-GMO Project verified, and they utilize High-Pressure Processing (HPP) to eliminate harmful bacteria while preserving nutritional value and flavor. Suja Life's products are available through its online store, major e-commerce platforms, and various grocery and natural foods stores across the United States.

Shake Shack Inc. is a fast-casual restaurant chain that operates and licenses Shake Shack locations both in the United States and internationally. Founded in 2004 and headquartered in New York, Shake Shack is known for its modern take on the classic roadside burger stand, offering a menu that includes premium hamburgers, hot dogs, crispy chicken, crinkle-cut fries, frozen custard, shakes, beer, and wine. The brand emphasizes high-quality, all-natural ingredients, using hormone and antibiotic-free Angus beef that is ground fresh daily and served on non-GMO potato buns. As of late 2018, Shake Shack operated 208 locations, consisting of both company-operated and licensed Shacks. The company aims to create a vibrant community gathering space while maintaining a commitment to responsible sourcing and environmental sustainability.

KRAVE Jerky is a producer of culinary-style meat and protein snacks headquartered in Sonoma, California. Founded in 2009, the company aims to elevate the jerky experience by offering an all-natural alternative to traditional, processed products. KRAVE's offerings include jerky made from natural beef, pork, and turkey, as well as a variety of meat cuts, pork rinds, and plant-based jerky. The brand emphasizes premium flavor profiles and healthier attributes, setting itself apart in a category that has historically been dominated by less appealing options.

Evol Foods is a frozen food producer based in Boulder, Colorado, founded by Brendan Synnott and Tom Spier after their previous venture, Bear Naked Granola. The company specializes in a variety of offerings, including burritos, snacks, and entrees, featuring antibiotic-free chicken, pork, beef, and chorizo sausage. Additionally, Evol Foods provides eggs, tortillas, and house-made green chili and salsas, catering to consumers seeking convenient and high-quality meal options.

The Honest Kitchen, Inc. is a San Diego-based company that specializes in producing human-grade pet food for dogs and cats, utilizing dehydrated whole foods made from natural ingredients. Established in 2002, the company emphasizes the use of thoughtfully sourced components, such as eggs, salmon, pumpkin, and parsley, ensuring that all ingredients are recognizable and safe. The Honest Kitchen offers a variety of products, including natural pet foods, treats, and supplements, as well as additional items like taster kits and recipe books. Its products are distributed through independent pet supply stores, holistic veterinary offices, training centers, and its online platform, serving customers across the United States and Canada. The company is committed to sustainability, packaging its offerings in eco-friendly, biodegradable boxes.

BabyGanics is a manufacturer and retailer based in Westbury, New York, specializing in a wide range of household and personal care products designed for families. The brand offers an extensive line of items, including skincare, bath care, oral care, sun care, insect repellent, hand hygiene products, surface cleaners, laundry supplies, dish soaps, diapers, and wipes. BabyGanics is dedicated to providing safe and effective solutions for the everyday needs of growing families.