Alliance Consumer Growth

Alliance Consumer Growth is a private equity firm based in New York, founded in 2011. The firm specializes in providing growth capital and strategic partnership to emerging consumer, retail, and restaurant brands. It focuses on sectors such as food and beverage, personal care, beauty, pet care, and apparel. By investing in promising young companies, Alliance Consumer Growth seeks to foster their expansion and success through targeted financial support and expertise. The firm operates as a Registered Investment Adviser, utilizing buyouts and growth capital to facilitate its investments.

Kurt Cahill

Operating Partner

Alyssa Ferenz

CFO and Chief Compliance Officer

Goldin, Josh

Managing Partner and Co-Founder

Larry Jewett

Operating Partner

Steinberg, Julian

Managing Partner and Co-Founder

31 past transactions

The Honest Kitchen

Venture Round in 2022
We make our foods with only real, thoughtfully sourced ingredients using the same quality and safety standards as healthy people foods. From eggs and salmon to pumpkin and parsley, we only use wholesome ingredients you can recognize and pronounce. The Honest Kitchen was established in 2002 in San Diego, California.

Skims

Series B in 2022
Skims is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear. The company manufactures and retails undergarments and loungewear designed to enhance the body shape. It offers a wide range of products including bodysuits, shapewear, and underwear that feature styles and colour shades for different body types, providing women with the right support and coverage.

Athletic Brewing

Series C in 2021
Athletic Brewing is an owner of a craft brewery that produces beer without alcohol The company's brewery produces craft beer using only natural ingredients, allowing healthy, active adults to enjoy healthy substitutes for alcohol. Athletic Brewing was founded in 2017 by Bill Shufelt and John Walker headquartered in Stratford, Connecticut.

Skims

Venture Round in 2021
Skims is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear. The company manufactures and retails undergarments and loungewear designed to enhance the body shape. It offers a wide range of products including bodysuits, shapewear, and underwear that feature styles and colour shades for different body types, providing women with the right support and coverage.

SuperOrdinary

Venture Round in 2021
Developer and operator of a cross-border e-commerce platform designed for cosmetic industry. The company focuses on the sourcing and selling of cosmetics and skin care products, providing consumers with access to cosmetic products from all over the world while providing enterprises users with exposure to more customers.

Snooze

Private Equity Round in 2020
Founded by brothers Jon and Adam Schlegel, Snooze was born on April 2, 2006 in Denver, Colorado seeking to evolve the A.M. dining experience through culinary innovation, an eclectic and energetic atmosphere and comfortable and friendly service. Breakfast marks the beginning of a new day. At Snooze, they believe life is for living and each person and each day is worth celebrating. Their mantra: it only takes a moment to make a difference. From the day they were born, their people – Snoozers – have led the way serving creative twists on America’s favorite breakfast classics in a casual, friendly and vibrant atmosphere. The passion of their Snoozers is contagious. Over the past 8+ years it has inspired Snooze fans of all ages across the country. They embrace their roots in the Denver Ballpark neighborhood and aspire to be an integral part of every community in which they’re lucky to live. Today, you can experience Snooze across neighborhoods in Colorado, California and Arizona.

OrganiGram

Post in 2020
OrganiGram is a producer and distributor of medical and recreational cannabis. They are dedicated to consistently providing clients with the highest grade medicine and service. Organigram is focused on producing high-quality, indoor-grown cannabis for patients and adult recreational consumers in Canada, as well as developing international business partnerships to extend the Company’s global footprint.

Cappello's

Series B in 2020
Cappello’s is a Colorado-based gourmet food company specializing in high-end, gluten-free, grain-free products. Founded in 2011 by friends Stacey Marcellus and Benjamin Frohlichstein, the inspiration for Cappello’s was born of Stacey and Ben’s desire to create a totally unique food company, to be the best at what they do, and to legitimize their penchant for asking strangers to taste their pasta. Cappello’s mission is simple: provide fresh, uniquely delicious options for gourmet food-lovers, healthy eaters, and people with dietary restrictions.

CLIO Snacks

Venture Round in 2020
CLIO Snacks is a consumer goods company that manufactures yogurt bars. Clio believes in snacking clean without compromise. It’s all game, no shame. It was founded in 2015 and is headquartered in Roselle, New Jersey.

LOLA

Venture Round in 2020
LOLA provides a subscription service intended to deliver feminine care essentials. It is the first lifelong brand for a woman’s body, providing the transparency and candor women deserve when it comes to products and content for their reproductive health. It was founded in 2014 and is based in New York, New York.

MILK Makeup

Venture Round in 2019
MILK Makeup is a beauty essential supplier with a new trend using high-tech formulas for the girl on the go. The company was founded in 2014 and is based in New York, USA.

Herschel Supply

Private Equity Round in 2019
Herschel Supply manufactures backpacks, bags, travel goods, and accessories that enable customers to buy products according to their choices and requirements. They specialize in providing backpacks and travel accessories to people.

SmashMallow

Private Equity Round in 2019
SmashMallow is a premium snacking marshmallow made with organic cane sugar and natural ingredients. SmashMallow is a sweet pick-me-up for every-day, anytime-of-day, and it allows a guilt-free indulgence at around 80 calories and less than 1 gram of fat on average per serving. SmashMallow provides consumers an opportunity to enjoy sweet-tooth satisfaction and are the perfect any-time-of-day treats.

GOOD AMERICAN

Venture Round in 2019
GOOD AMERICAN is a women's cloth fashion designer that designs and market product such as compression denim, pull-on jeans, brand new denim, light wash denim, and weightless denim.

LOLA

Series B in 2018
LOLA provides a subscription service intended to deliver feminine care essentials. It is the first lifelong brand for a woman’s body, providing the transparency and candor women deserve when it comes to products and content for their reproductive health. It was founded in 2014 and is based in New York, New York.

OUAI

Venture Round in 2018
OUAI is a webshop and retailer of hair care products and cosmetic products.

Harry's

Series D in 2017
Harry's is a developer of an online platform used to sell shaving equipment and accessories for men. It designs and manufactures its own line of razors and replacement blades, as well as other shaving consumables, and offers its products a-la-carte via its online store or through a subscription model that enables consumers to meet their grooming essentials needs online.

Pacifica Beauty

Private Equity Round in 2016
Pacifica manufactures natural beauty & lifestyle products that are vegan and cruelty-free for Environment.

Cookie Chips

Private Equity Round in 2016
Originally conceived by Founder & CEO Joanne Adirim, a pastry chef, Cookie Chips offers snacks made with non-GMO ingredients including real butter and cage-free eggs, and contain no artificial flavors, sweeteners, coloring, preservatives or trans-fats. The company currently sells an assortment of six core flavors (Original, Chocolate Chip, Dark Chocolate Chocolate Chip, Cinnamon Sugar, Sea Salted Peanut Butter and Oatmeal Raisin), three gluten free flavors (Chocolate Chip, Lemon Sugar and Snappy Ginger), and two seasonal flavors (Gingered Gingerbread and Harvest Pumpkin).

NUDESTIX

Private Equity Round in 2015
NUDESTIX is exactly the kind of authentic, disruptive and innovative brand that ACG seeks to partner with to help facilitate the next stage of their explosive growth story,” added Julian Steinberg, Managing Partner of ACG. “Led by industry veteran Jenny Frankel and her two charming and sophisticated daughters, NUDESTIX has built a world class team and has created an impressive and growing fan base worldwide.

Tender Greens

Private Equity Round in 2015
We believe that everyone should have access to healthy, high-quality food at an affordable price. Tender Greens develops partnerships with small local farmers, ranchers, artisans, boutique wineries, breweries and coffee roasters to provide the best quality ingredients and products for its guests. Scarborough Farms provides the restaurants with fresh-picked produce daily in reusable eco-friendly containers.

Tata’s Natural Alchemy

Private Equity Round in 2015
Tata's Natural Alchemy, LLC manufactures natural antiaging skincare products. The company provides antiaging serums, aromatherapy products, body care products, cleansers, lip care products, moisturizers and toners, masks, eye creams, and exfoliators. It also sells its products online

Live Better Brands

Private Equity Round in 2015
Live Better is known for its Way Better Snacks brand of crackers and natural tortilla chips that come in various flavors like Sriracha, Black Bean and Sweet Potato. Way Better tortilla chips and crackers are certified gluten free, kosher, use non-GMO ingredients and do not include MSG, trans fats or high fructose corn syrup. The snacks even use “sprouted” beans, grains and seeds which claims to enhance nutrition as well as aid in digestion.

Kriser's Natural Pet

Private Equity Round in 2015
Since opening in Chicago in 2006, Kriser's has grown and now has locations across Chicagoland, Southern California, metro Denver, Houston and San Antonio - with more to follow! Our pets are a part of our family, and they deserve to live long, healthy, and happy lives. We offer natural pet products and services that are of the highest quality and standards, and label these "Kriser's Approved". We hire and train individuals who are pet lovers at heart, and they become our "Pack Members". In stores, our Pack Members provide customers with exceptional pet and product education as well as outstanding customer service that you simply don't find anywhere else.

Ripple Brand Collective

Private Equity Round in 2014
At ripple brand collective we believe that sometimes it’s the simple ideas that make the largest impact. Driven by natural ingredients, unique product forms and inspirational packaging, we are committed to bringing innovative twists on traditional favorites to the marketplace.

Suja Life

Private Equity Round in 2014
Suja is a producer of cold-pressed juices that help people transform their lives through conscious nutrition. Suja, meaning long, beautiful life, embodies the promise that flows from the cold-pressured beverages it delivers in each and every bottle. Suja was founded by four diverse San Diegans from different walks of life that came together in the most unexpected of circumstances to form what is now the fastest-growing organic, cold-pressured and Non-GMO beverage company in the U.S. Suja’s story all began from a shared dream to help people everywhere transform their lives through conscious nutrition. The three lines of cold-pressured Juices plus Probiotic Waters and Drinking Vinegars are all Certified Organic and Non-GMO Project verified. All beverages are cold-pressured using High-Pressure Processing (HPP) to kill harmful bacteria and preserve maximum nutrition and taste.

Shake Shack

Seed Round in 2013
Shake Shack is a modern day “roadside” burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more. With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its ingredients and employment practices to its environmental responsibility, design and community investment, Shake Shack’s mission is to continually Stand for Something Good.

KRAVE Jerky

Private Equity Round in 2013
KRAVE is a producer of culinary-style meat and protein snacks. A cut above the old, leathery, chemically processed products, KRAVE represents a jerky renaissance, providing an all-natural snack that is both healthy and flavorful. KRAVE saw the opportunity to disrupt this sleepy food category with an elevated product that is all beef and no bull and has premium flavor profiles and healthier attributes. It was founded in 2009 and is headquartered in Sonoma, California.

Evol Foods

Private Equity Round in 2012
After a successful exit from their start-up venture Bear Naked Granola, Brendan Synnott and Tom Spier left the East Coast and headed to the slopes of Colorado. In 2009 Tom ran across a pretty interesting product that was being made in Boulder, so he gave his pal Brendan a ring (who was just getting back from another adventure as a contestant on Survivor: Tocantins).

The Honest Kitchen

Private Equity Round in 2011
We make our foods with only real, thoughtfully sourced ingredients using the same quality and safety standards as healthy people foods. From eggs and salmon to pumpkin and parsley, we only use wholesome ingredients you can recognize and pronounce. The Honest Kitchen was established in 2002 in San Diego, California.

Babyganics

Private Equity Round in 2011
Babyganics, a rapidly growing baby brand providing household and personal care products for the growing family. The Babyganics line includes skin care, bath care, oral care, sun care, insect repellent, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.
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