Alliance Consumer Growth

SuperOrdinary is a developer and operator of a cross-border e-commerce platform primarily focused on the cosmetic industry. The company facilitates the sourcing and selling of cosmetics and skincare products, enabling consumers to access a wide range of products from around the globe. By leveraging its ecosystem of capabilities, SuperOrdinary helps brands and creators navigate various marketplaces and effectively reach their target audiences. The integration of data and creativity allows the company to address challenges faced by businesses in the industry, ultimately enhancing their visibility and customer engagement across key channels.

Momofuku Goods is a restaurant chain specializing in contemporary Asian-American cuisine. It offers authentic delicacies such as momos and noodles, sourced from local, sustainable, and responsible farmers.

Half Magic is a makeup brand founded by Donni Davy, specializing in vegan and cruelty-free cosmetics. The company offers a diverse range of products, including eye paint, lip liners, lip creams, hair pins, eyeliner brushes, and adornment tweezers. With a focus on both bold and minimalistic shades, Half Magic aims to inspire creativity in makeup application while prioritizing environmental sustainability. The products are available through an online platform, making them accessible to a wide audience seeking innovative and ethical beauty solutions.

Innbeauty Project is a skincare brand focused on providing effective, clean, and accessible cosmetic products for the next generation. The company specializes in non-toxic, vegan, and cruelty-free formulations aimed at promoting healthy skin while prioritizing environmental sustainability. Their product range includes face moisturizers, lip balms, face glazes, cleansers, drying pastes, and face masks, all made from plant-based ingredients. By catering to consumers who are increasingly aware of the importance of clean beauty, Innbeauty Project seeks to combine skincare efficacy with a commitment to ethical practices.

Athletic Brewing Company, founded in 2017 and based in Stratford, Connecticut, produces non-alcoholic craft beer using natural ingredients. Its portfolio includes a range of alcohol-free styles such as IPAs, specialty releases, and coffee stout options, with limited-edition flavors. The company markets directly to consumers primarily through online sales and also offers branded apparel and accessories. Athletic Brewing emphasizes flavor and accessibility, delivering beer that maintains traditional craft quality and taste for active and health-conscious drinkers seeking non-alcoholic options.

Clio Snacks is a consumer goods company based in Roselle, New Jersey, founded in 2015. The company specializes in manufacturing yogurt bars, offering a convenient and health-conscious snacking option. Clio Snacks produces on-the-go Greek yogurt bars that come in a variety of sweet and tart flavors, made with whole milk yogurt and wrapped in dark chocolate. This innovative approach combines the nutritional benefits of yogurt with the convenience of snack bars, catering to consumers seeking clean and guilt-free snacking alternatives.

The Honest Kitchen is a pet-food company that produces human-grade meals for dogs and cats, using dehydrated whole foods and real, recognizable ingredients such as eggs, salmon, pumpkin, and parsley. Founded in 2002 and based in San Diego, California, the company markets natural dog and cat foods, treats, supplements, and related products through independent pet-supply stores, holistic veterinary offices, training centers, and its online platform in the United States and Canada. Packaging emphasizes eco-friendly, biodegradable boxes, and products are positioned as wholesome, nutritious meals for pets.

Skims is a brand specializing in underwear, loungewear, and shapewear designed to enhance and complement various body shapes. They offer a wide range of products including bodysuits, shapewear, and underwear in diverse styles and colors to provide women with optimal support and coverage.

Athletic Brewing Company, founded in 2017 and based in Stratford, Connecticut, produces non-alcoholic craft beer using natural ingredients. Its portfolio includes a range of alcohol-free styles such as IPAs, specialty releases, and coffee stout options, with limited-edition flavors. The company markets directly to consumers primarily through online sales and also offers branded apparel and accessories. Athletic Brewing emphasizes flavor and accessibility, delivering beer that maintains traditional craft quality and taste for active and health-conscious drinkers seeking non-alcoholic options.

Skims is a brand specializing in underwear, loungewear, and shapewear designed to enhance and complement various body shapes. They offer a wide range of products including bodysuits, shapewear, and underwear in diverse styles and colors to provide women with optimal support and coverage.

SuperOrdinary is a developer and operator of a cross-border e-commerce platform primarily focused on the cosmetic industry. The company facilitates the sourcing and selling of cosmetics and skincare products, enabling consumers to access a wide range of products from around the globe. By leveraging its ecosystem of capabilities, SuperOrdinary helps brands and creators navigate various marketplaces and effectively reach their target audiences. The integration of data and creativity allows the company to address challenges faced by businesses in the industry, ultimately enhancing their visibility and customer engagement across key channels.

Snooze, LLC is a restaurant chain that specializes in breakfast, brunch, and lunch, with locations across California, Colorado, Arizona, and Texas. Founded by brothers Jon and Adam Schlegel in 2006 in Denver, Colorado, the company aims to enhance the morning dining experience through culinary innovation and a vibrant atmosphere. Snooze offers a diverse menu that caters to a variety of dietary needs, including vegan and vegetarian options, ensuring healthy and satisfying meals for all customers. With a commitment to friendly service and community engagement, Snooze has established itself as a beloved destination for patrons seeking a unique and enjoyable dining experience.

OrganiGram Holdings is a producer and distributor of medical and recreational cannabis based in Canada. The company specializes in high-quality, indoor-grown cannabis, catering to both patients and adult recreational consumers. OrganiGram has developed a diverse portfolio of adult-use recreational cannabis brands, including Edison, Big Bag o' Buds, SHRED, Monjour, Holy Mountain, and Trailblazer. Recently, the company has expanded its brand offerings with the addition of Tremblant Cannabis and the artisanal craft brand Laurentian. In addition to serving the domestic market, OrganiGram is focused on establishing international business partnerships to enhance its global presence.

Cappello's is a Colorado-based gourmet food brand known for gluten-free and grain-free products. The company offers a range of ready-to-cook items such as almond flour pizza crusts, grain-free pastas, lasagna sheets, fettuccine, and cookie dough sweetened with organic maple syrup. Founded in 2011 by Stacey Marcellus and Benjamin Frohlichstein and headquartered in Denver, Cappello's focuses on fresh, uniquely delicious options for gourmet eaters, healthy eaters, and people with dietary restrictions, combining convenience with high-quality ingredients.

Clio Snacks is a consumer goods company based in Roselle, New Jersey, founded in 2015. The company specializes in manufacturing yogurt bars, offering a convenient and health-conscious snacking option. Clio Snacks produces on-the-go Greek yogurt bars that come in a variety of sweet and tart flavors, made with whole milk yogurt and wrapped in dark chocolate. This innovative approach combines the nutritional benefits of yogurt with the convenience of snack bars, catering to consumers seeking clean and guilt-free snacking alternatives.

LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

Milk Makeup LLC, founded in 2014 and headquartered in New York, specializes in manufacturing and selling a diverse range of cosmetics, including products for the eyes, lips, face, skin, and nails. The company is known for its innovative, high-tech formulas designed for convenience, catering to consumers seeking beauty solutions that fit their busy lifestyles. In addition to traditional makeup items, Milk Makeup offers unique products such as tattoo stamps, eyelash curlers, and various beauty kits. Committed to ethical practices, all of its cosmetics are cruelty-free, paraben-free, and 100% vegan, incorporating vitamins, minerals, and antioxidants to nourish and hydrate the skin. The company sells its products both online and in physical retail locations, making them accessible to a wide audience. Milk Makeup operates as a subsidiary of Milk Studios, LLC.

Herschel Supply Company is a manufacturer of backpacks, bags, travel goods, and accessories designed for explorers and travelers. The company focuses on creating high-quality travel bags and backpacks that cater to the diverse needs and preferences of its customers. By offering a range of products, Herschel Supply enables individuals to select items that align with their personal style and functional requirements. The brand is recognized for its commitment to craftsmanship and innovative design in the travel accessories market.

Smashmallow, LLC is a Sonoma, California-based company that specializes in producing premium snacking marshmallows made from organic cane sugar and natural ingredients. Founded in 2016, Smashmallow offers a diverse range of flavors, including mint chocolate chip, toasted coconut pineapple, strawberries and cream, root beer float, lemon chia seed, cinnamon churro, and espresso bean. The marshmallows are designed to be gluten-free, low in calories, and low in fat, with an average serving containing around 80 calories and less than 1 gram of fat. By focusing on quality and health-conscious ingredients, Smashmallow aims to provide consumers with a guilt-free indulgence suitable for any time of day. The company's products are available for purchase online.

Good American is a women’s fashion brand that designs and manufactures a range of apparel, including jeans, bodysuits, sweats, activewear, dresses, and plus-size styles. The company focuses on denim and fit-driven products, offering compression, pull-on, light, and weightless denim among its lineup. Founded in 2016 and based in Los Angeles, it operates an online shopping platform and sells directly to consumers, presenting a versatile collection intended to accommodate diverse body types.

LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

OUAI is a Los Angeles-based company specializing in the production and distribution of haircare and cosmetic products. The company offers a range of products, including shampoos and conditioners, and primarily sells its offerings through its online platform. With a focus on quality and accessibility, OUAI aims to provide effective haircare solutions to its customers.

Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.

Pacifica Beauty LLC is a manufacturer of natural beauty and lifestyle products, committed to providing vegan, cruelty-free, and plant-based options. Founded in 1997 and based in Portland, Oregon, the company offers a diverse range of products, including makeup for the face, eyes, lips, and nails, as well as skincare items such as cleansers, serums, and moisturizers. Additionally, Pacifica provides suncare products, hair care essentials, bath and body items, perfumes, and wellness products like beauty powders and gummies. The brand aims to make clean beauty accessible and affordable for everyone, distributing its products through both retail stores and online platforms.

Originally conceived by Founder & CEO Joanne Adirim, a pastry chef, Cookie Chips offers snacks made with non-GMO ingredients including real butter and cage-free eggs, and contain no artificial flavors, sweeteners, coloring, preservatives or trans-fats. The company currently sells an assortment of six core flavors (Original, Chocolate Chip, Dark Chocolate Chocolate Chip, Cinnamon Sugar, Sea Salted Peanut Butter and Oatmeal Raisin), three gluten free flavors (Chocolate Chip, Lemon Sugar and Snappy Ginger), and two seasonal flavors (Gingered Gingerbread and Harvest Pumpkin).

NUDESTIX Inc. is a Toronto-based manufacturer of cosmetic products, specializing in easy-to-use makeup crayons that incorporate skin-saving vitamins, antioxidants, and moisturizers. Founded in 2013, the company offers a diverse range of products, including bronzing, sculpting, concealer, lip/cheek, and blemish pencils, as well as eyebrow styluses, brow waxes, eye colors, and mascaras. NUDESTIX targets a wide audience, serving craftsmen, women, industrial customers, and private users. Led by industry veteran Jenny Frankel and her daughters, the brand has established a growing global fan base and is recognized for its innovative and authentic approach to beauty.

Tender Greens is a restaurant chain operating across California, offering a variety of dishes including salads, soups, sandwiches, family meals, sides, drinks, and desserts. They prioritize using high-quality ingredients sourced from local farmers, ranchers, artisans, wineries, breweries, and coffee roasters, ensuring freshness and sustainability.

Tata's Natural Alchemy, LLC manufactures natural antiaging skincare products. The company provides antiaging serums, aromatherapy products, body care products, cleansers, lip care products, moisturizers and toners, masks, eye creams, and exfoliators. It also sells its products online

Live Better Brands, LLC, operating under the brand name Way Better Snacks, specializes in the production and distribution of sprouted snacks, including a variety of tortilla chips and crackers. Founded in 2011 and based in Minneapolis, Minnesota, the company offers products in flavors such as Sriracha, Black Bean, Sweet Potato, and several others. Way Better Snacks are notable for their commitment to health and quality, featuring gluten-free, kosher, and non-GMO ingredients while avoiding MSG, trans fats, and high fructose corn syrup. The use of sprouted beans, grains, and seeds in their snacks is claimed to enhance nutritional value and support digestion, distinguishing the brand in the competitive snack market.

Kriser's Natural Pet, established in Chicago in 2006, operates a chain of retail locations across several states, including Illinois, California, Colorado, Texas, and beyond. The company is dedicated to providing high-quality natural pet products and services, ensuring that pets can lead long, healthy lives. Kriser's offers a range of products, including natural pet food, treats, and supplies, all labeled as "Kriser's Approved" to signify their quality standards. In addition to retail offerings, the company provides grooming services and other veterinary-related services aimed at enhancing pet well-being. The staff, known as "Pack Members," are passionate about animals and trained to deliver exceptional customer service and education about pets and their needs.

At ripple brand collective we believe that sometimes it’s the simple ideas that make the largest impact. Driven by natural ingredients, unique product forms and inspirational packaging, we are committed to bringing innovative twists on traditional favorites to the marketplace.

Suja Life, LLC is a San Diego-based company that specializes in producing and selling cold-pressed, organic, and non-GMO beverages. Founded in 2012, the company offers a diverse range of products, including cold-pressed juices, smoothies, probiotic water, probiotic vinegar juices, and kombucha. Suja Life is committed to promoting conscious nutrition through its offerings, which are designed to help individuals transform their health and well-being. All products are certified organic and Non-GMO Project verified, and they utilize High-Pressure Processing (HPP) to eliminate harmful bacteria while preserving nutritional value and flavor. Suja Life's products are available through its online store, major e-commerce platforms, and various grocery and natural foods stores across the United States.

Shake Shack Inc. is a restaurant company that owns, operates, and licenses Shake Shack locations in the United States and internationally. The brand offers a modern fast-casual menu centered on high-quality, all-natural ingredients, including burgers, hot dogs, chicken, fries, shakes, and frozen custard, along with beer and wine. Burgers are prepared with whole-muscle Angus beef, served on buns without genetically modified organisms, and the concept emphasizes simple, flavorful food delivered in a contemporary, community-oriented setting. Headquartered in New York, Shake Shack maintains a network of company-operated and licensed locations worldwide, focusing on fresh offerings, responsible sourcing, and a consistent guest experience.

KRAVE Jerky is a producer of culinary-style meat and protein snacks based in Sonoma, California. Founded in 2009, the company specializes in crafting all-natural jerky made from beef, pork, and turkey, offering a range of products that includes various meat cuts, pork rinds, and plant-based jerky. KRAVE aims to elevate the jerky category by providing healthier and more flavorful options, breaking away from traditional, chemically processed products. By focusing on premium flavor profiles and quality ingredients, KRAVE represents a modern approach to snacking that appeals to health-conscious consumers seeking gourmet meat options.

Founded in Boulder, Colorado by Brendan Synnott and Tom Spier, Evol Foods is a manufacturer of frozen food products. Their offerings include burritos, snacks, entrees, antibiotic-free meats, eggs, tortillas, green chili, and salsas.

The Honest Kitchen is a pet-food company that produces human-grade meals for dogs and cats, using dehydrated whole foods and real, recognizable ingredients such as eggs, salmon, pumpkin, and parsley. Founded in 2002 and based in San Diego, California, the company markets natural dog and cat foods, treats, supplements, and related products through independent pet-supply stores, holistic veterinary offices, training centers, and its online platform in the United States and Canada. Packaging emphasizes eco-friendly, biodegradable boxes, and products are positioned as wholesome, nutritious meals for pets.

Babyganics is a baby-focused brand offering plant-derived personal and home care products for babies and children. The product range includes bathing and skincare, oral care, sun protection, insect repellents, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes, as well as creams and wellness items. The formulations are free from parabens, phthalates and synthetic fragrances.