Alliance Consumer Growth

Alliance Consumer Growth (ACG) is a private equity firm founded in 2011, with headquarters in New York and an office in Los Angeles. The firm specializes in providing growth capital and strategic partnerships to early-stage consumer, retail, and restaurant brands across the United States. ACG focuses on sectors such as food and beverage, personal care, beauty, pet care, restaurants, and apparel. The firm primarily invests through minority growth capital, aiming to support promising companies in their development and expansion. As a Registered Investment Adviser, ACG seeks to foster value-added growth in its portfolio companies.

Alyssa Ferenz

Partner & Chief Operating Officer

Tad Fisher

Associate

Josh Goldin

Co-Founder, Managing Partner & Co-Chairman of the Investment Committee

Julianne Kur

Principal

Logan Langberg

Associate

Alexsa Laurimore

Vice President of Finance

Geoffrey D. Lurie

Advisory Partner

Sharon Mao

Director of Finance

Natalie Messing

Associate

Trevor Nelson

Co-Founder and Managing Partner

Mortimer Merritt Singer

Advisory Partner

Julian Steinberg

Co-Founder & Managing Partner

Justin Wong

Associate

29 past transactions

The Honest Kitchen

Venture Round in 2022
The Honest Kitchen, Inc. is a San Diego-based company that produces and supplies natural pet food products for dogs and cats. Founded in 2002, the company offers a variety of items, including food, treats such as smooches and ice pups, and supplements. In addition to pet food, The Honest Kitchen provides taster kits, recipe books, and branded merchandise like T-shirts. Its products are marketed and sold through independent pet supply stores, holistic veterinary offices, training centers, and online platforms across the United States and Canada.

Skims

Series B in 2022
Skims Body, Inc. designs and markets shapewear and underwear products. The company offers bodysuits, panties, shorts, slips, and waist trainers; bras; loungewear; and accessories. It sells its products online at skims.com. The company was incorporated in 2018 and is based in Culver City, California.

Athletic Brewing

Series C in 2021
Athletic Brewing Company LLC, founded in 2017 and based in Stratford, Connecticut, specializes in the production of non-alcoholic craft beer. The company offers a variety of beer styles, including Run Wild IPA, Downwinder Gose, and Smooth Ascent Coffee Stout. In addition to its beverage offerings, Athletic Brewing also sells branded merchandise such as T-shirts, headbands, facemasks, hats, glasses, and can coolers. The company markets its products primarily through its online platform, emphasizing a direct-to-consumer approach that aligns with its focus on healthy living and organic principles.

Skims

Venture Round in 2021
Skims Body, Inc. designs and markets shapewear and underwear products. The company offers bodysuits, panties, shorts, slips, and waist trainers; bras; loungewear; and accessories. It sells its products online at skims.com. The company was incorporated in 2018 and is based in Culver City, California.

Snooze

Private Equity Round in 2020
Snooze Import Export LLC operates a chain of restaurants specializing in breakfast, lunch, and dinner, with locations in California, Colorado, Arizona, and Texas. Founded by brothers Jon and Adam Schlegel in 2006, the company is headquartered in Denver, Colorado. It aims to enhance the morning dining experience through culinary innovation and a vibrant atmosphere, offering creative twists on classic breakfast dishes. In addition to its restaurant operations, Snooze provides catering services and sells branded merchandise, including T-shirts and hats, online. The company prides itself on fostering a friendly and energetic dining environment, with a commitment to celebrating each day and its communities.

Cappello's

Series B in 2020
Cappello’s is a Colorado-based gourmet food company specializing in high-end, gluten-free, grain-free products. Founded in 2011 by friends Stacey Marcellus and Benjamin Frohlichstein, the inspiration for Cappello’s was born of Stacey and Ben’s desire to create a totally unique food company, to be the best at what they do, and to legitimize their penchant for asking strangers to taste their pasta. Cappello’s mission is simple: provide fresh, uniquely delicious options for gourmet food-lovers, healthy eaters, and people with dietary restrictions.

CLIO Snacks

Venture Round in 2020
CLIO Snacks is a consumer goods company that manufactures yogurt bars. Clio believes in snacking clean without compromise. It’s all game, no shame. It was founded in 2015 and is headquartered in Roselle, New Jersey.

LOLA

Venture Round in 2020
LOLA is the first lifelong brand for a woman’s body, providing the transparency and candor women deserve when it comes to products and content for their reproductive health.

MILK Makeup

Venture Round in 2019
Milk Makeup LLC manufactures and sells cosmetics for eyes, lips, face, skin, and nail. It also offers tattoo stamps, eyelash curlers, roll + blot products, charcoal swabs, tweezers, mirrors, hairdryers, and sleep mask + cooling gel inserts; and kits. The company’s products are available online and through stores. The company was founded in 2014 and is headquartered in New York, New York. Milk Makeup LLC operates as a subsidiary of Milk Studios, LLC.

Herschel Supply

Private Equity Round in 2019
Herschel Supply is an American brand that offers a range of bags and accessories. It was founded by Jamie Cormack and Lyndon Cormack in November 2009 and is based in Vancouver, Canada.

SmashMallow

Private Equity Round in 2019
SmashMallow is a premium snacking marshmallow made with organic cane sugar and natural ingredients. SmashMallow is a sweet pick-me-up for every-day, anytime-of-day, and it allows a guilt-free indulgence at around 80 calories and less than 1 gram of fat on average per serving. SmashMallow provides consumers an opportunity to enjoy sweet-tooth satisfaction and are the perfect any-time-of-day treats.

GOOD AMERICAN

Venture Round in 2019
Good American, LLC designs and manufactures jeans, bodysuits, sweats, active wear, and dresses for women. The company also manufactures other apparels for women, including jumpsuits, tees, tanks, sweaters, sweatshirts, pants, shorts, skirts, intimates, and all the apparels in plus sizes as well. The company was founded in 2016 and is based in Los Angeles, California.

LOLA

Series B in 2018
LOLA is the first lifelong brand for a woman’s body, providing the transparency and candor women deserve when it comes to products and content for their reproductive health.

OUAI

Venture Round in 2018
Ouai Healthcare engages in the production and distribution of haircare products. It offers shampoos and conditioners; and sells its products online. The company is based in Los Angeles, California.

Harry's

Series D in 2017
Harry's, Inc. is a company that specializes in the manufacture and sale of shaving products. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates primarily through an online platform, offering its products individually or through a subscription model, catering to men's grooming needs. By focusing on quality and convenience, Harry's aims to simplify the shaving experience for consumers.

Pacifica Beauty

Private Equity Round in 2016
Pacifica Beauty LLC manufactures beauty products. It offers makeup products for face, eyes, lips, and nails; skincare products, such as cleansers, serums, moisturizers, masks, mists, makeup removing wipes, and lip care products; suncare products, including sprays, lotions, aftersun care, bronzing, and others; hair care products, which include shampoos, conditioners, and treatment and styling products; bath and body products, such as lotions, washes, scrubs, deodorants, and oils; perfumes; and wellness products, including beauty powders, drops, and gummies. The company also offers gift cards. It offers its products through stores, as well as online. The company was founded in 1997 and is based in Portland, Oregon.

Cookie Chips

Private Equity Round in 2016
Originally conceived by Founder & CEO Joanne Adirim, a pastry chef, Cookie Chips offers snacks made with non-GMO ingredients including real butter and cage-free eggs, and contain no artificial flavors, sweeteners, coloring, preservatives or trans-fats. The company currently sells an assortment of six core flavors (Original, Chocolate Chip, Dark Chocolate Chocolate Chip, Cinnamon Sugar, Sea Salted Peanut Butter and Oatmeal Raisin), three gluten free flavors (Chocolate Chip, Lemon Sugar and Snappy Ginger), and two seasonal flavors (Gingered Gingerbread and Harvest Pumpkin).

NUDESTIX

Private Equity Round in 2015
NUDESTIX is exactly the kind of authentic, disruptive and innovative brand that ACG seeks to partner with to help facilitate the next stage of their explosive growth story,” added Julian Steinberg, Managing Partner of ACG. “Led by industry veteran Jenny Frankel and her two charming and sophisticated daughters, NUDESTIX has built a world class team and has created an impressive and growing fan base worldwide.

Tender Greens

Private Equity Round in 2015
We believe that everyone should have access to healthy, high-quality food at an affordable price. Tender Greens develops partnerships with small local farmers, ranchers, artisans, boutique wineries, breweries and coffee roasters to provide the best quality ingredients and products for its guests. Scarborough Farms provides the restaurants with fresh-picked produce daily in reusable eco-friendly containers.

Tata’s Natural Alchemy

Private Equity Round in 2015
Tata's Natural Alchemy, LLC manufactures natural antiaging skincare products. The company provides antiaging serums, aromatherapy products, body care products, cleansers, lip care products, moisturizers and toners, masks, eye creams, and exfoliators. It also sells its products online

Live Better Brands

Private Equity Round in 2015
Live Better Brands, LLC, operating as Way Better Snacks, specializes in the production and distribution of sprouted snacks, particularly tortilla chips and crackers. Founded in 2011 and based in Minneapolis, Minnesota, the company offers a variety of flavors, including Simply Sunny Multi Grain, Simply Sweet Potato, and Simply Beyond Black Beans, among others. Way Better Snacks are notable for being gluten-free, kosher, and made with non-GMO ingredients, while avoiding MSG, trans fats, and high fructose corn syrup. The brand emphasizes the nutritional benefits of using sprouted beans, grains, and seeds, which are believed to enhance nutrition and aid in digestion.

Ripple Brand Collective

Private Equity Round in 2014
At ripple brand collective we believe that sometimes it’s the simple ideas that make the largest impact. Driven by natural ingredients, unique product forms and inspirational packaging, we are committed to bringing innovative twists on traditional favorites to the marketplace.

Suja Life

Private Equity Round in 2014
Suja Life, LLC, founded in 2012 and based in San Diego, California, specializes in the production and sale of organic, non-GMO cold-pressed juices. The company offers a diverse range of products, including smoothies, probiotic water, probiotic vinegar juices, and kombucha, all designed to promote conscious nutrition. Suja's beverages are crafted using High-Pressure Processing (HPP) technology, which effectively eliminates harmful bacteria while preserving essential nutrients and flavors. Products are available through Suja's online store, Amazon, and various grocery and natural food retailers across the United States. With a commitment to quality, all of Suja's offerings are Certified Organic and Non-GMO Project verified, reflecting the company's mission to enhance well-being through healthier beverage options.

Shake Shack

Seed Round in 2013
Shake Shack Inc. owns, operates, and licenses Shake Shack restaurants (Shacks) in the United States and internationally. Its Shacks offers hamburgers, hot dogs, chicken, crinkle cut fries, shakes, frozen custard, beer, wine, and other products. As of December 26, 2018, it operated 208 Shacks, including 124 domestic company-operated Shacks, 12 domestic licensed Shacks, and 72 international licensed Shacks. Shake Shack Inc. was founded in 2004 and is headquartered in New York, New York.

KRAVE Jerky

Private Equity Round in 2013
Krave Pure Foods, Inc. produces and sells culinary-style meat and poultry snacks. Its products include gourmet meat cuts and high-protein snacks; meat bars; and beef, turkey, and pork sticks. The company markets its products through retail stores, as well as online in the United States and Canada. Krave Pure Foods, Inc. was formerly known as Krave Pure Eats, Inc. and changed its name to Krave Pure Foods, Inc. in June 2011. The company was founded in 2009 and is based in Sonoma, California.

Evol Foods

Private Equity Round in 2012
After a successful exit from their start-up venture Bear Naked Granola, Brendan Synnott and Tom Spier left the East Coast and headed to the slopes of Colorado. In 2009 Tom ran across a pretty interesting product that was being made in Boulder, so he gave his pal Brendan a ring (who was just getting back from another adventure as a contestant on Survivor: Tocantins).

The Honest Kitchen

Private Equity Round in 2011
The Honest Kitchen, Inc. is a San Diego-based company that produces and supplies natural pet food products for dogs and cats. Founded in 2002, the company offers a variety of items, including food, treats such as smooches and ice pups, and supplements. In addition to pet food, The Honest Kitchen provides taster kits, recipe books, and branded merchandise like T-shirts. Its products are marketed and sold through independent pet supply stores, holistic veterinary offices, training centers, and online platforms across the United States and Canada.

Babyganics

Private Equity Round in 2011
Babyganics, a rapidly growing baby brand providing household and personal care products for the growing family. The Babyganics line includes skin care, bath care, oral care, sun care, insect repellent, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.
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