Alliance Consumer Growth

Alliance Consumer Growth (ACG) is a private equity firm established in 2011 and headquartered in New York, with an additional office in Los Angeles. The firm specializes in providing minority growth capital and strategic support to early-stage consumer, retail, and restaurant brands across the United States. ACG focuses its investments in various sectors, including food and beverage, personal care, beauty, pet care, restaurants, and apparel. By partnering with promising young companies, ACG aims to foster growth and enhance value, positioning itself as a key player in the consumer goods and retail investment landscape.

Kurt Cahill

Operating Partner

Alyssa Ferenz

Partner and COO

Josh Goldin

Co-Founder, Managing Partner and Co-Chairman of the Investment Committee

Alan Huo

Associate

Larry Jewett

Operating Partner

Alexis Kline

Associate

Julianne Kur

Principal

Sharon Mao

Vice President of Finance

Natalie Messing

Associate

Julian Steinberg

Co-Founder and Managing Partner

Justin Wong

Vice President

30 past transactions

The Honest Kitchen

Venture Round in 2022
The Honest Kitchen, Inc. is a San Diego-based company that produces and supplies natural pet food products for dogs and cats. Founded in 2002, the company offers a variety of items, including food, treats such as smooches and ice pups, and supplements. In addition to pet food, The Honest Kitchen provides taster kits, recipe books, and branded merchandise like T-shirts. Its products are marketed and sold through independent pet supply stores, holistic veterinary offices, training centers, and online platforms across the United States and Canada.

Skims

Series B in 2022
Skims Body, Inc. designs and markets shapewear and underwear products. The company offers bodysuits, panties, shorts, slips, and waist trainers; bras; loungewear; and accessories. It sells its products online at skims.com. The company was incorporated in 2018 and is based in Culver City, California.

Athletic Brewing

Series C in 2021
Athletic Brewing Company LLC is a craft brewery based in Stratford, Connecticut, specializing in the production of non-alcoholic beer. Founded in 2017, the company offers a variety of craft beer options, including Run Wild IPA, Downwinder Gose, and Smooth Ascent Coffee Stout, all made from all-natural ingredients. In addition to its beer offerings, Athletic Brewing also sells branded merchandise such as T-shirts, hats, and can coolers. The company primarily operates through an e-commerce platform, allowing customers to purchase its products directly online. Athletic Brewing aims to provide healthy alternatives to traditional alcoholic beverages, making its products suitable for a range of occasions.

Skims

Venture Round in 2021
Skims Body, Inc. designs and markets shapewear and underwear products. The company offers bodysuits, panties, shorts, slips, and waist trainers; bras; loungewear; and accessories. It sells its products online at skims.com. The company was incorporated in 2018 and is based in Culver City, California.

SuperOrdinary

Venture Round in 2021
Developer and operator of a cross-border e-commerce platform designed for cosmetic industry. The company focuses on the sourcing and selling of cosmetics and skin care products, providing consumers with access to cosmetic products from all over the world while providing enterprises users with exposure to more customers.

Snooze

Private Equity Round in 2020
Snooze Import Export LLC operates a chain of restaurants specializing in breakfast, lunch, and dinner, with locations in California, Colorado, Arizona, and Texas. Founded by brothers Jon and Adam Schlegel in 2006, the company is headquartered in Denver, Colorado. It aims to enhance the morning dining experience through culinary innovation and a vibrant atmosphere, offering creative twists on classic breakfast dishes. In addition to its restaurant operations, Snooze provides catering services and sells branded merchandise, including T-shirts and hats, online. The company prides itself on fostering a friendly and energetic dining environment, with a commitment to celebrating each day and its communities.

OrganiGram

Post in 2020
OrganiGram Holdings Inc is a Licensed Producer of medical marijuana in Canada, operating under the Marihuana for Medical Purposes Regulations (MMPR). The company specializes in producing indoor-grown cannabis, catering to both medical patients and adult recreational consumers. OrganiGram has established a diverse portfolio of recreational cannabis brands, including Edison, Big Bag o' Buds, SHRED, Monjour, Holy Mountain, and Trailblazer. Recently, it has expanded its offerings with the addition of Tremblant Cannabis and the artisanal craft brand Laurentian, further enhancing its brand portfolio. The company's commitment is to provide high-quality cannabis products and services to its clients.

Cappello's

Series B in 2020
Cappello’s is a Colorado-based gourmet food company specializing in high-end, gluten-free, grain-free products. Founded in 2011 by friends Stacey Marcellus and Benjamin Frohlichstein, the inspiration for Cappello’s was born of Stacey and Ben’s desire to create a totally unique food company, to be the best at what they do, and to legitimize their penchant for asking strangers to taste their pasta. Cappello’s mission is simple: provide fresh, uniquely delicious options for gourmet food-lovers, healthy eaters, and people with dietary restrictions.

CLIO LLC

Venture Round in 2020
CLIO Snacks is a consumer goods company that manufactures yogurt bars. Clio believes in snacking clean without compromise. It’s all game, no shame. It was founded in 2015 and is headquartered in Roselle, New Jersey.

LOLA

Venture Round in 2020
LOLA is a brand focused on women's reproductive health, offering a range of feminine care products designed to ensure a safe and comfortable experience during menstruation. The company provides organic cotton tampons, eco-friendly pads, and sexual wellness products made with natural ingredients, free from toxins and dyes. By collaborating with gynecologists and experts, LOLA aims to deliver reliable resources and information about reproductive health, promoting transparency and trust in the products it offers. This commitment positions LOLA as a dedicated partner in addressing women's unique health needs throughout their lives.

Milk Makeup

Venture Round in 2019
Milk Makeup LLC manufactures and sells cosmetics for eyes, lips, face, skin, and nail. It also offers tattoo stamps, eyelash curlers, roll + blot products, charcoal swabs, tweezers, mirrors, hairdryers, and sleep mask + cooling gel inserts; and kits. The company’s products are available online and through stores. The company was founded in 2014 and is headquartered in New York, New York. Milk Makeup LLC operates as a subsidiary of Milk Studios, LLC.

Herschel Supply

Private Equity Round in 2019
Herschel Supply is an American brand that offers a range of bags and accessories. It was founded by Jamie Cormack and Lyndon Cormack in November 2009 and is based in Vancouver, Canada.

SmashMallow

Private Equity Round in 2019
SmashMallow is a premium snacking marshmallow made with organic cane sugar and natural ingredients. SmashMallow is a sweet pick-me-up for every-day, anytime-of-day, and it allows a guilt-free indulgence at around 80 calories and less than 1 gram of fat on average per serving. SmashMallow provides consumers an opportunity to enjoy sweet-tooth satisfaction and are the perfect any-time-of-day treats.

Good American

Venture Round in 2019
Good American, LLC designs and manufactures jeans, bodysuits, sweats, active wear, and dresses for women. The company also manufactures other apparels for women, including jumpsuits, tees, tanks, sweaters, sweatshirts, pants, shorts, skirts, intimates, and all the apparels in plus sizes as well. The company was founded in 2016 and is based in Los Angeles, California.

LOLA

Series B in 2018
LOLA is a brand focused on women's reproductive health, offering a range of feminine care products designed to ensure a safe and comfortable experience during menstruation. The company provides organic cotton tampons, eco-friendly pads, and sexual wellness products made with natural ingredients, free from toxins and dyes. By collaborating with gynecologists and experts, LOLA aims to deliver reliable resources and information about reproductive health, promoting transparency and trust in the products it offers. This commitment positions LOLA as a dedicated partner in addressing women's unique health needs throughout their lives.

OUAI

Venture Round in 2018
OUAI is a Los Angeles-based company that specializes in the production and distribution of hair and lifestyle products. The brand focuses on creating sulfate-free and keratin-rich shampoos and conditioners, along with fragrances, candles, and nutritional supplements aimed at women. OUAI's products are designed to repair and strengthen hair while offering simple, affordable, and safe solutions for personal care. The company primarily sells its offerings online, catering to a market that values convenience and quality in haircare.

Harry's

Series D in 2017
Harry's, Inc. is a consumer packaged goods company that specializes in manufacturing and selling shaving products and personal care items for men. Founded in 2012 and headquartered in New York, the company designs and produces its own line of razors, replacement blades, shaving creams, grooming kits, and face care products. Harry's operates an online platform that allows customers to purchase products a-la-carte or through a subscription model, facilitating convenient access to grooming essentials. By focusing on quality and affordability, Harry's aims to meet the needs of modern consumers seeking effective personal care solutions.

Pacifica Beauty

Private Equity Round in 2016
Pacifica Beauty LLC manufactures beauty products. It offers makeup products for face, eyes, lips, and nails; skincare products, such as cleansers, serums, moisturizers, masks, mists, makeup removing wipes, and lip care products; suncare products, including sprays, lotions, aftersun care, bronzing, and others; hair care products, which include shampoos, conditioners, and treatment and styling products; bath and body products, such as lotions, washes, scrubs, deodorants, and oils; perfumes; and wellness products, including beauty powders, drops, and gummies. The company also offers gift cards. It offers its products through stores, as well as online. The company was founded in 1997 and is based in Portland, Oregon.

Cookie Chips

Private Equity Round in 2016
Originally conceived by Founder & CEO Joanne Adirim, a pastry chef, Cookie Chips offers snacks made with non-GMO ingredients including real butter and cage-free eggs, and contain no artificial flavors, sweeteners, coloring, preservatives or trans-fats. The company currently sells an assortment of six core flavors (Original, Chocolate Chip, Dark Chocolate Chocolate Chip, Cinnamon Sugar, Sea Salted Peanut Butter and Oatmeal Raisin), three gluten free flavors (Chocolate Chip, Lemon Sugar and Snappy Ginger), and two seasonal flavors (Gingered Gingerbread and Harvest Pumpkin).

Nudestix

Private Equity Round in 2015
NUDESTIX is exactly the kind of authentic, disruptive and innovative brand that ACG seeks to partner with to help facilitate the next stage of their explosive growth story,” added Julian Steinberg, Managing Partner of ACG. “Led by industry veteran Jenny Frankel and her two charming and sophisticated daughters, NUDESTIX has built a world class team and has created an impressive and growing fan base worldwide.

Tender Greens

Private Equity Round in 2015
Tender Greens is a restaurant chain operating in Los Angeles, Orange County, San Diego, and San Francisco, focusing on providing healthy, high-quality food at affordable prices. The company partners with small local farmers, ranchers, artisans, boutique wineries, breweries, and coffee roasters to source the best ingredients for its menu. Tender Greens offers a diverse selection of dishes, including salads, soups, sandwiches, family meals, sides, drinks, and desserts, allowing customers to enjoy creative and innovative culinary options. Fresh-picked produce is supplied daily by Scarborough Farms in reusable eco-friendly containers, reinforcing the company’s commitment to sustainability and quality.

Tata’s Natural Alchemy

Private Equity Round in 2015
Tata's Natural Alchemy, LLC manufactures natural antiaging skincare products. The company provides antiaging serums, aromatherapy products, body care products, cleansers, lip care products, moisturizers and toners, masks, eye creams, and exfoliators. It also sells its products online

Live Better Brands

Private Equity Round in 2015
Live Better Brands, LLC, operating as Way Better Snacks, specializes in the production and distribution of sprouted snacks, particularly tortilla chips and crackers. Founded in 2011 and based in Minneapolis, Minnesota, the company offers a variety of flavors, including Simply Sunny Multi Grain, Simply Sweet Potato, and Simply Beyond Black Beans, among others. Way Better Snacks are notable for being gluten-free, kosher, and made with non-GMO ingredients, while avoiding MSG, trans fats, and high fructose corn syrup. The brand emphasizes the nutritional benefits of using sprouted beans, grains, and seeds, which are believed to enhance nutrition and aid in digestion.

Ripple Brand Collective

Private Equity Round in 2014
At ripple brand collective we believe that sometimes it’s the simple ideas that make the largest impact. Driven by natural ingredients, unique product forms and inspirational packaging, we are committed to bringing innovative twists on traditional favorites to the marketplace.

Suja Life

Private Equity Round in 2014
Suja Life, LLC, founded in 2012 and based in San Diego, California, specializes in the production and sale of organic, non-GMO cold-pressed juices. The company offers a diverse range of products, including smoothies, probiotic water, probiotic vinegar juices, and kombucha, all designed to promote conscious nutrition. Suja's beverages are crafted using High-Pressure Processing (HPP) technology, which effectively eliminates harmful bacteria while preserving essential nutrients and flavors. Products are available through Suja's online store, Amazon, and various grocery and natural food retailers across the United States. With a commitment to quality, all of Suja's offerings are Certified Organic and Non-GMO Project verified, reflecting the company's mission to enhance well-being through healthier beverage options.

Shake Shack

Seed Round in 2013
Shake Shack Inc. is a modern roadside burger stand that owns, operates, and licenses Shake Shack restaurants in the United States and internationally. Founded in 2004 and headquartered in New York, Shake Shack is known for its high-quality, all-natural food, which includes hamburgers, hot dogs, chicken, crinkle-cut fries, shakes, and frozen custard, along with offerings of beer and wine. The company emphasizes freshness and quality, using hormone and antibiotic-free Angus beef, ground daily and served on non-GMO potato buns. As of late 2018, Shake Shack operated 208 locations, comprising both company-operated and licensed Shacks. The brand aims to create a fun and engaging community atmosphere while adhering to principles of environmental responsibility and social investment.

KRAVE Jerky

Private Equity Round in 2013
KRAVE Jerky, based in Sonoma, California, specializes in producing gourmet meat and poultry snacks that elevate traditional jerky offerings. Founded in 2009, the company focuses on all-natural, high-protein snacks, including beef, turkey, and pork sticks, as well as meat bars and culinary-style meat cuts. KRAVE seeks to disrupt the conventional jerky market by providing healthier, flavorful alternatives to chemically processed products. Its range also includes pork rinds and plant-based jerky, catering to diverse consumer preferences. The company markets its products through various retail outlets and online platforms across the United States and Canada.

EVOL Foods

Private Equity Round in 2012
After a successful exit from their start-up venture Bear Naked Granola, Brendan Synnott and Tom Spier left the East Coast and headed to the slopes of Colorado. In 2009 Tom ran across a pretty interesting product that was being made in Boulder, so he gave his pal Brendan a ring (who was just getting back from another adventure as a contestant on Survivor: Tocantins).

The Honest Kitchen

Private Equity Round in 2011
The Honest Kitchen, Inc. is a San Diego-based company that produces and supplies natural pet food products for dogs and cats. Founded in 2002, the company offers a variety of items, including food, treats such as smooches and ice pups, and supplements. In addition to pet food, The Honest Kitchen provides taster kits, recipe books, and branded merchandise like T-shirts. Its products are marketed and sold through independent pet supply stores, holistic veterinary offices, training centers, and online platforms across the United States and Canada.

BabyGanics

Private Equity Round in 2011
Babyganics, a rapidly growing baby brand providing household and personal care products for the growing family. The Babyganics line includes skin care, bath care, oral care, sun care, insect repellent, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes.
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