Alliance Consumer Growth
Alliance Consumer Growth (ACG) is a private equity firm established in 2011 and headquartered in New York, with an additional office in Los Angeles. The firm specializes in providing minority growth capital and strategic support to early-stage consumer, retail, and restaurant brands across the United States. ACG focuses its investments in various sectors, including food and beverage, personal care, beauty, pet care, restaurants, and apparel. By partnering with promising young companies, ACG aims to foster growth and enhance value, positioning itself as a key player in the consumer goods and retail investment landscape.
Developer and operator of a cross-border e-commerce platform designed for cosmetic industry. The company focuses on the sourcing and selling of cosmetics and skin care products, providing consumers with access to cosmetic products from all over the world while providing enterprises users with exposure to more customers.
Milk Makeup LLC manufactures and sells cosmetics for eyes, lips, face, skin, and nail. It also offers tattoo stamps, eyelash curlers, roll + blot products, charcoal swabs, tweezers, mirrors, hairdryers, and sleep mask + cooling gel inserts; and kits. The company’s products are available online and through stores. The company was founded in 2014 and is headquartered in New York, New York. Milk Makeup LLC operates as a subsidiary of Milk Studios, LLC.
OUAI is a Los Angeles-based company that specializes in the production and distribution of hair and lifestyle products. The brand focuses on creating sulfate-free and keratin-rich shampoos and conditioners, along with fragrances, candles, and nutritional supplements aimed at women. OUAI's products are designed to repair and strengthen hair while offering simple, affordable, and safe solutions for personal care. The company primarily sells its offerings online, catering to a market that values convenience and quality in haircare.
Private Equity Round in 2016
Pacifica Beauty LLC manufactures beauty products. It offers makeup products for face, eyes, lips, and nails; skincare products, such as cleansers, serums, moisturizers, masks, mists, makeup removing wipes, and lip care products; suncare products, including sprays, lotions, aftersun care, bronzing, and others; hair care products, which include shampoos, conditioners, and treatment and styling products; bath and body products, such as lotions, washes, scrubs, deodorants, and oils; perfumes; and wellness products, including beauty powders, drops, and gummies. The company also offers gift cards. It offers its products through stores, as well as online. The company was founded in 1997 and is based in Portland, Oregon.
Private Equity Round in 2015
NUDESTIX is exactly the kind of authentic, disruptive and innovative brand that ACG seeks to partner with to help facilitate the next stage of their explosive growth story,” added Julian Steinberg, Managing Partner of ACG. “Led by industry veteran Jenny Frankel and her two charming and sophisticated daughters, NUDESTIX has built a world class team and has created an impressive and growing fan base worldwide.
Private Equity Round in 2015
Tata's Natural Alchemy, LLC manufactures natural antiaging skincare products. The company provides antiaging serums, aromatherapy products, body care products, cleansers, lip care products, moisturizers and toners, masks, eye creams, and exfoliators. It also sells its products online
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