Alliance Consumer Growth

Founded in 2011, Alliance Consumer Growth is a New York-based private equity firm specializing in early-stage investments in consumer goods, retail, and restaurant brands. The company provides growth capital and strategic partnerships to promising young businesses in the food & beverage, personal care, beauty, pet care, restaurants, and apparel sectors across the United States.

Kurt Cahill

Operating Partner

Josh Goldin

Managing Partner and Co-Founder

Larry Jewett

Operating Partner

Julian Steinberg

Managing Partner and Co-Founder

Justin Wong

Vice President

Past deals in Beverages

Athletic Brewing Company

Series D in 2022
Athletic Brewing Company, founded in 2017 and based in Stratford, Connecticut, produces non-alcoholic craft beer using natural ingredients. Its portfolio includes a range of alcohol-free styles such as IPAs, specialty releases, and coffee stout options, with limited-edition flavors. The company markets directly to consumers primarily through online sales and also offers branded apparel and accessories. Athletic Brewing emphasizes flavor and accessibility, delivering beer that maintains traditional craft quality and taste for active and health-conscious drinkers seeking non-alcoholic options.

Athletic Brewing Company

Series C in 2021
Athletic Brewing Company, founded in 2017 and based in Stratford, Connecticut, produces non-alcoholic craft beer using natural ingredients. Its portfolio includes a range of alcohol-free styles such as IPAs, specialty releases, and coffee stout options, with limited-edition flavors. The company markets directly to consumers primarily through online sales and also offers branded apparel and accessories. Athletic Brewing emphasizes flavor and accessibility, delivering beer that maintains traditional craft quality and taste for active and health-conscious drinkers seeking non-alcoholic options.

Tender Greens

Private Equity Round in 2015
Tender Greens is a restaurant chain operating across California, offering a variety of dishes including salads, soups, sandwiches, family meals, sides, drinks, and desserts. They prioritize using high-quality ingredients sourced from local farmers, ranchers, artisans, wineries, breweries, and coffee roasters, ensuring freshness and sustainability.

Suja Life

Private Equity Round in 2014
Suja Life, LLC is a San Diego-based company that specializes in producing and selling cold-pressed, organic, and non-GMO beverages. Founded in 2012, the company offers a diverse range of products, including cold-pressed juices, smoothies, probiotic water, probiotic vinegar juices, and kombucha. Suja Life is committed to promoting conscious nutrition through its offerings, which are designed to help individuals transform their health and well-being. All products are certified organic and Non-GMO Project verified, and they utilize High-Pressure Processing (HPP) to eliminate harmful bacteria while preserving nutritional value and flavor. Suja Life's products are available through its online store, major e-commerce platforms, and various grocery and natural foods stores across the United States.
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