Alliance Consumer Growth

SuperOrdinary is a developer and operator of a cross-border e-commerce platform primarily focused on the cosmetic industry. The company facilitates the sourcing and selling of cosmetics and skincare products, enabling consumers to access a wide range of products from around the globe. By leveraging its ecosystem of capabilities, SuperOrdinary helps brands and creators navigate various marketplaces and effectively reach their target audiences. The integration of data and creativity allows the company to address challenges faced by businesses in the industry, ultimately enhancing their visibility and customer engagement across key channels.

Half Magic is a makeup brand founded by Donni Davy, specializing in vegan and cruelty-free cosmetics. The company offers a diverse range of products, including eye paint, lip liners, lip creams, hair pins, eyeliner brushes, and adornment tweezers. With a focus on both bold and minimalistic shades, Half Magic aims to inspire creativity in makeup application while prioritizing environmental sustainability. The products are available through an online platform, making them accessible to a wide audience seeking innovative and ethical beauty solutions.

Innbeauty Project is a skincare brand focused on providing effective, clean, and accessible cosmetic products for the next generation. The company specializes in non-toxic, vegan, and cruelty-free formulations aimed at promoting healthy skin while prioritizing environmental sustainability. Their product range includes face moisturizers, lip balms, face glazes, cleansers, drying pastes, and face masks, all made from plant-based ingredients. By catering to consumers who are increasingly aware of the importance of clean beauty, Innbeauty Project seeks to combine skincare efficacy with a commitment to ethical practices.

SuperOrdinary is a developer and operator of a cross-border e-commerce platform primarily focused on the cosmetic industry. The company facilitates the sourcing and selling of cosmetics and skincare products, enabling consumers to access a wide range of products from around the globe. By leveraging its ecosystem of capabilities, SuperOrdinary helps brands and creators navigate various marketplaces and effectively reach their target audiences. The integration of data and creativity allows the company to address challenges faced by businesses in the industry, ultimately enhancing their visibility and customer engagement across key channels.

Milk Makeup LLC, founded in 2014 and headquartered in New York, specializes in manufacturing and selling a diverse range of cosmetics, including products for the eyes, lips, face, skin, and nails. The company is known for its innovative, high-tech formulas designed for convenience, catering to consumers seeking beauty solutions that fit their busy lifestyles. In addition to traditional makeup items, Milk Makeup offers unique products such as tattoo stamps, eyelash curlers, and various beauty kits. Committed to ethical practices, all of its cosmetics are cruelty-free, paraben-free, and 100% vegan, incorporating vitamins, minerals, and antioxidants to nourish and hydrate the skin. The company sells its products both online and in physical retail locations, making them accessible to a wide audience. Milk Makeup operates as a subsidiary of Milk Studios, LLC.

OUAI is a Los Angeles-based company specializing in the production and distribution of haircare and cosmetic products. The company offers a range of products, including shampoos and conditioners, and primarily sells its offerings through its online platform. With a focus on quality and accessibility, OUAI aims to provide effective haircare solutions to its customers.

Pacifica Beauty LLC is a manufacturer of natural beauty and lifestyle products, committed to providing vegan, cruelty-free, and plant-based options. Founded in 1997 and based in Portland, Oregon, the company offers a diverse range of products, including makeup for the face, eyes, lips, and nails, as well as skincare items such as cleansers, serums, and moisturizers. Additionally, Pacifica provides suncare products, hair care essentials, bath and body items, perfumes, and wellness products like beauty powders and gummies. The brand aims to make clean beauty accessible and affordable for everyone, distributing its products through both retail stores and online platforms.

NUDESTIX Inc. is a Toronto-based manufacturer of cosmetic products, specializing in easy-to-use makeup crayons that incorporate skin-saving vitamins, antioxidants, and moisturizers. Founded in 2013, the company offers a diverse range of products, including bronzing, sculpting, concealer, lip/cheek, and blemish pencils, as well as eyebrow styluses, brow waxes, eye colors, and mascaras. NUDESTIX targets a wide audience, serving craftsmen, women, industrial customers, and private users. Led by industry veteran Jenny Frankel and her daughters, the brand has established a growing global fan base and is recognized for its innovative and authentic approach to beauty.

Tata's Natural Alchemy, LLC manufactures natural antiaging skincare products. The company provides antiaging serums, aromatherapy products, body care products, cleansers, lip care products, moisturizers and toners, masks, eye creams, and exfoliators. It also sells its products online

Babyganics is a baby-focused brand offering plant-derived personal and home care products for babies and children. The product range includes bathing and skincare, oral care, sun protection, insect repellents, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes, as well as creams and wellness items. The formulations are free from parabens, phthalates and synthetic fragrances.