Alliance Consumer Growth

Founded in 2011, Alliance Consumer Growth is a New York-based private equity firm specializing in early-stage investments in consumer goods, retail, and restaurant brands. The company provides growth capital and strategic partnerships to promising young businesses in the food & beverage, personal care, beauty, pet care, restaurants, and apparel sectors across the United States.

Kurt Cahill

Operating Partner

Josh Goldin

Managing Partner and Co-Founder

Alan Huo

Associate

Larry Jewett

Operating Partner

Alexis Kline

Associate

Past deals in FMCG

Innbeauty Project

Series B in 2022
Innbeauty Project is a skincare brand focused on providing effective, clean, and accessible cosmetic products for the next generation. The company specializes in non-toxic, vegan, and cruelty-free formulations aimed at promoting healthy skin while prioritizing environmental sustainability. Their product range includes face moisturizers, lip balms, face glazes, cleansers, drying pastes, and face masks, all made from plant-based ingredients. By catering to consumers who are increasingly aware of the importance of clean beauty, Innbeauty Project seeks to combine skincare efficacy with a commitment to ethical practices.

Clio Snacks

Venture Round in 2022
Clio Snacks is a consumer goods company based in Roselle, New Jersey, founded in 2015. The company specializes in manufacturing yogurt bars, offering a convenient and health-conscious snacking option. Clio Snacks produces on-the-go Greek yogurt bars that come in a variety of sweet and tart flavors, made with whole milk yogurt and wrapped in dark chocolate. This innovative approach combines the nutritional benefits of yogurt with the convenience of snack bars, catering to consumers seeking clean and guilt-free snacking alternatives.

Cappello's

Series B in 2020
Cappello's is a Colorado-based gourmet food brand known for gluten-free and grain-free products. The company offers a range of ready-to-cook items such as almond flour pizza crusts, grain-free pastas, lasagna sheets, fettuccine, and cookie dough sweetened with organic maple syrup. Founded in 2011 by Stacey Marcellus and Benjamin Frohlichstein and headquartered in Denver, Cappello's focuses on fresh, uniquely delicious options for gourmet eaters, healthy eaters, and people with dietary restrictions, combining convenience with high-quality ingredients.

Clio Snacks

Venture Round in 2020
Clio Snacks is a consumer goods company based in Roselle, New Jersey, founded in 2015. The company specializes in manufacturing yogurt bars, offering a convenient and health-conscious snacking option. Clio Snacks produces on-the-go Greek yogurt bars that come in a variety of sweet and tart flavors, made with whole milk yogurt and wrapped in dark chocolate. This innovative approach combines the nutritional benefits of yogurt with the convenience of snack bars, catering to consumers seeking clean and guilt-free snacking alternatives.

LOLA

Venture Round in 2020
LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

Milk Makeup

Venture Round in 2019
Milk Makeup LLC, founded in 2014 and headquartered in New York, specializes in manufacturing and selling a diverse range of cosmetics, including products for the eyes, lips, face, skin, and nails. The company is known for its innovative, high-tech formulas designed for convenience, catering to consumers seeking beauty solutions that fit their busy lifestyles. In addition to traditional makeup items, Milk Makeup offers unique products such as tattoo stamps, eyelash curlers, and various beauty kits. Committed to ethical practices, all of its cosmetics are cruelty-free, paraben-free, and 100% vegan, incorporating vitamins, minerals, and antioxidants to nourish and hydrate the skin. The company sells its products both online and in physical retail locations, making them accessible to a wide audience. Milk Makeup operates as a subsidiary of Milk Studios, LLC.

Smashmallow

Private Equity Round in 2019
Smashmallow, LLC is a Sonoma, California-based company that specializes in producing premium snacking marshmallows made from organic cane sugar and natural ingredients. Founded in 2016, Smashmallow offers a diverse range of flavors, including mint chocolate chip, toasted coconut pineapple, strawberries and cream, root beer float, lemon chia seed, cinnamon churro, and espresso bean. The marshmallows are designed to be gluten-free, low in calories, and low in fat, with an average serving containing around 80 calories and less than 1 gram of fat. By focusing on quality and health-conscious ingredients, Smashmallow aims to provide consumers with a guilt-free indulgence suitable for any time of day. The company's products are available for purchase online.

LOLA

Series B in 2018
LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

OUAI

Venture Round in 2018
OUAI is a Los Angeles-based company specializing in the production and distribution of haircare and cosmetic products. The company offers a range of products, including shampoos and conditioners, and primarily sells its offerings through its online platform. With a focus on quality and accessibility, OUAI aims to provide effective haircare solutions to its customers.

Harry's

Series D in 2017
Founded in 2012, Harry's is a New York-based company that manufactures and sells high-quality shaving products. Its product range includes razors, shaving creams, grooming kits, and face care products, available both individually and through a subscription service.

Pacifica Beauty

Private Equity Round in 2016
Pacifica Beauty LLC is a manufacturer of natural beauty and lifestyle products, committed to providing vegan, cruelty-free, and plant-based options. Founded in 1997 and based in Portland, Oregon, the company offers a diverse range of products, including makeup for the face, eyes, lips, and nails, as well as skincare items such as cleansers, serums, and moisturizers. Additionally, Pacifica provides suncare products, hair care essentials, bath and body items, perfumes, and wellness products like beauty powders and gummies. The brand aims to make clean beauty accessible and affordable for everyone, distributing its products through both retail stores and online platforms.

Cookie Chips

Private Equity Round in 2016
Originally conceived by Founder & CEO Joanne Adirim, a pastry chef, Cookie Chips offers snacks made with non-GMO ingredients including real butter and cage-free eggs, and contain no artificial flavors, sweeteners, coloring, preservatives or trans-fats. The company currently sells an assortment of six core flavors (Original, Chocolate Chip, Dark Chocolate Chocolate Chip, Cinnamon Sugar, Sea Salted Peanut Butter and Oatmeal Raisin), three gluten free flavors (Chocolate Chip, Lemon Sugar and Snappy Ginger), and two seasonal flavors (Gingered Gingerbread and Harvest Pumpkin).

NUDESTIX

Private Equity Round in 2015
NUDESTIX Inc. is a Toronto-based manufacturer of cosmetic products, specializing in easy-to-use makeup crayons that incorporate skin-saving vitamins, antioxidants, and moisturizers. Founded in 2013, the company offers a diverse range of products, including bronzing, sculpting, concealer, lip/cheek, and blemish pencils, as well as eyebrow styluses, brow waxes, eye colors, and mascaras. NUDESTIX targets a wide audience, serving craftsmen, women, industrial customers, and private users. Led by industry veteran Jenny Frankel and her daughters, the brand has established a growing global fan base and is recognized for its innovative and authentic approach to beauty.

Live Better Brands

Private Equity Round in 2015
Live Better Brands, LLC, operating under the brand name Way Better Snacks, specializes in the production and distribution of sprouted snacks, including a variety of tortilla chips and crackers. Founded in 2011 and based in Minneapolis, Minnesota, the company offers products in flavors such as Sriracha, Black Bean, Sweet Potato, and several others. Way Better Snacks are notable for their commitment to health and quality, featuring gluten-free, kosher, and non-GMO ingredients while avoiding MSG, trans fats, and high fructose corn syrup. The use of sprouted beans, grains, and seeds in their snacks is claimed to enhance nutritional value and support digestion, distinguishing the brand in the competitive snack market.

Ripple Brand Collective

Private Equity Round in 2014
At ripple brand collective we believe that sometimes it’s the simple ideas that make the largest impact. Driven by natural ingredients, unique product forms and inspirational packaging, we are committed to bringing innovative twists on traditional favorites to the marketplace.

KRAVE Jerky

Private Equity Round in 2013
KRAVE Jerky is a producer of culinary-style meat and protein snacks based in Sonoma, California. Founded in 2009, the company specializes in crafting all-natural jerky made from beef, pork, and turkey, offering a range of products that includes various meat cuts, pork rinds, and plant-based jerky. KRAVE aims to elevate the jerky category by providing healthier and more flavorful options, breaking away from traditional, chemically processed products. By focusing on premium flavor profiles and quality ingredients, KRAVE represents a modern approach to snacking that appeals to health-conscious consumers seeking gourmet meat options.

Babyganics

Private Equity Round in 2011
Babyganics is a baby-focused brand offering plant-derived personal and home care products for babies and children. The product range includes bathing and skincare, oral care, sun protection, insect repellents, hand hygiene, surface cleaners, laundry products, dish soaps, diapers and wipes, as well as creams and wellness items. The formulations are free from parabens, phthalates and synthetic fragrances.
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