American Family Insurance

American Family Insurance, founded in 1927 and based in Wisconsin, has established itself as a reputable provider of property and casualty insurance products. The company offers a range of solutions, including automobile, motorcycle, homeowners, life, and health insurance, aiming to foster long-term relationships with its policyholders. With a commitment to ethical standards and integrity, American Family Insurance prioritizes customer satisfaction by delivering exceptional service and a supportive claims experience. The organization emphasizes treating its customers with fairness and care, reflecting a culture that values trust and strong relationships. Over its 85 years in business, the company has built a solid reputation based on these principles, which guide its operations and interactions with clients.

Troy Van Beek

Vice President and Controller

David Graham

Chief Investment Officer

Daniel Kelly

Chief Financial Officer

Jack Salzwedel

Chairman and Chief Executive Officer

David Sebald

Senior Managing Director Private Markets

16 past transactions

Bold Penguin

Acquisition in 2021
Bold Penguin is a commercial insurance exchange that connects customers, agents, and carriers to match the right quote in record time. With a heavy focus on the agents, Bold Penguin pushes the boundaries of user experience for businesses, an easy tool for agents, and a streamlined process of underwriting for carriers. The company operates an Exchange which utilizes a set of solutions to identify, triage, quote, and bind commercial insurance in a highly efficient and tech-enabled way. It plans to deliver on the platform enhancements which include more flexibility in how the core technology is leveraged by enterprise customers, expanding in excess and surplus lines. The Company offers a streamlined process of underwriting for carriers in commercial property and casualty insurance services. Bold Penguin was founded in 2016 and is headquartered in Columbus, Ohio, USA.

Relay Platform

Seed Round in 2020
Relay Platform Inc. develops online Software-as-a-Service solution that helps ceding teams, insurance underwriters and brokers to structure and secure reinsurance and large insurance placements simpler and faster. The company was incorporated in 2019 and is based in Toronto, Canada.

Arturo

Seed Round in 2019
Arturo is a deep learning spin-out from a Fortune 500 company focused on delivering highly accurate measurement and predictive data. It eliminates the complexity of extracting insights from ensemble data sets and specializes in being able to deliver accurate predictions in formats that are immediately useful inside their customer’s business systems. Arturo is headquartered in Chicago, Illinois, and has representation across North America to support both the Insurance and Re-Insurance Industry. Arturo has recently added to its locations a presence in Ottawa, Canada.

Ameriprise Financial

Acquisition in 2019
Ameriprise Financial is a financial services company that specializes in providing financial planning, products, and services to help individuals achieve their financial goals. Founded by John Tappan, the firm is dedicated to putting clients' needs first and has a long history of assisting millions of people in managing their investments. With more than $655 billion in assets under management and administration, Ameriprise is recognized as a leader in financial planning in the United States. Additionally, Ameriprise Auto & Home, a subsidiary, offers a range of property-casualty insurance products, including auto, home, condo, renters, specialty, and umbrella insurance, primarily through partnerships with well-known retailers like Costco. The company operates across multiple states, with a dedicated team serving clients in 42 states.

One Concern

Series A in 2017
One Concern, Inc. is a technology company that provides an artificial intelligence-based platform designed to assist governments in preparing for and responding to natural disasters. The platform generates post-disaster damage maps through advanced predictive analytics and offers daily situational reports, along with planning and training modules. One Concern's Seismic Concern tool focuses on earthquake preparedness and response, while its broader capabilities address various natural disasters such as hurricanes, floods, and fires, as well as chronic issues like poverty and climate change. By integrating machine learning and hazard modeling, the company aims to enhance community resilience throughout the entire disaster lifecycle, including preparedness, mitigation, response, and recovery. Founded in 2015, One Concern is headquartered in Menlo Park, California, with an additional office in Tokyo, Japan.

HomeGauge

Acquisition in 2017
HomeGauge operates as a home inspection software company. HomeGauge® provides the home inspection software and Internet tools inspectors need to best serve their clients (home buyers, home sellers, and real estate professionals). Using our software and Internet tools, home and commercial inspectors are able to provide their clients with comprehensive information on the condition of the inspected property by printing a report onsite or by our online secure report delivery and validation process through HomeGauge.com.

Networked Insights

Acquisition in 2017
Networked Insights, Inc. is a company that specializes in developing analytics and audience targeting tools for marketers and agencies. Established in 2006 and headquartered in Chicago, Illinois, with additional offices in New York and Madison, the firm offers a range of software solutions, including the Kairos platform, which provides real-time insights into target audiences, marketing campaigns, and brand health. Their offerings also encompass social monitoring tools that analyze and track social media as it pertains to brands, along with services for audience insights, content planning, campaign management, and media optimization. The company’s Audience.ai platform leverages artificial intelligence to enhance marketing strategies. Networked Insights serves a diverse clientele, including major brands like MTV, Samsung, and Kraft, helping them make informed marketing decisions and improve media efficiency. As of December 2017, it operates as a subsidiary of American Family Mutual Insurance Company, S.I.

GenLife

Seed Round in 2017
GenLife is making the future of insurance intelligent, inclusive and dynamic. They are building a platform from applying machine learning to their insurance partners' life and health insurance primary data sets to drive down transaction costs, increase automation and improve risk-pricing in underwriting, claims and fraud management. The platform is being built to be hardware/device agnostic and integrate with future forward-looking data sources such as genomics, geo-location, social, and healthtech. Their insurance partners win when they remove friction, costs and inefficiencies from their operations and their customers' experience. People win when they transform their insurance from an annual cost to a personalized asset which proactively protects their life and health.

Ring

Series D in 2017
Ring is an outdoor home security company based in Santa Monica, California, established in 2012. It offers a range of smart security products designed to enhance home safety and reduce crime in neighborhoods. The company's lineup includes devices such as the Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam, and the Ring Floodlight Cam, all of which enable homeowners to monitor their properties effectively. These devices are equipped with features like wide-angle lenses, built-in microphones, and speakers, allowing users to see, hear, and communicate with visitors or intruders. By leveraging technology, Ring aims to create a digital neighborhood watch, empowering consumers to protect their homes and communities.

Networked Insights

Series E in 2017
Networked Insights, Inc. is a company that specializes in developing analytics and audience targeting tools for marketers and agencies. Established in 2006 and headquartered in Chicago, Illinois, with additional offices in New York and Madison, the firm offers a range of software solutions, including the Kairos platform, which provides real-time insights into target audiences, marketing campaigns, and brand health. Their offerings also encompass social monitoring tools that analyze and track social media as it pertains to brands, along with services for audience insights, content planning, campaign management, and media optimization. The company’s Audience.ai platform leverages artificial intelligence to enhance marketing strategies. Networked Insights serves a diverse clientele, including major brands like MTV, Samsung, and Kraft, helping them make informed marketing decisions and improve media efficiency. As of December 2017, it operates as a subsidiary of American Family Mutual Insurance Company, S.I.

LeaseLock

Seed Round in 2016
LeaseLock Inc. is an insurance technology company that offers lease guarantor services, effectively replacing security deposits with insurance. Founded in 2013 and headquartered in Marina Del Rey, California, LeaseLock enables renters to obtain instant lease approval without the need for a cosigner, streamlining the rental process for both tenants and property owners. By integrating its lease insurance product into online leasing platforms, LeaseLock enhances the rental transaction experience, leading to increased conversion rates and reduced vacancy rates for property owners. The company has secured over $1 billion in leases backed by insurance rated A (Excellent) by A.M. Best. LeaseLock has formed a strategic partnership with QBE Holdings and attracts investment from notable global investors, including SoftBank Ventures Asia and Liberty Mutual Strategic Ventures.

Ring

Series B in 2015
Ring is an outdoor home security company based in Santa Monica, California, established in 2012. It offers a range of smart security products designed to enhance home safety and reduce crime in neighborhoods. The company's lineup includes devices such as the Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam, and the Ring Floodlight Cam, all of which enable homeowners to monitor their properties effectively. These devices are equipped with features like wide-angle lenses, built-in microphones, and speakers, allowing users to see, hear, and communicate with visitors or intruders. By leveraging technology, Ring aims to create a digital neighborhood watch, empowering consumers to protect their homes and communities.

Revolv

Series A in 2013
Revolv is a smart-home platform based in Boulder, Colorado, that offers a monitoring and control system for connected devices. Founded in 2012, the company enables homeowners to manage and control a variety of wirelessly-enabled household items from a single hub, regardless of the manufacturer or wireless protocol. Revolv's solution integrates hundreds of devices available from major retailers, allowing users to automate and control products such as lights, locks, sensors, and entertainment systems. Through its cloud-based software and gateway, Revolv provides a user-friendly application that can be accessed via smartphones, facilitating seamless management of home devices whether users are at home or away.

Homesite Group

Acquisition in 2013
Homesite Group Incorporated, founded in 1997 and based in Boston, Massachusetts, specializes in a diverse array of insurance products, including homeowners, renters, condo, auto, life, commercial, flood, small business, and pet insurance. The company addresses longstanding challenges in the U.S. homeowners insurance sector, such as high fixed costs and limited distribution channels, by leveraging advanced technology and innovative marketing strategies. Homesite's focus on catastrophe management and customer service allows it to offer tailored insurance solutions at competitive premiums, ensuring that consumers across the nation receive quality coverage that meets their specific needs.

MobileIgniter

Convertible Note in 2013
MobileIgniter is a leader in the Internet of Things space. We provide Device to Decision® solutions based on Fortune 500 experience identifying opportunity, embedding connectivity, and creating the key web and mobile interfaces to complete the circuit.

Shoutlet

Series B in 2010
Shoutlet, Inc. is an enterprise social marketing platform that enables brands to build and strengthen customer relationships through a comprehensive suite of tools. Founded in 2004 and based in Madison, Wisconsin, with additional offices in Atlanta and London, Shoutlet offers solutions for content creation, social media engagement, and customer relationship management. Its platform includes features for social listening, analytics, and community management, allowing brands to track conversations, manage campaigns, and measure performance across various social media channels such as Facebook, Twitter, and LinkedIn. With a focus on integrating social data into business strategies, Shoutlet provides tools for social advertising, workflow management, and contest execution. The company's software-as-a-service model ensures flexibility and control for its clients, supported by a dedicated account team to facilitate successful social media campaigns. Shoutlet operates as a subsidiary of Spredfast, Inc. and continues to cater to large enterprises seeking to optimize their social marketing efforts.