American Family Insurance

American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

Leslie Bradley

Director, Strategy and Insights, Inclusive Excellence

16 past transactions

Bold Penguin

Acquisition in 2021
Bold Penguin is a commercial insurance exchange that connects customers, agents, and carriers to match the right quote in record time. With a heavy focus on the agents, Bold Penguin pushes the boundaries of user experience for businesses, an easy tool for agents, and a streamlined process of underwriting for carriers. The company operates an Exchange which utilizes a set of solutions to identify, triage, quote, and bind commercial insurance in a highly efficient and tech-enabled way. It plans to deliver on the platform enhancements which include more flexibility in how the core technology is leveraged by enterprise customers, expanding in excess and surplus lines. The Company offers a streamlined process of underwriting for carriers in commercial property and casualty insurance services. Bold Penguin was founded in 2016 and is headquartered in Columbus, Ohio, USA.

Relay Platform

Seed Round in 2020
Relay, brokers drastically increase their close and renewal rates by securing and comparing quotes and creating winning proposals faster. Relay is the single-entry multi-carrier comparative-rating solution that can handle all P&C lines, across all mediums including both instant (“API”) and email quoting, at any level of complexity.

Arturo

Seed Round in 2019
Arturo is a deep learning enterprise platform that focuses on delivering accurate measurement and predictive data. It eliminates the complexity of extracting insights from ensemble data sets and specializes in being able to deliver accurate predictions in formats that are immediately useful inside their customer’s business systems. Arturo is headquartered in Chicago, Illinois, and has representation across North America to support both the insurance and reinsurance industries.

Ameriprise Financial

Acquisition in 2019
Ameriprise Financial is a financial services company founded in 1894, dedicated to helping clients achieve their financial goals and secure their futures. With a strong emphasis on client needs, Ameriprise offers a range of services including financial planning, investment management, insurance, and annuities. The company has a significant presence in the financial planning sector and manages over $655 billion in assets. In addition to its financial services, Ameriprise Auto & Home provides property-casualty insurance, including auto, home, and specialty insurance, primarily through partnerships with established retailers like Costco. Headquartered in Minneapolis, Minnesota, Ameriprise serves a broad client base across the United States, reinforcing its commitment to delivering quality financial solutions tailored to individual needs.

One Concern

Series A in 2017
One Concern is a climate resilience technology company, enables organizations to focus on adaptation and resilience strategies by using newly developed resilience analytics for supporting risk selection, mitigation, pricing and risk management. Applying machine learning and state-of-the-art resilience modeling, One Concern helps organizations better understand and prepare for physical climate risks with the mission of making disasters less disastrous. A 2019 Technology Pioneer, One Concern is part of the World Economic Forum’s Global Innovators community.

HomeGauge

Acquisition in 2017
HomeGauge operates as a home inspection software company. HomeGauge® provides the home inspection software and Internet tools inspectors need to best serve their clients (home buyers, home sellers, and real estate professionals). Using our software and Internet tools, home and commercial inspectors are able to provide their clients with comprehensive information on the condition of the inspected property by printing a report onsite or by our online secure report delivery and validation process through HomeGauge.com.

Networked Insights

Acquisition in 2017
Networked Insights provides analytics that enables companies to make data-driven marketing decisions and improve media efficiency. The result is optimal marketing spend. Customers like MTV, Samsung, Kraft, RIM, MillerCoors, Group M, MediaBrands, Starcom, and Mediavest use Networked Insights to help them improve media efficiency, reveal content opportunities and inform marketing decisions. It was founded in 2006 and headquartered in Chicago, Illinois.

GenLife

Seed Round in 2017
GenLife is making the future of insurance intelligent, inclusive and dynamic. They are building a platform from applying machine learning to their insurance partners' life and health insurance primary data sets to drive down transaction costs, increase automation and improve risk-pricing in underwriting, claims and fraud management. The platform is being built to be hardware/device agnostic and integrate with future forward-looking data sources such as genomics, geo-location, social, and healthtech. Their insurance partners win when they remove friction, costs and inefficiencies from their operations and their customers' experience. People win when they transform their insurance from an annual cost to a personalized asset which proactively protects their life and health.

Ring

Series D in 2017
Ring is an outdoor home security company that provides homeowners a line of preventative outdoor security doorbells and cameras. It is on a mission to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam, and the new Ring Floodlight Cam. With these security devices, Ring has created the neighborhood watch for the digital age and continues to prevent burglaries and keep homes around the world safe. The company was established in 2012 and is based in Santa Monica, California.

Networked Insights

Series E in 2017
Networked Insights provides analytics that enables companies to make data-driven marketing decisions and improve media efficiency. The result is optimal marketing spend. Customers like MTV, Samsung, Kraft, RIM, MillerCoors, Group M, MediaBrands, Starcom, and Mediavest use Networked Insights to help them improve media efficiency, reveal content opportunities and inform marketing decisions. It was founded in 2006 and headquartered in Chicago, Illinois.

LeaseLock

Seed Round in 2016
LeaseLock is an insurance technology company replacing security deposits with insurance. Its flagship lease insurance product leverages artificial intelligence to eliminate security deposits from enterprise operating infrastructure—powering a faster, simpler, more affordable rental transaction. LeaseLock seamlessly deploys within the native online leasing checkout, resulting in significant conversion lift—while instantly generating industry-leading coverage for the property on every lease. LeaseLock has insured over $1 billion in leases backed by insurance rated A (Excellent) by A.M. Best. Its global investors include SoftBank Ventures Asia, Wildcat Ventures, Westerly Winds, Vertex Ventures US, Liberty Mutual Strategic Ventures, American Family Ventures, Moderne Ventures, and Mucker Capital.

Ring

Series B in 2015
Ring is an outdoor home security company that provides homeowners a line of preventative outdoor security doorbells and cameras. It is on a mission to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam, and the new Ring Floodlight Cam. With these security devices, Ring has created the neighborhood watch for the digital age and continues to prevent burglaries and keep homes around the world safe. The company was established in 2012 and is based in Santa Monica, California.

Revolv

Series A in 2013
Revolv is a monitoring and control system that allows users to control their connected devices from a single hub. It provides a home monitoring and control solution that connects various wirelessly-enabled household items. The solution connects hundreds of wirelessly-enabled household items that are readily available from retailers such as Amazon, Home Depot, Lowe’s, and Best Buy, and intelligently integrates them regardless of different manufacturers or wireless protocols used. Revolv’s gateway and web services allow homeowners to manage and control their devices from their smartphones, home, or away. The company’s cloud-based software connects with various wireless products such as lights, locks, sensors, and streaming entertainment systems; and enables consumers to setup communicating products, and automate and control them from an application on various mobile devices. Revolv was formerly was founded in 2012 and is based in Boulder, Colorado.

Homesite Group

Acquisition in 2013
Founded in 1997, Homesite Group Incorporated offers a wide range of insurance products from home, renters, condo, to life and small business insurance. Homesite has been committed to addressing problems long associated with the U.S. homeowners insurance business: high fixed costs, limited distribution channels, and minimal technological innovation. Today, Homesite continues to bring industry-leading technology, innovative marketing and distribution strategies, and expertise in catastrophe management to the home insurance business. As a result, Homesite continues to deliver quality insurance products, outstanding customer service, and low premiums to consumers all across the nation.

MobileIgniter

Convertible Note in 2013
MobileIgniter is a leader in the Internet of Things space. We provide Device to Decision® solutions based on Fortune 500 experience identifying opportunity, embedding connectivity, and creating the key web and mobile interfaces to complete the circuit.

Shoutlet

Series B in 2010
[Shoutlet](http://www.shoutlet.com) is an independent enterprise social relationship platform that works with large companies to prove return on social through a focus on integrating social data into business, scaling social across the enterprise, and helping brands build relationships that build business. Its global presence works with large, enterprise-level brands looking to deploy social marketing software to support a wide range of brands, promotions, and social engagements. The platform enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and analytics for easy integration with recognized web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives customers the control and flexibility they want and need, as well as an account support team that provides industry-leading resources and counsel to execute successful social campaigns. Features of the platform include: _Social Ads_ The tool allows social marketers to manage ads calendars, schedule and link posts to multiple pages and promote posts with just a few clicks. Coupled with an integration with Kenshoo Social, brands and agencies can now also unify paid, owned, and earned media placements to improve social campaign attribution, and have access to analytics for more intelligent and accurate social campaign forecasts and measurement. _Social Listening_ Shoutlet now gives marketers the functionality to visualize, track, and understand what conversations are happening across blogs and online news websites, along with Facebook, Reddit, Twitter, and YouTube. If marketers want to dive deeper into conversations, they also can access Klout scores for influencer metrics. With Shoutlet Social Listening, brands can effectively capture metrics related to sentiment, competitor tracking, regional activity, share of voice and more. _Social Switchboard™_ The first trigger-based campaign publishing tool in the social marketing space, Social Switchboard uses pre-scheduled markers and milestones to trigger automatic changes to content across multiple social networks. _Social Canvas™_ Social Canvas is a professional-level design tool. Companies create interactive Facebook custom tabs, HTML5 pages, and web apps - no coding required. _Social Contests_ Social Contests – Shoutlet customers now can run an unlimited number of social contests and sweepstakes that allow even the most novice of social marketers to schedule, launch and publish contests anywhere on the web. Using Social Canvas marketers can customize every aspect of a contest design and publish it anywhere on the web, adding in additional sharing capabilities. Shoutlet also added robust publication options, including the ability to set parameters for multiple contest versions based platform, mobile, age, location, and language. Marketers can monitor views, votes, and entries on contests to build a more valuable data set for user Social Profiles over time, for a better understanding of consumers and the brand’s biggest advocates. _Social CRM_ Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Integrate Shoutlet’s workflow tools and task assignments to give your customers quick, meaningful responses while efficiently managing the process internally. _Social Profiles_ Shoutlet’s Social Profiles automatically gathers social data about each social connection and build a powerful database of social contacts that uncovers characteristics about your audience and helps you become a more effective social media marketer. - See more at: http://www.shoutlet.com/features/#social_profiles _Social Enterprise_ Social Enterprise provides the infrastructure to scale and manage your social media marketing across global locations, branches, franchises, and agents. With features such as custom workflows and content libraries, Social Enterprise makes it simple to scale social successfully. _Social Analytics_ Shoutlet’s Social Analytics support and easily integrate with industry leading web analytics tools including Google Analytics, IBM Digital Analytics, Omniture, and Webtrends to measure performance. By implementing Shoutlet’s agnostic tool, brands can leverage their chosen best-of-breed web tracking application and maximize ROI by enhancing output with social content tagging, more detailed data reports, conversion tracking and more.
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