American Family Ventures

American Family Ventures is the venture capital arm of American Family Insurance, established in 2010 and headquartered in Madison, Wisconsin. The firm focuses on early-stage investments, primarily in seed to Series B rounds, and typically commits between $0.5 million and $2 million in startups. Its investment strategy targets companies that are innovating within the insurance industry and related sectors, including FinTech, data analytics, IoT, and cybersecurity. By seeking to enhance American Family's core insurance business, American Family Ventures aims to foster the development of technologies and business models that improve safety, efficiency, and quality of life. The firm also emphasizes active partnerships and collaboration within its extensive InsurTech network to help create category-leading companies.

Isaac Apea

Investor

Clayton Armbrust

Principal

CJ Armbrust

Principal

Jeremy Epstein

Senior Analyst

Amanda Joseph

Principal

Cooper Larue

Investor

Mike Mansell

Principal

Max Peterson

Analyst

Tiana Pidgeon

Investor

Dan Reed

Managing Director

Vik Sasi

Associate

Stephen Todres

Senior Associate

Past deals in Wisconsin

NexVex Inc.

Seed Round in 2021
NexVex Inc. is an online marketplace that connects homeowners and property managers with roofing contractors in Texas, Minnesota, and Wisconsin. Established in 2011 and headquartered in Milwaukee, Wisconsin, the platform allows users to obtain online estimates for roof replacements. By incorporating aerial measurements and consumer input through an intuitive tutorial, NexVex enables contractors to bid on projects effectively. The platform also aggregates contractor feedback, ratings, and pricing information, providing consumers with comprehensive data to help them choose the most suitable contractor for their specific needs.

Rentable

Series A in 2016
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

Quietyme

Venture Round in 2016
Quietyme, Inc. specializes in developing ambient noise monitoring and reporting systems tailored for the hospitality and healthcare industries. Founded in 2012 and based in Neshkoro, Wisconsin, the company provides visual alert sensors and devices designed for the management of hotels, hospitals, motels, and apartments. Their system functions as a sensor data platform, capable of transmitting various types of wireless sensor data, facilitating effective monitoring and reporting for management teams. By focusing on ambient noise levels, Quietyme aims to enhance the overall experience for patrons while assisting management in maintaining a conducive environment.

gener8tor

Venture Round in 2016
Gener8tor is an accelerator firm based in Milwaukee, Wisconsin, founded in 2012. It is recognized as a nationally ranked accelerator that invests in high-growth startups across various sectors, including software, IT, life sciences, MedTech, e-commerce, and hardware. Gener8tor offers a 12-week accelerator program, during which it provides $100,000 in funding to each of five selected startups, alongside a comprehensive mentorship experience. The program connects startups with a network of experienced mentors, technologists, corporate partners, angel investors, and venture capitalists to support their growth. Gener8tor is a member of the Global Accelerator Network and holds a GOLD-tier ranking in the United States according to the Seed Accelerator Rankings Project. In addition to its accelerator activities, Gener8tor manages a venture capital fund that focuses on investing in software and technology sectors.

Zero Locus

Seed Round in 2015
Zero Locus Inc. is a software company based in Milwaukee, Wisconsin, specializing in predictive analytics and advanced data analytics systems. The company focuses on helping clients across various sectors, including insurance, health, retail, and finance, to make sense of large and complex data sets. By providing tools that streamline the analysis process, Zero Locus enables businesses to extract valuable insights from vast amounts of data, facilitating informed decision-making and enhancing competitiveness in their respective industries.

Quietyme

Venture Round in 2015
Quietyme, Inc. specializes in developing ambient noise monitoring and reporting systems tailored for the hospitality and healthcare industries. Founded in 2012 and based in Neshkoro, Wisconsin, the company provides visual alert sensors and devices designed for the management of hotels, hospitals, motels, and apartments. Their system functions as a sensor data platform, capable of transmitting various types of wireless sensor data, facilitating effective monitoring and reporting for management teams. By focusing on ambient noise levels, Quietyme aims to enhance the overall experience for patrons while assisting management in maintaining a conducive environment.

Rentable

Venture Round in 2015
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

Networked Insights

Series D in 2014
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.

Rentable

Series A in 2014
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

Quietyme

Seed Round in 2013
Quietyme, Inc. specializes in developing ambient noise monitoring and reporting systems tailored for the hospitality and healthcare industries. Founded in 2012 and based in Neshkoro, Wisconsin, the company provides visual alert sensors and devices designed for the management of hotels, hospitals, motels, and apartments. Their system functions as a sensor data platform, capable of transmitting various types of wireless sensor data, facilitating effective monitoring and reporting for management teams. By focusing on ambient noise levels, Quietyme aims to enhance the overall experience for patrons while assisting management in maintaining a conducive environment.
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