American Family Ventures

Founded in 2010, American Family Ventures is a venture capital firm specializing in seed to series B investments. It focuses on companies developing technologies and business models relevant to the future of insurance, with an emphasis on FinTech, data analytics, IoT, cybersecurity, and home automation. The firm invests between $500k to $2m per round.

Isaac Apea

Investor

CJ Armbrust

Principal

Clayton Armbrust

Principal

Josh Aycock

Principal

Kyle Beatty

Managing Director

Brittany Clements

Managing Director

Jeremy Epstein

Senior Analyst

Peter Gunder

Venture Partner

Katelyn Johnson

Managing Director

Amanda Joseph

Principal

Cooper Larue

Investor

Mike Mansell

Principal

Kyle Nakatsuji JD

Principal

Max Peterson

Analyst

Tiana Pidgeon

Investor

Dan Reed

Managing Director

Vik Sasi

Associate

Stephen Todres

Investor

Past deals in Insurance Brokers

Venteur

Series A in 2025
Venteur simplifies employee health benefits through its AI-driven platform. It facilitates Individual Coverage Health Reimbursement Arrangements (ICHRAs), empowering employees with tailored insurance options while providing employers predictability in benefits budget and cost control.

Spark Advisors

Series B in 2024
Spark Advisors is a technology-enabled brokerage focused on enhancing the capabilities of independent agents in the Medicare insurance field. The company operates a business management platform that offers a variety of tools and resources tailored for Medicare insurance brokerages. Its platform includes features such as enrollment and engagement tracking, marketing tools, and expert support, all designed to empower brokers to better assist millions of Medicare beneficiaries. By providing a concierge-style service for navigating retirement benefits, Spark Advisors aims to improve the overall service delivery of insurance agents and support them in meeting the needs of their clients effectively.

Chelsea Avondale

Series C in 2023
Chelsea Avondale acquires property and casualty insurance companies, enhancing their operations with advanced pricing methodologies and systems. They focus on community-based insurers to deliver superior risk-adjusted returns.

Spark Advisors

Series A in 2023
Spark Advisors is a technology-enabled brokerage focused on enhancing the capabilities of independent agents in the Medicare insurance field. The company operates a business management platform that offers a variety of tools and resources tailored for Medicare insurance brokerages. Its platform includes features such as enrollment and engagement tracking, marketing tools, and expert support, all designed to empower brokers to better assist millions of Medicare beneficiaries. By providing a concierge-style service for navigating retirement benefits, Spark Advisors aims to improve the overall service delivery of insurance agents and support them in meeting the needs of their clients effectively.

Sana Benefits

Series B in 2022
Sana Benefits, Inc. is an insurance provider that specializes in employee benefit packages for small and medium-sized businesses. Founded in 2017 and based in Austin, Texas, the company offers a range of health plans that include medical, dental, vision, telemedicine, mental wellness, physical wellness, and maternity care. Sana Benefits aims to simplify the insurance process, ensuring transparent pricing and a strong emphasis on customer service. The company caters to employers, employees, brokers, and healthcare providers, striving to meet the diverse needs of its clients while promoting accessible and affordable healthcare solutions.

Sana Benefits

Series A in 2021
Sana Benefits, Inc. is an insurance provider that specializes in employee benefit packages for small and medium-sized businesses. Founded in 2017 and based in Austin, Texas, the company offers a range of health plans that include medical, dental, vision, telemedicine, mental wellness, physical wellness, and maternity care. Sana Benefits aims to simplify the insurance process, ensuring transparent pricing and a strong emphasis on customer service. The company caters to employers, employees, brokers, and healthcare providers, striving to meet the diverse needs of its clients while promoting accessible and affordable healthcare solutions.
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