AO World
AO World is an online retailer specializing in domestic appliances and consumer electronics, operating primarily in the United Kingdom, Germany, and the Netherlands. Founded in 2000 and headquartered in Bolton, the company offers a wide range of products including fridge freezers, cookers, washing machines, audiovisual equipment, and various consumer electronics such as mobile phones and gaming devices. In addition to retail operations through its own and third-party websites, AO World provides logistics and transport services, as well as ancillary services to enhance customer experience. The company partners with suppliers to deliver essential products while also engaging in recycling activities.
Top Stages
2 past transactions
MusicMagpie
Acquisition in 2024
MusicMagpie is a prominent e-commerce company operating in the UK and US, specializing in the circular economy of consumer technology and media. The company focuses on buying and selling a variety of products, including smartphones, tablets, gaming consoles, personal computers, CDs, DVDs, books, and video games. MusicMagpie's business is segmented into Technology, Media, and Books, with the Technology segment generating the majority of its revenue. By facilitating the resale of used consumer goods, MusicMagpie promotes sustainability while providing consumers with an accessible platform to purchase and sell technology and media products.
Mobile Phones Direct
Acquisition in 2018
Mobile Phones Direct Limited is an online retailer of mobile phones based in Newbury, United Kingdom. Founded in 1992, the company has over 25 years of experience in the mobile phone industry, providing a wide range of devices from leading manufacturers such as Apple, Samsung, and Sony. Recognized for its success, Mobile Phones Direct has received multiple accolades, including the Sunday Times Fast Track 100 and Profit Track 100 in 2016 and 2017. The company has also been awarded "What Mobile Best Online Retailer" for five consecutive years and "Mobile News Awards Online Retailer of the Year" for four years in a row. As of December 2018, Mobile Phones Direct operates as a subsidiary of AO Limited.
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