AshGrove Capital

AshGrove Capital is an independent credit manager based in London, established in 2019. The firm specializes in pan-European investments, primarily focusing on the software and services sectors, with funding typically ranging from $5 million to $40 million. AshGrove Capital offers a variety of financial solutions, including acquisition finance, annual recurring revenue leverage, senior secured unitranche, dividend recapitalization, minority leverage, growth financing, and asset-backed facilities. Additionally, the firm provides structured credit solutions and supports succession planning as well as both sponsor-backed and sponsor-less leveraged buyout financing.

Philip Fretwell

Co-Founder and Partner

Benjamin Gibson

Director

Ilkka Rantanen

Co-Founder and Partner

6 past transactions

Amplience

Debt Financing in 2025
Amplience is an AI-powered content platform for ecommerce that helps merchants and developers create, manage, and deliver dynamic, personalized shopping experiences. The platform combines data, performance insights, and generative AI with a headless content management system to unify content and asset management, streamline media production, and automate repetitive processes. It integrates with transactional ecommerce platforms to deliver marketing and merchandising content tailored to each shopping context, enabling brands to optimize customer engagement and conversions across channels.

Dealfront

Debt Financing in 2024
Dealfront is a go-to-market platform that offers data, applications, and insights specifically designed for sales and marketing teams. The company develops tools that enhance sales intelligence by integrating various sales and marketing data. Its features include automatic lead scoring, integration with Mailchimp, personal email alerts, and the ability to link leads to customer relationship management systems. These functionalities enable enterprises to gain valuable insights, ultimately helping them improve revenue generation and optimize their sales and marketing efforts.

NewsWhip

Venture Round in 2023
NewsWhip is a leading provider of content discovery and analytics solutions that enable users to predict and analyze the impact of stories across various platforms. The company offers a suite of products designed to help customers, including prominent publishers, brands, and agencies, understand content trends and audience engagement. Its flagship product, NewsWhip Spike, is a real-time content discovery dashboard that identifies trending stories within minutes of publication and forecasts their social media reach. Additionally, NewsWhip Analytics provides a comprehensive database of audience interactions with content across social networks, allowing clients to benchmark their performance against competitors and observe engagement patterns over time. By leveraging proprietary technology to track news and social data, NewsWhip empowers media and marketing professionals to create impactful content that resonates with their audiences.

Zift Solutions

Debt Financing in 2022
Zift Solutions is a cloud-based software company that specializes in channel management and marketing automation. Its ZiftONE platform unifies partner relationship management, channel marketing automation, and channel learning management, providing capabilities for partner management, channel sales, learning, connectors, content syndication, social media distribution, and analytics. The platform automates co-branded marketing, lead distribution, and online advertising campaigns, while integrating with existing enterprise systems to boost partner productivity and program profitability. Zift Solutions serves technology, telecom, and manufacturing industries and addresses the needs of channel chiefs, sales leaders, CIOs, and channel marketing leaders. The company also offers concierge and managed services, supplier and partner support, and maintains partnerships to extend its channel programs across global markets.

Cushon

Venture Round in 2022
Cushon is a fintech company offering investment, pension, financial wellbeing and workplace savings solutions. It operates an online savings and investment platform that promotes healthy savings habits, provides ready-made portfolios optimized with proprietary algorithms, and presents comparisons of potential returns and fees across top providers to help users make informed investment decisions.

Cushon

Debt Financing in 2021
Cushon is a fintech company offering investment, pension, financial wellbeing and workplace savings solutions. It operates an online savings and investment platform that promotes healthy savings habits, provides ready-made portfolios optimized with proprietary algorithms, and presents comparisons of potential returns and fees across top providers to help users make informed investment decisions.
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