Affinity Global Inc. specializes in advertising media and monetization solutions for advertisers and publishers across various regions, including North America, Western Europe, the Middle East, South-East Asia, India, and Australia. Established in 2006 and headquartered in Chicago, Illinois, with additional offices in Mumbai and El Segundo, the company is renowned for its contextual ad network. Affinity provides a range of brand and performance solutions, such as contextual targeting, audience and demographic targeting, and fraud management. Its services encompass pay-per-click monetization, display monetization, and mobile web monetization. Affinity's extensive network includes over 50,000 premium publishers and syndication channels, allowing more than 100,000 advertisers to reach their target audiences effectively, delivering over 50 billion ad impressions monthly.
Opinary is a Berlin-based startup that offers innovative polling tools designed for online publishers. With a focus on enabling users to share their opinions easily, Opinary's technology serves 84 million monthly users, allowing them to express their views with a simple tap and to visualize opinion trends. The platform partners with prominent media outlets, including The Times and HuffPost, to enhance audience engagement and monetization. Additionally, global brands such as Toyota and Mastercard leverage Opinary's insights to increase visibility, drive conversions, and better understand consumer sentiments. By providing custom designs and analytical tools, Opinary helps both publishers and brands effectively promote their content marketing strategies and gain valuable insights into public opinion.
Bigstep
Acquisition in 2002
Bigstep, a San Francisco-based hosting company known for its Internet service and e-commerce offerings.
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