BackingMinds

BackingMinds is a venture capital firm based in Stockholm, Sweden, founded in 2016 by Susanne Najafi and Sara Wimmercranz. The firm focuses on investing in early-stage technology companies led by entrepreneurs who operate outside of traditional, homogeneous networks often overlooked by conventional venture capital. BackingMinds seeks to support scalable, customer-centric businesses that demonstrate a proven revenue model. The firm's approach emphasizes more than just financial investment; it embodies a commitment to partnering with founders and fostering collaboration to drive success. Through its unique perspective, BackingMinds aims to create impactful returns by identifying and nurturing innovative ventures in underserved markets.

Jasenko Hadzic

Principal

25 past transactions

Serviceform

Series A in 2024
Serviceform is a company dedicated to making digital tools accessible for underserved businesses, enabling them to compete with larger organizations. Its mission is to simplify complex technologies and provide solutions for common challenges in lead generation, customer management, and customer support. Serviceform offers a diverse product portfolio that includes chatbots, live chat, pop-ups, lead bars, social inboxes, a customer relationship management system, web analytics, and dynamic forms. By leveraging the best aspects of software used by leading companies, Serviceform tailors its offerings to meet the needs of small and medium-sized enterprises. The platform is designed to enhance digital experiences through features such as conversation encryption, analytics, A/B testing, and interactive buying experiences, effectively helping businesses to generate more leads and improve conversion rates.

NitroVolt

Seed Round in 2024
NitroVolt is a company focused on decarbonizing the production of nitrogen-based fertilizers, primarily ammonia, which is essential for the agricultural sector. Traditional ammonia production contributes significantly to greenhouse gas emissions, accounting for over 1% of global emissions during manufacturing and transportation. NitroVolt addresses this issue by providing a localized ammonia production solution that allows farmers to generate their own nitrogen-based fertilizers directly at their farms. Their innovative container-sized systems require only air, water, and electricity, utilizing a patented electrochemical Nitrolyzer unit to synthesize ammonia on-demand with renewable energy sources. This approach not only reduces the carbon footprint associated with fertilizer production but also lowers logistical costs for farmers, enhancing the resilience of the agricultural industry against external challenges. By enabling decentralized and sustainable ammonia production, NitroVolt aims to transform the way fertilizers are produced and utilized in agriculture.

UniqKey

Venture Round in 2024
UniqKey operates a security management platform designed to simplify identity and access management for businesses. It automates employee logins, enhancing security while boosting productivity by removing friction from daily workflows. The platform offers advanced encryption to safeguard critical systems and credentials, provides comprehensive insights into IT infrastructure and employee access, and enables seamless user provisioning/de-provisioning via integrations with existing infrastructure like Microsoft. Trusted by over 500 European businesses and recognized as a top global security solution, UniqKey is becoming Europe's preferred password and access management solution.

CemVision

Seed Round in 2024
CemVision is a company focused on revolutionizing the cement industry by developing construction materials that serve as alternatives to traditional cement. By utilizing recycled industrial waste instead of virgin limestone, CemVision simplifies the manufacturing process and significantly reduces carbon emissions associated with cement production. This innovative approach not only creates a more environmentally friendly product but also offers an economical solution for clients in the concrete industry. Through its efforts, CemVision aims to address the environmental challenges of conventional cement while providing superior technical performance.

NitroVolt

Pre Seed Round in 2024
NitroVolt is a company focused on decarbonizing the production of nitrogen-based fertilizers, primarily ammonia, which is essential for the agricultural sector. Traditional ammonia production contributes significantly to greenhouse gas emissions, accounting for over 1% of global emissions during manufacturing and transportation. NitroVolt addresses this issue by providing a localized ammonia production solution that allows farmers to generate their own nitrogen-based fertilizers directly at their farms. Their innovative container-sized systems require only air, water, and electricity, utilizing a patented electrochemical Nitrolyzer unit to synthesize ammonia on-demand with renewable energy sources. This approach not only reduces the carbon footprint associated with fertilizer production but also lowers logistical costs for farmers, enhancing the resilience of the agricultural industry against external challenges. By enabling decentralized and sustainable ammonia production, NitroVolt aims to transform the way fertilizers are produced and utilized in agriculture.

Mylla

Seed Round in 2023
Mylla is a digital marketplace for buying and selling food from farm to table.

SNERPA Power

Seed Round in 2023
SNERPA Power develops intelligent energy services.

Combify

Seed Round in 2022
Combify is a PropTech company that specializes in improving communication within city development projects. The company operates a building information platform designed to collect and simplify access to data from various online sources. Its platform includes project and organizational profiles, a dashboard view, and mapping features that provide detailed information on construction projects in Sweden. This enables users to receive continuous updates and track relevant data efficiently, thereby enhancing transparency and collaboration in urban development initiatives.

CemVision

Venture Round in 2022
CemVision is a company focused on revolutionizing the cement industry by developing construction materials that serve as alternatives to traditional cement. By utilizing recycled industrial waste instead of virgin limestone, CemVision simplifies the manufacturing process and significantly reduces carbon emissions associated with cement production. This innovative approach not only creates a more environmentally friendly product but also offers an economical solution for clients in the concrete industry. Through its efforts, CemVision aims to address the environmental challenges of conventional cement while providing superior technical performance.

Lingio

Venture Round in 2022
Lingio AB is a Stockholm-based company that specializes in developing a language learning application aimed at enhancing communication and engagement within organizations. The platform offers interactive digital language courses tailored to various sectors, including healthcare, construction, IT, and more, utilizing AI-based technology to create an effective learning experience. In addition to general language learning, Lingio provides vocational language courses for specific industries, helping immigrant employees overcome communication barriers in their workplaces. By integrating gaming principles and social elements into its approach, Lingio strives to make the process of learning the Swedish language both enjoyable and effective.

Skrym

Pre Seed Round in 2022
Skrym is a technology company focused on optimizing logistics through its innovative algorithmic optimization system. The company develops an application programming interface that automates real-time package selection and generates optimal package sizes based on actual orders and transporter fees. By eliminating unnecessary air in e-commerce packaging, Skrym enables businesses to adopt more sustainable packaging practices. Additionally, the platform includes built-in emissions tracking, allowing companies to monitor and reduce their environmental impact. Through its solutions, Skrym aims to enhance efficiency in the e-commerce sector while promoting sustainability.

Serviceform

Seed Round in 2022
Serviceform is a company dedicated to making digital tools accessible for underserved businesses, enabling them to compete with larger organizations. Its mission is to simplify complex technologies and provide solutions for common challenges in lead generation, customer management, and customer support. Serviceform offers a diverse product portfolio that includes chatbots, live chat, pop-ups, lead bars, social inboxes, a customer relationship management system, web analytics, and dynamic forms. By leveraging the best aspects of software used by leading companies, Serviceform tailors its offerings to meet the needs of small and medium-sized enterprises. The platform is designed to enhance digital experiences through features such as conversation encryption, analytics, A/B testing, and interactive buying experiences, effectively helping businesses to generate more leads and improve conversion rates.

TrusTrace

Series A in 2021
TrusTrace is a software company based in Stockholm, Sweden, with an additional location in Coimbatore, India, that specializes in traceability as a service for the fashion supply chain. Founded in 2016, TrusTrace offers a comprehensive platform that enables global brands and suppliers to capture, digitize, and share supply chain and material traceability data efficiently. Its suite of tools includes T-Tracem for end-to-end product traceability, T-CET for customer engagement, I-CAT for climate action management, and T-VeM for vendor management, among others. The platform consolidates validated supply chain data, allowing brands to substantiate product claims and ensure regulatory compliance while managing their environmental impact. By providing a single platform for traceability, TrusTrace empowers brands to enhance transparency and trust in their supply chains.

Brain Stimulation

Seed Round in 2021
Brain Stimulation AB, established in 2011 in Sweden, focuses on providing innovative assessment and rehabilitation solutions for individuals recovering from strokes and traumatic brain injuries. The company leverages research on brain plasticity to develop advanced rehabilitation strategies for cognitive impairments, including attention deficits such as Spatial Neglect. By addressing the critical need for effective rehabilitation in stroke, dementia, and other degenerative brain conditions, Brain Stimulation combines cutting-edge technology with scientific insights to create individualized rehabilitation care. Their approach emphasizes remote accessibility and a motivating environment, enabling patients to strengthen neuronal connections and enhance recovery outcomes.

Denjo Dogs

Seed Round in 2021
Denjo Dogs AB is an online retailer based in Stockholm, Sweden, specializing in premium pet products for dogs. Founded in 2016, the company offers a diverse range of items designed to meet the needs of pet owners, including products for grooming, nutrition, and comfort. Its inventory features a variety of dog-related items such as dental sticks, toys, beds, blankets, collars, leashes, coats, and accessories, all emphasizing functionality, durability, and stylish design. Denjo Dogs aims to provide pet owners with both fashionable and practical solutions for their dogs, enhancing the overall pet care experience.

Equilab

Venture Round in 2020
Equilab aims to monitor horses’ movements during rides and help riders train their horses effectively. It can be used, not just for professional or serious riders, but for the novice who is just starting out in the sport. Equilab is used by more than 30 000 riders worldwide. Launched in September 2016 and was co-founded by Per Eriksson ,Adam Torkelsson, and Therese von Hackwitz.

Boneprox

Pre Seed Round in 2020
Boneprox AB is a dental healthcare software company based in Gothenburg, Sweden, founded in 2013. The company specializes in developing advanced tools that enhance the efficiency and accuracy of dental diagnostics. Its flagship product, Boneprox, analyzes bone quality and assesses the risk of osteoporosis. Additional offerings include ReferralExpress, which facilitates quick communication between clinics and specialists for referrals, and CBCT-Supervision, designed to streamline the Cone Beam Computed Tomography (CBCT) process in dental practices. Boneprox leverages digital dentistry and advanced imaging technologies to improve the accessibility of specialists and enable healthcare providers to effectively exchange, analyze, and diagnose patient images, ultimately aiming to optimize patient care in dentistry.

Dynamic Code

Venture Round in 2020
Dynamic Code AB is a gene technology company based in Linköping, Sweden, specializing in custom services and products for DNA analysis. Founded in 2000, the company conducts forensic DNA surveys for insurance companies and offers a range of services including pharmacogenic gene analysis, paternity testing, and the development of DNA-related technologies. Dynamic Code aims to translate cutting-edge research into practical applications that enhance health and well-being. Its product portfolio includes health tests for individuals, environmental assessments, and animal lineage analyses, all designed for ease of use and rapid results. The company emphasizes creating solutions that address the needs of consumers and healthcare providers, enabling more accessible and timely diagnoses than traditional healthcare methods.

TrusTrace

Seed Round in 2019
TrusTrace is a software company based in Stockholm, Sweden, with an additional location in Coimbatore, India, that specializes in traceability as a service for the fashion supply chain. Founded in 2016, TrusTrace offers a comprehensive platform that enables global brands and suppliers to capture, digitize, and share supply chain and material traceability data efficiently. Its suite of tools includes T-Tracem for end-to-end product traceability, T-CET for customer engagement, I-CAT for climate action management, and T-VeM for vendor management, among others. The platform consolidates validated supply chain data, allowing brands to substantiate product claims and ensure regulatory compliance while managing their environmental impact. By providing a single platform for traceability, TrusTrace empowers brands to enhance transparency and trust in their supply chains.

Denjo Dogs

Seed Round in 2018
Denjo Dogs AB is an online retailer based in Stockholm, Sweden, specializing in premium pet products for dogs. Founded in 2016, the company offers a diverse range of items designed to meet the needs of pet owners, including products for grooming, nutrition, and comfort. Its inventory features a variety of dog-related items such as dental sticks, toys, beds, blankets, collars, leashes, coats, and accessories, all emphasizing functionality, durability, and stylish design. Denjo Dogs aims to provide pet owners with both fashionable and practical solutions for their dogs, enhancing the overall pet care experience.

Dynamic Code

Venture Round in 2018
Dynamic Code AB is a gene technology company based in Linköping, Sweden, specializing in custom services and products for DNA analysis. Founded in 2000, the company conducts forensic DNA surveys for insurance companies and offers a range of services including pharmacogenic gene analysis, paternity testing, and the development of DNA-related technologies. Dynamic Code aims to translate cutting-edge research into practical applications that enhance health and well-being. Its product portfolio includes health tests for individuals, environmental assessments, and animal lineage analyses, all designed for ease of use and rapid results. The company emphasizes creating solutions that address the needs of consumers and healthcare providers, enabling more accessible and timely diagnoses than traditional healthcare methods.

Virkesbörsen

Venture Round in 2018
Virkesbörsen is a Swedish company that operates a digital marketplace, facilitating the buying and selling of wood between suppliers and buyers.

TransferGalaxy

Venture Round in 2018
TransferGalaxy AB is a Swedish company based in Örebro, founded in 2014, that specializes in providing instant and cash-free mobile money transfer services. The company enables users to send money to recipients using smartphones, tablets, or computers, facilitating seamless remittances. TransferGalaxy focuses on offering a range of financial technology solutions, including mobile and online money transfers, catering to the needs of individuals looking to connect financially with their loved ones.

Dynamic Code

Venture Round in 2017
Dynamic Code AB is a gene technology company based in Linköping, Sweden, specializing in custom services and products for DNA analysis. Founded in 2000, the company conducts forensic DNA surveys for insurance companies and offers a range of services including pharmacogenic gene analysis, paternity testing, and the development of DNA-related technologies. Dynamic Code aims to translate cutting-edge research into practical applications that enhance health and well-being. Its product portfolio includes health tests for individuals, environmental assessments, and animal lineage analyses, all designed for ease of use and rapid results. The company emphasizes creating solutions that address the needs of consumers and healthcare providers, enabling more accessible and timely diagnoses than traditional healthcare methods.

TransferGalaxy

Venture Round in 2016
TransferGalaxy AB is a Swedish company based in Örebro, founded in 2014, that specializes in providing instant and cash-free mobile money transfer services. The company enables users to send money to recipients using smartphones, tablets, or computers, facilitating seamless remittances. TransferGalaxy focuses on offering a range of financial technology solutions, including mobile and online money transfers, catering to the needs of individuals looking to connect financially with their loved ones.
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