Adikteev

Adikteev, established in 2012, is a Paris-based company with offices in New York and Berlin. It operates an online advertising platform, specializing in mobile app retargeting and user engagement. Adikteev offers tailored strategies, creatives, and algorithms to help app publishers increase user retention, reacquire churned users, and drive incremental revenue. Its platform, used by advertisers and media outlets in France and globally, consistently ranks in the top 5 of the Appsflyer Performance Index. Adikteev's services include Qualify for qualified traffic generation, Trademob for mobile app retargeting and acquisition, and Motionlead for creative solutions.

Xavier Mariani

Co-Founder, CEO, Chairman and Directeur général

3 past transactions

Trademob

Acquisition in 2017
Trademob GmbH operates a mobile application marketing platform that specializes in programmatic advertising. Founded in 2010 and based in Berlin, Germany, the company offers solutions for acquiring users through real-time bidding and focuses on retargeting existing users via its demand-side platform. Trademob connects advertisers with mobile users by leveraging its extensive network of mobile ad networks, SSPs, RTB exchanges, and media partners. This data-driven approach allows advertisers to promote their apps effectively at any stage of the app lifecycle, reaching over one billion users globally. The company caters to a diverse range of clients, providing support for user acquisition, retention, and branding objectives while helping to maximize return on investment. As of January 2017, Trademob operates as a subsidiary of Keep Nation SA.

MotionLead

Acquisition in 2015
MotionLead is a provider of brand display software specializing in mobile advertising. The company focuses on enhancing the advertising experience for both advertisers and publishers by offering transparent, animated, and interactive ads. These ads are designed to appear on top of native and web applications without disrupting user navigation, allowing for a seamless integration into the user experience. Through its innovative approach, MotionLead aims to effectively connect brands with their target audiences while maintaining an engaging interface.
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