Adikteev

Adikteev is a mobile app marketing platform that helps app publishers acquire new users, retain existing ones, and monetize through re-engagement and targeted advertising. It provides audience analysis, churn prediction, ad-spend optimization, and campaign management, enabling personalized campaigns and privacy-compliant execution. The company offers Qualify for qualified traffic generation, Trademob for mobile app retargeting and acquisition, and Motionlead for creative optimization. Founded in 2012 and headquartered in Paris, Adikteev operates globally with offices in New York and Berlin to serve advertisers and publishers worldwide.

Xavier Mariani

Co-Founder, CEO, Chairman and Directeur général

3 past transactions

Trademob

Acquisition in 2017
Trademob GmbH is a Berlin-based company that specializes in mobile application marketing through its programmatic demand-side platform (DSP). Established in 2010, Trademob enables advertisers and agencies to effectively reach their target audiences and achieve their performance and branding objectives by utilizing its proprietary advertising technologies. The platform facilitates real-time bidding and aggregates a wide array of mobile ad networks, supply-side platforms, and media partners, allowing for targeted advertising campaigns at any stage of an app's lifecycle. With a focus on user acquisition, retention, and retargeting, Trademob serves a diverse range of international clients, providing them with the tools to maximize return on investment in mobile advertising. As of 2017, Trademob operates as a subsidiary of Keep Nation SA.

MotionLead

Acquisition in 2015
MotionLead is a company that specializes in brand display software for mobile advertising. It empowers advertisers and publishers by offering a unique advertising experience characterized by transparent, animated, and interactive ads. These ads are designed to overlay native and web applications without interrupting user navigation, allowing for seamless engagement with audiences. By focusing on innovative ad formats, MotionLead aims to enhance the effectiveness of advertising campaigns while maintaining a user-friendly experience.
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