Wunderkind
Wunderkind, Inc. is a technology company that specializes in cloud-based solutions for customer acquisition and behavioral marketing automation. Founded in 2010 and headquartered in New York City, with an additional office in London, Wunderkind offers a platform known as BounceX, which focuses on people-based marketing. This platform enables online publishers and retail website owners to engage visitors through targeted messaging and timely advertising, ultimately enhancing conversion rates and increasing revenue. Wunderkind's technology leverages real-time user behavior data, such as mouse movements and intent signals, to identify potential customers and deliver personalized experiences across various channels, including websites, email, and advertisements. The company's impressive client roster includes well-known brands like Uniqlo, Lufthansa, and CNN, and it is recognized for driving significant revenue growth for these businesses through its innovative marketing solutions.
SmarterHQ
Acquisition in 2020
SmarterHQ, Inc. is a SaaS-based behavioral marketing platform that enables online retailers to implement effective cross-channel marketing strategies. Founded in 2010 and headquartered in Indianapolis, Indiana, with an additional office in Austin, Texas, SmarterHQ specializes in creating personalized customer experiences by activating real-time, multichannel data. The platform allows marketers to quickly identify audiences based on behavior and historical data, facilitating automated, tailored content delivery across various online and outbound channels. SmarterHQ serves a range of industries, including retail, travel and hospitality, and financial services, and is trusted by notable brands such as Bloomingdale’s, Hilton, and Santander Bank. The company was previously known as Smarter Remarketer Inc. and became a subsidiary of Wunderkind, Inc. in November 2020.
GoChime
Acquisition in 2016
GoChime, Inc. operates a marketing and advertising platform that connects brands with consumers actively seeking relevant products and services. Founded in 2011 and based in New York, the company allows brands to utilize their first-party data to enhance advertising campaigns across major social media platforms like Facebook, Instagram, Twitter, and Google. By integrating email service providers and customer relationship management systems with its platform, GoChime enables brands to automate customer journeys and reach audiences who may not engage with traditional email marketing. This approach includes creating lookalike audiences to identify potential new customers, thereby optimizing marketing efforts and enhancing conversion rates. As of 2016, GoChime operates as a subsidiary of Bounce Exchange LLC.
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