Brightcom Group (formerly LYCOS Internet)

Brightcom Group, formerly known as LYCOS Internet Ltd, operates in the realms of ad-tech, new media, and Internet of Things (IoT) businesses, focusing primarily on the digital ecosystem. The group serves a diverse portfolio of prestigious clients, including major brands such as Coca-Cola, Hyundai Motors, and Samsung, while collaborating with key publishers like Facebook and Twitter. Brightcom also partners with renowned advertising agencies to enhance its service offerings. Its consumer products division emphasizes IoT, exemplified by its LIFE product, which aims to facilitate communication and information management through interconnected everyday objects. With a significant global presence spanning regions such as the US, Israel, and Western Europe, Brightcom Group is well-positioned to assist partners in navigating and capitalizing on emerging global trends in the digital landscape.

Prasad Pisipati

President

12 past transactions

Picapp Technologies

Acquisition in 2011
Picapp Technologies is a company that specializes in enhancing user engagement through dynamic image experiences. Founded in 2008, Picapp initially operated as a content syndication platform for blogs and new media publishers. The company's core product is a widget that transforms static images into interactive slideshows, increasing the time users spend on publisher sites and improving overall engagement. Picapp partners with leading imagery content providers to offer a comprehensive solution for both small and large publishers, turning every image on their websites into an engaging visual experience. Headquartered in San Francisco, Picapp also maintains a development and operations center in Herzeliya, Israel.

Lycos

Acquisition in 2010
LYCOS Media, Division of LYCOS Internet Limited is a digital media destination that serves consumers across the world. It is a professional in intelligent spidering search technology, combining its proprietary technology with services to provide a better internet experience to its users and clients. LYCOS Media, Division of LYCOS Internet Limited is using a network of easy-to-use community and social sites. Its award-winning products and services include tools for blogging, web publishing and hosting, online games, e-mail, and search. Its network of sites and services includes Lycos.com, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. LYCOS Media, a Division of LYCOS Internet Limited offers 40 local sites in 120 languages with a community spanning across 177 countries. Its client base is comprised of blue-chip advertisers, including MTV, Samsung, Viacom, Maruti Suzuki, Airtel, Sony, Coco-Cola, Star India, Vodafone, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Hyundai Motors, ICICI Bank, LIC, and ITC. The company partners with global publishers such as Facebook, Twitter, LinkedIn, MSN, and Yahoo! besides proprietary media such as Lycos, Gamesville, getMedia in Latin America, and several travel websites in Australia. LYCOS Media, Division of LYCOS Internet Limited was founded in 1995 and is headquartered in Waltham, M.A.

Max Interactive

Acquisition in 2009
Max Interactive Pty Ltd is a provider of cross-channel advertising services that specializes in digital marketing across various platforms. The company focuses on banner-based web advertising, mobile marketing, video advertising, social media engagement, and email marketing. Max Interactive collaborates with a diverse range of prominent advertisers, including Vodafone, Telstra, HP, and Citibank, among others. Additionally, the company partners with various publishers to enhance its advertising reach, including platforms like Webjet and RewardsCentral. Through its comprehensive approach to digital advertising, Max Interactive aims to deliver effective marketing solutions tailored to the needs of its clients.

Dream Ad

Acquisition in 2009
Dream Ad is a provider of marketing and brand distribution services, specializing in advertising solutions. The company offers a range of services, including the marketing of advertising formats, the implementation of advertising campaigns, and managing invoicing and invoice collection. Dream Ad enables companies, agencies, and online media to effectively connect with their target audience through these comprehensive services. In April 2009, the company was acquired by Ybrant Digital, further enhancing its capabilities in the marketing domain.

Oridian

Acquisition in 2007
Founded in 1998, Oridian offers global online advertising services for advertisers and publishers. It provides direct website, network, channel, and contextual advertising solutions to enhance campaign performance.

VoloMP

Acquisition in 2007
VoloMP provides a full-stack email marketing platform for permission-based campaigns. The platform includes tools for campaign management, data access via an API, IP address management, and customizable features to target customers more effectively. It enables scheduling and execution of campaigns, and tracks detailed engagement data to help measure performance. The service aims to save time and money for clients by streamlining setup and execution of email programs. Founded in 1999 and based in Belgrade, Serbia, VoloMP serves businesses seeking scalable email marketing solutions.

AdDynamix

Acquisition in 2007
AdDynamix is eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy.

MediosOne

Acquisition in 2006
MediosOne is a global internet advertising company focused on delivering graphical and contextual banners to users worldwide. It employs geo-targeting and multilingual ad placement to reach audiences in their native languages and across regions, and supports real-time bidding, performance analytics, and fraud detection to optimize campaigns. The company offers audience segmentation, cross-platform compatibility, and automated ad distribution to help advertisers, media agencies, and content publishers maximize reach, relevance, and monetization in global digital markets. Through a broad publisher network across regions and content channels, MediosOne enables targeted campaigns that span multiple sites and formats, supporting efficient campaign management and cross-channel monetization.

Streambox

Venture Round in 2000
Streambox provides professional video capture and streaming solutions for remote production and distribution. The company develops hardware and software that enable live video capture in the field and reliable workflows spanning on-premises, cloud, and remote collaboration, including its Avenir line such as Drone and Micro for broadcast-grade transmission over 3G, 4G, LTE, Wi‑Fi, BGAN and other IP networks, delivering consistent SD and HD streaming. Its 9200 Rackmount combines encoder and decoder functions to streamline video playout. Streambox serves enterprise, education, houses of worship, and federal or military organizations, and supports remote collaboration through streaming, cloud services, hardware decoders and software codecs. Based in Seattle, Washington, the company was founded in 1999 by Alex Telitsine and Bob Hildeman.

IDrive

Series D in 2000
IDrive is a cloud storage and online backup company based in Los Angeles County, providing services for consumers, small businesses, and enterprises. The company specializes in technologies related to file-syncing, remote access, and compliance. IDrive offers a range of core products, including IDrive, IDriveSync, IBackup, and RemotePC, which allow users to back up an unlimited number of devices such as PCs, Macs, iPhones, iPads, and Android devices into a single account. With a focus on privacy and user-friendly solutions, IDrive has attracted over 2 million users seeking reliable and secure data management in the digital age.

SurfingBananas.com

Series A in 2000
SurfingBananas.com is an online auction platform that facilitates both consumer-to-consumer and business-to-consumer transactions. Launched by Similan.com, the site features a diverse array of over 600,000 auction items across various categories, including antiques, art, clothing, electronics, and sports. Users can perform advanced searches to find detailed listings that include item descriptions, locations, quantities available, and auction closing dates. The platform aggregates auction items from multiple countries in Asia, including Singapore, Malaysia, the Philippines, China, Hong Kong, and Taiwan, making it a significant player in the regional e-commerce landscape. With its robust technology and user-friendly interface, SurfingBananas.com aims to connect buyers and sellers efficiently in the dynamic online marketplace.

Inflightonline.com

Venture Round in 1999
Inflightonline.com is the first provider of in-flight Internet and intranet services.
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