Bruckmann, Rosser, Sherrill & Co. II

Bruckmann, Rosser, Sherrill & Company is a private equity investment firm established in 1995 and headquartered in New York, New York. The firm specializes in management buyouts and recapitalizations of high-quality, middle-market companies that exhibit strong market positions and growth potential. Bruckmann, Rosser, Sherrill focuses on sectors such as consumer products and services, multi-unit operations, food and nutrition, and specialty distribution. The firm provides its portfolio companies with expertise in financing, acquisitions, and strategic long-term planning, all aimed at enhancing value and fostering growth. As a Registered Investment Adviser, Bruckmann, Rosser, Sherrill is committed to applying its industry knowledge and experience to support the development of its investments.

Bruce Bruckmann JD

Co-Founder and Managing Director

Stephen Sherrill JD

Co-Founder and Managing Director

13 past transactions

Tolemar

Acquisition in 2021
Tolemar Inc. is a manufacturer based in Huntington Beach, California, specializing in aftermarket motorcycle parts and accessories. Founded in 1993, the company produces a diverse range of high-quality products for the powersports industry, including custom handlebars, cables, exhaust systems, clutch kits, and tuners. Tolemar's focus is on delivering unique and innovative solutions for motorcycles, side-by-sides, and all-terrain vehicles, catering to the needs of powersports enthusiasts seeking personalized styling and performance enhancements. In addition to manufacturing parts, the company also provides services such as welding, metal fabrication, machining, polishing, and turnings, positioning itself as a comprehensive provider in the aftermarket motorcycle parts sector.

Shearwater Research

Acquisition in 2021
Shearwater Research is a prominent manufacturer and distributor based in Richmond, Canada, specializing in high-quality dive computers and advanced diving electronics for the technical diving market. The company designs and develops a range of products, including scuba diving computers and components for nitrox, multi-gas trimix, and closed circuit rebreathers. These products feature user-friendly menus and interfaces, which enhance the diving experience for both recreational and professional divers. Shearwater Research is recognized for its commitment to innovation and quality in the diving industry.

InMotion Entertainment Group

Venture Round in 2018
InMotion Entertainment Group, LLC is a retailer specializing in entertainment products and electronics, primarily serving travelers at airports across the United States. Founded in 1997 and headquartered in Jacksonville, Florida, the company offers a diverse range of products including media tablets, fitness bands, Bluetooth headsets, noise-canceling headphones, speakers, and various accessories such as phone chargers and carrying cases. With over 100 locations nationwide, InMotion aims to enhance the travel experience for both business and leisure customers by providing convenient access to cutting-edge technology and entertainment solutions. Its focus on high-quality products allows travelers to stay connected and entertained while on the go.

Daisy Outdoor Products

Acquisition in 2016
Daisy Outdoor Products, headquartered in Rogers, Arkansas, is a prominent manufacturer of airguns and related accessories. Established in 1886, the company specializes in the production and marketing of youth airguns, rifles, pistols, bows, crossbows, bolts, and arrows. Daisy has built a strong brand reputation and holds a leading position in the youth and entry-level airgun market, becoming synonymous with safe and accessible shooting sports for younger audiences. Its long history and commitment to quality have solidified its status as a trusted name in the outdoor products industry.

Simpson Performance Products

Acquisition in 2015
Simpson Performance Products specializes in the design and manufacture of safety equipment for the motorsports industry. Founded in 1959 and headquartered in New Braunfels, Texas, the company provides a wide range of products including head and neck restraints, helmets, racing suits, off-road seats, gloves, shoes, drag parachutes, child safety seats, and various apparel. Their offerings cater to different motorsport disciplines such as circle track, dirt track, drag racing, karting, off-road, motorcycle, and road racing. In addition to individual racing gear, Simpson also supplies team gear featuring custom embroidery and sublimated products. The company distributes its products through both retail locations and an online platform, ensuring accessibility for its clientele.

Quikfletch

Acquisition in 2014
Quikfletch LLC

New Archery Products

Acquisition in 2014
New Archery Products is a manufacturer of archery and bowhunting accessories, established in 1971 and based in Forest Park, Illinois. The company specializes in a diverse range of products, including mechanical and fixed blade broadheads, crossbow broadheads, nocks, arrow rests, stabilizers, and bowfishing rests. These products are designed to enhance accuracy and penetration for archers and hunters. In addition to its core offerings, New Archery Products also provides logo gear such as clothing, hats, and decals, catering to the branding needs of archery enthusiasts. The company operates as a subsidiary of BRS Outdoor Sports Holdings, LLC.

Evolv Sports & Designs

Private Equity Round in 2014
Evolv Sports & Designs is a US-based company specializing in performance footwear for climbing and outdoor activities. Founded in 2003, Evolv initially emerged from a vision to create superior rock climbing shoes, with its first models, Kaos and Bandit, handcrafted in a small garage. Over the years, the company has grown significantly, establishing itself as a leading manufacturer of climbing shoes and accessories. In addition to its renowned climbing footwear, Evolv also offers a range of products including chalk buckets, crash pads, casual street shoes, climbing chalk, and hand tapes. Trusted by professional athletes and enthusiasts alike, Evolv is dedicated to enhancing performance in climbing and outdoor sports.

Gamo Outdoor

Acquisition in 2013
Gamo Outdoor, S.L. is a manufacturer based in Barcelona, Spain, specializing in the production and sale of air gun ammunition and related equipment. Founded in 1959, the company offers a diverse range of products, including air rifles, pistols, pellets, optics, training systems, and various accessories such as CO2 cartridges and gun covers. Additionally, Gamo Outdoor provides a selection of clothing and footwear designed for outdoor activities. The company's products are distributed through a network of dealers in several countries, including Spain, Italy, France, Finland, and the United States, catering to shooters and outdoor enthusiasts. Gamo Outdoor is recognized for its commitment to quality and customer support.

DTLR

Acquisition in 2005
DTLR is a lifestyle retailer based in Hanover, Maryland, specializing in street-inspired footwear, apparel, and accessories. The company offers a diverse range of products, including jackets, pants, t-shirts, tops, outerwear, and various types of footwear such as running shoes, slides, and casual options. Additionally, DTLR provides a selection of accessories, including headwear, socks, and bags. The stores are designed to create a distinctive and energetic shopping experience, resembling independent, locally-managed specialty shops.

Totes Isotoner

Acquisition in 2004
totes»ISOTONER Corporation, headquartered in Cincinnati, Ohio, is the world's largest marketer of umbrellas, gloves, rainwear, rubber overshoes, and other weather-related accessories. If you’re looking for rain umbrellas, outdoor umbrellas, sun umbrellas even kids umbrellas, our totes brand has them all. From golf umbrellas to automatic open and close folding umbrellas, totes umbrellas will fit your every rain umbrella or sun umbrella need. totes offers screen printed logo umbrellas and promotional umbrellas with your company logo. totes ... we’ve got you covered!

Remington Arms

Private Equity Round in 2003
Remington Arms, headquartered in Madison, North Carolina, is a historic manufacturer that specializes in the design, production, and sale of sporting goods products for hunting and shooting sports. Founded in 1816, it is one of the oldest continuously operating manufacturers in the United States. The company produces a wide array of products, including rifles, shotguns, handguns, ammunition, and various accessories, catering to both civilian and military markets, as well as law enforcement agencies. Remington distributes its products across the United States and in over 55 countries worldwide.

IP Communications

Series A in 1999
Dallas-based IP Communications (IPC) has the most extensive broadband network in Texas, Missouri, Oklahoma and Kansas. IP Communications provides wide-area networking services to replace traditional private line, frame relay and ISDN with cost effective packet-based solutions. Our next-generation packet-switched network uses a redundant ATM backbone and advanced switching capabilities to provide high quality bundled communication services to all of our customers.
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