Castanea Partners

Castanea Partners is a private equity firm established in 2001 and headquartered in Newton, Massachusetts. The firm specializes in mid-market investments, primarily focusing on dynamic consumer brands and marketing services companies, as well as select business-to-business providers of key information. With a commitment of $500 million, Castanea typically invests between $20 million and $75 million in sectors such as beauty, personal care, food and beverage, apparel, footwear, accessories, sporting goods, outdoor products, household goods, and health and wellness. The firm leverages its industry expertise and operational experience to drive long-term investment success within the retail and consumer non-durable sectors.

Adam Eveloff

Partner

Sharon Fox

Operating Partner

Paul Gibbons

Partner

Brian Knez

Co-Founder and Managing Partner

Michael Li

Associate

Stephen C. Richards

Operating Partner

Rob Smith

Managing Partner and Co-Founder

Benjamin Tuttman

Principal

28 past transactions

Orangetheory Fitness

Private Equity Round in 2018
Orangetheory Fitness is a unique fitness company that specializes in group personal training workouts that combine cardiovascular and strength training in a science-based format. The workouts are designed around the principle of excess post-exercise oxygen consumption (EPOC), aiming to keep participants in their target heart rate zone of 84 to 91 percent. This approach not only boosts metabolism but also enhances energy levels. Each session, led by certified coaches, features a mix of endurance, strength, and power exercises using equipment such as treadmills, rowing machines, and free weights. Participants benefit from the "Orange Effect," which allows them to continue burning calories for up to 36 hours after a workout, often resulting in an average calorie burn of over 500. The brand has gained recognition through endorsements from athletes and has been acknowledged in various rankings, reflecting its status as a prominent player in the fitness industry.

Townshend's Tea Company

Private Equity Round in 2018
Townshend's Tea Company is a tea retailer based in Portland, Oregon, founded in 2006. The company operates a chain of teahouses located in Portland, Bend, and Eugene, Oregon, as well as Bozeman, Montana. Townshend's offers a diverse selection of teas including black, green, white, oolong, Pu-erh, chai, Yerba Máte, Rooibos, and herbal tisanes. In addition to its teahouse operations, the company engages in both retail and wholesale activities and provides an online platform for purchasing its products. With a commitment to quality, Townshend's also offers organic options and various teaware items.

Brew Dr. Kombucha

Private Equity Round in 2018
Brew Dr. Kombucha is produced entirely in-house, leaf to bottle. After They brew their recipes of organic tea and dried herbs, roots and fruits, it takes about two weeks to complete the probiotic fermentation process. Their attention to quality at the beginning of the process means they don’t need to add any flavors or juices at the end. Their flavors stand on their own, balancing the right levels of sweet and sour that make well-made, traditional kombucha so interesting. They are proud of their commitment to using only whole, organic ingredients with no added nonsense.

Yasso

Private Equity Round in 2018
Yasso, Inc. is a company based in Boston, Massachusetts, that specializes in producing and selling frozen Greek yogurt bars. Founded in 2009 by Amanda Klane and Drew Harrington, Yasso aims to re-imagine ice cream by offering a variety of flavors such as raspberry, blueberry, strawberry, vanilla bean, mango, coconut, Mint Chocolate Chip, Chocolate Fudge, and Chocolate Chip Cookie Dough. The company markets its products through a network of retail stores across the United States, focusing on creating smooth and creamy treats made with high-quality ingredients.

Tatcha

Private Equity Round in 2017
Tatcha LLC is a beauty products manufacturer based in San Francisco, California, founded in 2009. The company specializes in a range of skincare products, including moisturizers, facial cleansers, exfoliators, serums, masks, eye care, sunscreens, and makeup essentials, catering to various skin types such as normal, dry, and sensitive. Tatcha draws inspiration from traditional Japanese beauty rituals, particularly those practiced by geisha, and incorporates scientifically proven ingredients into its formulations. The company distributes its products through various retailers and online channels, serving customers in the United States, Canada, Hong Kong, Singapore, Australia, New Zealand, and Japan. As of July 2019, Tatcha operates as a subsidiary of Unilever N.V.

Simms Fishing Products

Private Equity Round in 2017
Simms Fishing Products LLC, based in Bozeman, Montana, specializes in manufacturing high-quality fishing gear tailored for professional guides and serious anglers. Founded in 1980 by John Simms, the company initially focused on developing innovative waders, introducing neoprene designs that offered improved warmth and waterproofing. Today, Simms offers a comprehensive range of products, including waders, footwear, outerwear, layering items, sportswear, and accessories such as field repair kits and tackle wallets. Their commitment to quality and performance ensures that customers remain dry, comfortable, and protected in various fishing conditions. Simms sells its products through an online platform and a network of retailers worldwide, solidifying its reputation as a leader in the fishing gear industry.

Memebox

Series C in 2016
Memebox Corporation is an online retailer specializing in beauty care products, with a strong emphasis on Asian beauty trends, particularly K-beauty. Founded in 2012 and based in San Francisco, the company offers a wide range of skincare items such as cleansers, toners, sheet masks, serums, creams, and sunscreens. Additionally, Memebox provides an extensive selection of makeup products, including foundations, eyeshadows, lip care, and nail care items. The company serves a diverse customer base across the United States, China, Korea, and other international markets, focusing on trend forecasting and creating private label products that cater to beauty enthusiasts.

Jeni's Ice Creams

Private Equity Round in 2016
Jeni's Splendid Ice Creams LLC, founded in 2002 and based in Columbus, Ohio, specializes in producing high-quality ice creams and frozen yogurts made from whole ingredients. The company is known for its unique and inspired flavors, including brown butter almond brittle, darkest chocolate, pistachio and honey, and salty caramel, among others. Jeni's also offers a selection of frozen yogurts, such as black currant and mango lassi. Committed to using dairy from grass-pastured cows and avoiding synthetic flavorings, Jeni's caters to ice cream enthusiasts and food lovers alike, providing a premium dessert experience. The company distributes its products through online platforms, retail, and grocery stores.

4moms

Venture Round in 2015
4moms is a company based in Pittsburgh, Pennsylvania, that specializes in developing robotics technology-based products for children from prenatal to preschool age. The company aims to meet the practical needs of parents by introducing innovative solutions in the juvenile industry. With a team of over forty engineers, designers, and developers, 4moms has created a range of childcare products, including baby gear and toys. Its products are available in more than 500 retail locations across 24 countries, contributing to the broader $8.9 billion U.S. juvenile products market.

First Aid Beauty

Private Equity Round in 2015
First Aid Beauty, also known as FAB, is a manufacturer of beauty and skincare products based in Newton, Massachusetts. Founded in 2008, the company offers a diverse range of items, including cleansers, exfoliators, masks, moisturizers, serums, treatments, and eye and lip makeup products. Its product line addresses various skin concerns, such as aging, dryness, redness, eczema, acne, and uneven skin tone, and includes solutions for under-eye puffiness and sun protection. First Aid Beauty is committed to creating effective skincare solutions that are free of harsh chemicals and known allergens. The company distributes its products through a network of retailers and online channels. First Aid Beauty operates as a subsidiary of The Procter & Gamble Company.

Proenza Schouler

Private Equity Round in 2015
Proenza Schouler, LLC designs, manufactures, and retails women's wear and accessories. It offers handbags; such as shoulder, cross body, tote, clutch, bucket bag, backpack, kent, and courier bags, as well as men’s bags; clothing, including dresses, jackets, coats, tops, knits, skirts, pants, denims, t-shirts, and swim wear; shoes, boots, flats, heels, and sandals; and accessories, such as wallets, cases, key rings, and jewelry. The company sells its products through its own stores and retail outlets in Taiwan, South Korea, Singapore, Thailand, and the United States, as well as online. Proenza Schouler, LLC was founded in 2002 and is based in New York, New York.

Thymes

Private Equity Round in 2015
Thymes is a manufacturer and marketer of personal care and home fragrance products, established in 1982 in Minneapolis, Minnesota. The company's product range includes perfumes, bath oils, candles, soaps, body lotions, colognes, and lip care, as well as gift sets and sample beauty bags. Thymes emphasizes the use of nature-based ingredients in its offerings, aiming to help customers achieve beauty and balance in their lives. The company also operates an online platform that allows customers to explore product information and make purchases, complemented by shipping services to facilitate delivery.

4moms

Series B in 2014
4moms is a company based in Pittsburgh, Pennsylvania, that specializes in developing robotics technology-based products for children from prenatal to preschool age. The company aims to meet the practical needs of parents by introducing innovative solutions in the juvenile industry. With a team of over forty engineers, designers, and developers, 4moms has created a range of childcare products, including baby gear and toys. Its products are available in more than 500 retail locations across 24 countries, contributing to the broader $8.9 billion U.S. juvenile products market.

Aurora Brands

Private Equity Round in 2014
Aurora Brands owns and manages two iconic American luxury home and lifestyle brands: MacKenzie-Childs and Jay Strongwater. They are proud to support American craftsmanship, handmade products from around the world, and unique designs.

MacKenzie-Childs

Private Equity Round in 2014
Manufacturer of luxury home furnishing and personal accessories intended to provide one-of-a-kind collectibles. The company offers hand-decorated home decor, furniture, kitchenware and ceramics, providing clients with exquisite products through its catalog, website, stores and home retailers.

Essentia

Private Equity Round in 2014
Essentia Water, LLC manufactures, packages, and markets bottled alkaline and electrolyzed water. Essentia Water, LLC was found in 1998 and is based in Bothell, Washington.

Drybar

Venture Round in 2014
Drybar Holdings LLC operates salons that provide hair blowout services in the United States. The company also provides its services on private parties to girls and teenagers. In addition, it sells hair products, styling tools, travel kits, and accessories through its online portal. Drybar Holdings LLC was incorporated in 2010 and is based in Irvine, California. It has locations in Arizona, California, Colorado, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, New Jersey, New York, Texas, Virginia, and Washington, D.C.; and Vancouver, Canada.

Drybar

Private Equity Round in 2012
Drybar Holdings LLC operates salons that provide hair blowout services in the United States. The company also provides its services on private parties to girls and teenagers. In addition, it sells hair products, styling tools, travel kits, and accessories through its online portal. Drybar Holdings LLC was incorporated in 2010 and is based in Irvine, California. It has locations in Arizona, California, Colorado, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, New Jersey, New York, Texas, Virginia, and Washington, D.C.; and Vancouver, Canada.

TRX

Private Equity Round in 2011
Provider of fitness equipment and workout programs intended for beginners, athletes, runners, yogis, cyclists, cross-trainers, and combat athletes. The company specializes in fitness training equipment, workout programs, education courses, suspension training, and bodyweight-based exercise methods, providing a complete line of effective, and portable fitness equipment for unparalleled full-body workouts.

Donald Pliner

Private Equity Round in 2011
Donald J Pliner of Florida, Inc. is a luxury footwear and accessories company that designs, produces, markets, and sells products for both men and women. Founded in 1989 and based in New York, the company offers a diverse range of footwear, including boots, pumps, sandals, flats, and other styles for women, as well as oxfords, loafers, drivers, moccasins, and boots for men. In addition to footwear, Donald J Pliner also provides handbags for both genders. The company's products are available through retail stores and online, with physical locations in Aventura and Coral Gables, Florida; Houston, Texas; Las Vegas, Nevada; San Jose, California; and New York, New York.

Health Resources in Action

Private Equity Round in 2010
Health Resources in Action is a nonprofit organization.

Vitamin Research Products

Private Equity Round in 2010
Vitamin Research Products, LLC develops, manufactures, and sells nutritional supplements. It offers accessories, amino acids, antioxidants, botanicals and herbs, energizers, healthy fats and oils, minerals, mood enhancers, multi nutrients, pet products, protein supplements, single vitamins, sleep aids, test kits, and phytonutrients. The company also provides supplements for blood sugar, bone and joint, brain and digestive health, liver support, hair/skin and nails, urinary tract support, vision and sight, weight management, women's health, Xylitol, detoxification, heart health, hormone support, immune system, inflammation, heart and men's health, neuroendocrine support, physical performance, and stress problems. In addition, it sells vitamins, and books and software online. The company was founded in 1979 and is based in Carson City, Nevada. As of 2005, Vitamin Research Products, LLC operates as a subsidiary of Argan, Inc.

Health Resources

Private Equity Round in 2010
Health Resources is a marketer of high-quality nutritional supplements based on scientific research.

Urban Decay

Acquisition in 2009
Urban Decay is a California-based manufacturer of innovative cosmetic products that cater to a diverse range of beauty needs, including makeup for eyes, lips, nails, hair, and skin. Known for its edgy and bold aesthetic, the brand has built a loyal following among women who embrace their individuality and seek to express it through makeup. Its extensive product lineup features popular items such as velvety eyeshadows, including the iconic Naked Palettes, award-winning eyeliners, long-lasting mascaras, and renowned Makeup Setting Sprays. With over 20 years of experience in the beauty industry, Urban Decay continues to challenge conventional beauty norms and redefine the makeup landscape.

IPPOLITA

Private Equity Round in 2007
Designer of jewelry and accessories intended for retailers and specialty boutiques. The company designs and markets luxurious fashion jewelry and related products.

Hanna Andersson

Private Equity Round in 2004
Hanna Andersson, LLC, headquartered in Portland, Oregon, specializes in designing and manufacturing high-quality, Swedish-inspired apparel for children, ranging from newborns to 12 years old. Founded in 1983, the company offers a diverse product line that includes dresses, pants, pajamas, swimwear, and a variety of accessories such as hats, socks, and toys. Known for its iconic striped sleepwear, Hanna Andersson emphasizes durability, style, and the use of organic materials in its clothing. The brand has evolved from a successful catalog operation to a leading name in the premium children's apparel market, achieving double-digit annual revenue growth since 2010. It operates a robust omni-channel platform, including online sales and 55 retail stores across the United States, with plans for further expansion in partnership with L Catterton.

Fuze Beverage

Private Equity Round in 2004
Fuze Beverage, based in Atlanta, Georgia, specializes in the production of teas and non-carbonated fruit drinks that are enriched with vitamins. The company focuses on creating vitamin-infused juice drinks and teas aimed at health-conscious consumers. By offering a variety of flavorful and nutritious beverages, Fuze Beverage seeks to cater to the growing demand for healthier drink options in the market.
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