CAVU Consumer Partners

CAVU Venture Partners, LLC is a venture capital and private equity firm established in 2015, with offices in New York, New York, and Austin, Texas. The firm specializes in investing in early to mid-stage and mature brands within the food and beverage, pet care, and personal care sectors. CAVU focuses on companies with revenues of $50 million or less, seeking to partner with passionate entrepreneurs who have innovative ideas aimed at improving the consumer experience. With a strong background in brand building and consumer products, CAVU aims to create optimal conditions for companies to reach their full potential and support entrepreneurs in realizing their visions.

Clayton Christopher

Co-Founder and Operating Partner

Alexandre Cohen

Operating Partner

John Copses

Associate

Jenna Jackson

Partner

Jared Jacobs

Partner

Rohan Oza

Managing Partner and Co-Founder

Brett Thomas

Co-Founder and Managing Partner

28 past transactions

Native Pet

Series A in 2022
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, focuses on the online retailing of pet food and nutrition products. The company specializes in creating organic and highly effective pet supplements that feature limited ingredients, catering to the dietary needs of dogs and cats. By emphasizing quality and simplicity in their formulations, Native Pet aims to provide pet owners with reliable options for enhancing their pets' health and well-being.

Once Upon a Farm

Series D in 2022
Once Upon a Farm Kiddo Meals are processed using High Pressure Processing, which uses pressure instead of heat to kill off any potential harmful ingredients. This process also allows for a more nutrient dense food. Further, the brands that are currently on the shelves usually contain a large percentage of water, fillers, sugars and preservatives, which take away from the natural state of the food. This in turn takes away from optimal nutrition for babies, since optimal absorption of nutrients occurs when food is in its most natural state.

Made by Nacho

Series A in 2022
Producer of cat food and other products intended to offer healthy and delicious food options for cats. The company's product line features wet cat food, dry cat food, and snacks made from cage-free chicken, grass-fed beef, and sustainably sourced salmon on the ingredient labels, enabling owners to provide cats with unique palates while supporting cats' specific health needs.

Whoop

Series F in 2021
Whoop, Inc. specializes in developing wearable fitness sensors designed for athletes to monitor their heart rate and movements during workouts. Founded in 2012 and based in Boston, Massachusetts, the company offers a performance optimization system that tracks key metrics such as recovery, training intensity, and sleep patterns. This data allows athletes, coaches, and trainers to maintain a better balance in training, minimize injuries, and enhance overall performance. The Whoop Strap 3.0 continuously collects physiological data to provide users with detailed insights into their bodies, enabling them to avoid over-training and maximize their potential. In addition to its wearable technology, Whoop sells various apparel and accessories online, further supporting the fitness community.

Cue

Private Equity Round in 2021
Cue Health Inc. is a healthcare technology company based in San Diego, California, specializing in the development and manufacturing of diagnostic screening devices for home use. Founded in 2010, the company offers a connected diagnostic platform known as the Cue Health Monitoring System, which allows users to conduct self-serve tests that provide lab-quality results. This platform enables individuals to track key health indicators, including inflammation, vitamin D, fertility, influenza, and testosterone, through a user-friendly device that connects to a smartphone app. The Cue app not only displays test results but also integrates data on lifestyle factors such as activity and sleep, facilitating a comprehensive view of health at a molecular level. Additionally, Cue Health provides various services for healthcare professionals, including tools for managing patient test histories and telemedicine consultations. The company's innovative approach empowers consumers and healthcare providers alike to access critical health information easily and effectively.

Bulletproof

Venture Round in 2020
Bulletproof 360, Inc. is a company based in Seattle, Washington, that specializes in the manufacture and sale of coffee, tea products, and dietary supplements. Its diverse product range includes cacao tea, chocolate powders, coconut charcoal capsules, protein products, MCT oils, and various accessories aimed at enhancing mental and physical performance. Bulletproof focuses on providing high-quality, ethically sourced products designed to help individuals achieve their full potential. The company emphasizes a blend of ancient knowledge and modern science, leveraging insights from customers, athletes, and medical professionals to inform its offerings. Bulletproof distributes its products through retail channels in the United States and internationally, as well as via online sales. Established in 2013, Bulletproof is committed to sustainability and creating a positive impact for future generations.

Skinny Dipped Almonds

Venture Round in 2019
Skinny Dipped Almonds makes chocolate-covered almond treats using high-end ingredients. They offer roasted almonds that are skinny dipped in a thin layer of artisan dark chocolate and finished with a whisper of pure cocoa, espresso, or raspberry. Skinny Dipped Almonds was founded in 2013 and is headquartered in Seattle, Washington.

Health-Ade

Venture Round in 2019
Health-Ade, LLC is a producer of kombucha, a fermented tea known for its probiotics and health benefits. Founded in 2012 and based in Los Angeles, California, the company offers a diverse range of flavors, including original, apple, ginger lemon, plum, grape, cayenne cleanse, beet, carrot, and pomegranate. Health-Ade focuses on creating organic, non-GMO, kosher, vegan, raw, and gluten-free beverages, which are marketed for their gut-health advantages. The kombucha is made through a two-step fermentation process that significantly reduces sugar content. Despite high consumer demand, the company faces challenges in meeting production needs and has the potential to increase sales substantially if brewing capacity is expanded. Products are distributed through various retail locations and restaurants.

Good Culture

Venture Round in 2019
Good Culture, LLC specializes in the production of organic dairy products, particularly focusing on all-natural cottage cheese. Founded in 2014 and based in Irvine, California, the company also offers probiotic gut shots and sour cream, catering to health-conscious consumers seeking wholesome options. Good Culture's cottage cheese is noted for its thick, creamy texture and low sugar content, making it a nutritious choice without artificial ingredients. The company distributes its products through various retail outlets across the United States, promoting a lifestyle that encourages enjoying good food as a means to enhance well-being.

Hippeas

Venture Round in 2018
Changing snacking for the better, one chickpea at a time. Launched in June 2016, Hippeas is an all new range of organic chickpea puffs which is set to shake-up the global snacking market with a bold brand story and purpose, clear health credentials and exciting flavour profiles. Hippeas is the creation of Green Park Brands, a new food innovation company in the rapidly growing Health and Nutrition sector. Green Park’s ambition is to lead the agenda for positive change by creating brands that have a long lasting social impact and prompt cultural and behavioural change.

Kite Hill

Venture Round in 2018
Kite Hill is a brand dedicated to producing plant-based food products that aim to replicate the qualities of artisan dairy cheeses while promoting animal welfare and sustainability. The company uses natural ingredients and innovative methods, combining traditional cheese-making techniques with patented biochemistry to create a diverse range of alternative dairy offerings. These include nut milk yogurts, cream cheese style spreads, entrées, and desserts, appealing to both plant-based consumers and those seeking healthier lifestyle choices. Kite Hill's mission is to make high-quality, delicious products that invite a wide audience to enjoy the pleasures of communal dining without relying on industrial animal agriculture.

Once Upon a Farm

Series B in 2018
Once Upon a Farm Kiddo Meals are processed using High Pressure Processing, which uses pressure instead of heat to kill off any potential harmful ingredients. This process also allows for a more nutrient dense food. Further, the brands that are currently on the shelves usually contain a large percentage of water, fillers, sugars and preservatives, which take away from the natural state of the food. This in turn takes away from optimal nutrition for babies, since optimal absorption of nutrients occurs when food is in its most natural state.

Kettle & Fire

Series A in 2018
Kettle & Fire Inc. is a food and beverage company based in Austin, Texas, specializing in the production and distribution of high-quality bone broth. Founded in 2013, the company combines marrow bones from grass-fed, organic cattle and pasture-raised chickens with organic vegetables and filtered water, slow-simmering the mixture for 20 to 24 hours to extract nutrients, collagen, and amino acids. Kettle & Fire emphasizes humane animal husbandry, ensuring that all animals are raised without antibiotics or hormones. The product line includes beef and chicken bone broths, enriched with organic ingredients such as carrots, celery, and various peppers. Kettle & Fire distributes its offerings through retail stores, wholesalers, and online channels while also maintaining sustainable packaging practices.

Waterloo Sparkling Water

Convertible Note in 2018
Waterloo Sparkling Water Corp. produces sparkling water. It offers 12-ounce cans in flavors, including original, black cherry, watermelon, coconut, lemon, lime, and grapefruit. The company was founded in 2017 and is based in Austin, Texas.

Rebbl

Venture Round in 2018
Rebbl Inc. is a company based in Emeryville, California, founded in 2011, that specializes in producing and selling plant-based beverages, particularly elixirs and tonics. The brand name, Rebbl, stands for roots, extracts, berries, bark, and leaves, reflecting the diverse plant constituents used in their products. The company focuses on crafting high-quality super herb beverages that incorporate traditional wellness plants and adaptogens, aiming to promote balance and wellness. Rebbl offers a variety of flavors, including dark chocolate, vanilla, hazelnut chocolate spiced pumpkin pie, salted caramel, oatmeal cookie, and chocolate peanut butter banana, catering to consumers seeking organic and vegan options that nourish the body. The products are available through various retail outlets.

Vital Proteins

Venture Round in 2017
Vital Proteins, LLC is a manufacturer and seller of whole food-based nutrition products, primarily focusing on collagen. The company's offerings include collagen supplements, collagen creamers, beauty waters, bone broths, and various greens and veggies products, all aimed at promoting health, fitness, and natural beauty. Vital Proteins emphasizes the use of sustainably-sourced ingredients, with its collagen derived from pasture-raised Brazilian bovine hides. The company operates out of Elk Grove Village, Illinois, and provides its products through online sales channels. As of July 2020, it functions as a subsidiary of Nestlé Health Science S.A., further expanding its reach in the health supplement market.

Hippeas

Venture Round in 2017
Changing snacking for the better, one chickpea at a time. Launched in June 2016, Hippeas is an all new range of organic chickpea puffs which is set to shake-up the global snacking market with a bold brand story and purpose, clear health credentials and exciting flavour profiles. Hippeas is the creation of Green Park Brands, a new food innovation company in the rapidly growing Health and Nutrition sector. Green Park’s ambition is to lead the agenda for positive change by creating brands that have a long lasting social impact and prompt cultural and behavioural change.

High Brew Coffee

Series B in 2017
High Brew Coffee, Inc. is a producer of cold-brewed coffee beverages based in Austin, Texas. Founded in 2013, the company offers ready-to-drink coffee made from Arabica beans that undergo a slow brewing process, resulting in a naturally sweeter product with higher antioxidant levels, increased caffeine, and lower acidity. This approach allows consumers to enjoy a refreshing coffee experience with less sugar. High Brew Coffee engages in direct trade partnerships, which enable the company to purchase coffee from sustainable sources while supporting farmers in achieving greater profitability and minimizing environmental impact. The company serves its customers through retail locations and online sales.

Bulletproof

Series B in 2017
Bulletproof 360, Inc. is a company based in Seattle, Washington, that specializes in the manufacture and sale of coffee, tea products, and dietary supplements. Its diverse product range includes cacao tea, chocolate powders, coconut charcoal capsules, protein products, MCT oils, and various accessories aimed at enhancing mental and physical performance. Bulletproof focuses on providing high-quality, ethically sourced products designed to help individuals achieve their full potential. The company emphasizes a blend of ancient knowledge and modern science, leveraging insights from customers, athletes, and medical professionals to inform its offerings. Bulletproof distributes its products through retail channels in the United States and internationally, as well as via online sales. Established in 2013, Bulletproof is committed to sustainability and creating a positive impact for future generations.

ONE Brands

Venture Round in 2017
ONE Brands, LLC produces and markets a line of low sugar and nutritional snack bars. The company sells its products through retail partners across the United States, as well as through online stores. ONE Brands, LLC formerly known as Oh Yeah! Nutrition. The company was founded in 1999 and is headquartered in Charlotte, North Carolina. As of September 23, 2019, ONE Brands, LLC operates as a subsidiary of The Hershey Company.

Beyond Meat

Venture Round in 2017
Beyond Meat, Inc. is a food company that specializes in the production and sale of plant-based meat alternatives, providing consumers with options that mimic the taste and texture of traditional animal-based products. Founded in 2009 and headquartered in El Segundo, California, the company offers a diverse range of products, including burgers, sausages, ground beef, jerky, meatballs, and chicken. Beyond Meat's offerings are designed to address key global challenges such as human health, climate change, resource constraints, and animal welfare. The products are made using simple, non-GMO ingredients and provide comparable or superior protein levels to animal meat, while being free from cholesterol, antibiotics, and hormones. The company distributes its products through various channels, including grocery stores, mass merchandisers, restaurants, and foodservice outlets, both domestically and internationally. Beyond Meat was previously known as Savage River, Inc. before rebranding in September 2018.

Good Culture

Venture Round in 2016
Good Culture, LLC specializes in the production of organic dairy products, particularly focusing on all-natural cottage cheese. Founded in 2014 and based in Irvine, California, the company also offers probiotic gut shots and sour cream, catering to health-conscious consumers seeking wholesome options. Good Culture's cottage cheese is noted for its thick, creamy texture and low sugar content, making it a nutritious choice without artificial ingredients. The company distributes its products through various retail outlets across the United States, promoting a lifestyle that encourages enjoying good food as a means to enhance well-being.

Kite Hill

Series B in 2016
Kite Hill is a brand dedicated to producing plant-based food products that aim to replicate the qualities of artisan dairy cheeses while promoting animal welfare and sustainability. The company uses natural ingredients and innovative methods, combining traditional cheese-making techniques with patented biochemistry to create a diverse range of alternative dairy offerings. These include nut milk yogurts, cream cheese style spreads, entrées, and desserts, appealing to both plant-based consumers and those seeking healthier lifestyle choices. Kite Hill's mission is to make high-quality, delicious products that invite a wide audience to enjoy the pleasures of communal dining without relying on industrial animal agriculture.

Wtrmln Wtr

Seed Round in 2016
Wtrmln Wtr is a New York-based company specializing in the production of cold-pressed watermelon water. The company sources the ripest, conscientiously grown watermelons, which are hand-selected and cold-pressed to retain their natural nutrients. This process involves using both the rind and flesh of the melon, followed by a short nutrient-preserving treatment and refrigeration in BPA-free plastic bottles until consumption. Wtrmln Wtr's products are all-natural, gluten-free, non-GMO, vegan, and kosher, often sweetened with a hint of organic lemon juice. The company emphasizes the health benefits of its watermelon water, promoting faster hydration and more efficient recovery compared to regular water, making it a nutritious and refreshing choice for consumers seeking sustainable beverage options.

Nulo, Inc.

Venture Round in 2016
Nulo, Inc. is a pet food manufacturer based in Austin, Texas, specializing in high-quality, grain-free products for dogs and cats. Established in 2009, the company offers a diverse range of recipes, including limited ingredient options, freeze-dried raw foods, jerky treats, and canned meals. Nulo emphasizes the use of fresh proteins such as chicken, lamb, and salmon, complemented by wholesome ingredients like apples, carrots, and sweet potatoes. The brand is dedicated to promoting pet health through products that are high in meat protein and low in carbohydrates, incorporating BC30 probiotics for digestive support. Nulo's products are available through retail outlets across the United States, and the company is committed to delivering fresh recipes by producing them in smaller batches, ensuring optimal taste and quality for pets.

Health-Ade

Venture Round in 2016
Health-Ade, LLC is a producer of kombucha, a fermented tea known for its probiotics and health benefits. Founded in 2012 and based in Los Angeles, California, the company offers a diverse range of flavors, including original, apple, ginger lemon, plum, grape, cayenne cleanse, beet, carrot, and pomegranate. Health-Ade focuses on creating organic, non-GMO, kosher, vegan, raw, and gluten-free beverages, which are marketed for their gut-health advantages. The kombucha is made through a two-step fermentation process that significantly reduces sugar content. Despite high consumer demand, the company faces challenges in meeting production needs and has the potential to increase sales substantially if brewing capacity is expanded. Products are distributed through various retail locations and restaurants.

Good Culture

Seed Round in 2016
Good Culture, LLC specializes in the production of organic dairy products, particularly focusing on all-natural cottage cheese. Founded in 2014 and based in Irvine, California, the company also offers probiotic gut shots and sour cream, catering to health-conscious consumers seeking wholesome options. Good Culture's cottage cheese is noted for its thick, creamy texture and low sugar content, making it a nutritious choice without artificial ingredients. The company distributes its products through various retail outlets across the United States, promoting a lifestyle that encourages enjoying good food as a means to enhance well-being.

Bai

Venture Round in 2016
Bai Brands LLC, founded in 2009 and based in Hamilton, New Jersey, specializes in producing antioxidant-infused beverages. The company offers a diverse range of drinks, including Bai and Bai Bubbles, which are characterized by fresh fruit flavors, low calories, and minimal sugar content. Bai's product lineup features a variety of flavors, such as blueberry, watermelon, pomegranate, and coconut, along with the unique Antiwater, a super-purified bottled water infused with antioxidants. Bai's beverages are available for purchase online and through various retailers. The company has experienced rapid growth and recognition, being named one of the fastest-growing private companies by Inc. in 2014 and one of America's 20 Most Promising Companies by Forbes in 2015. As of early 2017, Bai operates as a subsidiary of Mott's, LLP, and its products are distributed by major companies like Dr. Pepper Snapple Group.
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