CAVU Consumer Partners

CAVU Consumer Partners is a venture capital firm established in 2015 and located in Santa Monica. Specializing in the consumer sector, CAVU focuses on the "better-for-you" branded products within four primary categories: Food & Beverage, Beauty & Personal Care, Pet, and Human Performance. The firm is dedicated to investing in passionate entrepreneurs who aspire to create innovative products that enhance consumer well-being. With extensive industry experience and a strong track record as founders and brand builders, CAVU aims to foster an environment that empowers companies to reach their full potential while helping entrepreneurs realize their visions.

Bader Alam

Principal

Alexandre Cohen JD

Operating Partner

John Copses

Associate

Jenna Jackson

Principal

Jared Jacobs

Principal

Rohan Oza

Co-Founder and Managing Partner

Thomas, Brett

Co-Founder and Managing Partner

35 past transactions

Native Pet

Series B in 2023
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, specializes in the online retail of organic and limited-ingredient pet food and supplements for dogs and cats. The company focuses on developing proprietary formulas that utilize whole food and superfood ingredients to enhance pet health and well-being. Their products are designed with the guidance of veterinarians, ensuring that they contain no fillers or additives. By offering innovative nutrition solutions, Native Pet aims to provide pet owners with high-quality options to support the health of their pets, reflecting a commitment to effective and natural care.

Beekeeper's Naturals

Series C in 2023
Beekeeper's Naturals Inc. is a natural health product company based in Toronto, Canada, specializing in health products derived from beehives. Founded in 2014, the company focuses on providing high-quality superfoods and remedies, including throat spray, brain fuel, honey, and cough syrup. These products are designed to address a range of modern health issues such as brain fog, chronic stress, poor sleep, and throat discomfort. By offering plant-based adaptogens and clean alternatives, Beekeeper's Naturals aims to reinvent the traditional medicine cabinet and promote holistic health solutions.

Topicals

Series A in 2022
Topicals is a skincare company founded in 2018 and based in Santa Monica, California. The company focuses on transforming perceptions of skin through targeted solutions for conditions such as eczema and hyperpigmentation. It operates an e-commerce platform that offers products formulated with safe, clinically proven ingredients, blending skin science and technology. By emphasizing mental health advocacy, Topicals aims to provide effective treatment options for chronic skin conditions, thereby enhancing customer confidence and well-being.

Poppi

Venture Round in 2022
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.

Native Pet

Series A in 2022
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, specializes in the online retail of organic and limited-ingredient pet food and supplements for dogs and cats. The company focuses on developing proprietary formulas that utilize whole food and superfood ingredients to enhance pet health and well-being. Their products are designed with the guidance of veterinarians, ensuring that they contain no fillers or additives. By offering innovative nutrition solutions, Native Pet aims to provide pet owners with high-quality options to support the health of their pets, reflecting a commitment to effective and natural care.

Once Upon a Farm

Series D in 2022
Once Upon a Farm specializes in producing cold-pressed organic food products designed for children, ranging from babies to older kids. The company offers a variety of nutritious snacks and meals, including fruit and vegetable blends, dairy-free smoothies, overnight oats, and baby food options. Utilizing high-pressure processing technology, Once Upon a Farm ensures that their products maintain their flavor, aroma, color, texture, and nutrients, promoting optimal nutrition absorption and palate development in young children. Committed to nurturing both children and the environment, the company provides fresh, organic, and healthy food choices for families.

Made by Nacho

Series A in 2022
Made by Nacho is an e-commerce company founded in 2019 and based in New York, specializing in premium cat food and products designed exclusively for felines. The company offers a range of healthy and flavorful options, including wet and dry cat food, as well as snacks made from high-quality ingredients such as cage-free chicken, grass-fed beef, and sustainably sourced salmon. With a focus on providing natural vitamins and minerals, Made by Nacho aims to cater to the diverse palates of cats while addressing their specific health needs.

Whoop

Series F in 2021
WHOOP is the performance optimization system that tracks recovery, training, and sleeping hours thus helping elite athletes and teams win. The company provides athletes, coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. It creates a product that makes individuals and teams perform at a higher level through a deeper understanding of their bodies and daily lives. The WHOOP Strap 3.0 collects physiological data 24/7 to provide an accurate and granular understanding of the body. Aurelian Nicolae, John Capodilupo, and Will Ahmed established WHOOP in 2012 and in Boston, Massachusetts.

Poppi

Venture Round in 2021
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.

OSEA

Venture Round in 2021
OSEA is an e-commerce platform that specializes in wellness and beauty products, focusing on clean and natural skincare solutions. The company manufactures seaweed-based skincare products that are designed to provide healthy beauty treatments. Its formulations incorporate organic essential oils and cold-pressed botanical oils, ensuring that the products are vegan, gluten-free, and cruelty-free. By emphasizing the use of natural ingredients, OSEA aims to cater to consumers seeking effective and environmentally friendly beauty options.

Cue

Private Equity Round in 2021
Cue helps users track their health at the molecular level, revealing the interplay of activity, food, and sleep. Consumers can track five key health and lifestyle indicators: inflammation, vitamin D, fertility, influenza, and testosterone in just minutes, at home. The Cue sends the data via Bluetooth 4.0 to the user's smartphone, where the free Cue app reveals the interplay of activity, food, and sleep shaping the user at a molecular level.

Bulletproof

Venture Round in 2020
Bulletproof is a producer of nutritional products designed to enhance health and performance. The company offers a range of items, including clean coffee, keto-friendly snacks, and supplements, all formulated without GMOs, soy, or artificial fillers. Bulletproof aims to help individuals achieve high performance and realize their full potential, both mentally and physically, through a combination of ancient knowledge and modern technology supported by scientific research. Customers can expect noticeable improvements in their performance with these products, which are crafted to be the purest available. Additionally, Bulletproof is committed to environmental sustainability and ethical sourcing, ensuring that its offerings contribute to a healthier future for generations to come.

Beekeeper's Naturals

Series B in 2020
Beekeeper's Naturals Inc. is a natural health product company based in Toronto, Canada, specializing in health products derived from beehives. Founded in 2014, the company focuses on providing high-quality superfoods and remedies, including throat spray, brain fuel, honey, and cough syrup. These products are designed to address a range of modern health issues such as brain fog, chronic stress, poor sleep, and throat discomfort. By offering plant-based adaptogens and clean alternatives, Beekeeper's Naturals aims to reinvent the traditional medicine cabinet and promote holistic health solutions.

Skinny Dipped Almonds

Venture Round in 2019
Skinny Dipped Almonds is a snack food company that offers chocolate-covered almond treats. Its roasted almonds are skinny-dipped in a thin layer of artisan dark chocolate and finished with a whisper of pure cocoa, espresso, or raspberry.

Health-Ade

Venture Round in 2019
Kombucha is made via primary and secondary fermentation, the process that transforms sweet tea into kombucha and significantly reduces the sugar content.Financing the new brewery will be important, Oza adds, because Health-Ade currently is unable to make enough kombucha to satisfy demand. He estimates that the company could be selling five times more product, if only it could brew it.

good culture

Venture Round in 2019
Good Culture, LLC is a producer of organic dairy products based in Irvine, California. Established in 2014, the company specializes in real-food cultured dairy items, focusing on all-natural cottage cheese that is thick, creamy, and low in sugar. In addition to cottage cheese, Good Culture offers probiotic gut shots and sour cream, all made with simple ingredients and devoid of artificial additives. By providing these products through various stores across the United States, Good Culture aims to help consumers enjoy dairy in a health-conscious manner.

Hippeas

Venture Round in 2018
Hippeas is a brand that specializes in organic chickpea snacks, launched in June 2016 by Green Park Brands. The company aims to transform the snacking industry by offering a healthier alternative to traditional snacks through its range of chickpea puffs. These products are nutritious, gluten-free, vegan, kosher, and non-GMO, available in various flavors such as barbecue, sriracha, nacho, and white cheddar. By focusing on clear health benefits and exciting flavor profiles, Hippeas seeks to provide consumers with snacks that are free from additives and preservatives while promoting a positive social impact and encouraging healthier eating habits.

Kite Hill

Venture Round in 2018
Kite Hill began with a vision for a plant-based food that would have all the qualities we relish in the best artisan dairy cheeses. As Kite Hill believe the best part of eating is inviting everyone to the table for a convivial meal, these products had to entice the full range of food lovers, from those dedicated to a plant-based diet to others simply curious about a healthier lifestyle. Today, Kite Hill represents much more than artisanal almond milk products. Kite Hill stands for the very best tasting alternative dairy products made with the simplest ingredients using traditional methods — from artisanal delicacies, nut milk yogurts, and cream cheese style spreads to entrées and even desserts.

Once Upon a Farm

Series B in 2018
Once Upon a Farm specializes in producing cold-pressed organic food products designed for children, ranging from babies to older kids. The company offers a variety of nutritious snacks and meals, including fruit and vegetable blends, dairy-free smoothies, overnight oats, and baby food options. Utilizing high-pressure processing technology, Once Upon a Farm ensures that their products maintain their flavor, aroma, color, texture, and nutrients, promoting optimal nutrition absorption and palate development in young children. Committed to nurturing both children and the environment, the company provides fresh, organic, and healthy food choices for families.

Kettle & Fire

Series A in 2018
Kettle & Fire is a food and beverage company based in Austin, Texas, founded in 2013. The company specializes in producing bone broth by slowly simmering marrow bones from grass-fed, grass-finished organic cows and pasture-raised chickens with organic vegetables and filtered water in steel kettles for 20-24 hours at a low temperature. This meticulous process allows nutrients, collagen, and amino acids to be extracted into the broth. Kettle & Fire prioritizes high standards in sourcing, ensuring that all animals are raised humanely without the use of antibiotics or hormones. Their bone broth products are designed to provide health benefits, including support for skin, hair, joints, and nails, while containing no artificial flavors or colors.

Waterloo Sparkling Water

Convertible Note in 2018
Waterloo Sparkling Water Corp. is a beverage company based in Austin, Texas, that specializes in the production of flavored sparkling water. Founded in 2017, the company offers a variety of flavors, including black cherry, watermelon, coconut, lemon, lime, and grapefruit, all packaged in 12-ounce recyclable aluminum cans made from 70% recycled material. Waterloo emphasizes the authenticity of its flavors, aiming to provide a rich and true-to-fruit taste experience. The sparkling water is produced in environmentally sustainable, zero-waste facilities, with logistics designed to minimize transportation time, ensuring product freshness from the plant to retail shelves. This commitment to quality and sustainability positions Waterloo Sparkling Water as a notable player in the non-alcoholic beverage market in the United States.

REBBL

Venture Round in 2018
REBBL, the name, is an acronym for roots, extracts, berries, bark and leaves – the various plant constituents we use to craft the world’s finest super herb Elixirs, utilizing the most revered traditional wellness plants on earth. REBBL exists to bring you the highest quality super herb powered beverages, to help you maintain your optimum state of balance and wellness.

Vital Proteins

Venture Round in 2017
Vital Proteins helps people feel better and live fuller lives through sustainably-sourced nutrition products, promoting health, fitness, and natural beauty. Vital Proteins engages in providing natural, whole food proteins that support animal well-being and sustainable eco-friendly practices.

Hippeas

Venture Round in 2017
Hippeas is a brand that specializes in organic chickpea snacks, launched in June 2016 by Green Park Brands. The company aims to transform the snacking industry by offering a healthier alternative to traditional snacks through its range of chickpea puffs. These products are nutritious, gluten-free, vegan, kosher, and non-GMO, available in various flavors such as barbecue, sriracha, nacho, and white cheddar. By focusing on clear health benefits and exciting flavor profiles, Hippeas seeks to provide consumers with snacks that are free from additives and preservatives while promoting a positive social impact and encouraging healthier eating habits.

High Brew Coffee

Series B in 2017
High Brew Coffee, Inc. specializes in producing cold-brewed coffee beverages, focusing on ready-to-drink options made from high-quality Arabica beans. Founded in 2013 and based in Austin, Texas, the company offers its products through retail locations and online channels. High Brew Coffee's cold brewing process enhances the natural sweetness and antioxidant content of its beverages while reducing acidity and sugar levels, providing consumers with a refreshing coffee experience. Additionally, the company is committed to supporting farmers in achieving greater profitability with a lower environmental impact.

Bulletproof

Series B in 2017
Bulletproof is a producer of nutritional products designed to enhance health and performance. The company offers a range of items, including clean coffee, keto-friendly snacks, and supplements, all formulated without GMOs, soy, or artificial fillers. Bulletproof aims to help individuals achieve high performance and realize their full potential, both mentally and physically, through a combination of ancient knowledge and modern technology supported by scientific research. Customers can expect noticeable improvements in their performance with these products, which are crafted to be the purest available. Additionally, Bulletproof is committed to environmental sustainability and ethical sourcing, ensuring that its offerings contribute to a healthier future for generations to come.

One Brands

Venture Round in 2017
ONE Brands, LLC is a producer and marketer of low-sugar nutritional snack bars, founded in 1999 and headquartered in Charlotte, North Carolina. The company, which operates as a subsidiary of The Hershey Company, specializes in offering a range of protein bars that provide 20 grams of protein and only 1 gram of sugar per bar. All products are certified gluten-free and available in various flavors, including pumpkin pie, cinnamon roll, chocolate chip cookie dough, and white chocolate truffle. In addition to its core line of bars, ONE Brands also produces a sweetened variant called One Basix, which uses stevia as a sweetener. The company's products are distributed through retail partners across the United States and are also available via online platforms, catering to consumers seeking healthy and portable nutrition options.

Beyond Meat

Venture Round in 2017
Beyond Meat, Inc. is a food company that specializes in manufacturing and selling plant-based meat products both in the United States and internationally. Founded in 2009 and headquartered in El Segundo, California, the company offers a diverse range of products, including burgers, sausages, ground beef, chicken, and meatballs, under various trademarks. Beyond Meat aims to address key global issues such as human health, climate change, resource constraints, and animal welfare by providing alternatives to traditional meat. Its products are crafted from simple, non-GMO ingredients, offering nutritional benefits such as higher or comparable protein levels, no cholesterol, and reduced saturated fat, without the use of antibiotics or hormones. The company distributes its offerings through a variety of channels, including grocery stores, mass merchandisers, convenience stores, restaurants, and schools.

good culture

Venture Round in 2016
Good Culture, LLC is a producer of organic dairy products based in Irvine, California. Established in 2014, the company specializes in real-food cultured dairy items, focusing on all-natural cottage cheese that is thick, creamy, and low in sugar. In addition to cottage cheese, Good Culture offers probiotic gut shots and sour cream, all made with simple ingredients and devoid of artificial additives. By providing these products through various stores across the United States, Good Culture aims to help consumers enjoy dairy in a health-conscious manner.

Kite Hill

Series B in 2016
Kite Hill began with a vision for a plant-based food that would have all the qualities we relish in the best artisan dairy cheeses. As Kite Hill believe the best part of eating is inviting everyone to the table for a convivial meal, these products had to entice the full range of food lovers, from those dedicated to a plant-based diet to others simply curious about a healthier lifestyle. Today, Kite Hill represents much more than artisanal almond milk products. Kite Hill stands for the very best tasting alternative dairy products made with the simplest ingredients using traditional methods — from artisanal delicacies, nut milk yogurts, and cream cheese style spreads to entrées and even desserts.

WTRMLN WTR

Seed Round in 2016
WTRMLN WTR is a New York-based maker of cold-pressed watermelon water. Each hand-selected, hand skinned melon is cold-pressed using the rind and flesh, treated with a short, innovative nutrient preserving process, and refrigerated until consumed in BPA-free plastic bottles. The company magical tale begins with their own WTRMLN whisperer, whose gift of hand-selecting and harvesting the earth’s ripest, conscientiously grown melons is unparalleled. WTRMLN WTR delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water. Like all WTRMLN WTR products, it starts at the source with the ripest and juiciest watermelons, which deliver one of the cleanest, most hydrating water sources on the planet.

Nulo Pet Food

Venture Round in 2016
Nulo Pet Food is a producer of high-quality pet food products designed for dogs and cats. Founded by individuals with extensive experience in pet care, Nulo emerged in response to the growing issue of pet obesity and related health concerns. The company focuses on creating unique recipes that feature premium animal-based proteins, such as chicken, lamb, and salmon, combined with wholesome ingredients like apples, carrots, lentils, and sweet potatoes. Nulo emphasizes the importance of using natural ingredients without shortcuts, ensuring that their products are fresh and flavorful. By producing food in smaller batches, Nulo aims to reduce shelf time, thereby enhancing taste and nutritional value. Their offerings also include low-carb, low-glycemic options and functional ingredients like human-grade probiotics, which support the overall health of pets. Nulo is committed to keeping pets active and healthy, aligning with the values of pet owners who prioritize nutrition and well-being for their animals.

Health-Ade

Venture Round in 2016
Kombucha is made via primary and secondary fermentation, the process that transforms sweet tea into kombucha and significantly reduces the sugar content.Financing the new brewery will be important, Oza adds, because Health-Ade currently is unable to make enough kombucha to satisfy demand. He estimates that the company could be selling five times more product, if only it could brew it.

good culture

Seed Round in 2016
Good Culture, LLC is a producer of organic dairy products based in Irvine, California. Established in 2014, the company specializes in real-food cultured dairy items, focusing on all-natural cottage cheese that is thick, creamy, and low in sugar. In addition to cottage cheese, Good Culture offers probiotic gut shots and sour cream, all made with simple ingredients and devoid of artificial additives. By providing these products through various stores across the United States, Good Culture aims to help consumers enjoy dairy in a health-conscious manner.

Bai

Venture Round in 2016
Bai is a beverage company founded in 2009 by Ben Weiss, who has over 20 years of experience in the industry. The company specializes in creating flavorful beverages that prioritize health, offering products like Bai and Bai Bubbles, which are low-calorie and infused with antioxidants from coffee's superfruit, containing no artificial sweeteners and just 5 calories and 1 gram of sugar per serving. Additionally, Bai produces Antiwater, a super-purified bottled water that is also infused with antioxidants. The company has seen rapid growth, with its products distributed by major partners, and has received recognition as one of the fastest-growing private companies and one of America's most promising companies in recent years.
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