CAVU Consumer Partners is a venture capital firm established in 2015 and located in Santa Monica. Specializing in the consumer sector, CAVU focuses on the "better-for-you" branded products within four primary categories: Food & Beverage, Beauty & Personal Care, Pet, and Human Performance. The firm is dedicated to investing in passionate entrepreneurs who aspire to create innovative products that enhance consumer well-being. With extensive industry experience and a strong track record as founders and brand builders, CAVU aims to foster an environment that empowers companies to reach their full potential while helping entrepreneurs realize their visions.
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, specializes in the online retail of organic and limited-ingredient pet food and supplements for dogs and cats. The company focuses on developing proprietary formulas that utilize whole food and superfood ingredients to enhance pet health and well-being. Their products are designed with the guidance of veterinarians, ensuring that they contain no fillers or additives. By offering innovative nutrition solutions, Native Pet aims to provide pet owners with high-quality options to support the health of their pets, reflecting a commitment to effective and natural care.
Beekeeper's Naturals
Series C in 2023
Beekeeper's Naturals Inc. is a natural health product company based in Toronto, Canada, specializing in health products derived from beehives. Founded in 2014, the company focuses on providing high-quality superfoods and remedies, including throat spray, brain fuel, honey, and cough syrup. These products are designed to address a range of modern health issues such as brain fog, chronic stress, poor sleep, and throat discomfort. By offering plant-based adaptogens and clean alternatives, Beekeeper's Naturals aims to reinvent the traditional medicine cabinet and promote holistic health solutions.
Topicals
Series A in 2022
Topicals is a skincare company founded in 2018 and based in Santa Monica, California. The company focuses on transforming perceptions of skin through targeted solutions for conditions such as eczema and hyperpigmentation. It operates an e-commerce platform that offers products formulated with safe, clinically proven ingredients, blending skin science and technology. By emphasizing mental health advocacy, Topicals aims to provide effective treatment options for chronic skin conditions, thereby enhancing customer confidence and well-being.
Poppi
Venture Round in 2022
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.
Native Pet
Series A in 2022
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, specializes in the online retail of organic and limited-ingredient pet food and supplements for dogs and cats. The company focuses on developing proprietary formulas that utilize whole food and superfood ingredients to enhance pet health and well-being. Their products are designed with the guidance of veterinarians, ensuring that they contain no fillers or additives. By offering innovative nutrition solutions, Native Pet aims to provide pet owners with high-quality options to support the health of their pets, reflecting a commitment to effective and natural care.
Once Upon a Farm
Series D in 2022
Once Upon a Farm is a producer of nutritious, cold-pressed organic snacks and meals designed for children from babies to older kids. The company specializes in a variety of products, including fruit and vegetable blends, dairy-free smoothies, overnight oats, and baby food options. Utilizing high-pressure processing technology, Once Upon a Farm ensures that its offerings retain optimal flavor, aroma, color, texture, and nutrients, promoting healthy nutrition and palate development in young children. The company is dedicated to nurturing both children and the environment by providing fresh, organic, and healthy food choices for families.
Made by Nacho
Series A in 2022
Made by Nacho is an e-commerce company founded in 2019 and based in New York, specializing in premium cat food and products designed exclusively for felines. The company offers a range of healthy and flavorful options, including wet and dry cat food, as well as snacks made from high-quality ingredients such as cage-free chicken, grass-fed beef, and sustainably sourced salmon. With a focus on providing natural vitamins and minerals, Made by Nacho aims to cater to the diverse palates of cats while addressing their specific health needs.
Whoop
Series F in 2021
Whoop, Inc. is a Boston-based company that specializes in the development and sale of wearable fitness sensors designed for athletes to monitor their physiological metrics during workouts. Founded in 2012, Whoop provides a performance optimization system that continuously tracks key indicators such as heart rate, sleep, and recovery. The company's flagship product, the Whoop Strap 3.0, collects data around the clock, offering users insights that help balance training, minimize injuries, and enhance overall performance. In addition to the wearable device, Whoop offers a variety of apparel and accessories, including bands, tops, joggers, and hats, primarily sold online. By delivering personalized insights into physical exertion and recovery, Whoop aims to help athletes and teams maximize their potential and improve their training outcomes.
Poppi
Venture Round in 2021
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.
OSEA
Venture Round in 2021
OSEA is an e-commerce platform that specializes in wellness and beauty products, focusing on clean and natural skincare solutions. The company manufactures seaweed-based skincare products that are designed to provide healthy beauty treatments. Its formulations incorporate organic essential oils and cold-pressed botanical oils, ensuring that the products are vegan, gluten-free, and cruelty-free. By emphasizing the use of natural ingredients, OSEA aims to cater to consumers seeking effective and environmentally friendly beauty options.
Cue
Private Equity Round in 2021
Cue Health Inc. is a healthcare technology company based in San Diego, California, specializing in the development and manufacturing of diagnostic screening devices for home use. Founded in 2010, the company offers a connected diagnostic platform known as the Cue Health Monitoring System, which allows users to conduct self-serve tests that provide lab-quality results. This platform enables individuals to track key health indicators, including inflammation, vitamin D, fertility, influenza, and testosterone, through a user-friendly device that connects to a smartphone app. The Cue app not only displays test results but also integrates data on lifestyle factors such as activity and sleep, facilitating a comprehensive view of health at a molecular level. Additionally, Cue Health provides various services for healthcare professionals, including tools for managing patient test histories and telemedicine consultations. The company's innovative approach empowers consumers and healthcare providers alike to access critical health information easily and effectively.
BulletProof
Venture Round in 2020
Bulletproof is a producer of nutritional products designed to enhance health and performance. The company offers a range of items, including clean coffee, keto-friendly snacks, and supplements, all formulated without GMOs, soy, or artificial fillers. Bulletproof aims to help individuals achieve high performance and realize their full potential, both mentally and physically, through a combination of ancient knowledge and modern technology supported by scientific research. Customers can expect noticeable improvements in their performance with these products, which are crafted to be the purest available. Additionally, Bulletproof is committed to environmental sustainability and ethical sourcing, ensuring that its offerings contribute to a healthier future for generations to come.
Beekeeper's Naturals
Series B in 2020
Beekeeper's Naturals Inc. is a natural health product company based in Toronto, Canada, specializing in health products derived from beehives. Founded in 2014, the company focuses on providing high-quality superfoods and remedies, including throat spray, brain fuel, honey, and cough syrup. These products are designed to address a range of modern health issues such as brain fog, chronic stress, poor sleep, and throat discomfort. By offering plant-based adaptogens and clean alternatives, Beekeeper's Naturals aims to reinvent the traditional medicine cabinet and promote holistic health solutions.
Skinny Dipped Almonds
Venture Round in 2019
Skinny Dipped Almonds is a snack food company that offers chocolate-covered almond treats. Its roasted almonds are skinny-dipped in a thin layer of artisan dark chocolate and finished with a whisper of pure cocoa, espresso, or raspberry.
Health-Ade
Venture Round in 2019
Health-Ade, LLC is a producer of kombucha, a fermented tea known for its probiotics and health benefits. Founded in 2012 and based in Los Angeles, California, the company offers a diverse range of flavors, including original, apple, ginger lemon, plum, grape, cayenne cleanse, beet, carrot, and pomegranate. Health-Ade focuses on creating organic, non-GMO, kosher, vegan, raw, and gluten-free beverages, which are marketed for their gut-health advantages. The kombucha is made through a two-step fermentation process that significantly reduces sugar content. Despite high consumer demand, the company faces challenges in meeting production needs and has the potential to increase sales substantially if brewing capacity is expanded. Products are distributed through various retail locations and restaurants.
Good Culture
Venture Round in 2019
Good Culture, LLC is a producer of organic dairy products based in Irvine, California. Established in 2014, the company specializes in real-food cultured dairy items, focusing on all-natural cottage cheese that is thick, creamy, and low in sugar. In addition to cottage cheese, Good Culture offers probiotic gut shots and sour cream, all made with simple ingredients and devoid of artificial additives. By providing these products through various stores across the United States, Good Culture aims to help consumers enjoy dairy in a health-conscious manner.
Hippeas
Venture Round in 2018
Hippeas is a brand that specializes in organic chickpea snacks, launched in June 2016 by Green Park Brands. The company aims to transform the snacking industry by offering a healthier alternative to traditional snacks through its range of chickpea puffs. These products are nutritious, gluten-free, vegan, kosher, and non-GMO, available in various flavors such as barbecue, sriracha, nacho, and white cheddar. By focusing on clear health benefits and exciting flavor profiles, Hippeas seeks to provide consumers with snacks that are free from additives and preservatives while promoting a positive social impact and encouraging healthier eating habits.
Kite Hill
Venture Round in 2018
Kite Hill is a brand dedicated to producing plant-based food products that aim to replicate the qualities of artisan dairy cheeses while promoting animal welfare and sustainability. The company uses natural ingredients and innovative methods, combining traditional cheese-making techniques with patented biochemistry to create a diverse range of alternative dairy offerings. These include nut milk yogurts, cream cheese style spreads, entrées, and desserts, appealing to both plant-based consumers and those seeking healthier lifestyle choices. Kite Hill's mission is to make high-quality, delicious products that invite a wide audience to enjoy the pleasures of communal dining without relying on industrial animal agriculture.
Once Upon a Farm
Series B in 2018
Once Upon a Farm is a producer of nutritious, cold-pressed organic snacks and meals designed for children from babies to older kids. The company specializes in a variety of products, including fruit and vegetable blends, dairy-free smoothies, overnight oats, and baby food options. Utilizing high-pressure processing technology, Once Upon a Farm ensures that its offerings retain optimal flavor, aroma, color, texture, and nutrients, promoting healthy nutrition and palate development in young children. The company is dedicated to nurturing both children and the environment by providing fresh, organic, and healthy food choices for families.
Kettle & Fire
Series A in 2018
Kettle & Fire, established in 2013 and headquartered in Austin, Texas, specializes in the production and distribution of bone broth. The company creates its products using bones from grass-fed, grass-finished organic cows and pasture-raised chickens, combined with organic vegetables and filtered water. The mixture is slow-simmered for 20-24 hours to extract nutrients, collagen, and amino acids. Kettle & Fire's bone broth is free from artificial flavors and colors, and it's packaged sustainably. The company offers beef and chicken bone broth, as well as bone broth soups, which are sold through stores, wholesalers, and online platforms.
Waterloo Sparkling Water
Convertible Note in 2018
Waterloo Sparkling Water Corp. is a beverage company based in Austin, Texas, that specializes in the production of flavored sparkling water. Founded in 2017, the company offers a variety of flavors, including black cherry, watermelon, coconut, lemon, lime, and grapefruit, all packaged in 12-ounce recyclable aluminum cans made from 70% recycled material. Waterloo emphasizes the authenticity of its flavors, aiming to provide a rich and true-to-fruit taste experience. The sparkling water is produced in environmentally sustainable, zero-waste facilities, with logistics designed to minimize transportation time, ensuring product freshness from the plant to retail shelves. This commitment to quality and sustainability positions Waterloo Sparkling Water as a notable player in the non-alcoholic beverage market in the United States.
Rebbl
Venture Round in 2018
Rebbl Inc. is a company based in Emeryville, California, founded in 2011, that specializes in producing and selling plant-based beverages, particularly elixirs and tonics. The brand name, Rebbl, stands for roots, extracts, berries, bark, and leaves, reflecting the diverse plant constituents used in their products. The company focuses on crafting high-quality super herb beverages that incorporate traditional wellness plants and adaptogens, aiming to promote balance and wellness. Rebbl offers a variety of flavors, including dark chocolate, vanilla, hazelnut chocolate spiced pumpkin pie, salted caramel, oatmeal cookie, and chocolate peanut butter banana, catering to consumers seeking organic and vegan options that nourish the body. The products are available through various retail outlets.
Vital Proteins
Venture Round in 2017
Vital Proteins, LLC is a manufacturer and seller of whole food-based nutrition products, primarily focusing on collagen. The company's offerings include collagen supplements, collagen creamers, beauty waters, bone broths, and various greens and veggies products, all aimed at promoting health, fitness, and natural beauty. Vital Proteins emphasizes the use of sustainably-sourced ingredients, with its collagen derived from pasture-raised Brazilian bovine hides. The company operates out of Elk Grove Village, Illinois, and provides its products through online sales channels. As of July 2020, it functions as a subsidiary of Nestlé Health Science S.A., further expanding its reach in the health supplement market.
Hippeas
Venture Round in 2017
Hippeas is a brand that specializes in organic chickpea snacks, launched in June 2016 by Green Park Brands. The company aims to transform the snacking industry by offering a healthier alternative to traditional snacks through its range of chickpea puffs. These products are nutritious, gluten-free, vegan, kosher, and non-GMO, available in various flavors such as barbecue, sriracha, nacho, and white cheddar. By focusing on clear health benefits and exciting flavor profiles, Hippeas seeks to provide consumers with snacks that are free from additives and preservatives while promoting a positive social impact and encouraging healthier eating habits.
High Brew Coffee
Series B in 2017
High Brew Coffee, Inc. specializes in producing cold-brewed coffee beverages, focusing on ready-to-drink options made from high-quality Arabica beans. Founded in 2013 and based in Austin, Texas, the company offers its products through retail locations and online channels. High Brew Coffee's cold brewing process enhances the natural sweetness and antioxidant content of its beverages while reducing acidity and sugar levels, providing consumers with a refreshing coffee experience. Additionally, the company is committed to supporting farmers in achieving greater profitability with a lower environmental impact.
BulletProof
Series B in 2017
Bulletproof is a producer of nutritional products designed to enhance health and performance. The company offers a range of items, including clean coffee, keto-friendly snacks, and supplements, all formulated without GMOs, soy, or artificial fillers. Bulletproof aims to help individuals achieve high performance and realize their full potential, both mentally and physically, through a combination of ancient knowledge and modern technology supported by scientific research. Customers can expect noticeable improvements in their performance with these products, which are crafted to be the purest available. Additionally, Bulletproof is committed to environmental sustainability and ethical sourcing, ensuring that its offerings contribute to a healthier future for generations to come.
ONE Brands
Venture Round in 2017
ONE Brands, LLC is a producer and marketer of low-sugar nutritional snack bars, founded in 1999 and headquartered in Charlotte, North Carolina. The company, which operates as a subsidiary of The Hershey Company, specializes in offering a range of protein bars that provide 20 grams of protein and only 1 gram of sugar per bar. All products are certified gluten-free and available in various flavors, including pumpkin pie, cinnamon roll, chocolate chip cookie dough, and white chocolate truffle. In addition to its core line of bars, ONE Brands also produces a sweetened variant called One Basix, which uses stevia as a sweetener. The company's products are distributed through retail partners across the United States and are also available via online platforms, catering to consumers seeking healthy and portable nutrition options.
Beyond Meat
Venture Round in 2017
Beyond Meat, Inc. is a food company that specializes in manufacturing, marketing, and selling plant-based meat products both in the United States and internationally. Founded in 2009 and headquartered in El Segundo, California, the company offers a diverse range of products, including burgers, sausages, ground beef, and chicken, designed to replicate the taste and texture of traditional animal-based meats while providing nutritional and environmental benefits. Beyond Meat aims to address pressing global challenges such as human health, climate change, resource constraints, and animal welfare by utilizing innovative, non-GMO ingredients. Its products are distributed through various channels, including grocery stores, mass merchandisers, club stores, convenience stores, and foodservice outlets, allowing consumers to enjoy plant-based options without compromising on flavor or quality.
Good Culture
Venture Round in 2016
Good Culture, LLC is a producer of organic dairy products based in Irvine, California. Established in 2014, the company specializes in real-food cultured dairy items, focusing on all-natural cottage cheese that is thick, creamy, and low in sugar. In addition to cottage cheese, Good Culture offers probiotic gut shots and sour cream, all made with simple ingredients and devoid of artificial additives. By providing these products through various stores across the United States, Good Culture aims to help consumers enjoy dairy in a health-conscious manner.
Kite Hill
Series B in 2016
Kite Hill is a brand dedicated to producing plant-based food products that aim to replicate the qualities of artisan dairy cheeses while promoting animal welfare and sustainability. The company uses natural ingredients and innovative methods, combining traditional cheese-making techniques with patented biochemistry to create a diverse range of alternative dairy offerings. These include nut milk yogurts, cream cheese style spreads, entrées, and desserts, appealing to both plant-based consumers and those seeking healthier lifestyle choices. Kite Hill's mission is to make high-quality, delicious products that invite a wide audience to enjoy the pleasures of communal dining without relying on industrial animal agriculture.
Wtrmln Wtr
Seed Round in 2016
Wtrmln Wtr is a New York-based company specializing in the production of cold-pressed watermelon water. The company sources the ripest, conscientiously grown watermelons, which are hand-selected and cold-pressed to retain their natural nutrients. This process involves using both the rind and flesh of the melon, followed by a short nutrient-preserving treatment and refrigeration in BPA-free plastic bottles until consumption. Wtrmln Wtr's products are all-natural, gluten-free, non-GMO, vegan, and kosher, often sweetened with a hint of organic lemon juice. The company emphasizes the health benefits of its watermelon water, promoting faster hydration and more efficient recovery compared to regular water, making it a nutritious and refreshing choice for consumers seeking sustainable beverage options.
Nulo Pet Food
Venture Round in 2016
Nulo Pet Food is a producer of high-quality pet food products designed for dogs and cats. Founded by individuals with extensive experience in pet care, Nulo emerged in response to the growing issue of pet obesity and related health concerns. The company focuses on creating unique recipes that feature premium animal-based proteins, such as chicken, lamb, and salmon, combined with wholesome ingredients like apples, carrots, lentils, and sweet potatoes. Nulo emphasizes the importance of using natural ingredients without shortcuts, ensuring that their products are fresh and flavorful. By producing food in smaller batches, Nulo aims to reduce shelf time, thereby enhancing taste and nutritional value. Their offerings also include low-carb, low-glycemic options and functional ingredients like human-grade probiotics, which support the overall health of pets. Nulo is committed to keeping pets active and healthy, aligning with the values of pet owners who prioritize nutrition and well-being for their animals.
Health-Ade
Venture Round in 2016
Health-Ade, LLC is a producer of kombucha, a fermented tea known for its probiotics and health benefits. Founded in 2012 and based in Los Angeles, California, the company offers a diverse range of flavors, including original, apple, ginger lemon, plum, grape, cayenne cleanse, beet, carrot, and pomegranate. Health-Ade focuses on creating organic, non-GMO, kosher, vegan, raw, and gluten-free beverages, which are marketed for their gut-health advantages. The kombucha is made through a two-step fermentation process that significantly reduces sugar content. Despite high consumer demand, the company faces challenges in meeting production needs and has the potential to increase sales substantially if brewing capacity is expanded. Products are distributed through various retail locations and restaurants.
Good Culture
Seed Round in 2016
Good Culture, LLC is a producer of organic dairy products based in Irvine, California. Established in 2014, the company specializes in real-food cultured dairy items, focusing on all-natural cottage cheese that is thick, creamy, and low in sugar. In addition to cottage cheese, Good Culture offers probiotic gut shots and sour cream, all made with simple ingredients and devoid of artificial additives. By providing these products through various stores across the United States, Good Culture aims to help consumers enjoy dairy in a health-conscious manner.
Bai
Venture Round in 2016
Bai is a beverage company founded in 2009 by Ben Weiss, who has over 20 years of experience in the industry. The company specializes in creating flavorful beverages that prioritize health, offering products like Bai and Bai Bubbles, which are low-calorie and infused with antioxidants from coffee's superfruit, containing no artificial sweeteners and just 5 calories and 1 gram of sugar per serving. Additionally, Bai produces Antiwater, a super-purified bottled water that is also infused with antioxidants. The company has seen rapid growth, with its products distributed by major partners, and has received recognition as one of the fastest-growing private companies and one of America's most promising companies in recent years.
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