TruStage Ventures

Debbie is a mobile platform designed to help consumers achieve financial stability by rewarding them for reaching specific financial goals. Unlike traditional systems that reward spending, Debbie focuses on positive reinforcement and financial incentives to address negative behaviors contributing to financial insecurity. The company has assisted over 10,000 individuals in paying off more than $1 million in debt and saving over $10 million. Founded by experts with backgrounds in personal lending and venture capital, Debbie offers a platform that visualizes debt payoff progress and provides cashback for activities such as paying off credit cards, mortgages, buy now pay later services, side hustling, and medical debt payment.

Zest AI, Inc. is a technology company based in Burbank, California, that specializes in artificial intelligence solutions for credit underwriting. Founded in 2009 and formerly known as ZestFinance, the company has developed a platform that utilizes advanced machine learning techniques to enhance credit decision-making processes. Zest AI's Model Management System allows lenders to analyze extensive credit data, increasing approval rates while mitigating the risks associated with credit decisions. The platform also emphasizes transparency and compliance, enabling lenders to understand and explain their data modeling results effectively. Through its innovative technology, Zest AI aims to make credit more accessible and fair, helping lenders improve their decision-making and ultimately provide better loan options to a wider array of consumers. The company has a strategic partnership with Microsoft, which supports its mission to expand the availability of credit.

Union Credit is a fintech company specializing in an embedded lending marketplace that streamlines the borrowing process for consumers. The company operates a credit union platform that offers qualified individuals Perpetual Credit Approval, allowing them to activate loans with a simple one-click process. This innovative approach integrates lending seamlessly into everyday transactions, enhancing user experience by providing timely access to credit. By facilitating the purchasing and financing lifecycle, Union Credit enables publishers to engage with consumers effectively at critical moments, thereby optimizing the lending process and promoting financial accessibility.

Finch is a financial technology company based in Boston, Massachusetts, that provides an innovative online trading platform designed to simplify investing. Founded in 2019, Finch allows users to earn investment returns by automatically investing their cash balances into a diversified portfolio of exchange-traded funds (ETFs) tailored to their individual risk profiles. This unique approach ensures that users’ entire balance is actively working for them from the outset. Additionally, Finch offers instant access to funds, including those that are invested, enhancing liquidity for users. The platform also features a rewards card that enables customers to earn cash back on purchases, which can be automatically reinvested to foster financial growth. Through these services, Finch aims to make investing accessible and straightforward for its users.

Eltropy India is a digital communications platform designed to enhance engagement and revenue for financial service institutions. The company enables secure and compliant digital interactions through various channels, including text, video, audio, secure chat, and social messaging. Its platform serves a diverse range of clients, including credit unions, banks, debt collectors, insurance companies, lenders, and fintech firms, helping them improve operations and productivity. Eltropy also offers integration with IT systems such as Symitar and Corelation, along with analytics tools that provide valuable insights into customer engagement.