Collider Accelerator

Collider Accelerator is an accelerator based in Amsterdam, Netherlands, specializing in marketing technology, advertising technology, and sales technology startups. Established in 2012, the firm focuses on B2B and B2B2C companies that create innovative platforms and services to enhance brand engagement and consumer understanding. Collider offers a structured 13-week program aimed at early-stage startups, particularly those under two years old, providing investments of approximately £0.1 million for a 5-8% equity stake. In addition, it runs a one-year program that includes coaching sessions, brand and investor introductions, and workshops for a fee. Collider seeks to connect these startups with potential corporate partners and investors, fostering sustainable growth and innovation within the marketing and advertising sectors. The firm primarily targets startups outside London and aims to drive advancements in marketing, advertising, and commerce technology across Europe.

Past deals in Advertising

Threedium

Seed Round in 2021
Threedium specializes in enhancing online brand experiences through lightweight, interactive 3D/AR formats. Its cloud-based platform transforms static images into fully interactive 3D models, working seamlessly across digital channels and devices. Established in 2017, Threedium is headquartered in London.

Rad.ad

Seed Round in 2019
Rad.ad is a digital marketing company specializing in enhancing banner advertising services. The company utilizes real-time data to make display ads more engaging, incorporating live prices, live stock levels, and countdown timers. This innovative approach aims to double clients' click-through rates, ultimately improving traffic and sales without increasing advertising expenditure. By leveraging dynamic content in their digital ads, Rad.ad provides businesses with a more effective tool to capture audience attention and drive conversions.

GladCloud

Pre Seed Round in 2018
GladCloud is a trade marketing platform that combines location data, dynamic customization of branded assets, and AI-driven analysis to support brands that sell through large networks of independently owned merchants, such as bars, salons, and restaurants; the platform enables national brands to localize campaigns at scale, manage creative campaigns and automate marketing processes, and leverage the social channels of affiliated merchants to drive local revenue and improve customer interactions, enabling consistent branding and measurable performance across multiple local touchpoints and providing insights to optimize trade marketing effectiveness for brands and their trade partners.

CampaignDeus

Seed Round in 2018
CampaignDeus is a prominent independent provider of influencer campaign analysis, benchmarking, and reporting within the marketing industry. The company specializes in optimizing campaign performance through its comprehensive influencer measurement platform. This platform offers a range of features, including engagement metrics across various industries and product types, enabling clients to benchmark their campaigns against industry standards. Additionally, it monitors competitor influencer activities and facilitates performance comparisons, allowing clients to effectively measure and report on influencer engagement. Overall, CampaignDeus aims to enhance the effectiveness of influencer marketing strategies for its clients.

Tailify

Seed Round in 2018
Tailify AB, established in 2013 and headquartered in Stockholm, Sweden, operates an influencer marketing platform. It connects brands with influential content creators across various social media channels, including Tumblr, Instagram, Facebook, Twitter, Pinterest, websites, and Flipboard. Tailify specializes in native advertising and sponsored images, offering services that enhance brand awareness, drive customer engagement, and deliver measurable results. Its unique approach combines data science, marketing expertise, and psychological insights to optimize influencer selection, messaging, and campaign measurement. Tailify serves a broad range of industries, such as technology, fashion, food and beverage, and entertainment, helping global brands effectively market through influence.

Threedium

Seed Round in 2017
Threedium specializes in enhancing online brand experiences through lightweight, interactive 3D/AR formats. Its cloud-based platform transforms static images into fully interactive 3D models, working seamlessly across digital channels and devices. Established in 2017, Threedium is headquartered in London.

AdLaunch

Pre Seed Round in 2017
AdLaunch develops an AI-powered online platform for creating video ads. Its tool enables businesses to generate videos by combining provided content with required materials, duplicate compositions for testing each variable, facilitating swift, reliable, and cost-effective internet video advertising.

Good-Loop

Pre Seed Round in 2017
Good-Loop is an advertising platform that converts ad spend into charitable funding. It runs video ads across a network of quality online publishers and uses an opt-in model where users who choose to watch an advertisement have 50% of the advertiser revenue donated to a social cause of their choice. This approach is positioned as more engaging and ethically aligned, with completed view rates reported at 61%—well above typical YouTube completion rates of around 30% for the same ads. The company aims to provide a positive experience for audiences and a meaningful channel for brands to support causes. Good-Loop participated in the Collider Startup Accelerator in 2017.

Frenzi Media

Seed Round in 2016
Frenzi Media Limited is a Harrow, United Kingdom-based company founded in 2011 that specializes in designing and developing innovative marketing tools. The company focuses on creating immersive 3D display solutions that make interactive advertising more affordable and accessible for brands and online retailers. By utilizing these advanced 3D formats, clients have reported significantly enhanced user engagement and online conversion rates, with increases of up to 300% in engagement and threefold improvements in conversions. Frenzi Media aims to empower brands to effectively build and publish interactive advertising campaigns across mobile and online platforms.

Good-Loop

Pre Seed Round in 2016
Good-Loop is an advertising platform that converts ad spend into charitable funding. It runs video ads across a network of quality online publishers and uses an opt-in model where users who choose to watch an advertisement have 50% of the advertiser revenue donated to a social cause of their choice. This approach is positioned as more engaging and ethically aligned, with completed view rates reported at 61%—well above typical YouTube completion rates of around 30% for the same ads. The company aims to provide a positive experience for audiences and a meaningful channel for brands to support causes. Good-Loop participated in the Collider Startup Accelerator in 2017.

Vensy

Pre Seed Round in 2016
Vensy Limited is a sports marketing platform that facilitates connections between brands and sports influencers. Established in 2016 and based in London, the company leverages machine learning and artificial intelligence technologies to enhance marketing campaigns for brands that sponsor sports teams and events. Vensy offers a user-friendly interface that allows brands to discover suitable athletes for sponsorship, while simultaneously assisting athletes in building and monetizing their marketability. The platform is designed to provide objectivity, visibility, and accessibility, creating a streamlined environment where brands and talent can converge effectively.

Goopi

Seed Round in 2016
Goopi is an innovative advertising platform that enables users to create and customize professional video advertisements quickly and affordably through a cloud-based portal. Utilizing patented technology, Goopi simplifies the video ad creation process, allowing clients to produce high-quality content in less than ten minutes. As a cloud service, its performance improves with increased connectivity, making it a scalable solution for businesses looking to automate advertising efforts and enhance revenue generation.

Pabbl

Seed Round in 2016
Pabbl is a mobile platform that enables advertisers to engage users in a non-intrusive manner via the mobile phone lock screen.

Release Platform

Pre Seed Round in 2015
Instagram influencer marketing software

Goopi

Seed Round in 2015
Goopi is an innovative advertising platform that enables users to create and customize professional video advertisements quickly and affordably through a cloud-based portal. Utilizing patented technology, Goopi simplifies the video ad creation process, allowing clients to produce high-quality content in less than ten minutes. As a cloud service, its performance improves with increased connectivity, making it a scalable solution for businesses looking to automate advertising efforts and enhance revenue generation.

Real Life Analytics

Seed Round in 2015
Real Life Analytics specializes in digital advertising solutions that utilize advanced artificial intelligence and visual recognition technology. The company has developed software capable of analyzing consumer behavior in real-time, allowing for targeted advertising on any digital screen. By employing plug-and-play artificial intelligence dongles, Real Life Analytics enables environments such as shopping centers and subway stations to customize content based on the demographics and engagement of viewers. This innovative approach ensures that relevant advertising is delivered accurately and efficiently, enhancing the effectiveness of digital marketing strategies.

ADViFi

Pre Seed Round in 2015
ADViFi vision is to turn each WiFi connection into targetable mobile ad space, using programmatic technology

Goopi

Seed Round in 2015
Goopi is an innovative advertising platform that enables users to create and customize professional video advertisements quickly and affordably through a cloud-based portal. Utilizing patented technology, Goopi simplifies the video ad creation process, allowing clients to produce high-quality content in less than ten minutes. As a cloud service, its performance improves with increased connectivity, making it a scalable solution for businesses looking to automate advertising efforts and enhance revenue generation.

BrandVee

Seed Round in 2014
BrandVee operates an audience development platform that assists publishers in enhancing their revenues by analyzing content dissemination patterns and tracking downstream visits. The platform identifies and segments endorsers who generate significant traffic, thereby enabling more effective targeting strategies. It features a real-time dashboard that highlights potentially viral content and integrates seamlessly with Google Analytics. Additionally, BrandVee offers an Advertising API for Data Management Platform (DMP) integration, empowering brands to optimize their native advertising campaigns and improve return on investment. Through its innovative tools, BrandVee helps brands acquire and retain customers, ultimately driving increased sales and profitability.

Real Life Analytics

Seed Round in 2014
Real Life Analytics specializes in digital advertising solutions that utilize advanced artificial intelligence and visual recognition technology. The company has developed software capable of analyzing consumer behavior in real-time, allowing for targeted advertising on any digital screen. By employing plug-and-play artificial intelligence dongles, Real Life Analytics enables environments such as shopping centers and subway stations to customize content based on the demographics and engagement of viewers. This innovative approach ensures that relevant advertising is delivered accurately and efficiently, enhancing the effectiveness of digital marketing strategies.

Ad Venture

Pre Seed Round in 2014
Ad Venture is a company that specializes in enhancing the advertising experience for TV broadcasters by providing accountable, interactive, and highly targeted advertising solutions. Their innovative product allows broadcasters to replace traditional commercial ad spots with advertisements tailored to individual viewers, leveraging extended VAST tracking tags to deliver precise return path data directly from users' devices. This technology not only reduces advertising wastage but also enables viewers to enjoy television programs with minimal interruptions. Additionally, Ad Venture supports interactive features such as in-advert purchasing, unique coupon distribution, quizzes, polls, and location-based information, enhancing viewer engagement. The product has been extensively trialed with Channel 4 and is poised for a global rollout, positioning Ad Venture as a leader in the evolution of personalized television advertising.

Locomizer

Pre Seed Round in 2013
Locomizer Ltd. is a location analytics company based in Manchester, United Kingdom, specializing in geo-behavioral analytics. Established in 2011, it offers a B2B platform that focuses on audience discovery, segmentation, and recommendation services. The company's technology enables businesses to build user interest profiles, segment customers based on these profiles, and match them with tailored recommendations, advertisements, and offers. Locomizer's patented algorithms provide insights into consumer behavior and location data, helping organizations, including global brands and advertising agencies, make informed decisions about targeting and operational strategies. Its applications span various sectors, including real estate, retail, urban planning, and tourism, allowing clients to effectively reach their target audiences and enhance campaign effectiveness through dynamic location intelligence.

Dibbz

Seed Round in 2013
Dibbz is a London-based startup focused on enhancing brand engagement within mobile applications and games. The company has developed a performance-based advertising application that integrates real rewards into user experiences at key moments of achievement. By aligning rewards with receptive individuals, Dibbz enables brands to forge meaningful connections with new audiences, moving beyond traditional banner advertising. This innovative approach aims to create a more engaging and rewarding experience for users while providing brands with effective avenues for audience outreach.

Avocarrot

Pre Seed Round in 2013
Avocarrot Ltd. is a London-based company that operates a native advertising exchange platform specifically designed for mobile application publishers. Established in 1999, Avocarrot provides a technology platform that enables publishers to optimize and monitor their native ad revenue through real-time bidding. The platform allows for the customization of native display and video ads, facilitating a seamless user experience that enhances engagement and revenue generation. With its focus on creating less intrusive advertising solutions, Avocarrot positions itself as a leading programmatic native ad exchange, connecting mobile publishers with premium advertisers globally. The company also has locations in San Francisco and Athens and has been functioning as a subsidiary of Glispa GmbH since September 2016.

Locomizer

Pre Seed Round in 2013
Locomizer Ltd. is a location analytics company based in Manchester, United Kingdom, specializing in geo-behavioral analytics. Established in 2011, it offers a B2B platform that focuses on audience discovery, segmentation, and recommendation services. The company's technology enables businesses to build user interest profiles, segment customers based on these profiles, and match them with tailored recommendations, advertisements, and offers. Locomizer's patented algorithms provide insights into consumer behavior and location data, helping organizations, including global brands and advertising agencies, make informed decisions about targeting and operational strategies. Its applications span various sectors, including real estate, retail, urban planning, and tourism, allowing clients to effectively reach their target audiences and enhance campaign effectiveness through dynamic location intelligence.
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