HomeQuote
Acquisition in 2023
HomeQuote is a free contractor-matching service that connects homeowners with reputable local renovation companies across the country. The platform is designed to assist residential contractors in reaching qualified prospects in a variety of home improvement areas, such as roofing, windows, solar, HVAC, bathroom, kitchen, and gutter installation.
Traverse Data
Acquisition in 2022
Founded in 2015, Traverse specializes in aggregating deterministic match data from its proprietary network of publishers. It licenses this data to companies offering services such as onboarding, retargeting, attribution, cross-device marketing, and personalization. With over 70 publishing partners, Traverse captures hundreds of millions of unique hashes monthly.
Crisp Marketing
Acquisition in 2021
Crisp Marketing provides performance based marketing solutions. The company specializes in performance marketing, consumer engagement programs, contact centers and developing direct to consumer marketing campaigns.
Aimtell
Acquisition in 2021
Aimtell is a cloud-based marketing platform that specializes in automating web push notifications for businesses. The platform enables users to re-engage website visitors through targeted notifications delivered to both mobile and desktop devices. Aimtell's technology automatically stores and updates subscriber geolocation, records browser and device information, and tracks user events and attributes. This data allows businesses to create custom-tailored notifications aimed at gaining and retaining customers based on specific user behaviors or site activities. By leveraging these capabilities, Aimtell assists digital marketers in effectively reaching their audience, enhancing customer engagement, and driving business growth.
SmarterChaos.com
Acquisition in 2020
SmarterChaos.com is a digital marketing and performance management agency based in Castle Rock, Colorado. Founded in February 2010 by Matt Frary, the company focuses on helping large branded advertisers develop effective affiliate sales and cost per action channels. By leveraging its expertise, SmarterChaos.com aims to create profitable performance marketing strategies that enhance customer acquisition and deliver a positive return on ad spend for its clients.
Ue.co is a technology-driven company specializing in marketing software for financial institutions. It offers solutions such as big data analytics, customer acquisition platforms, centralized sales applications, and inquiry management systems.
Fosina Marketing Group
Acquisition in 2018
Fosina Marketing Group Inc. is a digital marketing services agency founded in 2003 and based in Danbury, Connecticut. The company specializes in a range of services, including campaign planning, media marketing, strategic consulting, social media management, messaging optimization, mobile marketing, and operational development. These offerings are designed to help clients acquire new customers, retain existing ones, and enhance customer lifetime value. In November 2018, Fosina Marketing Group became a subsidiary of Digital Media Solutions, Inc. The agency is known for its close-knit team of highly specialized professionals, each dedicated to delivering superior results for their clients.
BetterLoanChoice
Acquisition in 2018
BetterLoanChoice.com LLC is a personal lending marketplace based in Fairfax, Virginia, that connects consumers with various financial services brands. Founded in 2001, the platform specializes in referral services, guiding customers to lenders that offer loans suitable for all credit types, including those with poor credit histories. BetterLoanChoice assists individuals who have struggled to secure funding from traditional lenders by directing them to options such as short-term, single-pay loans and installment loans. Additionally, the platform may refer customers to non-lending companies that provide services like debt settlement or credit repair. As of September 2018, BetterLoanChoice operates as a subsidiary of Digital Media Solutions, LLC.
W4 LLC is a performance-based online advertising company founded in 2009 and headquartered in Los Angeles, California. The company specializes in developing a platform that effectively manages, tracks, and optimizes online response-based campaigns. With a focus on cost-per-action advertising, W4 distributes its campaigns through a wide network of publishers across various channels, including search, pay-per-click, display, social media, and email. W4 is committed to adhering to best practices in affiliate media distribution, which contributes to its reputation for high campaign optimization, quality affiliate partnerships, and transparency. As of mid-2018, W4 operates as a subsidiary of Digital Media Solutions, LLC.
Best Rate Referrals
Acquisition in 2016
Best Rate Referrals is a prominent mortgage marketing firm based in Las Vegas, Nevada, founded in 2005 by CEO Raymond Bartreau. The company specializes in compliant lead generation solutions tailored for the lending and insurance sectors. Renowned for its innovative approach, Best Rate Referrals utilizes technology to offer digital performance advertising services that enhance the efficiency of connecting lenders with potential borrowers. Recognized by Inc. Magazine as one of the top marketing companies in America, the firm focuses on delivering high-touch service to ensure its clients can close more loans effectively. Best Rate Referrals aims to create customized marketing campaigns that align with the specific budgets and goals of its clients in the consumer finance industry.
Sparkroom
Acquisition in 2016
Founded in 2007, Sparkroom is a leading digital marketing agency specializing in performance-based strategies for higher education enrollment. It offers comprehensive services including email marketing, SEO, social media management, and paid search campaigns, along with creative and interactive services. Sparkroom's proprietary software enables clients to automate processes, integrate data across platforms, analyze campaign performance, and optimize lead management.