Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

Fernando Borghese

COO and Co-Founder

Carrie Burton

VP Media, Education

Justin Ferreira

SVP of Health and Medicare

Joe Marinucci

CEO and Co-Founder

11 past transactions

HomeQuote

Acquisition in 2023
HomeQuote is a free contractor-matching service that connects homeowners with reputable local renovation companies across the country. The platform is designed to assist residential contractors in reaching qualified prospects in a variety of home improvement areas, such as roofing, windows, solar, HVAC, bathroom, kitchen, and gutter installation.

Traverse Data

Acquisition in 2022
Founded in 2015, Traverse aggregates deterministic match data from its proprietary network of publishers and then licenses that data to companies that provide onboarding, retargeting, attribution, cross-device marketing, and personalization services. It captures hundreds of millions of unique hashes per month, and has over 70 publishing partners. The company is based in New York and is privately held.

Crisp Marketing

Acquisition in 2021
Crisp Marketing provides performance based marketing solutions. The company specializes in performance marketing, consumer engagement programs, contact centers and developing direct to consumer marketing campaigns.

Aimtell

Acquisition in 2021
Aimtell Re-engage website visitors through targeted mobile and desktop web push notifications.

SmarterChaos.com

Acquisition in 2020
SmarterChaos.com is a digital marketing and performance management agency based in Castle Rock, Colorado. Founded in February 2010 by Matt Frary, the company focuses on helping large branded advertisers develop effective affiliate sales and cost per action channels. By leveraging its expertise, SmarterChaos.com aims to create profitable performance marketing strategies that enhance customer acquisition and deliver a positive return on ad spend for its clients.

Fosina Marketing Group

Acquisition in 2018
Fosina is a close-knit group of highly specialized and talented people, each of whom is the best of the best at what they do. When it comes to getting jobs done with superior results, it’s always best to surround yourself with experts.

BetterLoanChoice

Acquisition in 2018
BetterLoanChoice.com LLC is a personal lending marketplace based in Fairfax, Virginia, that connects consumers with various financial services brands. Founded in 2001, the platform specializes in referral services, guiding customers to lenders that offer loans suitable for all credit types, including those with poor credit histories. BetterLoanChoice assists individuals who have struggled to secure funding from traditional lenders by directing them to options such as short-term, single-pay loans and installment loans. Additionally, the platform may refer customers to non-lending companies that provide services like debt settlement or credit repair. As of September 2018, BetterLoanChoice operates as a subsidiary of Digital Media Solutions, LLC.

W4

Acquisition in 2018
W4 LLC, founded in 2009 and based in Los Angeles, California, specializes in managing and optimizing online response-based advertising campaigns. The company offers a diverse range of performance-based advertising solutions designed for brands, utilizing an extensive network of publishers across various channels including search, pay-per-click, display, social media, and email. W4 focuses on intelligent distribution of cost-per-action campaigns while adhering to best practices in affiliate media distribution. The company's commitment to campaign optimization, quality affiliate partnerships, and transparency has established it as a reliable player in the online advertising space. Since July 2018, W4 has operated as a subsidiary of Digital Media Solutions, LLC.

Best Rate Referrals

Acquisition in 2016
Best Rate Referrals, one of the nation’s leading mortgage marketing firms. Founded in 2005 by CEO, Raymond Bartreau, Best Rate Referrals is a Mortgage Marketing Firm located in Las Vegas, Nevada that offers compliant lead generation solutions for the lending and insurance industry. Featured in Inc. Magazine as one of the top 50 marketing companies in America, Best Rate Referrals is your source for mortgage and insurance marketing. Contact us today to see how we can tailor a profitable marketing campaign around your budget and goals.

Sparkroom

Acquisition in 2016
Sparkroom is the leader in performance marketing for the higher education industry. We provide fully transparent, analytics-based strategies that are designed to do one thing—achieve your enrollment marketing objectives. Sparkroom knows what it takes to attract the right students to your brand while managing recruitment costs. Our superior combination of award-winning marketing services and marketing software gives schools a competitive advantage, allowing for improved efficiency, higher quality and better conversion rates.
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